No matter what you’re selling, or what services you’re promoting, if people don’t visit your website, your business won’t be profitable. So you need to work out ways to ensure that people do come and that they stay for a while, enjoy what they see, and access your products or services. It sounds easy. With our top tips and ideas, hopefully, it will be.
Quality Over Quantity
Creating excellent, interesting, memorable content is much better than creating lots of dull content that no one wants to read. Instead of churning out blog posts and social media pages that have no life or spirit to them, spend more time on one post, and make it as good as it can be. Fill it with useful information that will be relevant to your readers, and provoke them into action. Posting five okay blogs a week is nowhere near as effective as posting one amazing one. If the blog post is excellent, it will attract people back to your site, and be more likely to be shared by your site’s audience across the different social media platforms. So not only do you give your site’s current visitors relevant information, but you are providing the perfect vehicle to extend your site’s reach – that means opening your business up to a whole new audience.
Being consistent is a great way to attract more visitors to your site. Nothing looks worse than a website that doesn’t seem to stick to its own style guide (if it even has one). Do you have pages that are completely different to others, with no linking brand design features between them? Is your theme different on your blog than the rest of your site? That could prevent loyal customers from wanting to engage with you. Make sure you have a well-designed blog and stick with it. It will make you look more professional and show that you know what you’re doing both on and offline.
Having a fantastic website and exciting blog pages won’t help much if no one can find it, so using elements of SEO (search engine optimization) to attract your visitors is a must. This can be done through your blog if that’s easier, and it means you should add keywords, images, and links. There is a lot to search engine optimization than this. If you want to outshine your competitors, it’s always worth hiring a respected and innovative Minneapolis SEO and SEM expert to make sure that your website is reaching its full potential, and that Google notices what you’re doing and rewards you with a high ranking on its pages.
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Encouraging commentary on your blog posts is another good way of bringing more visitors to your site. Allowing comments can be a scary thing – you never know what people are going to say – but it’s less about what’s said and more about how you handle it that counts. For serious questions, a good answer will help other visitors and position you as an expert in your field. For less serious questions, answering or engaging with the commentator with good grace will do your reputation a lot of good.