Just by taking a short time to research which companies are the most prevalent online, it is clear to see that e-commerce is enormous. So many businesses are relying on the internet to help them sell their products and services, and more and more people are shunning traditional brick and mortar stores because everything they need they can purchase from the convenience and comfort of their home through their laptop, smartphones, or tablets. Therefore, if you want to start a business, e-commerce is definitely the route you should take.
However, as with any business, you will need at least some money to get started. It can be a stumbling block for many who, excited as they are to launch their business, do so without the necessary funds, only to find that they are unable to continue because they have run out of money. So that this does not happen to you, here are some useful ideas on how to secure funding for your e-commerce business so that you can be successful and make a profit. Continue reading
Have you ever stopped to consider how much time you spend on the Internet on an average day? Whether your work involves regular Internet usage or not, it is likely that you spend a large section of your time online if you are anything like the average Internet user.
Take a look at this fascinating infographic to get a better idea of how the world is changing and becoming increasingly digitally dominated. To start with, over half of the world’s population are now using the Internet. The World Wide Web now consists of over 1.8 billion websites and the digital landscape is growing at a very rapid rate.
Another interesting stat shows that Google searches are becoming more frequent, with over 3.5 billion searches happening every day! Voice searches are already at a high frequency – over 1 billion each month but this is expected to grow even further with more people turning to Alexa, Siri and the rest of our favorite voice command devices for assistance.
For businesses, the growing demand for eCommerce options is changing the ways that businesses operate. Fewer people want to spend their weekend walking around the shops when they can simply order clothes or groceries online and get them delivered to their door.
As younger generations start to represent a bigger proportion of consumers, the need for eCommerce sales will only increase. Over the last two years, eCommerce sales have boosted by 13% and this kind of trend is expected to continue in the future. It also looks like commercial drones are going to feature more highly in the years to come, with an estimated commercial 600,000 drones expected to be in use by the end of 2018.
Starting an eCommerce business can be one of the best ways to make good money and build a successful brand, but it will need to be done right from the start to ensure that people notice what you are doing and buy from you. You will want to spend a lot of time researching and setting everything up before you launch, especially as so many people are choosing to do the same thing – even if they are doing it in a different niche. Here are some useful pointers on how to get started on your new eCommerce business. Continue reading
A perfect website design doesn’t always ensure online visibility. There are tricks in making a website function as it is intended. The primary goal for having a website is to let people know about it. A perfectly created website is useless if no one knows that it exists. The way to achieve this is by earning a place on top of the search engine result pages (SERP) by using search engine optimization (SEO).
SEO is a process of applying strategies into your website to make it rank higher on SERP. Website designers and developers of modern websites are aware that SEO plays a significant role in making the website visible to the people on the Internet. Here are some of the tips and tricks in making an SEO-friendly website. Continue reading
Companies nowadays are changing their marketing strategies. A few decades ago, the best way to bring more people charging through your company’s office was to use print ads like posters, billboards, and even flyers. Nowadays, having a digital presence is vital to the success of a business. Given that most of the population has at least one social media account, businesses are leveraging social networking services to bring their products and services closer to the customer.
But with customers being bombarded with hundreds and thousands of ads every day in their news feeds, it can be a bit challenging to get to where you want your digital presence to go. Here are a few things you can do to boost your company’s social media presence: Continue reading
Apps have made life easier for many people. From getting around town to researching for a book report, there’s always an app that fits any purpose. But one thing’s for sure, a lot of tender, love, and care is involved in the creation of a great app.
Being an app developer yourself, you know how complex the task can be. Especially now that there’s an increasing demand for highly functional and responsive apps, you will have to work really hard in order to create a product that everyone needs.
However, you are also spending time and resources on developing your app, and you can expect many of these resources to be wasted. Fortunately, there are tools that can help you streamline the process and ensure a great product that can surpass your competitors’ offers.
