Your website is the biggest business asset, and the most powerful marketing tool. It is a tool that helps to sell your services and products and reach customers all across the globe. But with the current marketing scene, your website has to be more appealing than ever. Rapidly changing digital trends can make your site outdated. User experience is the crux of product design. Whether it is a mobile application or a website, a great UX design will not only click with your target audience but will also help your product reach the right people. Simple ways to improve your website’s user experience can make a difference.
What is UX design?
A UX design or user experience feature increases user satisfaction on the website. It increases the accessibility, usability, and efficiency of user interaction. An attractive UX design helps in making an application of a website easy to use or navigate.
Its focus is on the consumer’s experience of using a website or application. It involves the content you create to reach the right audience so that you can connect with them. User experience aims to tell the visitors of the site what they need to see without waiting time. It aims to deliver a specific solution that corresponds to users’ needs.
Tactics to Improve Your Website’s User Experience
1. Optimize your page speed
Your website speed is the most important element in improving the user experience. Most visitors expect a page to load in two or three seconds. They won’t wait around for your website to load, so you need to make sure you optimize your page speed.
2. Be mobile friendly and responsive
Most people use mobile phones to access websites today, so it is important to optimize your website and make it more mobile-friendly. Also, Google has started penalizing all websites that are not responsive or mobile-friendly.
People are 3x more likely to leave your website if it is not mobile-friendly. You will need to test your website by using Google mobile website speed test. Once you know about the speed, work on ways to improve the responsiveness. You can use a website theme that is mobile-friendly and responsive, and WordPress offers many such themes.
3. Use more white space and concise navigation
If you use white space around headlines and text, it increases users’ attention by 200%. A user’s focus should be on one thing at a time while landing on your page. Using white space helps to increase user engagement.
The navigation of your website will guide your visitors through the web pages. You should not have too many options, as it may confuse the users. There is no set number for navigation, but you can keep it in the range of three to seven. If you use too many options, it may cause distraction, which will affect the traffic of your website.
4. Make use of conventions
Using conventions makes the navigation process easier. As people look for signboards on the road, these conventions provide the same functionality. On a website, place your logo in the top left corner and the main menu in the center or upper right corner.
Include the contact page in the main navigation menu and add the call to action button on the top. Place the search feature in the header bar and sign up form in the footer. Place social media links in the footer or sticky icons on the left side of the web page. You can place the sitemap and other links in the footer.
5. Use bullet points for key information
Bullet points enable the user to get the information they need on the website. The users can read about the benefits, features of products, and services in a short time. It helps to make your propositions more attractive.
You can also get creative with bullets, as there are many options available. With bullets, you will be able to separate the most important points without the specifics. Most websites use icons as bullets to highlight their policies or accomplishments. Presenting your website content in bullet form will make it more interesting and easier to remember.
6. Omit unwanted words
Most people don’t read content, just scan it. So, get rid of content that is more likely to get ignored. Remove the content that may not affect the decision or leave an impact. Your website content should be easy to grasp so that it doesn’t overwhelm people.
It is best to go visual in this case. Visual content gets more attention than plain text. Have more visual content such as images, infographics, slide shows, videos, and gifs. When you put across your points in slide shows, people will read it through. Don’t overdo it, and maintain the right balance. It will increase page sharability and improve the user experience.
7. Conduct a UX review or audit
When you conduct a UX review, you can focus on actionable insights. An audit helps to fix all the issues so you can reveal new opportunities for engagement and conversion. For UX review, start by identifying your business goals and needs.
Dive into the analytics with specific segments and periods. Once you know about the problems, provide actionable solutions. If website speed is affecting the user experience of the site, fix it by following the options given in point 1. A comprehensive UX review may require time, so take your time to make your website more engaging, which will help improve ranking and website traffic.
A good UX design and experience will work for your platform and users. A well-designed UX leads a user to the data or resources they are looking for. As a website owner, you need to create an interface that is intuitive and interactive. The UX design helps you to use the best elements that will make your website click.
Effective UX design is a consistent effort that simplifies the overall web experience. It helps to make your site functional and relevant to new users. If your site is not UX optimized, you can redesign your site to enhance the user experience. An excellent UX makes clients want to return to your website.
Ensure your website’s navigation is clean and easy to understand. Ensure that your website content is relevant to the target audience. Great UX design provides excellent ROI and helps to increase sales.