Today, there is an increased focus on cybersecurity, more potential for SEO ranking, and an increased focus on user experiences. If someone is searching for web development solutions to help improve the ranking, performance, or usability of their product, then knowing and following the latest web development trends is a must.
These trends are set to impact all businesses and industries, from companies that offer solar panels for home to real estate, pet care, and more. Keep reading to learn what these trends are.
AMP – Accelerated Mobile Pages
Accelerated Mobile Pages, commonly called AMP, are here. In fact, it has been several years since the launch of Google’s AMP project, and it is continuing to gain momentum. AMP is a type of open-source initiative that allows pages to load faster. AMP is designed to strop a web page down to the “bare bones” and remove the scripts that are commonly known for slowing things down. Put simply, AMP can help to improve the user’s experience and visibility of your website in the search results.
There are three basic elements of AMP. This includes AMP HTML, AMP JS, and AMP CND. AMP’s growing popularity is often attributed to the fact that the mobile-first index created by Google is now outweighing the traditional desktop index used by Google. In fact, it is estimated that approximately 53% of all online traffic originates from tablets or mobile phones. This means that SEO is continuing to make a move toward mobile devices, which means that the use and adoption of AMP will continue to grow.
PWAs – Progressive Web Apps
Approximately 60% of all online traffic is generated from tablets and smartphones. This makes it clear that businesses must start targeting customers where they are and based on what device they are using. If a business’s goal is to attract mobile-based users, there are three basic options to do this – develop a progressive web application, create a responsive website, or build a native app.
With native apps, a perfect user experience is created, but there are more adoption barriers. Users must download the app and begin using it. This makes mobile websites much less efficient from the perspective of user experience, but they are faster to access. Being able to bridge the gap present between the options is the best solution for most businesses. This is when progressive web apps enter the picture.
The progressive web app or PWA works just like a native app. While this is true, it does not require users to download it from the app store. PWAs are mobile applications delivered online that are always available, and that will load instantly. This innovative technology comprises three primary components: application shell architecture, server workers, and web app manifest.
Voice Search Optimization
Another technology that is growing quickly is voice search technology. While traditional search methods remain strong, it is being reported more and more than searchers are choosing to speak to their assistant rather than type in their question or query.
With voice search technology, users will search by posing a question to their smart device. Today, technology has begun to impact many spheres, particularly e-commerce. With voice commerce, users can search for products and make purchases faster and more efficiently than what is possible with manual search efforts. Today’s most popular voice search assistants include Microsoft’s Cortana, Apple’s Siri, Google Assistant, and Amazon’s Alexa.
As a business owner, you may wonder how this innovative technology will impact your business and what types of advantages you may receive when your site is optimized for voice search purposes. Some of the top benefits include higher ranking for your website, improved user acquisition, increased traffic, and improved user experience.
Voice search is a growing trend that business owners cannot afford to ignore if they want to develop a competitive advantage or a higher ranking in Google or another search engine.
Cybersecurity
According to a recent report, cybercrime will cost the world over $6 trilling a year starting in 2021. This is double what this cost in 2015, just six short years ago. For the past few years, cybersecurity has been a top web development trend.
To help combat cybersecurity issues, the Zero Trust security model has been introduced. This is done by working on an ongoing basis to analyze a person’s behavior and prevent possible threats. The Zero Trust system is designed to help calculate certain risk factors and then determine a risk score. If the risk score surpasses a specific threshold, the user will be disconnected or have to pass some type of multi-factor authentication question.
According to information from Gartner, companies around the world spent over $93 billion on cybersecurity. Today, businesses finally realize that their current technologies are not secure enough, which is causing them to adopt the Zero Trust model, as it is considered the most effective available today.
GDPR
The GDPR or General Data Protection Regulation is a type of data protection reform that was introduced in 2018. This is an EU regulation that was designed to help regain control of data security while managing data protection. It has been found that most businesses are already making improvements to meet the GDPR requirements, which has led to increased customer trust, along with ongoing business growth.
Embracing the Latest Trends
There are more than a few factors to know and understand when it comes to the latest trends. Knowing what these trends are is the best way to ensure that the desired results are achieved and that a business has the best chance of success both now and in the future.
Keep in mind that it is also necessary for businesses to keep up with emerging trends, as this will impact how they operate. Knowing what is going on makes it possible to avoid issues and feel confident that the business can continue to experience growth and success, which is the goal of any business owner. Being informed is the best way to help ensure that the desired results are achieved and that no issues arise.
