Author Archives: Simon Walker

About Simon Walker

Simon Walker is a competent e-commerce developer and consultant, currently working at FMEextensions, which is a prominent name in Magento extension development and e-commerce store customization. He has secured an experience of more than seven years in e-commerce development industry, specifically in the Magento platform.

12 Checkout Page Strategies to Improve E-Commerce Conversion Rates

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In order to set priorities of your business, it is important to first define the primary objective of your online store. Most physical store owners bring their presence online to expand their reach to customers, locally, regionally and internationally depending on the type of products and services they are offering. While this is the case for a majority of the businesses, there are also other business owners who create e-commerce stores for diversifying their products which simply cannot be shelved or displayed behind glass. A company that sells cotton and woolen products in a small closed shop cannot display large carpets for customers to see, but even if it does manage to salvage some extra space the display would not be appealing enough for the consumer to gain interest. Under these circumstances, the necessity of an online store is inevitable. Continue reading