Author Archives: Michael Pignataro

Michael Pignataro

About Michael Pignataro

Entrepreneur, family man and long-time magician, "Magic Man" Michael Pignataro is co-owner of 'corePHP' with his mirror-image twin brother, Steven. Michael is 'corePHP's Co-Chief Executive Officer - Operations. He's also got a wicked fast wrist at the foosball table.

Generate Successful Leads for E-Commerce with Smart Designs

Lead Generation

Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:

Amazon: Generating Organic Traffic with Keywords

Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.

For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.

Amway: Attracting Visitors with Content

Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.

An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.

Facebook: Capturing Contact Information

After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.

Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.

YouTube: Leveraging Free Content

Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.

YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.

Expert Interview Series: Michael Pignataro of corePHP – Salesgenie

Salesgenie Blog Header

The amazing company Salesgenie asked me to be apart of their Expert Interview Series and I couldn’t be more excited.  We go inside the inner workings of ‘corePHP’, the digital world, where it’s going, and what inspires me to continue to grow ‘corePHP’. Click the link below to read the interview.

Expert Interview Series: Michael Pignataro of corePHP

Over the last several years we have seen massive change in the industry and here at ‘corePHP’ we are constantly staying on the cutting edge trend of technology to keep our clients current and ahead of their market. Hope you enjoy the interview as much as I enjoyed being part of it.

4 Ways to Boost Your Student Blog

Student blogger blogging at home

Whether you’re studying for a degree in digital marketing, taking English as a major or even studying at home for your RN to MSN online degree, starting a student blog can be an amazing way to make some extra money. It also looks awesome on a graduate resume. But, with so many student blogs out there to compete against, ensuring that yours is a success will take some hard work and dedication. We’ve put together some top tips to help you boost your student blog.

Over the years building and maintaining WordPress for Joomla we have found this to be the right tool to help you drive your online blog business and have the power of Joomla for your CMS to grow to leaps and bounds you never imagine before. Now onward to the good stuff!

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6 Reasons Why Tech Startups are Still In Need of MBAs

Business man reading the paper

Throughout my career people keep asking what do tech/marketing companies look for when hiring. The employee base is getting competitive out in the market today. Here are things we look for in positions here at ‘corePHP’.

Most startups, including tech ones, can benefit greatly from either employing an MBA graduate or from the business owner/s getting their own MBA. Here are six reasons why it’s important for tech startups to have an MBA. Continue reading

Best Way To Use Video In E-Commerce Web Design To Boost Conversion

computer screen displaying e-commerce web design

As the current inbound and web marketing continues to hike in popularity, there is one thing, which remains quite clear. The video is likely to be the finest positive factor, for converting the rate lifts. As per some of the recent statistics involved, within 2020, the current IP traffic is likely to create nearly 82% of global consumer traffic. Now, that’s massive news, especially for online businessmen that run e-commerce websites.

Nowadays, site visitors are currently consuming more videos. Therefore, it is quite inevitable when you see web designers trying to incorporate video for enhancing the value of your website. They are currently working on the site conversion rate of clients, and even noting down user experience, as that helps in incorporating more video into the current design. Continue reading

Why Web Security Is Important When Building a Gaming Website

Online network security concept with digital lock and media content icons

Take a step back and do a quick observation about your life on the internet. You will quickly notice that more than 70% of your life is actually stored digitally somewhere, whether it is your login info for an ecommerce site or the holiday photos you have backed up to the cloud. In today’s world, we convert more and more information into digital 1s and 0s.

As the amount of information we store digitally grows, the need for better information security grows with it. We now have multiple security measures in place to help protect sensitive personal information. SSL security prevents theft from sniffing data being transmitted to and from servers. Encryption and other technologies are safeguarding our files while they are being stored. We even have different PHP frameworks and modules designed to improve security of the apps and web services we develop.

Customers – including you and I – are more aware of the importance of information security, which means the web services developed for them must also be properly secured. There are a number of reasons why security is paramount when building a website, especially when you are developing a gaming website. Continue reading

Another Idea How to Benefit from Web Design Niche

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If you decided to engage your life with web design, you certainly wondered how to benefit more in this niche. Fortunately internet gives us loads of opportunities of earning money. The means you choose depend only on your abilities and desires. You have a possibility to choose how much resources, time and efforts you want to put into it. You can work as an individual web developer, thus putting all you time and energy into the process. It is quite rewarding and well-paid though. If you want to spend less efforts you can choose affiliate marketing. This way has a long history and accounts for millions of adherents worldwide. Although it is extended far beyond web design niche, it is here where you have a good scope of work. All big template providers offer you an opportunity to become their partner, but on different terms. The commission rate and the terms of use may vary, but the idea of popularizing the product is the same. We won’t stop on different affiliate programs now. You will easily find tones of articles comparing pros and cons of different programs, if you put it as a goal.

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Top 20 Best Selling Templates with TemplateMonster

Top 20 Best-Selling Templates. TemplateMonster Edition

For this chart we have hand-picked 20 best-selling TemplateMonster themes that will appeal to everyone who strives for perfection. Blogs, personal and business sites, eCommerce platforms – no matter what kind of project you run and what industry you belong to, we are certain that you will be able to find a theme that will meet your most demanding expectations.

So, what best sellers are we talking about? More and more often we can come across multipurpose designs. Theme providers try hard to impress the audience with the latest innovations. TemplateMonster is no exception. Their inventory of 60+ themes features a pre-designed option of any design, for any business niche and CMS possible. Recently, they have started launching fit-it-all solutions that combine sleek style and pro functionality under the hood. Drag-and-drop page builders are indispensable components of multipurpose themes, as well as child themes, ready-made layouts, custom modules and extensions, and a whole lot of other features.

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Is Your e-Commerce Business Designed for Scalable Growth?

Side view of businessman with coffee looking at growing graphs on concrete wall. Concept of market growth for ecommerce

Does your e-commerce business have a growth ceiling? When you’re starting up an commerce business, it’s easy to get preoccupied with just getting your business up and running without thinking about its long-term growth potential. But scalability is one of the key factors experienced investors consider when evaluating a company’s profit potential, says Angel investor Marianne Hudson. That’s because scalability is what enables a company to increase its profit as revenue increases without rising expenses cutting into margins. In order to scale up profitably, you need to design your business model so that you can increase your sales without losing efficiency or decreasing the quality of your customer service. Here are some strategies and tools to help. Continue reading

3 Ways to Maximize Mobile Lead Generation

Lead Generation

Marketing techniques and tools continue to evolve at a mind-boggling pace, so much so that it can be challenging to keep up. Whenever a new mobile-focused idea starts creating buzz, it isn’t unusual for even the most savvy business owners to scratch their heads and think, “Should we try that too?” But it’s important to remember the old saying that a jack-of-all-trades is often a master of none. So unless you have a highly-skilled agency handling all of your marketing efforts for you, it might not be the best idea for you to invest too much time or too many resources into jumping from one trendy tactic to the next for your lead generation. Instead, start by reviewing your current initiatives, making sure all foundational elements are in place and then slowly, strategically incorporate a new mobile approach (one at a time). Here are a few specific tips to aid in this process. Continue reading