The blogging world has been changing over the period of time. It has also really been growing rapidly. In the old days of blogging (circa 2003), there were not so many bloggers. They were all in a small village. It was easy to get links and stand out. Now, it is very crowded. We are now in a big city, like New York or Las Vegas. As a result, a lot of rules and myths have been debunked. It is hard now to stand out in the crowd applying the old rules. Maybe it’s even impossible. That’s why a lot of new rules had appeared. Many blogs used these to stand out from the crowd. But can these new rules really help us? Yes, of course. These rules are applied by most of the semi-new popular bloggers like Derek Halpern of Social Triggers, Danny Iny of Firepole Marketing, Glen Allsopp of Viper Chill, Onibalusi of Young Pre Pro, Ramsay Taplin of Blog Tyrant, Gregory Ciottio of Sparring Mindand many others. (If you blog regularly, perhaps you are familiar with most or maybe all of these names. They all followed the new blogging rules, which you can also follow to build your blog.
Do you want to know what are the new rules they followed to build their successful blogs? I bet you say yes, so let’s start. Note: I am sure these rules really work, maybe it doesn’t work for blogs like news blogs and technology blogs. Warning: You will need to spend a lot of time applying these rules. If you don’t have that time, then close the page. You are still here, so let’s start.
1 – You don’t need to post daily, but you do need to post high-quality content:
Many blogs say that you need to post daily. They say this will make Google robots crawl your blog more and more, so you will get more visits from Google. They’re right. However, there are a lot of other disadvantages. Here are some:
- You won’t have the creativity to post great content daily
- This means you will have many bad posts
- You will spend a lot of time on what matters less
- The same small number of readers will see the same post, and you won’t gain a lot of success
- You will be bored soon with your topic
- And there are many more.
How to apply the rule?
Here’s a step-by-step guide to help you benefit the most from this rule:
- Post weekly.
- Post only when you have high-quality, in-depth content.
- Spend more time on promoting your post,
- Ask for links, and guest-post to get more traffic.
There are more steps you can do, but this is a good start. Seems simple, but it isn’t easy. Just do the work and apply it.
2 – Kick your ass to build connections:
As I said, we are now in New York. How can you expect bloggers to link to your posts when they even don’t know that you exist? You need to do your best to build connections with big names. Maybe you think it’s hard. It can be, but it’s really not as hard as you think. Here are some tips to start building your relations:
- Guest-post to build relationships. Make your posts awesome. You may need more than a post to build relationship.
- Leave insightful comments. Big bloggers don’t respond to every comment, but many really do read every comment. So try to leave awesome comments on every new post.
- Send thank-you emails and ask a smart question so that you can open a discussion.
- If you know anyone, who can introduce you to them, ask them to do so.
- Mention bloggers in your guest posts. Link to them.
Connections are really important. Try to do your best to build connections with big authorities in your niche, so that they can support you when you need it.
3 – You need a solid anti-earthquake foundation.
Why should anyone read your blog? By building a solid foundation, you will be able to stand out from the crowd and your blog won’t fold under all the Google updates and so on. To build your solid foundation, answer the following questions:
- What problem will your blog solve? What need or desire will it fill?
- Why should I read your blog VS. the other million blogs out there?
- How is your blog different from the existing blogs in your niche?
- What is your unique brand and design that demonstrates your concept and shows your differentiation?
Think about the above four questions, answer them, and then apply your answers on your brand, design and your writing. A simple way to start is to fill in the blanks: I am different to other _____[your niche]______ blogs because I help you ___[your unique selling proposition]________ Make all your blog content demonstrates your answers.
4 – You should care about human psychology.
Learning human psychology will affect your conversion rates. You don’t need to go to college to learn psychology. Just focus on learning more. You can buy some books from Amazon. Learn how to persuade your readers. Here are some tips you can apply now:
- Display social proof
- Offer a freebie to signup
- Show testimonials
- Follow Derek Halpern of Social Triggers and Greg Ciotti of Sparring Mind.
You don’t need to learn it all at once. Just apply the above tips. Learn more. And buy a book every month.
5 – Learn copywriting as soon as possible.
Have you ever noticed why you continue to read a particular blogger’s post, subscribe to their blog or even buy their products? All this comes back to copywriting.
- Follow the AIDA rule:
Capture your readers’ attention. Hook them with the headlines and with your opening. Build interest. Give them a story, or show them a statistical study. Create desire for your future posts, products or services. Direct them using your call to action. But don’t add too many.
- Use “You” instead of the reader.
- Care about benefits, not features. Remember: features tell, benefits sell.
- Be flexible. Don’t care too much about your grammar.
6 – Create K-L-T to show your authority:
If you follow Copyblogger, you may have heard about the K-L-T concept by Sonia Simone. However, if you don’t know it, here is what it means. Know – Like – Trust When you regularly publish high-quality content on your blog, this makes people know your blog. It creates likeability. After some time, this leads to trust, which you need to sell successfully on the Internet. People won’t buy from those they don’t know.
7 – Do SEO, but in the new way.
In the old days, people were trying to scam Google. They were copying content, doing keyword stuffing, applying blackhat tricks and so on. Now, Google continues to get smarter. Here’s how to do SEO the right way.
- Create high-quality content. Actually write for your readers.
- Then, go and attract high-quality links.
- Care about your readers’ actions, such as comments, shares, tweets and so on.
- Finally, try to optimize your post to rank higher. You can use Scribe to help you do so. You can check this scribe review to know more about it.
That’s it. You could try to apply step 3 before step 2. But you must know that if you do that—if you don’t attract links, comments and so on—your rankings will be very low.
8 – RSS sucks. Your email list really matters.
People in every niche now know that RSS sucks. On the other hand, an email list is better, because you can make your emails more personalized and create autoresponder emails to build relationships. If you have 10,000 RSS subscribers, only 100-200 will check your email. But with an email list, you will gain more than 2000+ visits to the same post that you sent to the RSS subscribers. If you see all the popular blogs these days, you will see that they all now care about their email subscribers more than their RSS subscribers. To prove this, go and check Copyblogger. Take a look at the black subscription box on the left side. You will see only a small number of subscribers via RSS at the bottom. So, care about your email list more than your RSS list.
Blogging changes from time to time. But these rules are going to be some of the most important rules you will ever follow. So, take action now. Try to apply the above steps. Start now. If there is any new rule we missed, please share it in the comments.
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