Successful companies need a plan; ideally a medium term plan with the flexibility to adjust to changing circumstances. The annual budget tracks performance against forecast and in recent years companies have needed to keep a close eye on this in difficult trading conditions.
As the strength of the Internet has grown, one obvious adjustment that a medium term strategy has had to recognize is that resources set aside for marketing are far better employed on the World Wide Web than on traditional forms of advertising. These traditional advertisement campaigns have been increasingly seen as an irritant. People simply don’t want their enjoyment of a program or article interrupted by advertisements.
The Web is Number One
A website provides a much better way for a company to market itself. It is a vehicle that a company can use to present itself to visitors. It recognizes the fact that people now turn to the World Wide Web as the first port of call when they want information.
Experts such as Webheads Web Agency London may analyze data based on internet users by language as part of a global marketing strategy. Image courtesy of Jeff Ogden
Webheads Web Agency London is an example of a company that has experience in every aspect of the Internet and can provide assistance to any company that is looking to develop its future strategy. As the economy has survived the worst of the financial crisis there is no escape from the Internet as e-commerce has increased year on year even in these difficult times.
The Current Position
The process has to begin by identifying the status quo. Where is a company in relation to its competitors? There are no secrets in presentation because just as a client company aims to present itself to an audience, their competition will be doing the self same thing. The Internet cannot make a range of products and services attractive to the consumer if it is uncompetitive or out dated.
However if a company provides everything that the competition offers, an agency will seek to ensure that its clients have the best opportunity of reaching an audience, of increasing the numbers of people visiting the website, and increasing online sales.
The Detail
That involves a number of aspects:
- A well designed website that catches the attention
- Informative content that clearly presents the company to its visitors
- An easy to understand ordering, payment and delivery procedure, if applicable, that gives the purchaser confidence that the process is completely secure
- Regular news, articles and blogs that keep the audience well informed and inclined to return on a regular basis.
The starting point for any company in need of help is to make contact with experts in the field. Every case is different, but there are principles that apply across the board. In the early stages an agency will need to find out about the business, its products and services and of course their competition.
Once that is done and the strategy agreed, there is a good deal of work to do but the rewards in the end will be well worth the efforts. The Internet is only going to grow and consumer acceptance of its power will increase. It is essential to be on board.
Best,
Michael Pignataro
