For a webmaster, the speed of a website is extremely important. It affects every aspect of your website, from the user experience to your conversion rates. Every second counts too, so this is something that everyone should be constantly aware of when tracking their website’s performance.
So what affects your speed? Today we’ll look at four major factors, followed by an infographic to help you better understand the way your website’s speed is affected and how that speed affects your performance across the board. Continue reading
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With almost 200 million smartphone users in the United States, mobile readership has a direct effect on content publishers and the revenue generated by information on the Internet. In response, Google has launched an open source initiative to speed up mobile device access to the Internet. Called the Accelerated Mobile Pages (AMP) Project, it promises to be helpful for publishers; however, its benefit to e-commerce sites may be another matter. Continue reading
How your e-commerce site looks will affect the number of orders you get. This is because people still judge the book by its cover. If you have an attractive and straightforward web design, shoppers will assume you are professional and well organized. On the other hand, if your website is poorly designed, people may conclude that you are a scam and they will choose to walk away.
No matter what you do in online marketing, it is important that you ensure your website is professional looking; with great designs that match your type of business. In this post, we will be looking at some of the things you can do to attract more customers with your web design. Continue reading
Sophia Phillips of WordPrax Ltd. – HTML to WordPress company shared with us in December an article regarding utilizing the Bootstrap 4 grid system for creating a responsive website. To date, this post has seen significant traffic as many have noticed the usefulness of the article. A short bit ago we were approached regarding having a video developed to showcase the usefulness of the Bootstrap 4 system.
Chris Minnick of Webucator, a mobile web development training site, was so inspired after reading the article that he created a video to further discuss the Bootstrap grid system.
According to the 2015 Aspect Consumer Experience Survey, 76 percent of consumers say they view customer service as the true test of how much a company values them. Meanwhile, a survey from Lithium Technologies found consumers expect brands to respond within an hour when they have a complaint. That number is still high even if there’s not a complaint. Some 53 percent want a brand to respond to them even if they don’t have an issue. Continue reading
Conversion rate optimization is one of those terms that internet users talk about so frequently. Unfortunately, it is hard for them to explain in its entirety. Optimization of the landing pages and such things will be truly helpful when you are running a business online. Capturing the attention of people online is hard enough. Now that you have traffic being directed to your website, it is important to make that traffic active. Working with passive visitors is not a rewarding activity. You need people who are actively engaging with your content frequently. This article is going to focus mainly on what CRO is and what it is all about. It will also touch on a few tricks that you can employ to optimize your landing page and improve user experience on your website. Continue reading
Are you running a custom MailChimp integration on your website? Now is the time to ensure it is utilizing the latest MailChimp API, v3.0, as ALL previous versions will become no longer operational at the end of 2016.
As leading developers for MailChimp, we have the knowledge and expertise to integrate MailChimp with your CMS, blog, PHP or social media platform. Our custom MailChimp integration email marketing services allow you to generate and send MailChimp campaigns from your site, saving you time and money, and who doesn’t like to save some hard earned Benjamins? This allows you to keep a pulse on your customers and stay in front.
Contact us to begin the process of upgrading your MailChimp API to v3.0 today!
Call 269.447.1834 Request Quote
The world of PHP frameworks has grown wider in all these years. There is a wide range of frameworks for developers to choose from. There is no hard and fast rule to decide on the type of framework that should be used. However, it is always better to know the considerations while choosing an ideal PHP framework. Before diving deep into the subject, let’s talk a bit more about PHP frameworks. Continue reading
Email marketing is still the best practice among the older and the modern techniques. It is a proven fact now that email marketing can help in increasing the email list subscription dramatically. As the medium is digital, it can best be used by sales people for branding their services through a genuine advertising medium. This medium of advertising holds a prominent position and has a number of benefits to offer to the professionals opting for the medium. Continue reading
Over the last few years, the international marketplace has undergone a significant change. No longer are businesses restrained by geographical location, borders or currency, but more by the pace at which they can keep up with the world of technology. Today, where there is a website for almost everything, it seems difficult to imagine the world without e-commerce marketing. The internet has certainly transformed the way businesses operate in the global marketplace. Continue reading
As 2015 began, video accounted for 64 percent of all Internet traffic, and by 2019, Cisco projects this will increase to 80 percent. Advertisers are shifting their budgets accordingly, with half of all advertisers who are increasing their video marketing spend reallocating funds from traditional TV ad budgets, according to AOL Platforms’ 2015 US State of the Video Industry Report. Mobile video marketing consumes an expanding portion of advertising budgets, with expenditures increasing 18 percent since 2014. Continue reading