Author Archives: Jack Dawson

About Jack Dawson

Jack Dawson is a web developer and UI/UX specialist. He likes to share knowledge and points of view with other developers and consumers on platforms. Visit more on 8 Steps to Choosing a Web Design Firm.

What Basics of Conversion Rate Optimization are your Landing Pages Missing?

conversion rate optimization

Conversion rate optimization is one of those terms that internet users talk about so frequently. Unfortunately, it is hard for them to explain in its entirety. Optimization of the landing pages and such things will be truly helpful when you are running a business online. Capturing the attention of people online is hard enough. Now that you have traffic being directed to your website, it is important to make that traffic active. Working with passive visitors is not a rewarding activity. You need people who are actively engaging with your content frequently. This article is going to focus mainly on what CRO is and what it is all about. It will also touch on a few tricks that you can employ to optimize your landing page and improve user experience on your website. Continue reading