Business owners have more options than ever when it comes to building a website. Drag-and-drop website builders have exploded in popularity because there is no specialized knowledge required to quickly create and launch a new site. Whether you’re considering creating a brand-new site or redesigning your existing site, these easy site builders may sound pretty appealing. However, WordPress is still considered the best content management system (CMS) by developers and online marketers. In this article, we’ll explore some of the main reasons you should choose WordPress as the platform for your website.
Open source customization
One of the best features of WordPress is that it is open-source software. With open-source software, the source code is readily available for anyone to inspect, modify and enhance. Developers have access to the core files and documentation, allowing them to customize the features and functionality of your website. Because this is attractive to developers, there is a larger community of them behind WordPress. A larger community of developers makes it easier to troubleshoot issues from the wealth of information that is shared on various forums, making WordPress development the preferred option.
Enhanced functionality with plugins
Plugins are another major benefit of building a WordPress website. Plugins allow you to add custom functionality to your site. This makes it easier for you to grow your website, and therefore your business. For example, if you are holding an event, you can upload a plugin that will easily add a registration form to your site. There are limitless possibilities with plugins, and what’s even better is that many plugins are free. Conversely, drag-and-drop sites with built-in templates have very limited functionality, making it considerably more difficult to customize and update your site.
Built to perform for search engines
What’s the point of building a beautiful website if no one can find it? Perhaps the most well-known advantage of using WordPress to build your website is that it is arguably the best for search engine optimization (SEO). WordPress websites have simple and constant codes, making them ideal for Google indexing. Editing meta titles and descriptions is a breeze, and you can even create custom permalinks (e.g. “.com/about-us) which are preferred by search engines. These SEO features and more also give you greater control over which pages you want to rank higher in search engines (i.e. you can focus your SEO efforts on your highest converting web pages).
Responsive web design
A report by Statista found that the mobile share of organic search engine visits in the United States from the third quarter of 2013 to the second quarter of 2019. This makes the responsive design more critical than ever. Websites built with WordPress features built-in responsive design, meaning your site will look great on any device. This eliminates the need to create separate pages or sites for different devices.
Increased site security
One of the main criticisms of WordPress is the perception that it is not secure. While no site is 100% hack-proof, WordPress has earned an unfair reputation for not being secure. This commonly held myth has long been debunked. A WordPress site that is properly built and regularly maintained by a skilled WordPress website builder is as secure as any other website.
With so many CMS options, it can be confusing to know how to choose the right platform for your website. The items listed above are just some of the many benefits of a WordPress site. CorePHP is a WordPress development company that can help you build your website according to requirements and preferences from concept to completion. Have more questions? Schedule a free consultation today, or request a free quote!