The Content, Marketing & Sales technology digest.
Website optimisation is a critical factor in boosting your rank on search engines. It allows you to increase awareness for your brand, as well as entice potential customers to view your products and services. To supplement gaining exposure and traffic for your website, you must create a valuable experience for your site visitors so that they will keep coming back.
Here are some powerful SEO and website optimisation tips that you should use for your site: Continue reading
If you’re running your online E-commerce store, you are most likely trying to find ways to increase your traffic and therefore your sales. There are many different ways for you to do so, but an online blog might just help you achieve those high numbers you are hoping for.
In order to run your blog successfully, you will need to take a few steps in advance in order to be able to connect with and engage your visitors. If you don’t already have your own blog up and running, here are some tips to help you get started. Continue reading
In an age of record data breaches and ransomware attacks, website and app security should be the number one concern for site designers and developers. Users have a right to expect that their apps are easy to use and protect their personal and financial information.
Rather than conducting a cleanup after the fact, putting security first at every level of the development and launch process will save time, money, and maybe more importantly, your reputation.
The year 2017 was dubbed the “Year of the Data Breach,” breaking records for both the number and severity of data leaks and hacks. Data breaches can cost millions of dollars to remedy and cause irreparable damage to your brand. Many smaller companies go out of business within six months of an attack, unable to withstand the financial strain.
Still, app development is big business, with more than 4 million apps on the market at any given time. Revenues are in the billions and rising. In such a competitive atmosphere, it’s tempting to sacrifice security for speed. More than 80 percent of CIOs list balancing security concerns with marketing deadlines as their main challenge. But, these issues aren’t mutually exclusive. Using app developer security best practices makes it easier to launch on time without some of the unintended consequences of rushing to market. Continue reading
In an age of record data breaches and ransomware attacks, website and app security should be the number one concern for site designers and developers. Users have a right to expect that their apps are easy to use and protect their personal and financial information.
Rather than conducting a cleanup after the fact, putting security first at every level of the development and launch process will save time, money, and maybe more importantly, your reputation.
The year 2017 was dubbed the “Year of the Data Breach,” breaking records for both the number and severity of data leaks and hacks. Data breaches can cost millions of dollars to remedy and cause irreparable damage to your brand. Many smaller companies go out of business within six months of an attack, unable to withstand the financial strain.
Still, app development is big business, with more than 4 million apps on the market at any given time. Revenues are in the billions and rising. In such a competitive atmosphere, it’s tempting to sacrifice security for speed. More than 80 percent of CIOs list balancing security concerns with marketing deadlines as their main challenge. But, these issues aren’t mutually exclusive. Using app developer security best practices makes it easier to launch on time without some of the unintended consequences of rushing to market. Continue reading
Technology can change the way a company operates. Innovative tools cannot only help organizations to run a more efficient, productive and secure business, but they are also making it much easier for small companies to compete with larger, more established industry rivals.
If you have yet to incorporate forward-thinking technologies into your business and are on-the-fence about whether it’s worth investing in different tools and systems, read about the benefits of utilizing technology in business. Continue reading
Although every business owner you ask will tell you that cybersecurity is one of their top priorities, the number of businesses that actually overlook important aspects of this security element is larger than you might think. It can be tempting to think that, just because you are using the cloud, or you back up your information, you and your business are safe, but it is rarely that simple, and there is more to be considered. Read on to discover just why cybersecurity software is not something you should overlook when running a successful business. Continue reading
Search engine optimization or SEO is one of the best strategies a company can use to increase their sales. Since everyone uses Google for online searches, a business has a high chance for growth if they can properly implement SEO strategies. However, not everyone succeeds with SEO. At some point, you may wonder why your sales haven’t increased yet.
Don’t blame the search engine for having strict guidelines when they rank websites. Take a look at your side because you might be doing things which hurt your SEO ranking. Here’s some of the reasons why your SEO strategy might not be working:
In today’s age of the internet, brands and businesses need to have an online presence in order to stay ahead of the game. But not every brand or business, especially those owned by a small group or an individual, has the funds to hire a website developer to create, host, and maintain a personal domain.
Fortunately, there are a ton of platforms that can host websites for a fraction of the cost. Read on to find out which website host is the best for you and your brand. Continue reading
Joomla is a content management system that has helped a plethora of businesses establish themselves on the web. The reputable CMS platform comes with various tools that allow businesses of any size and stature to create great websites. The platform can be used for all kinds of sites including marketing sites, blogs, e-commerce sites and so on. Ever since the platform hit the market, it has had incredible growth. While it is not the biggest CMS platform out there, it is one of the most popular for many top-notch businesses. One great thing about Joomla is that it has high user retention. Most people who opt for it often tend to stick with it for the long run. There are many reasons for this, but a key reason is the effectiveness that comes from Joomla Extensions. Let’s look at some of the top extensions on this platform that contribute to an improved experience. Continue reading
40% of people will abandon your site if it doesn’t load within 3 seconds or less.
