The Content, Marketing & Sales technology digest.
It is hard to do business these days without a good ecommerce presence, converting visits to sales and getting the packages safely to your customers. Improving your shipment strategy by a little can improve your sales by a lot, if you know how to do it. There are five main steps to building and implementing a good shipping strategy: building the right team, setting concrete goals, using good data, auditing the process and adjusting your packaging Continue reading
Think about an outlet that does not have any signage on it: no windows, no name, and nothing in particular. People can flow in out of curiosity to buy product A when the store sells product B. It explains why SEO is important in digital marketing.
Consider a circumstance where you have visited a shop that had a good name and outer front. You will obviously talk about that with your friends and ask them to visit at least once to see how good the store is.
However, when you visit a rundown store with no proper signboard, you will never suggest them to your friends.
The same happen with the websites. When you come across a website with beautifully designed interphase and SEO friendly contents. You are most likely to share them with your friends. Continue reading
A landing page is significant in building a successful lead generation strategy. It acts as a mini-website; if you have launched a new application to play store and want to reach out to the maximum audience and want to increase downloads, then this is a page you send visitors to get their email, communicate with them and turn them into customers.
You can use a landing page to increase mail traffic, increase sales, increase visibility, invite people to your product launch or seminars, or make an announcement or offer a discount.
When you click on someone’s landing page, you are already considered to be part of their customer and you are redirected to the main website or application, so that you can know more about specific service or product.
The purpose of a landing page is it takes somebody from finding you on Google, from searching whatever is it is you offer to: Continue reading
The increasing population on the Internet has seen the springing up for eCommerce businesses like rabbits multiplying. Apart from just brick-and-mortar business establishments, online stores are now everywhere on the Internet. Try it out yourself right now. Go on Google and search for baby strollers in your local area. You’ll be surprised at the number of online stores offering strollers of all sizes, price points, colors, and whatnot.
That’s how popular eCommerce businesses are today. If you’re the owner of your one, this can mean both a good and bad thing. Positive, because it involves a high demand and a better guarantee of profits. Negative, as it can also mean stiffer competition.
To rise above the competition, marketing is always crucial. This is an area of running a business that you’ve got to focus on. To help raise your business to the next level, try out these tips: Continue reading
You can have the best products or the best website design but if you don’t have good content, all of that will fall thru. Quality content has a power of conviction that can give you the desired result. Marketers and business owners all over the world have recognized its value which is why 86% of B2C marketers think content marketing is a key strategy. Not to mention that 91% of B2B marketers use content marketing to reach customers.
You might have already heard about the importance of good content but you aren’t sure about the specific benefits. It is now time to clarify what exactly good content stands for and how it can add value to your business website. Continue reading
Android is going from strength to strength, not just as a framework, but also as a platform for the developers. The launch of Android Studio helped the developers accelerate the pace of development, and launch the app faster.
Recently, to aid the development and the methods adopted by the developer, Google released the Android Jetpack. The idea behind releasing the Jetpack is to boost app development without compromising on the quality.
So, what is Android jetpack? It is basically a set of software components that help in developing Android app solutions. It is an excellent collection of all the tools, libraries and guide that you require to follow through app development with ease. The jetpack also includes the best practices to follow, which help you ace the app development.
Apart from being a series of tools that help app development, it also lays the foundation for the infrastructure code, which can be used by the developers to devise ultimate solutions.
Before we understand Android Jetpack in detail, let us try and understand how it can aid in Android app development. Continue reading
Digital marketing should adapt to different industries according to the modern trends in the market. It should look for opportunities of upgrading customer engagement and your online existence. Therefore, it is crucial to invest enough time and resources in your digital marketing strategy.
Digital marketing refers to the practice of leveraging internet-based channels to spread the message about your products, services, and brand to potential customers. Some of the techniques and methods used in online marketing include Google AdWords, search engine optimization, email, display advertising, social media, and many more.
The main categories of online marketing include email marketing, affiliate marketing, PPC, social media marketing, content marketing, and SEO. There is a big difference between digital marketing strategy and offline marketing.
Offline marketing is any advertisement of promotion that you publish and release outside the internet. The media reaches the attention of the people who are within the reach of the marketing activity and grabs it. You will not need the internet to have people participate and receive feedback from them.
Some of the categories of offline marketing include TV marketing, phone marketing, print Ads, telemarketing, direct mail, and billboard ads. The remaining section of this article will be helping you to understand the concept of digital marketing and how you can use it in 2020. Continue reading
Launching a successful SEO or PPC campaign without a corresponding keyword strategy is close to impossible. After all, getting your little piece of content in front of the target audience is a serious feat with so many individuals and organizations fighting for the same customers.
The only way to ensure higher traffic on your site is to approach the keyword quest strategically and utilize the state of the art techniques to discover the most relevant search terms and phrases for your content. What makes this process so important?
The answer is easy – traditional keyword research tactics have become inefficient.
An obsolete keyword stuffing mechanism can only get you so far in the attempt to boost search engine ranking, so you must take the extra step to make the real impact. In this article, we will show you five steps for effective SEO and PPC keyword generation. Let’s take a look!
Progressive Web Apps or PWA continues to be popular as the ideal mobile web solution. It has come as the single most important technology to transform the way web apps behave. Thanks to the overwhelming popularity of the native features and user experience that leading websites are trying to deliver for years, the websites are increasingly losing the distinction from mobile apps in terms of usability and native user experience. Finally, as the logical progression in this direction we have Progressive Web Apps or PWA, a technology primarily meant to deliver native user experience through web apps.
PWA is a unique technology in respect of providing users with a lightweight web solution with more user-focused attributes and lightweight as well as low-footprint user experience. In spite of all the buzz about this technology, we nevertheless should look at the ways PWAs can transform the mobile experience. Let us begin with the basics. Continue reading
Have you ever wanted to build your dream website but the lack of necessary coding or programming skills put an end to your dreams? If your answer is yes, then you may not be alone in this scenario. Countless of people have brilliant ideas, yet only a few are equipped with the skills to realize their dreams. But, if your dream is to build a website using PHP, then you have come to the right place as we will be providing you with a number of PHP tools and scripts that will provide you with fully-functional features in a jiffy.
But, before we provide you with the list, let us go over the reasons as to why PHP is the best choice for building websites! Continue reading
Mobile app development trends change frequently. Every year, there arises something new that attracts the attention of all. Whether you are just an IOS user or an IOS app development company, you might very well be aware of Apple’s latest release, yes we are talking about IOS 13.
Rollback to the time when apple first took to the stands to announce the list of new features added with the ios 13 updates. Days after the denouncement, there was a buzz of what’s good and what’s below the mark.
Developers indulged in testing and trying each feature to keep their apps updated and on par with the industrial trends. In case you missed the debate, don’t worry we got your back.
This article has been specifically designed to help IOS app development company keep track of the latest IOS features and adhere to the same while developing excellent apps. Continue reading
According to a report, about 75 percent of consumers tend to buy from a business that knows their name. Thus, it’s a good idea to design your website in a way that enhances customer experience, like having a customer see their name upon signup or registration. This is why personalizing your approach is crucial, and one way to achieve a more personalized connection is through a great website design not found anywhere else.
Of course, you should have something prepared for your guest users, too. Show them how fast, helpful, user-friendly, and interactive your website is. This begs the question: What are the great tools you can use to design a website?
