Powerful Brands: The Significance of Brand-verbing

brands as verbs

Brand-verbing: Using brands as verbs.

We Skype, Google, Xerox and Photoshop as verbs, and when your brand goes from noun to verb, that’s “brand-verbing,” and it’s also a sign that you’ve reached the big time. Brand loyalty is a combination of factors. Despite the huge selection available, modern consumers still feel loyalty to the brands that they are familiar with. In fact, research by IRI found that 44 percent of millennials consider themselves to be loyal to the brands that they purchase.

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Enter The GoPro Giveaway, from paGO Commerce!

paGO Commerce GoPro Giveaway

Celebrate paGO’s launch and Joomla’s 10th birthday, with some nice party gifts from ‘corePHP’

GoPro Giveaway Kicks Off Today!

Starting today, you can enter our latest GoPro Giveaway for a chance to win a GoPro Hero 4. Sign up here for a chance to win a GoPro Hero 4, courtesy of paGO Commerce.  Now you can enter to win one of several GoPro Hero 4 cameras that ‘corePHP’ is giving away this year to emphasize the point that paGO is Joomla’s professional grade eCommerce solution

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paGO Commerce 2.0 is Coming – Get Ready To Fly

fly high with the upcoming release of paGO Commerce version 2.0

Major advances in SEO and income processing speed will highlight the upcoming paGO Commerce 2.0 launch.

New Features: SEO Wingman Optimization & QuickPay Transaction Engine

SEO Optimization: When it comes to SEO optimization, you know you need it to keep your site ranked high, and on your prospects’ radar. That said, you also don’t want to get hijacked by “SEO experts,” paying them a small fortune, without learning how it’s done. To keep gaining altitude, what you really need is a co-pilot – a built-in wingman – there as needed to guide you and help you keep on the flight plan, connecting you to your customers.

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Keep Customer Data Safe On Your eCommerce Site

keep your eCommerce data safe

Ways eCommerce store owners can keep their customers’ data safe.

No matter what eCommerce solution you’re using, as a website designer, integrator or e-commerce business, online data security is one of your greatest priorities. Cybercriminals want your customers’ private information, and most consumers don’t take proper steps to protect themselves. For example, a CreditDonkey survey found that more than 68 percent of consumers use the same password for multiple sites.

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Rebuild Your Website As a Bionic Website

Bionic Web

Prepare your website for battle this year with a bionic makeover!

You Need a Bionic Advantage For a Better, Stronger, Faster Website

Going into the busy season soon, there’s no better time than August’s summer lull to re-calibrate and prepare for a busy fall. The web economy is growing faster than ever, and you need to get your website ready for action. Below is a an extended checklist of action items you can do right now to make your site look like a million bucks (or six million!) with better SEO, stronger marketing and faster performance. You can also call the ‘corePHP’ team at (269) 979-5582 to upgrade your site to a bionic website.

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Professional Grade eCommerce For Joomla

Professional grade eCommerce for Joomla is here.

Joomla store owners finally have a professional grade eCommerce solution.

Professional Grade eCommerce for Joomla is here with paGO Commerce

In this post, I’ll focus on eCommerce extensions for Joomla, Drupal and WordPress. eCommerce is likely the most complex extended application any third part developer could endeavor. Since shortly after the founding of each the “big three CMSs”, the DIY / mass market has been well served with VirtueMart, Übercart and Woocommerce respectively, but the professional grade enterprise market has been vasty underserved, particularly in the Joomla and WordPress arenas. The verdict’s still out for WordPress, but good things are now happening for Joomla, with the recent launch of paGO Commerce.

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Easy eCommerce Product Management With paGO

paGO Commerce eCommerce product management made easy

We make eCommerce easy to manage.

When it comes to managing your products or services, you want a system that’s easy. You want a system that doesn’t force you use multiple administration processes, causing you to invest all kinds of time, trying to figure out how the system works. at paGO Commerce, we designed and built our eCommerce solution to be easy. paGO Commerce’s focus is to empower store owners to grow their business, rather than spending time struggling to learn the system itself.
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New Baby Alert! Welcome Lucas To the Core Team!

Lucas David Pignataro

Lucas David Pignataro was born to Michael & Tiffany Pignataro on July 20th.

Welcome Lucas David Pignataro, born July 20th, 2015 at 7:59 am!

Our Chief Operating Officer Michael Pignataro and his wife Tiffany are happy to announce the birth of their son, Lucas David Pignataro! Weighing in at nine pounds, three ounces, Lucas was born at Oaklawn Hospital in nearby Marshall, Michigan, Lucas is their fourth child. Welcome to the core team, Lucas!

New Office We Call Home In Battle Creek, Michigan

New building in Battle Creek, Michigan

‘corePHP’s new building at 245 W. Michigan Avenue, in Battle Creek, Michigan

We’re excited to announce the purchase of a new building for ‘corePHP’s corporate headquarters in Battle Creek, Michigan. We’ve now got plenty of room for our people, and the foosball table. Battle Creek has been our home since 2001. Our new address is:

‘corePHP’ LLC
245 W. Michigan Avenue
Battle Creek, Michigan 49017

 

 

Using Content To Build a Cohesive Brand

Creating a more cohesive brand with content

Creating a cohesive brand identity for your company takes more than just stamping your logo on everything; it takes creating quality content that is consistent across all channels and at every point of contact. Done right, branded content can have a huge payoff for your company — as SimplyZesty reports, 41 percent of Pinterest users and 35 percent of Instagram users share branded content on their respective social media sites.

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