Author Archives: Michael Pignataro

Michael Pignataro

About Michael Pignataro

Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking. Michael's philosophy is simple: "If you can dream it, we can do it."

Mobile Payment Security for E-Commerce Business Owners

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If you’re an e-commerce business owner, securing the payments of your customers should be a top priority for your website. A seamless customer buying experience can be interrupted by an inefficient payment system that could ultimately result in stolen customer information. This makes the payment technology you choose to use is especially important in protecting your customers and company.

The pandemic forced us all into lockdown and shifted many of our jobs to remote work environments. It also incited a significant increase in e-commerce spending. This change in consumer buying patterns puts more responsibility on business owners to ensure customers a safe and secure mobile payment experience.

Below we will talk about the increase in e-commerce buying and its connection to mobile payment security, some basic information to always have on hand about mobile payment security, the responsibility of e-commerce business owners to provide secure mobile payment systems, and how to proceed in establishing a secure mobile payment process for your site. Continue reading

How To Improve Your order fulfillment Process

Hand turning a process knob with gears symbols. Concept of e-commerce. Composite image between a photography and a 3D background.

The order fulfillment process is vital for all businesses. Although complex, it should be organized and efficient. The outcome of a good order fulfillment process is satisfying customers. However, if the process takes too much time, you might not meet your goal.

As a result, you might lose customers or slow down the movement of your business funds. You can avoid these issues when you optimize your order fulfillment process by doing the following tips: Continue reading

Top 5 UX Design Tips to Improve Your Strategy

UX design

What’s the first thing you see when you open a website?

If you can’t come up with an answer or are confused about what to say then, don’t worry. It’s a trick question.

What you see when you go to a website depends on what the UX developer wants you to. Focussing on consumer experience, User Experience Design is the process of creating a website that defines the flow of interaction and maximizes user satisfaction.

Taking in the aspects of accessibility, usability, and efficiency, UX design goes much further than just creating an aesthetic. It essentially defines your buyer’s journey from the very first touchpoint to the final purchase.

Since no two users are the same, the design elements that assure success cannot be put in a template either. Your strategy can only work if it is backed by user research and market study at the end of the day.

To help you with the latter, we have come up with 5 definitive tips that shall improve your website tangibly. Read on to understand how you can be a part of the crowd while categorically standing out of it. Continue reading

6 Steps for Marketing Your E-commerce Business

e-commerce button on a keyboard

E-commerce has certainly come into its own in the past two decades. Many sellers are now moving their enterprises from brick-and-mortar shops to digital storefronts, which effectively means going global immediately. Marketing an e-commerce business is its own art and science, and it can be difficult for new entrepreneurs to get their bearings in this lucrative online marketplace. Here are six fundamental steps to success in marketing your e-commerce business. Continue reading

Emerging Web Development Trends to Know and Follow

Web Development

Today, there is an increased focus on cybersecurity, more potential for SEO ranking, and an increased focus on user experiences. If someone is searching for web development solutions to help improve the ranking, performance, or usability of their product, then knowing and following the latest web development trends is a must.

These trends are set to impact all businesses and industries, from companies that offer solar panels for home to real estate, pet care, and more. Keep reading to learn what these trends are.

AMP – Accelerated Mobile Pages

Accelerated Mobile Pages, commonly called AMP, are here. In fact, it has been several years since the launch of Google’s AMP project, and it is continuing to gain momentum. AMP is a type of open-source initiative that allows pages to load faster. AMP is designed to strop a web page down to the “bare bones” and remove the scripts that are commonly known for slowing things down. Put simply, AMP can help to improve the user’s experience and visibility of your website in the search results.

There are three basic elements of AMP. This includes AMP HTML, AMP JS, and AMP CND. AMP’s growing popularity is often attributed to the fact that the mobile-first index created by Google is now outweighing the traditional desktop index used by Google. In fact, it is estimated that approximately 53% of all online traffic originates from tablets or mobile phones. This means that SEO is continuing to make a move toward mobile devices, which means that the use and adoption of AMP will continue to grow.

PWAs – Progressive Web Apps

Approximately 60% of all online traffic is generated from tablets and smartphones. This makes it clear that businesses must start targeting customers where they are and based on what device they are using. If a business’s goal is to attract mobile-based users, there are three basic options to do this – develop a progressive web application, create a responsive website, or build a native app.

With native apps, a perfect user experience is created, but there are more adoption barriers. Users must download the app and begin using it. This makes mobile websites much less efficient from the perspective of user experience, but they are faster to access. Being able to bridge the gap present between the options is the best solution for most businesses. This is when progressive web apps enter the picture.

The progressive web app or PWA works just like a native app. While this is true, it does not require users to download it from the app store. PWAs are mobile applications delivered online that are always available, and that will load instantly. This innovative technology comprises three primary components: application shell architecture, server workers, and web app manifest.

Voice Search Optimization

Another technology that is growing quickly is voice search technology. While traditional search methods remain strong, it is being reported more and more than searchers are choosing to speak to their assistant rather than type in their question or query.

With voice search technology, users will search by posing a question to their smart device. Today, technology has begun to impact many spheres, particularly e-commerce. With voice commerce, users can search for products and make purchases faster and more efficiently than what is possible with manual search efforts. Today’s most popular voice search assistants include Microsoft’s Cortana, Apple’s Siri, Google Assistant, and Amazon’s Alexa.

As a business owner, you may wonder how this innovative technology will impact your business and what types of advantages you may receive when your site is optimized for voice search purposes. Some of the top benefits include higher ranking for your website, improved user acquisition, increased traffic, and improved user experience.

