Author Archives: Michael Pignataro

Michael Pignataro

About Michael Pignataro

Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking. Michael's philosophy is simple: "If you can dream it, we can do it."

7 Amazing Tools to Optimize Your Business Website Conversions

No matter the industry or business model you chose for your company, your website’s conversion rates will make or break your online presence. According to Tech Jury, 63% of organizations outright lack a structured approach to their conversion optimization, while 80% of marketers agree that lead generation should be the primary content marketing goal of any website. That being said, using adequate conversion optimization tools in your content production and website maintenance activities is of utmost importance.

With such a large selection of platforms and tools at your disposal however, it’s hard to pinpoint which ones can serve your conversion goals the most. Let’s take a look then at several amazing conversion optimization solutions which will help optimize your business’ content strategy and increase your engagement rate going forward. Continue reading

How To Ensure High Traffic On Your E-commerce Website?

e-commerce website on a computer screen graphic

Which e-commerce website you visited last? what you browsed? did you place it in the cart and leave it? what drove you towards this website? too many questions?

There are many choices when it comes to e-commerce websites and often attracting traffic towards particular e-commerce can be challenging, because all the e-commerce businesses are not the same and so they might not get that traffic easily. A simple way of putting it is that Traffic on retail e-commerce websites like Amazon is not the same as that of fitness-based e-commerce like

So, for a specific business, there should be a specific strategy to drive traffic right? maybe but some common minimum points need consideration while planning for the increase in an e-commerce website. Continue reading

Industry 4.0: A Simplified Look into the Popular Term

Every production sector undergoes some changes every once in a while. The modern methods of producing products have benefited immensely from new technologies and techniques. The changes have been so huge that pundits in the industry are calling the new transition Industry 4.0. This term can often become a buzzword especially in circles where the transformation is not well understood. In the following paragraphs, we take a look at what this popular term means. We also analyze what changes are happening in the production realm thanks to the digitization of manufacturing. Continue reading

How WordPress Web Development Is Quicker Over Custom

WordPress has become wildly popular since its creation in 2003. According to Forbes, WordPress is used by approximately 75 million websites which make up about 25% of the websites on the internet.

There are plenty of reasons that WordPress has become so popular over the last decade and a half. For one, it offers plenty of versatility and serves as a viable option for a host of website styles and types.

Among the biggest reasons that this platform has become such a common tool is thanks to how quickly it can be used. Since “time is money”, this speed is a significant element when it comes to weighing the platform’s high-demand. With WordPress, businesses can shorten their development time thanks to a few different factors. Continue reading

Four Common Mistakes E-Commerce Sellers Make

Household appliance in cardboard boxes on conveyor roller in distribution warehouse E-commerce,  delivery and packaging service concept. 3d illustration

Part of the beauty of starting out in the world of e-commerce is that it’s something anyone can do. All you need is an idea and a way to sell it. But such low-entry levels can also lead to a heady mix of amateurism and inexact economic science which leads to a particularly high rate of failure. One UK study suggested that an astonishing 90% of new e-commerce companies fail within 120 days. In this article, we point out four of the most common mistakes e-commerce sellers make and what you can do to avoid them. Continue reading

What Can You Learn From A Digital Marketing Agency?

Digital Marketing Agency Team

Digital marketing agencies are composed of experts that have mastered digital marketing as the sole focus of their company. But with the advent of numerous technological advancements, the competition has become all the more stringent.

Hiring a digital marketing agency may mean investing additional time, effort, and money from your part, but if you can learn a thing or two from experts, the results are also going to be worth it. For one thing, it keeps your company on top of the competitive e-commerce industry.

That said, here’s a list of some of the many things that you can learn from a digital marketing agency: Continue reading

6 Reasons Why Long-Tail Keywords Should Be a Part of Your SEO Strategy


If you want to build an online audience, you need to use keywords. These are the terms that web users type into the search bar. Webmasters often decide to use easy keywords that are one or two words in length. While these might help you find a user or two, long-tail keywords are better bets for visitors who might actually convert into buyers.

