Author Archives: Michael Pignataro

Michael Pignataro

About Michael Pignataro

Entrepreneur, family man and long-time magician, "Magic Man" Michael Pignataro is co-owner of 'corePHP' with his mirror-image twin brother, Steven. Michael is 'corePHP's Co-Chief Executive Officer - Operations. He's also got a wicked fast wrist at the foosball table.

Why You Should Learn programming HTML/CSS Before You Learn to Design

Programming HTML/CSS

Learning to design before learning to code HTML/CSS is a number one priority for some web development newbies. However, there aren’t that many benefits for those that go down that path. There are in fact other benefits for those that take the leap of faith and get their heads stuck into thousands of lines of code. Of course, if you’re looking to make a career out of graphic design, you’ll want to move on and open Photoshop or Illustrator. But, there are a number of other benefits if you learn to code HTML/CSS first and these are outlined below. Continue reading

Marketing Technologies Every Business Needs

A guy reviewing marketing technologies for analytics

There are now a plethora of new marketing technologies available that are designed to aid in the marketing process. Some software is designed to aid in the production of individual pieces of advertising media, others are designed to aid in the process of running the campaign itself. Businesses have been surprisingly slow to adapt to the possibilities opened up by business marketing technologies, but there is now a growing appreciation for the value they offer.
Marketing technologies, including software, represent a strong return on investment (ROI) meaning that for every dollar invested in the technology a business can expect to receive several dollars back in sales. Below are some of the technologies that are radically changing the approach a number of businesses are taking to marketing. Continue reading

Why Learn C++ Before PHP?

C++ Development team

It’s one of the most common debates that’s discussed between software and web developers. What programming language should beginners learn first? There’s no right or wrong answer – any combination of learning languages would work. Many experts and web developers believe learning PHP before C++ is the only way forward for a number of reasons. However, there are also benefits to learning C++ before PHP, and these are outlined below. Continue reading

6 Features Your Website Needs to Compel and Captivate Audiences

Website on a laptop

Many online businesses choose to compete with their competition with various marketing strategies and cheaper prices for their products and/or services on their website. However, they’re not the only way you can compete. Consumers also rely on a good experience when it comes to navigating websites, so if you’re willing to make numerous changes to your site this year, it could increase your customer base considerably.

Whether you own a full-scale e-commerce business or you’re just a local gardener, the below features are sure to help compel and captivate your audience to help boost conversions. Continue reading

How to Choose the Right Subscription Commerce Store for Your Needs

commerce Shop is now open sign

The subscription commerce industry is becoming more popular in 2017 and many new businesses are hoping to secure themselves as the most popular service around. Therefore, it’s important you sieve your way through all the bad companies out there and opt for a service that’s going to provide you with an excellent all-round service. This isn’t easy to achieve, but by following the below tips, you can ensure you’re going to get the product boxes you require from a reputable subscription service. paGO Commerce created by ‘corePHP’ gives business full capabilities to make the infrastructure to run a business like this happen. A great example is www.sproutbc.org that provides a customizable box of produce of local products from local farms. Pretty sweet if you ask me. Continue reading

3 Key Considerations for Updating Your Technology

Technology review for company growth

The use of technology to aid our businesses is a given in the digital age that we live in, but what if you aren’t so technologically minded as to know which ones to concentrate your efforts on? The phrase spoilt for choice springs to mind, and if you are a small business, the decision as to which direction to go in falls firmly at your feet.

You need to find the easiest way for your system needs to be met, but without a headache that a change invariably provokes. You need to revolutionize your working practices and provide an almost effortless resolution to your technology headache. Here are 3 key areas to consider when being faced with the need to upgrade your technology before you invest. Continue reading

6 Things You Need to Consider When Outsourcing

Website Design by outsourcing

There are many routes to go about finding a website developer.  You may have had the opportunity to find us and we love working with amazing creative agencies that are out there today. We have had many that have come to us and sometimes ‘corePHP’ is not the right fit due to the timeline, budget and more. Due to this, we like to guide those clients in the right direction cause we still care about the end result whether they become a client of ours or not. That being said, the most common way to discover web developers is one is to get a recommendation from a trusted reference. You will have greater confidence in the developer (or a dedicated developers outsourcing team) based on a first-hand testimonial from your trusted source. This is why if we can not do it we recommend.  Continue reading

