8 Ways to Market Your Small Business

small business meeting about marketing to market

When you’re selling a product, it may seem that marketing is easy. You plan and execute a strategy about what a product can do for its consumers, and the product sells itself. When you run a service-based company, however, you must take a different approach to selling the service. Instead of promoting product functionality, you can promote your and your team’s ability to complete the task. It’s a little more difficult to market a positive attitude and a track record of excellent customer service than it is to slap product specs on a brochure.

But don’t be discouraged. People are still on the lookout for a good service company. Customers seek trustworthy and dependable service providers regardless of the type of service. All you have to do now is communicate with them, and there are plenty of low-cost ways to do so. Here are seven effective ways to market your service business. Continue reading

Blockchain Technology: What Is it and How Does It Work?

What is Blockchain Technology?

Transactional records are stored in the Blockchain technology which is known as the term “blocks”, of the public in multiple databases, which are known as “chains”. They are connected in a network through peer-to-peer nodes. “Digital ledger” is what this storage is typically referred to.

Each transaction is authorized by a digital signature from the owner, which safeguards and authenticates the transaction from tampering. So the information that the “digital ledger” contains is very secure.

Simply put, the digital ledger is just like a Google Spreadsheet that is shared with several computers in a network, where the transactional records are based on purchases that happened. The interesting fact is that everyone can see this data, but no one can’t corrupt it.

Blockchain Technology: Explained

Let’s suppose that you are transferring money to your friends and family from your bank account to theirs. You would have to log in to online banking and then transfer the amount you wish to the other person, all this by using their account number. When the transaction is finished, your bank updates the transaction records. It seems fairly simple, right? But there are potential issues that most people neglect.

These transactions could be tampered. A lot of people who know the truth are wary of using these transactions. That’s why there have been more and more third-party payment apps. But this is the main reason why the blockchain was created.

It’s true that Blockchain, technologically, is a digital ledger that is receiving a lot of attention recently. But what are the other reasons why it has become so popular? Let’s try to understand the whole concept.

Keeping a record of data transactions is very important for the business. Most of the time, this information is passed through third-party brokers like lawyers increasing time, the cost for the businesses. or brokers, or it is handled in-house. But fortunately for everyone, Blockchain avoids this long process and helps to make the transactions very quickly, saving money and time.

Most people assume Bitcoin and Blockchain can be used interchangeably, but that is not the case in reality. Blockchain is a technology that supports different applications that are related to industries like supply chain, manufacturing, finance, and more. Bitcoin uses Blockchain technology in order to be more secure.

With many advantages, Blockchain is an emerging technology, in an increasingly digital world:

  • Highly Secure: To conduct fraud-free transactions, it uses digital signatures, making it impossible to change the data and corrupt it.
  • Decentralized System: You would need the approval of regulatory authorities like banks or the government for transactions, but with Blockchain, transactions are done with the consensus that is mutual between users. This results in safer, smoother, and faster transactions.:

How does Blockchain Technology Work?

Recently, it is possible that you might have noticed that Blockchain technology is being integrated by a lot of businesses. But we need to understand, how does this technology work? Is this a simple addition or a significant change? The advancements of Blockchain have the potential to be revolutionary in the future, but as for now, they are very young. Let’s begging to explain this technology:

Three leading technologies are combined for forming Blockchain

  1. Cryptographic Key
  2. Peer-to-peer Network with leading technologies.

Cryptography keys – consists of two keys. One of them being the Public Key and the other Private Key. These keys make sure that the transactions are successful between all the parties included. Every individual possesses these two keys. They help to secure digital identity references which is the most important aspect of Blockchain technology. Digital Signature is what is what this identity is referred to.

A peer-to-peer network is merged with the digital signature, a huge number of people who act as authorities, use digital signatures to reach an agreement among other issues on transactions. When the deal is finalized, by a mathematical verification it gets verified, which does result in a successful and safer transaction between two network-connected parties.

The Process of Transaction

The way it confirms and authorizes the transactions is one of blockchain technology’s best features. For instance, if two people wish to perform a transaction with a public key and private key, respectively, the first individual party should attach the transaction information to the public key of the second individual. This information is gathered into a block.