SEO strategy is constantly evolving. What works one day, might shift the next. This is why you need to pay attention to what your visitors are looking for when they find your site. At WHITEHAT, we can help you with leads, inbound marketing strategy, and website growth. We can also help you select long-tail keywords for your SEO strategy.

If you aren’t convinced as to why you need long-tail keywords, take a look at these six reasons: Continue reading

Joomla Development Features to Boost Your E-commerce Site

Joomla logo

Joomla is one of the most popular content management systems (CMS) available right now. Developed by Open Source Matters, Inc, and a free, open-source system, it is estimated to power approximately 3% of the web’s e-commerce sites currently. Among other benefits, Joomla offers fantastic options for customizing e-commerce websites, so if you are looking to sell online, or you already are, here are just a collection of the great site development features that Joomla currently offers:

Great themes, that are easy to install

Joomla templates are incredibly easy to install, involving a simple two-step process. First up, find the template that you would like to use, and download it. From here, all you need is the extension manager offered by Joomla to upload the template you have chosen.

As well as being easy to install, Joomla offers some superb options. The ‘Splash’ option is perhaps the most generic, in that it’s suitable for any kind of e-commerce store, and has impressive visuals. It’s fully customizable too. ‘Yummy’, on the other hand, is more geared towards restaurants and other food-related e-commerce sites, as the name obviously suggests. The template that you download includes fully customizable menu templates and reservation forms, which are obviously incredibly critical to restaurant businesses.

‘Yummy’ also comes with blog and gallery templates, allowing you to post all kinds of content related to your e-commerce business,” adds Betsy Robinson, a tech writer at Writinity and LastMinuteWriting.

‘Trendz’, as the name perhaps suggests, is more linked to fashion, so if you have an e-commerce store selling clothing and fashion products, this could be the Joomla template option for you. As well as the standard customizable features which are shared by all Joomla templates, the incredible array of layouts and navigable menu options make it easy for potential customers to move around your site and view your offerings on any kind of sites. These options also allow you to display different ranges, seasons and types of wear in a number of different ways which are always easy to move between, charming users in the process,” enthuses Barbara Novak, a marketer at DraftBeyond and Researchpapersuk.

Joomla’s array of extensions

On top of these classic themes that Joomla offers are any number of extensions which you can apply to perform a host of different tasks which may be relevant to the type of e-commerce store that you want to have up and running. Here are some of the best examples of Joomla extensions which can complement your online store:


paGO Commerce

Designed and developed for developers, marketers, and integrators. For developers paGO Commerce is easy to deploy and extend, paGO Commerce plays well with others. Plus it’s modular, so you can grow with no hacks or workarounds. While it is great for developers is also a magic machine for Marketers. paGO Commerce has the built-in marketing tools you need to sell to your mobile, global buyers. Sell to them on any device, wherever they go. Can’t forget our integrators where paGO Commerce’s core platform is rock-solid, PCI compliant, high-performance software you can build a lucrative service offering around.


One of the inherent benefits of EShop is the advanced search options that it provides to your users. If those users are looking for something quite niche, and your site provides that, then it’s important that the search options allow users to customize their search in a way that their query gets as close to your specific offerings as possible, otherwise relevancy is lost, and you will see a higher bounce rate.

Other benefits of EShop are the visuals and layouts, which provide users with a clear picture of what is in their cart at all times (a key frustration that customers state with e-commerce sites). Another great additional feature of EShop is the alerts it gives when a product becomes available, if of course it isn’t when the user first looks for it. If that product is listed as ‘out of stock’, then as soon as it comes in, they will receive a push notification, which is great for getting users back to your site. EShop is also supportive of 15 different languages too.


This incredibly popular Joomla extension allows a number of different options for your e-commerce store, starting with the ability to easily categorize and present products, which makes your online store responsive and easily navigable. It also allows you to set up specific shopper groups, whereby you can tailor promotional activities and prices to groups that you create, such as customers from a particular business that you are partnered with, or shoppers from a specific country. These incredible B2B and B2C options stand VirtueMart features out from the crowd in terms of e-commerce platform offerings.

