Author Archives: James Cummings

James Cummings

About James Cummings

James Cummings is a Business Psychologist and Director at Daily Posts, a leading UK writing company. He works with ecommerce companies to improve their bottom line through powerful web copy, search strategies and user-centred design.

Important Tips for Optimizing ECommerce Site Speeds

ecommerce optimizationWe have come a long way from the days when accessing ecommerce and using ecommerce sites was a chore. Today, faster internet connectivity and better ecommerce platforms, like Joomla paGO Commerce, have made it easier to design user-friendly sites that are faster, more robust and infinitely more functional than in the early days of the web.

However, despite the myriad of improvements we have witnessed, there are still e-commerce sites that are well behind the curve in terms of page load speed. Failure in this area often translates to poor sales performance. A two-second delay is sufficient for a typical web user to bounce and head straight for the competition.

Is page load time really important to you bottom line? Continue reading