Domain names are being taken at a record pace, forcing people to be very creative with their domain names. Unfortunately, many are bought without proofreading or getting a second opinion. Here is a handful of domains that probably should have been thought through before moving forward:

1. A site called “Who Represents,” where you can find the name of the agent who represents a celebrity.
   www.whorepresents.com
2. Experts Exchange, a knowledge base where programmers can exchange advice and views.
   www.expertsexchange.com
3. Looking for a pen? Look no further than Pen Island at
   www.penisland.net
4. Need a therapist? Try Therapist Finder at
   www.therapistfinder.com
5. Then of course, there’s the Italian Power Generator company:
   www.powergenitalia.com
6. And we have the Mole Station Native Nursery, based in New South Wales:
   www.molestationnursery.com
7. Welcome to the First Cumming Methodist Church. Their website is
   www.cummingfirst.com
8. Want to holiday in Lake Tahoe? Try their brochure website at
   www.gotahoe.com
9. Then there are those crazy art designers and their whacky website:
   www.speedofart.com

Just another public service announcement from the penguins here at ‘corePHP’!

I am willing to bet that most of you didn’t know about this hidden Google Adword feature. You can increase the click-through rate for your Adword advertisements by having your headlines replaced by the search word or phrase that people use.

Lets use the search phrase ‘Getting on the web” as an example. If you have one of these search words in your list of Adwords then your link will show up. Lets say your ad title is “Web Site Development.” Ordinarily, this is the title that will be shown to people when your ad comes up. However, with the dynamic headline feature you can have your headline show up on the ad as “Getting On The Web” which will greatly increase your chance of getting a click through since it matches their search term. Here’s how to do it:

Instead of using your usual style of headline such as “Web Site Development” type this instead: {KeyWord:web site development}. This will dynamically substitute the search phrase if it matches one of the words.

Keep in mind that if their search term or keyphrase is longer then 25 characters, then your default (”Web Site Development”) will show up as the headline. Also remember that the phrase you put in (”Web Site Development”) is limited to 15 characters.

If you would like to capitalize your headlines, use the following chart:

• {keyword:adword phrase} all lower case (”adword phrase”)
• {Keyword:adword phrase} capitalize first character (”Adword phrase”)
• {KeyWord:adword phrase} capitalize each word (”Adword Phrase”)
• {KEYWORD:adword phrase} all caps (”ADWORD PHRASE”)
• You can also add words before it, such as Quality {KeyWord:adword phrase}

We hope this helps with your website marketing. We’ll continue to keep our eyes open for other tips & tricks to help you generate more money for your business.