5 Ways to Avoid Complaints from Your Website Visitors

reviewing reports

When you develop a website for any organization, it’s essential to make sure it’s fit for purpose. If it looks unprofessional or website visitors complain about it for different reasons, this reflects badly on you and your business. Below are five of the most common complaints about websites from visitors that we have heard and these are successful steps you can take to avoid these complaints.

Website Performance

A slow website is one of the most frustrating experiences for online users. They expect a website to load instantly. If this does not happen, these potential shoppers and customers will go elsewhere to find what they are looking for. In some cases, a website may not be available at all, which is even worse.

To address this problem, you must identify its cause. If it’s a hosting issue, you may need to move your website to a more stable hosting provider such as bestwebhosting.co.uk. In other situations, certain components in a website, such as plugins, add-ons, or your website’s theme could be causing the problem and will need to be fixed or removed. That is where we ‘corePHP’ can come in and assist. We are masters of optimization! Contact us today Continue reading

Guide to Monitor Uptime and Downtime in your WordPress Website

Guy monitoring screens of wordpress sites to see stats

Let’s suppose you’re building a super cool WordPress website. You choose the right themes, upload good content, understand your SEO well and finally manage to get a substantial amount of traffic to your website. And then bam! Your site keeps crashing again and again. Your customers will be annoyed, your credibility will take a hit and eventually, your users will find another website to visit. Therefore it is a must that you monitor your website on a continual basis to make sure it is up and running at all times. In other words, you need to learn how to monitor your Uptime and Downtime in WordPress.

There are many kinds of tests that can be carried out to do the same, ranging from very simple ones to the ones that check 50+ complex check points at once. Depending upon the nature of your WordPress website requirements. Continue reading

Choosing The Perfect WordPress Themes for Maximum SEO Benefits

Custom WordPress Themes

Building a WordPress website and choosing an appropriate theme for the site can be overwhelming for a beginner. There are thousands of premium and free themes available, and each one looks better than the other, which makes it difficult to pick one. So, how can you choose the best WordPress theme that will serve the purpose of your website? In this article, we will discuss a few things that you should consider to ensure maximum visual appeal and SEO benefit of your site.

WordPress is now used to create all types of websites ranging from simple blogs to highly featured e-commerce applications. Various themes cater to different markets and different unique purposes. The WordPress theme you choose should go well with the contents of your site and its functionality. For example, if you are designing a blog, you should choose a theme that offers the best readability. In any case, the theme must be optimized for the search engines. Continue reading

5 Most Compelling Reasons to Enable HTTPS on Your Website

Google Search HTTPS

HTTPS abbreviates as Hyper Text Transfer Protocol Secure. It is the protocol through which packets of data travel through a website you visit and your browser. A website having ‘S’ in addition to the HTTP protocol means it is safe to exchange information with the website as it is marked as a secure connection.

The eCommerce industry is flourishing day by day as the ease of browsing websites and online shopping has become easier with mobile devices. The fastest internet connection and affordable handheld devices have paved the way for individuals and companies to reach a target audience, and make online sales. Continue reading

The Advantages of PHP For Web Development

PHP coding to develop a website

With the various major web browsers: Microsoft Edge, Mozilla Firefox, and Opera, announcing that they are ending support for flash content, there is now one less option for web developers to worry about. Deciding on the right programming language such as PHP is an important part of software development and will be one of the key deciders of your success. Some languages can perform more complex tasks and others are best suited to text-based interactions. Trying to use the wrong programming language is like trying to hammer a nail with a screwdriver; you might be able to do it but it will be needlessly difficult.

There are a number of reasons why PHP is a particularly useful language for web developers to learn. No language can fulfill every software role, but for the right tasks, PHP is versatile, easy to use, and very powerful. Continue reading