Joomla’s popularity as one of the world’s foremost open-source content management systems is undeniable. And just got better with a complete integration of MailChimp.
But until Joomailer was released last year, the options for managing email marketing via Joomla were extremely limited. The best solutions for integrated management had nowhere near the power of hosted solutions. Hosted solutions lacked integration – signing up for membership did not necessarily integrate with mailing lists and vice versa.
Let’s face it – if you’re going to run a member-driven site, these things should be seamless.
When Joomailer was released last year, it brought the power of one of the world’s leading newsletter management apps, Campaign Monitor and merged it with Joomla. In a stroke, it was now possible to manage your site and your email marketing from one admin control panel. Brilliant!
More importantly for web developers, it allowed us to provide a complete solution for our clients – no more multiple logins.
Now Joomailer just got a whole lot better.
Working together with MailChimp, FreakedOut has created a new version of Joomailer which integrates with the popular, simian-styled marketing manager.
Best of all, the component is 100% free!
The advantages of MailChimp are undeniable:
- A ‘Free for life’ plan, including up to 500 subscribers and 3000 emails per month
- List segmentation – target members based on known preferences to increase conversions
- A vast array of import options
- Powerful anti-spam features with whitelisting on many mail providers
- Email tracking and analytics
- Social media integration – use and track Facebook ‘Likes’ directly in your mailouts!
To be released shortly, the new MailChimp version of Joomailer will allow site owners to manage almost every aspect of their campaigns from their Joomla backend.
Existing site members can be synced with the MailChimp member database and with FreakedOut’s registration injection script, new site members will be able to subscribe directly via the standard Joomla registration form, Jomsocial or Community Builder.
Sending out a newsletter with Joomailer is simple: just choose your template, choose your subscriber list and select which articles you’d like to include. That’s it – you’re ready to send!
You can even choose to send just the article intro-text and automatically include a read-more link back to the article on the site.
It takes enough time to generate quality content as it is – why waste more having to re-write for different media? Joomailer makes it simple to re-purpose your site’s content and use it as a powerful ongoing engagement tactic to provide continued value to your subscribers.
What’s stopping you? Get started with a free MailChimp account, download the free Joomailer component and start marketing today!
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