VirtueMart has push notification options and cart pop-ups, and allows a from control over inventory management, ensuring you are able to keep close tabs on stock and what’s being ordered at all times. This helps protect against dissatisfied customers who are unable to get the products they want in the timeframe required, and is another integral feature of this particular Joomla extension, which also takes advantage of proven SEM techniques such as keyword and meta tag optimization.


As the name would suggest, this particular Joomla extension is a great option for the retail of digital products, and in a welcome advance, allows you to cherry pick the add-ons you are looking for, streamlining the options available and getting rid of unnecessary code. The drag-and-drop features are most welcome, and the DigiCom extension offers a full array of payment options to users, including PayPal, Bitcoin and 2Checkout, as well as the regular credit card options.

Joomla security extensions

In terms of security, Joomla also steps up to the mark, There are a host of options for you to select from, but two of the most popular options are Admin Tools Professional, which would cover your site against the most common types of cyber threats, and enables you to blacklist and block troublesome IPs. KeyCAPTCHA is another popular extension, and is one that most web users are familiar with at this stage, as it asks users to complete a task to prove they are not a spamming bot, for example. There are many more options which delve deeper into the types of modern cyber threats, and help to protect the integrity of your e-commerce site.


There is a very good reason why Joomla has cornered 3% of the market, and is growing. As well as being incredibly easy to install and set up, the huge variety of extension offerings cover your every need, allowing you to cherry pick the kinds of features you want based on what you are selling and the kind of e-commerce site you are looking for. Avoid being generic, and create something unique and specific to your needs with Joomla.

Professional writer, marketing, management and recruitment expert Ashley Halsey can be found contributing her business insights and marketing expertise at LuckyAssignments and GumEssays.


5 Signs It’s Time to Hire a Managed IT Service for Your Business

it services

As technology grows and expands, so does the threat of cyberattacks. In 2017 alone, there was a 600% increase in cyberattacks. While anyone can be a victim of a cyberattack, 43% of them were against small businesses. These two statistics would frighten any business owner who uses technology alongside their work.

Unfortunately, using strong passwords, keeping up with software updates, and keeping an eye on employees isn’t enough to prevent being a victim of a cybercrime. If you want to keep your company as safe as humanly possible, hiring the best IT team is essential.

Here are five reasons you should rely on a managed IT service versus hiring IT employees in-house. Continue reading

How to Put Together an Effective PHP Developer Resume

PHP Developer developing PHP code

You may be a fantastic PHP developer, but if you are not able to communicate that through your resume, you may be missing a trick. Make sure your resume reflects your abilities by following these simple steps:

Start with a summary

A developing trend is to begin your resume with what some people would call a personal profile, and what others would call an executive summary. It doesn’t matter what you call it, what matters is what this brief paragraph (or two) says about you. Think of a great opening line which really sums up who you are professionally, and try to shoehorn in your most relevant experience (to the jobs you want to apply for) and greatest career achievements. State clearly what you are looking for too.

“The reality is, busy hiring managers often do not take the time to progress beyond the summary paragraph at the top of a resume, so if you don’t make any impact here, the rest of your resume will remain unread, and the job will pass you by,” warns Peter Strachan, a resume proofreader at Academized. Continue reading

7 Questions You Should Ask Yourself before Designing a Website

7 Questions You Should Ask Yourself before Designing a Website

Designing a website for your business is becoming very crucial these days. If you do not have an online presence you are nowhere in the competition. You have to be visible to your customers all the time. Only then you can think of having great profits, line of customers and lots more. But before you start to build any website for your business here are some important points that you should keep in mind for building an effective and fruitful website. Continue reading

How to Establish Your Company’s Place on the Internet

internet code

The brick-and-mortar store, they say, is less important than the pixels of your website, and the follow count on your social media channels. Companies across industries and geographies are discovering that it’s in the digital realm that they can find their competitive edge in the modern era – and that means that you, too, should consider your various locations on the world wide web. This article focuses on only those that are most important to your business; helping you establish yourself as a presence across some of the most-visited platforms in the world. Continue reading