Author Archives: Michael Pignataro

Michael Pignataro

About Michael Pignataro

Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking. Michael's philosophy is simple: "If you can dream it, we can do it."

Three Cloud-Based Software for Your Business 

Cloud computing

Your business is run off your ability to coordinate tasks over the internet. The more digital your business, the more you’ll have been able to adapt to the ‘new normal’ working requirements of the post-pandemic world. This means a heavy focus on digital systems, in the 2020s, appears like the right move for all enterprises – whether they’re based online or offline. In this article, you’ll learn three of the critical software solutions to help you digitize and modernize, bringing your business in line with the most competitive firms in the world in 2020 and beyond. Continue reading

The 5 Best Low-Cost Communication Technologies for Small Businesses

Communication towers

Whether a business is a multinational corporation or a young start up, communication should be at its heart. For any business to grow, meet deadlines, create a loyal customer base, and exceed goals, quality communications systems must be in place.

However, just because these systems are vital, it does not mean that they have to cost the earth. The list below shows some of the best, low cost communication technologies that can be used to help small businesses move to the next level. Continue reading

7 Best Practices to Build an E-Commerce Landing Page that Converts

Expected to register over $6 trillion in sales by 2023, e-commerce is a force to reckon and bend to your will. The anticipated growth rate is steady and does not seem to go anywhere but upwards. However, when it comes to an e-commerce website landing page, things change to the detriment of the businesses owning them.

On average, the conversion rate across the board for e-commerce landing pages is around 2.8%. Nevertheless, most brands are barely reaching this threshold, while other players in the field boast over 10%. The difference resides in how some companies create their e-commerce landing pages that drive conversions.

Not so long ago, we have talked about the best practices in e-commerce you should follow. Today, we will focus on some of the best elements to consider when you build an e-commerce landing page that converts. A landing page is not a product page, although many make this mistake.

  • An e-commerce optimized landing page should be stand-alone and have one goal only – to convince users to take a singular but very particular action: purchase something, download something, submit a form, contact someone, etc.

So let’s see how to build modern and convincing landing pages for products or services that drive conversions! Continue reading

Design Your E-Commerce Website With Your Target Market in Mind

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Like any website, your e-commerce page designed around marketing and selling your product should put the audience at the forefront of its focus. Perhaps even more so than other pages, e-commerce sites need to accommodate the target audience, their preferences, their likes, and dislikes.

Making sales means paying attention, and through segmenting your target audience, experimenting, and coming to understand them, you can build an e-commerce site that grabs users and maximizes sales.

Here’s what you should know about designing your e-commerce website for your target audience. Continue reading

How Has Digital Marketing Benefited From Artificial Intelligence

Artificial Intelligence abbreviated in a post it note as AI

The marketing world has undergone significant changes since the introduction of artificial intelligence. The technology can be used to optimize and prepare a plethora of marketing tactics by your SEO agency, improving profit margins as well as customer service. While most urban businesses use AI extensively to promote their brands, there are certain marketing professionals who are yet to understand the full benefits of artificial intelligence.

If you are one such marketer, we are here to tell you about the many benefits you can reap once you make the shift to artificial intelligence. Continue reading

5 Tips To Help Your Small Business Earn More Money During Crisis

The past few months have proved to the whole world that things change for the worst, really quickly, and the economy can collapse. The coronavirus outbreak has impacted billions of lives around the globe, including businesses and organizations of every level.

The virus was not an expected one; hence the consequences are also unprecedented to mankind. Not only were the small businesses impacted by the economic crisis, rather businesses of each and every scale are in this together.

The recovery for small businesses can be a critical task, the reason being a lack of working capital, insurance, and resources. Continue reading

Advanced Marketing Strategies during a Pandemic

The COVID-19 pandemic has brought challenges never experienced before by many people in their lifetime. Shrunk economic activities, massive lay-offs, restricted global movements, and lockdowns have left many businesses bleeding.
How can businesses avoid closure and continue to shun profits and revenue in such a time? This requires new thinking and quick actions. These are some of the top tips that businesses can employ to stay afloat: –

  • Enhancing e-commerce ability and functions
  • Putting huge resources in their digital marketing efforts
  • Exploring ways to empower local solutions providers
  • Embrace business process outsourcing.

Digital marketing for instance during a pandemic may encounter heavy traffic thereby diluting your efforts. This, therefore, calls for COVID-19 marketing strategies to transition properly in the pandemic.