Adding to that, slow page loading times will negatively affect your site’s SEO, user experience, and the ability to convert site visitors and generate sales.
That said, you should know by now that the faster your website loads for people, the better.
What you may not know, however, is how to optimize your website to load faster.
That’s why we’re here to share with you the top ways to get a blistering fast page loading time so you can drive more traffic, encourage more signups, and generate more revenue than ever before.
So, let’s take a look. Continue reading
Designing apps for mobile users has become big business. Any business owner worth their salt should already have one or at least be considering it. With so many consumers choosing to use mobile devices when they want to find out about a product or service, it makes sense to target this audience. However, on average, 1.7 new apps are released every minute which means the market is very saturated. Any app designer wanting to make their mark has to be able to create something that stands out from the crowd.
However, there’s one vital step you have to take before designing any kind of app. Continue reading
Hiring a computer service company to maintain your business’ tech can be one of the most critical decisions you need to make for your business. Choosing the right company is crucial because encountering a network problem during operational hours could end up with consequences such as data loss, downtime, and financial setbacks.
Getting on board the right computer services company is challenging. The information technology or IT industry has its own fair share of unethical and incompetent companies that will take advantage of businesses’ lack of knowledge about computers.
If you’re hiring a computer service company for your business in Downingtown, Chester County, Pennsylvania; be sure to ask them these questions:
Support plans are customized packages that allow you to pay for the services you need to avail. You should know if the company offers support plans such a break-fix service payment, pay per hour payment, or fully managed support contract; as different types of services will have different fees.
Visit the website of Downingtown computer services to learn more about what kind of support plan is good for your business.
The cost is an important aspect of dealing with a computer services company since you would want to get the best value for your money. Service costs should be based on the number of hardware covered, such as:
Beware of companies that are unable to provide you with approximate costs. Monthly contract fees should be reasonable, relevant to the level and hours of support you receive, and directly related to the number of devices supported.
Knowing and understanding the included services in your support plan is essential, as this enables you to customize the contract to meet your budget and needs. Services such as on-site troubleshooting visits and the number of covered visits per month are some of the important factors to know.
Sometimes, they will recommend additional services that are outside of your budget; be sure to ask why and understand the reason behind it. This can help you decide if these services are essential to your company.
A service level agreement provides two essential benefits such as informing you about the services provided for your business and making sure that your service provider implements those services. Generally, it’s a document that discloses the rights and obligations of two or more parties about the provided services under a work contract.
This is particularly important as this agreement can point out how long will your service provider address certain problems, what are the time frames of each turnaround, and will there be guarantees to ensure the level of service within the agreement.
Knowing if the contract can be terminated if the company fails to meet your expectations can give you the flexibility to change service providers, without compromising any contract lock-in periods. If your service provider doesn’t keep up with their promises, then you’d need to let them go, as your business needs a reliable computer service company.
Although building trust and proving it can take time, you’d surely not want an incompetent service provider that can tie-down your business in the long haul.
Finding out if your business is protected in case of things going upside down can surely give you the peace of mind you’d definitely need. For example, in case an employee of the computer service company you hired accidentally exposed valuable data from your company that resulted in damages, that company’s insurance will cover the damages. However, keep in mind that not all insurance policies cover data breach damages.
A company that outsources help desk and tech support services shows that it puts customers first. However, make sure that you thoroughly understand their business principles and practices so that you’ll know what to expect. Keep in mind that there will be considerable advantages and benefits if your chosen company have an in-house support team.
The average response time of your computer service company will reflect how fast and how professional they are in their field of work. Be aware of a company that guarantees too good to be true response times. Always remember that a reliable computer service provider will guarantee and promise a reasonable response time, and will notify you of the issues and if they are actively working on it.
Keep in mind that identifying certain issues may take up some time, and if anyone claims otherwise, think of it as a red flag. For example, if a company laptop suddenly broke down, and your computer service company tells you that it can be fixed within thirty minutes without even looking at it first, you should be skeptical.
Having numerous references in Downingtown is a good sign of a reliable and trustworthy computer service company. In such a case, ask those references to answer these questions:
Choosing the right computer service company for your business is critical for your overall success. Keep in mind that having a support and service company to keep your computers and networks running can prevent your business from having a severe downtime that can significantly affect your overall operations. May you use this article to ask the right questions, and gain helpful insights to help you hire the one that can provide you with services your business needs.
