No matter the industry or business model you chose for your company, your website’s conversion rates will make or break your online presence. According to Tech Jury, 63% of organizations outright lack a structured approach to their conversion optimization, while 80% of marketers agree that lead generation should be the primary content marketing goal of any website. That being said, using adequate conversion optimization tools in your content production and website maintenance activities is of utmost importance.
With such a large selection of platforms and tools at your disposal however, it’s hard to pinpoint which ones can serve your conversion goals the most. Let’s take a look then at several amazing conversion optimization solutions which will help optimize your business’ content strategy and increase your engagement rate going forward.
Let’s start off by introducing one of the most pivotal tools in the conversion optimization playground – Google Analytics. Given the importance of SEO and search ranking optimization in the incoming traffic and lead generation, using Google’s own tools to your advantage is a must.
The platform features a variety of analytical and research tools capable of informing you about your industry’s trends, your website’s and pages’ performance, as well as the best course of action you should take. Coupled with writing platforms such as Evernote, WritingJudge and Hemingway, your content can rank and perform better than ever before in terms of generating conversions.
The best way to find out how to optimize your website conversion rates is by finding out what your competitors and industry leaders are doing about it. Similar Web is an analysis platform built with global research in mind. Simply entering your search parameters will allow you to find out which sites in your niche are outperforming the rest through details such as traffic, page views, and their bounce rates as well as visit duration among others.
Similar Web offers geo-location targeting and local research depending on your target market. Once you gather the necessary data in regards to which websites perform better than others, manual research of their content marketing approach will allow you to raise your own website’s conversion rates and ranking.
When it comes to generating leads and attracting users to your website, the marketing strategy you implement will be the decisive factor in your success. However, manual outreach will often be time-consuming and leave you with very little in terms of ROI. Enter Mail Chimp, a dedicated mail automation and marketing platform.
Mail Chimp will allow you to reach out to your mailing list with lucrative deals, conversion offers, and incentives for visiting your website in a very organized and controlled manner. By using Mail Chimp, you will be able to create meaningful content, sales pitches, and calls to action for your users given its automation features.
Speaking of meaningful content, no amount of technical SEO or PPC ads will help you generate conversions if your content lacks polish and originality. Content Idea Generator is a tool dedicated to just that – helping you come up with relevant ideas, titles, and messages for your audience. All you have to do is insert relevant keywords into the tool and allow it to mix and match different results until you are satisfied with the outcome of your research.
Diana Adjadj, Writer at Best Essay Education and Blogger at 3 to 5 Marketing spoke about the tool recently: “Given that my professional life consists of creating new content, writing and editing 24/7, it can sometimes be challenging to come up with creative content around-the-clock. That’s why I like to lean on a tool such as Content Idea Generator once in a while to help me get the creative spark going again whenever I feel overwhelmed or stressed for time.”
Landing page optimization plays a major role in the way your website is perceived by incoming users as it affects their conversion decisions drastically. Thus, creating a website with the right combination of content, conversion opportunities and calls to action is essential.
Crazy Egg is a tool dedicated to just that, as it allows for A/B testing, heatmap generation and analysis of your website’s landing page to boot. Once Crazy Egg scans your website, the tool will generate a report based on its analysis which will allow you to spruce up your approach to conversion rate optimization and generate more leads as a result of its use.
First impressions matter more than anything once a user arrives at your landing page. It can be argued that the impression users formulate will quickly decide whether they will contribute to your site’s bounce rate or conversion rate respectively. With that said, Five Second Test is a tool created with first impressions in mind, allowing you to analyze user behavior in a short time-span.
The tool can be used in a plethora of scenarios, from testing the clarity and wording of your calls to action to web layout and element placement on individual pages. With Five Second Test at your disposal, you will be able to gather relevant information in regards to user interactions with your website which will contribute to your conversion rate optimization efforts in a significant way.
Long website load times often lead to a spike in bounce rates due to a number of reasons. Some users don’t have time or patience to wait for individual pages to load slowly. Others have limited data caps or slow internet access and want to use lightweight websites instead.
Using Pingdom as your conversion optimization tool of choice will allow you to determine the cause of your slow load times quite quickly. The tool is designed not only with speed analysis in mind but also with the capability to offer tips and step-by-step workarounds for optimizing your website for faster load times. That way, your business website conversions won’t take a hit and you will be able to generate leads effortlessly as a result.
While it may seem like original content and transparency are all you need to boost your conversion rates going forward, the business reality of running a website is more complex than it appears at first glance. Using a combination of these and other tools will allow you to monitor your site’s performance, detect bottlenecks and create even better content than before you’re your audience across the globe.
That way, your business’ website reputation will precede it and users will be more open to conversion, engagement with your products and brand advocacy as a result. Choose your conversion tools today and reap the rewards of website optimization as soon as tomorrow.
Bio: Bridgette Hernandez is a Content Marketing Specialist and an Editor at Supreme Dissertations. She has dedicated her career to all things writing, editing and online publishing, which gives her an opportunity to constantly learn and discover new industry insights. In her spare time, Bridgette enjoys reading and cooking.