This block does contain a timestamp, a digital signature, and other relevant and important information. It should be noted that the block does not include any of the identities of the parts included. Block is later transmitted across all of the network nodes, and when the right person uses his private key, the transaction gets completed. For the transaction a digital wallet is needed.

A Bitcoin wallet is a software program in which Bitcoins are stored. Bitcoin wallets facilitate the sending and receiving of Bitcoins and give ownership of the Bitcoin balance to the user. Besides that, wallet, Ethereum Wallet is also very popular.

How Blockchain works:

  • Hash Encryptions: This technology uses hash encryptions in order to secure the data, using mainly the SHA256 algorithm to secure the information. The receiver’s address, the transaction, the address of the sender, and his/her private key details are all transmitted via the SHA256 algorithm. This encrypted information is called hash inception and is transmitted all over the world, and after the verification, it is added to Blockchain. This algorithm makes it impossible to hack the information.
  • Mining: The process of adding transactional detail to present digital/public ledger, in Blockchain Technology is called “mining”. Even though it is associated most with Bitcoin, it is used to refer to other Blockchain technologies as well. What mining does is generates the hash of a block transaction, which it is very tough to forge, ensuring the safety of the whole Blockchain, and it does all that without needing a central system.


Blockchain Technologies can be set up to operate in different ways, by using different mechanisms for the transactions, which is seen only by individuals who are authorized to, and everyone else is denied. The most well-known example of this technology is Bitcoin. It just shows how huge this technology has become. Blockchain founders are always researching other applications in order to expand the level of technology and influence of Blockchain. It seems that blockchain will rule the future world of the digital world.

How to sell more and spend less: 5 practices for an eCommerce project

eCommerce platforms are the new way to get your business hitting profits. The growth seems to touch the sky in terms of sales and revenue. Moreover, when you convert your business into e-commerce you basically expand your business to new horizons. The reach of e-commerce is unimaginable. And the best part is you can decide your boundaries or expand them accordingly. But make sure to test your waters before plunging in.

When you expand your business on the eCommerce platform you need to know some tricks for selling more and spending less. We have surveyed the market and we will help you in identifying the ways wherein you can reach your target audience without having to invest more in marketing than you are making.

As eCommerce is all about hitting the right target audience in a seamless way, it requires an eye for detail and knowing the correct timing. You should understand the customer’s needs and give them exactly what they wants and when they want.

So let’s start on how to sell more and spend less to boost an eCommerce business Continue reading

ITAD: Explained


No matter what business you’re in, I’m sure it’s safe to say “technology plays a major role in it.” Whether you run an agri-business or a hedge fund, you can’t stay on top of your field without the right computing equipment. But what happens when your computers get old and need to be retired? How can you safely dispose of your end-of-life equipment?

This raises all kinds of questions about data security since you don’t want bad actors harvesting information from your old equipment. And, since you want to make sure your old computers aren’t damaging ecosystems or water supplies, it also raises environmental questions.

That’s where IT Asset Disposition (ITAD) comes in. It’s the practice of safely disposing of unneeded IT equipment and hardware. A good ITAD provider knows how to securely wipe your old equipment and discard it. ITAD companies can also figure out which parts can be reused or recycled.

Keep reading to learn more about how ITAD works and why it’s such an important field today. We’ll also get into how to recognize a good ITAD company and the services they provide. Continue reading

What is Web Scraping?

Often, a webmaster, marketer, or SEO specialist needs to extract data from the site pages and display it in a convenient form for further processing. This can be parsing prices in an online store, getting the number of likes, or extracting the content of reviews from resources of interest. By default, most site technical audit programs collect only the contents of the H1 and H2 headers, but if, for example, you want to collect the H5 headers, you will need to extract them separately. And to avoid the routine manual work of parsing and data scraping from the HTML code of pages-usually use web scrapers.

The technology of obtaining web data by extracting it from the pages of web resources is called web scraping. Web scraping can be done manually by a computer user, however, the term usually refers to automated processes implemented using code that executes GET requests to the target site.

