If you want to build an online audience, you need to use keywords. These are the terms that web users type into the search bar. Webmasters often decide to use easy keywords that are one or two words in length. While these might help you find a user or two, long-tail keywords are better bets for visitors who might actually convert into buyers.
SEO strategy is constantly evolving. What works one day, might shift the next. This is why you need to pay attention to what your visitors are looking for when they find your site. At WHITEHAT, we can help you with leads, inbound marketing strategy, and website growth. We can also help you select long-tail keywords for your SEO strategy.
If you aren’t convinced as to why you need long-tail keywords, take a look at these six reasons:
Focus on a niche
When you use long-tail keywords, your customers know exactly what you offer. Their specific searches will drive them right to you. You can build a niche market, which will help you build a loyal base of customers. With a niche market, you can limit how much research is needed to find success. Customers like to have shops they can visit when they something specific. If you have too much, users can be overwhelmed. With a niche, you become an expert, and users trust experts.
Help your site rank higher
Single- and double-word keywords only help the biggest websites. When you have a long-tail keyword, you won’t have as many websites competing with you for a high ranking. But, if you stick with short keywords, your website won’t outrank the big corporate sites. Customers will actually have an easier time finding you with long-tail keywords than with the short ones. Long-tail keywords also help sites gain traction on those single and double keyword searches, too.
Reflect how users search the web
Consider how you search the internet, do you use single words? Probably not. Users no longer search the web with one- or two-word searches. They want specific information, and they know how to find it. Your key to success is figuring out what users search for when they want what you are offering, including the variant terms, too.
Better conversion rates
Because your potential customers are able to find exactly what they want with long-tail keywords, you should notice better conversion rates. Users don’t have to look all over the web to find what they are looking for, so they are better prepared to buy what they want when they see it.
Work well with voice assistants
Long-tail keywords fit with the functionality of voice assistants. When we talk to our assistants, we don’t ask them to conduct one- or two-word searches. We give them specific phrases so the assistant can find what we want. We ask questions, which are long-tail keywords.
Drive content-marketing strategy
Along with helping customers find you, long-tail keywords help you figure out what your blogs should be about. Content drives traffic, so your blogs, e-books, and product descriptions should include the long-term keywords, too. It is easier to plan a blog with a long-term keyword, as your writers will know exactly what you want the focus on the piece to be. You can even use long-tail keywords in the captions on your site.