Let’s look at four of these app development tools and see how they can help you get ahead. Continue reading
With so many websites active online, fighting for your space in a crowded market can often feel like an impossible task. You’ve been battling against your local competitors for years, trying to convince local customers that your business is the best choice for their needs. With the internet and social media, this task can now seem even harder than ever. But, it’s crucial not to give up on creating a stand-out website for your local brand. Even if you’re only marketing to the people in your local area, a strong online presence can certainly make your brand stand out for all the right reasons. Continue reading
Regardless of what industry you find yourself talking about, the words “artificial intelligence” are bound to be mentioned at some point of the conversation, especially if you’re speaking with someone who is technology-inclined. And the high level of attention that is accorded to this technology is rightly given. It could probably be, after all, one of the most disruptive technologies of our time since the first car, which ended up replacing horse-drawn carriages.
Because artificial intelligence is such a popular topic, some of you may be here out of curiosity. So, for the sake of those who aren’t as well-versed in web development as our usual audience, I’m going to give a brief introduction on some of the key concepts involved. Continue reading
Many entrepreneurs are now building their websites on the Internet to promote their products and services. It is a great way to popularize a business locally or all over the world.
However, it is not enough that you develop an appealing website. You need to market it efficiently to draw potential customers for your business by using SEO, or search engine optimization. SEO is the most effective Internet marketing strategy that could drive traffic to your website. This optimization results in lead generation and potential clients for your business.
Many website owners have done SEO and have gained significant results, while others are doing it all wrong. To guide you in your website optimization, we have listed up some SEO mistakes that you should avoid: Continue reading
Virtual Private Networks (in short – VPNs) are gaining popularity as reliable security and privacy tools. More and more VPN providers are entering the market – so which markers should you look out for if you’re a web developer?
Whether you’re a front-end dev or a web designer, look out for things like these:
- No-logs policy. Privacy is one of the key benefits of a VPN, so selecting a provider who collects information leaves you pretty much at the same spot you started at.
- A good server coverage. You don’t want to get stuck with a provider who doesn’t cover your continent, because that will slow down your browsing quite a bit.
- Fast and secure protocols. You’re looking for protocols such as IKEv2/IPSec and OpenVPN. These protocols are the fastest and offer what’s best in current VPN security.
- Additional features. While a Kill Switch is a must, getting things like an adblocker on top is simply good value.
- Best price for the value. This might be a bit on the obvious side, but while getting a free VPN is most likely a horrid security choice, you don’t need to pay through the nose to get a really good one.
- 24/7 support. Sometimes you do need a support team member to help you out – and who doesn’t offer 24/7 support these days anyway?
- Netflix availability. While a VPN is great for work, it’s also great for other things – such as accessing country-specific content, especially when you pay the same amount for the service anyway. Not all VPNs can offer Netflix availability, so if you want a versatile service, do your research.
Still not convinced you actually need a VPN? Continue reading
Any website, no matter how well developed, becomes valuable only when it is seen by its target market. One way to make your website visible is through search engine optimization or SEO. Though simple and relatively straightforward, SEO is still a process that has many steps and facets. And for you to really gain maximum profit from it, you need to cover all possible bases.
At the base of any SEO campaign is on-page optimization. The main objective of this is to make your website search engine friendly. That is, it has articles about topics that your target market will most likely search for.
In writing content, you can never do away with keywords. SEO guides often say that all you have to do is write for people, not the search engines. But we all know that people go through search engines first before they reach you, and search engines are still sensitive to keywords. Completely shunning the sensitivities of the search engines, therefore, puts you at a disadvantage. We outline here three myths about keyword use. Continue reading
If you are an owner of a business, you may as well aim for bigger profits and better growth. It’s for these two reasons that you will need to invest in effective marketing strategies. These tools allow you to explore better opportunities for your business.
That being said, creating a marketing campaign has to anchor on knowing the right channels for promoting your brand and demonstrating thought leadership.
Traditional approaches like print and TV and more recent tactics like social media marketing are effective in their own right. But to see the best results in your bottom line, you will have to focus more on content marketing as a valuable part of your overall business strategy.
Often, people have the wrong ideas when it comes down to content marketing. In particular, most small businesses would think that having content is already enough. Still, to bring out the optimum effectiveness of your blog articles, videos, and infographics, you will need to consider various factors.
Content marketing should be taken seriously, no questions asked. Planning and implementation would normally take a long time, and that’s because of key reasons. Let’s take a look at some of these reasons why you should be more scrupulous in terms of managing your online content. Continue reading