Scraping is used to syntactically transform web pages into more user-friendly forms. Web pages are created using text markup languages (HTML and XHTML) and contain a lot of useful data in the code. However, most web resources are intended for end-users, not for the convenience of automatic use, so technology has been developed that “cleans” web content.

Loading and viewing a page are the most important components of the technology, they are an integral part of the data sampling. Continue reading

9 Tips for hiring the right person.

Hiring the right person

Are you willing to know how you can hire the right person? Probably it’s such a challenging procedure to hire the right staff. Hiring the right team is critically important as it may lead to increased productivity, a good employment relationship, and finally, the overall working environment. Furthermore, the right staff in employment plays a vital role in enhancing culture, planning, and setting goals. Have you ever heard about a successful business? They couldn’t have succeeded without having the right staff. There is a secret behind any successful business or any other organization. The secret is nothing else but hiring the right employee.

On the other hand, hiring the wrong staff is costly to your working environment and may negatively affect your business’s overall productivity. If you wish your business to grow, you must use all the possible ways to hire the right staff in your working environment. Hiring an employee is not something easy as you think. It needs thorough analysis before allowing that individual into your institution. However, it would help if you were not worried since you are in the right place. You can also find more information about hiring the right in New York from the proven. outsourcing services as declared by most experts. Do you wish to know the tips on how you can hear the right staff? If you answer, don’t worry anymore; you are in the right place. This article provides you with how you can find the right team quickly. Continue reading

The new trends that every technology company must follow to sell in 2021

technology company employees working

We all know that technology is constantly evolving. Many people would put that down to designers and coding experts coming up with new and better ways of doing things. In fact, a lot of these changes are done in response to the customer’s changing attitudes around technology. Here’s a look at the new trends that every technology company must follow to sell in 2021. Continue reading

Code Obfuscation: What it is and should You Use It?

Certain programming languages like .NET and Java can very easily be decompiled to readable sources. There are a lot of definitions about the code obfuscation, but to explain it better we the code obfuscation is the process that makes your application binaries slightly harder to read with a decompiler. It is a very important tool to protect the intellectual property of your business. Continue reading

How to Use Urgency and Scarcity Principles to Increase E-Commerce Sales

ECommerce Sales

Apart from using attractive designs, colors, and graphics, understanding consumer psychology is essential to boost online sales. Experts recommend the use of urgency and scarcity for triggering the consumer’s mind.

Urgency, which is a time-based technique, prompts the user to act quickly. All limited-time discount offers are based on this concept. Similarly, scarcity is based on triggering action by tricking the consumer’s brain into the fear of missing out.

All of us have seen the best example of scarcity during covid-19. Many stores posted banners of limited stock, and consequently, people purchased products they did not even need in bulk quantities.

A perfect blend of urgency and scarcity works as a sales driver. Let us explore more about this tactic and discuss some real-life examples for augmenting e-commerce sales: Continue reading

What You Need To Know About Giving Your Business a Boost

business women growing a business

Running a business can require a lot of multitasking, and you may often feel like you are being pulled in many different directions. Because there is so much to consider while running a business, especially a new one, it may not always be easy to focus on business growth like you would like to. That doesn’t mean, though, that taking steps to boost and grow your business isn’t important. If you are looking for some straightforward ways to help take your business to the next level, then here are some things to try.  Continue reading

How to Include Automation in Your E-Commerce Site

Image Source: Pixabay

Consumers are becoming more and more comfortable making purchases online and engaging in other services like therapy, virtual events, and live-streaming online. Because of this new demand for eCommerce options, business owners are constantly looking out for how to make their sites more efficient and customer-centric.

Automation is incredibly beneficial to business efficiency and deepening your customer relationships. It is defined as the application of technology, programs, robotics, or processes to achieve outcomes with minimal human input. Automation is being integrated into nearly every business in every industry.

You should implement automation to keep up with customer needs and ensure your operation is as productive as possible. Here are five ways to include automation in your eCommerce site and ultimately make your life as an eCommerce business owner easier. Continue reading