Voice search is a growing trend that business owners cannot afford to ignore if they want to develop a competitive advantage or a higher ranking in Google or another search engine.


According to a recent report, cybercrime will cost the world over $6 trilling a year starting in 2021. This is double what this cost in 2015, just six short years ago. For the past few years, cybersecurity has been a top web development trend.

To help combat cybersecurity issues, the Zero Trust security model has been introduced. This is done by working on an ongoing basis to analyze a person’s behavior and prevent possible threats. The Zero Trust system is designed to help calculate certain risk factors and then determine a risk score. If the risk score surpasses a specific threshold, the user will be disconnected or have to pass some type of multi-factor authentication question.

According to information from Gartner, companies around the world spent over $93 billion on cybersecurity. Today, businesses finally realize that their current technologies are not secure enough, which is causing them to adopt the Zero Trust model, as it is considered the most effective available today.


The GDPR or General Data Protection Regulation is a type of data protection reform that was introduced in 2018. This is an EU regulation that was designed to help regain control of data security while managing data protection. It has been found that most businesses are already making improvements to meet the GDPR requirements, which has led to increased customer trust, along with ongoing business growth.

Embracing the Latest Trends

There are more than a few factors to know and understand when it comes to the latest trends. Knowing what these trends are is the best way to ensure that the desired results are achieved and that a business has the best chance of success both now and in the future.

Keep in mind that it is also necessary for businesses to keep up with emerging trends, as this will impact how they operate. Knowing what is going on makes it possible to avoid issues and feel confident that the business can continue to experience growth and success, which is the goal of any business owner. Being informed is the best way to help ensure that the desired results are achieved and that no issues arise.


How to Gain Loyal Customers for Your Business?

“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you”-Chip Bell.

In the technologically driven internet world, where your competitors are just a click away, customer loyalty keeps your revenue flowing. Loyal customers are an asset, and they spend 67% more than new ones.


Apart from revenue, their continued patronage brings new business as they recommend your brand to their friends, family members, colleagues, and people in their social network.

Apple is a perfect example of a business with a staggering amount of loyal customers. According to research, 78% of iPhone users will not even search for other smartphones when upgrading in the future. Furthermore, whenever Apple releases a new device, hundreds of fans camp outside their store to be the first ones to grab their shiny new device irrespective of price. Even if Samsung launches a cheaper and better phone than Apple, customers will still buy an iPhone.

That’s the kind of loyalty every business should target.

Your business should have an X-factor to convert one-time buyers into repeat customers. The only problem is that there are no shortcuts to inspire loyalty.

With the cost of attracting new customers five times more than nurturing existing ones, customer loyalty is one of the best ways to boost business and increase ROI. Continue reading

Steps To Increase Your Website Domain Authority

If you own a website, you definitely want it to be recognized by millions of people across the globe over the internet. You would want your business website to be ranked on the first spot of the search engines, be it Google or else.

So, now the question comes, how to increase the DA – Domain Authority of your website?

Well, this is the most common question that has been asked by website owners. However, they are a bit obsessed and excited about increasing the Domain Authority.

There are many factors that Google uses to determine the search engine ranking of websites. Domain authority is one of them. Continue reading

Necessary Steps To Take Your Online Business To the Next Level

Business thinking outside the box

Running a business can be difficult, and this can be particularly true if you are trying to find ways to take your online business to the next level. While this may feel like a struggle at times, the reality is that there are many ways you can grow your business effectively that are relatively straightforward. If you are seeking ways to expand your online business and help it to run more efficiently at the same time, here are some things to take into consideration. Continue reading

Is SaaS the future of digital products?

fist bumping for team work on a SaaS project

Some of the most widely used solutions include the Google suite (Gmail, G Drive, Calendar), task management services (Zendesk, Slack, Salesforce), file sharing (Dropbox), and mailing (MailChimp). A recent study by Gartner shows that the SaaS market will rise this year to $105 billion, a 20% increase compared to last year.

This market is continuously growing, as the same study estimates that by 2021 73% of organizations will rely on SaaS solutions, ranging from 50 apps for small companies up to more than 250 for large organizations.

The SaaS model can be applied to many digital products, including those from the operational area, including those used in managing IT systems, like AIOps solutions. Continue reading

What to do when your website isn’t making any sales?

Man sitting outside on his computer

Time to invest in SEO

If your website isn’t visible in the search engine results, it won’t reach all your potential customers and your sales are prone to drop. One of the most popular but also effective ways to change it is investing in professional SEO services – building a solid strategy and making it real. An experienced SEO agency usually starts off with an in-depth audit which shows all your website’s flaws and inadequacies. Getting to know all of them let’s you fix at least some of the most essential problems.

SEO takes care of website’s:

  • Structure
  • Speed
  • Content
  • User experience
  • Mobile friendliness

It tracks all the things that potentially slow it down and shows which areas demand repair. Additionally, although search engine optimization is not an easy and fast process, its effects last much longer than the paid ads – usually for months and sometimes even years. Continue reading

The Biggest Benefits of AI for Your Business

AI - Artificial intelligence

Artificial Intelligence, or AI, is one of the most promising and prominent new technologies used today. It is

impacting all industries and businesses, regardless of size. Before learning how AI can benefit your business, you must look at what artificial intelligence really is.

Remember, information is power, and with AI, you must know what it offers and how to use it to benefit your business. In the long run, you will benefit significantly from the use of artificial intelligence in your business. Continue reading