Let’s review some of the advanced marketing strategies businesses can employ Continue reading

Tips to Drive More Traffic To Your Landing Page: SEO Insights for Joomla

Online data

Joomla has been widely used globally by many designers that make it the second-largest CMS platform used by more than 2.5 million people from all over the world. The biggest aim of every business website is to generate organic traffic that helps in driving sales. This goal cannot be achieved without integrating SEO on your website.

There are specific SEO strategies that improve your brand sales bit like every other tactic; only 20% of these are active and contribute towards the overall ranking of your site. SEO is not an option but an essential element for websites today due to the swift surge in the number of websites every day.

SEO for Joomla platform is a bit different than other website SEOs but can be done easily. All you are required to do is effectively understand the tips we are sharing with you and implement them on your CMS site. This comprehensive list of strategies will support you in increasing your website ranking on the search engine. So, let’s get started. Continue reading

CMS Strategies to Uplift Engagement on Your Joomla’s Platform

Zero-day published for old Joomla CMS versions | ZDNet

Joomla is one of the world’s most widely used platform. It is an open-source platform where applications and websites are formulated. Joomla is basically a content management system that will link your application or website with MySQL or MySQLi database. This will make the transferring of data and content management more effortless for both the audience as well as the site owner.

We live in an era where customers have expectations form the brands to meet their real-time needs. Websites are a great tool for the business these days as it can help them in reaching thousands of potential clients without any face to face interaction. According to the stats of 2019, only 64% of small businesses have their own website, and some of them struggle to uplift their user engagement.

Creating a user friendly is essential for enhancing your Joomla website engagement. This platform has been used by many famous brands because of its flexibility and user-friendliness. CMS aids in understanding the behavior of clients by merging their social interactions and what they think about your brand.

Now, if you have created a website on Joomla for your small business but don’t know the strategies to enhance user engagement, then this article will surely be a great help to you. Continue reading

From The Experts: Law Firm Marketing Tips You Should Know

Law Firm Books on a shelf

Like any rational business individual, you are looking to expand your client list. You have heard about how everyone is using social media to help market their product or service but you aren’t sure how to begin the process.

In today’s day and age, anything that you want to sell needs to have a social media presence. People hear your name through a friend, and they will immediately want to look you up on the internet. And even though you may be smart enough to have an online presence already, maybe even a website, it can be tough for them to find you because of so many other options available on the internet. So, the question here is, how do you help your cause?

As a law firm, you might be in a position to harness the power of social media as a marketing tool. This article summarizes some tips that can help you market your law firm effectively and get the business going. Continue reading

How to Protect Against Mobile Payment Fraud for eCommerce Transactions

Credit Card payment online

Shopping via a mobile device has become incredibly popular given the ease and convenience with which users can buy whatever they desire – directly through their smartphones or tablets.

Yet, criminals tend to follow the crowd. Since mobile technology is one of the ways consumers prefer to shop online – mobile-related payment fraud is on the rise. In a recent study, approximately 51 percent of online fraudulent activity came from a combination of both the iOS and Android platforms.1

Whether your customers prefer to shop via mobile eCommerce sites or through dedicated mobile apps, here are two compelling reasons to engage fraud prevention methods now:

  • Every dollar of fraud could generate up to $3.13 in indirect losses for merchants, once you factor in transaction, chargeback, and restocking fees.2 That number could be higher after including litigation, punitive damages, and lost consumer confidence.
  • An estimated 60 percent of small business owners close their operations within 180 days of being breached.2

Below are some of the most useful strategies you should adopt to help prevent mobile payment fraud from negatively impacting your customers. Continue reading

Title: 12 Best Billing and Invoicing Software for Small Business and freelancers

Invoicing software is pure bliss! Small business owners who do not want to invest in hiring an accountant, online payment platforms are doing an expert job for them instead. Easy on the pocket, quick and real-time reporting with the ability to accept multiple currencies and make international payments, an invoice software is all that one needs to run a business smoothly.

Don’t know which to get? Get a glimpse of some of the best billing and invoicing software for small business owners to facilitate transactions quickly.

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Irrespective of your business size, Limepay is the one to get. It is the most flexible invoicing software that accepts multiple payment options, including cryptocurrencies. The highlight of the software that makes it all the more tempting is the feature to cover or split transaction fees amongst the clients. With its PayMe Page, you can use both traditional ways of payments and cryptocurrencies to get your business running. The transactions will carry out by using two prominent gateways; Stripe, and Coinbase that a user can choose. Continue reading