A company’s website is the voice of the brand. It’s the place where people go not only to purchase a product or service, but to learn more about a business. It is therefore important to offer a high-quality website that reflects your organisation.
Change Your Theme to your website
You will want to make a good first impression, and your website can help you provide the perfect introduction. Every business must appear professional and forward-thinking in comparison to their competitors, but your website could be the one thing letting you down.
If your website looks tired and outdated, or if the user experience isn’t too great, it might be time to invest in a new website theme. Hire an experienced website designer like ‘corePHP’ who can take your brand to the next level, offering a customised theme that perfectly complements your brand.
From your landing pages to the checkout area, you will want to ensure your visitors are happy with the customer experience from start to finish, so ensure there is a flow that almost directs a user to different pages and areas. After all, your mission is to encourage customers to purchase a product online or have a potential client call or email you to enquire about your services. So, give them a reason to trust in your business and offer a fantastic website that makes them not want to click away to an industry rival.
Improve Your Load Time
Poor website load times can slow a company down. In today’s modern world, users want information now or they will simply click away. Slow load times looks unprofessional and this will appear as a reflection of our services. One way to improve your site’s speed is by descaling high resolution images, removing any videos that could be causing the delay and deleting unnecessary cookies. You should also attempt to minimise HTTP requests and enable browser caching. With a quick upload time, your visitors will remain on your website much longer, so they will have more time to decide whether they would like to become a customer or client.
Opt for a Reliable Hosting Provider
There’s no point investing all your time and money into a website if a potential customer can’t see it. You might not realise it, but your hosting service could be failing you. You can’t be on your website all the time, so you might not realise it is subject to much downtime. It is therefore essential you choose a respected web hosting service with excellent uptimes. So, show your customers how reliable your company can be and run a dependable website, which won’t let them down in the middle of a checkout experience.
Audit Your Content
When was the last time you reviewed your website’s content? It could be outdated, full of grammatical mistakes or be a little sparse. Also, if you wrote the copy at the start of your company, you could find it no longer reflects your brand.
A content audit will ensure you provide the latest information to your customers or clients, whilst offering fresh content that will perform well in the SERPs. You can write the copy yourself, or you could hire a professional writer to create high-quality landing page copy, as well as informative, entertaining blogs that will work well across social media and will drive traffic to your website. It also helps to optimise your website using high performing keywords, which will boost your visibility in Google, whilst internal linking throughout the content will improve navigation across your website.