Benefits of Offering Customization Through Your Shopify Store

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Shopify is one of the most popular eCommerce platforms. Brands like Pepsi, Tesla, Redbull, etc., have their websites on Shopify. 2,297 million active websites are using Shopify in 2021.

Despite that, Shopify store owners, just like any other online business owners, face some challenges, be it difficulty in finding customers or issues in increasing sales.

One solution to all these challenges is hopping on to the trend of product customization. Customization allows offering customizable products to best fit your customer’s requirements.

In this post, we will talk in detail about product customization and how it can benefit your Shopify store.

Challenges Faced by Shopify Store Owners

The biggest challenge is to find customers. And this is not limited to small businesses or for those who have just started their online business. Even successful companies keep up with their promotional strategies.

Finding customers is not as easy as it sounds. If you are working on driving organic traffic, search engine optimization takes time to show results. Even success with marketing on social media platforms does not happen immediately.

After a lot of effort, once you manage to drive traffic, that’s just half the work done. In order for shoppers to make a sale, you need to engage them and cater to their unique preferences, which in itself is a daunting task.

There would be a customer looking to purchase a blue-colored hoodie with a funny message. Another one might be looking for a hoodie with the same message but in a different color. And someone else might also want unique designs along with the message. How will you know what each customer wants? And how will you ensure that you meet their expectations?

Product customization enables you to deliver products tailored to their preferences. It is important to note that customization and personalization are not the same things.

Difference Between Customization & Personalization

Both these things appear similar, and people tend to use them interchangeably. Personalization is creating or modifying an item based on customer data to meet an individual’s needs. On the other hand, customization can also be a shopper manually making changes to a product as per their requirement.

Examples of personalization are marketing emails, product recommendations, etc. Customization is modifying the color, layout, or design of a product.

Perks of Offering Product Customization on Shopify Store

Every customer coming to your store is different. If you try to appeal to everyone, you will end up appealing no more. So, instead of being generic, product customization will help you cater to every customer segment. Offering product customization comes with many advantages. Here are some of them.

  1. Cater to the Unique Demands of Each Customer

Offline stores have a salesperson who guides shoppers to find the best fit, color, style, etc., when buying online, customers expect a similar experience where you help them get a product that best matches their demand.

A Shopify Product Designer Tool works as a self-service tool that customers can use to customize their products. The tool gives them complete freedom to add text, clipart, artwork, change the color of the product, or the background image of an artwork design, etc.

This gives them ease and convenience when shopping online and improves their shopping experience by providing the exact product they are looking for.

  1. Gives Your Store a Solid USP

In an extremely competitive eCommerce environment, every business tries to capture audiences’ attention. To convince your customers to choose your product over your competitors requires you to have a strong unique selling point.

USP is that specific benefit that makes your business stand out. USP is not free shipping or a discount code. Instead, it is what offers more value to your customers.

With thousands of businesses selling the same kinds of products, be it apparel, shoes, stationery, bags, etc., product customization is what sets your business apart. With customization, you can make your store remarkable by letting customers add a personal touch.

  1. Improve Engagement and Conversions on Your Store

Attracting customers is not enough. Your ultimate goal is to sell to them. Product customization helps to convert casual shoppers into buying customers. To improve the chances of conversion, you need to engage customers.

Product customization gives you the opportunity to engage your customers. The process of customizing a product from scratch is interesting enough to keep customers hooked. Further, if you have a Shopify Product Designer Tool with a great interface and amazing features, shoppers are likely to finish customization without any hassle.

Examples of Product Customization

  1. NikeiD

It is impossible to talk about customization and not include Nike. Nike is the world’s largest supplier of athletic shoes and apparel. However, the company was losing touch with its customers and wanted to optimize its direct-to-customer channel.

They launched an online service named NikeiD where end customers can customize shoes. They can create their own unique pair of shoes by choosing colors, images, etc. Nike was able to increase the price of its shoes to $170 per pair. This approach also helped them generate over 22% of its revenue.

  1. Blue Sky

Blue Sky is the Number one planner brand in the US. They sell exclusive premium and personalized planners. Customers can customize their name, color, font style, change interior color and format, upload custom images, and more.

  1. Skinit

If you are into selling tech accessories then you can take inspiration from Skinit. Skinit is an online company selling all kinds of custom phone cases, laptop covers, and so on. They have a ‘Create Your Own’ section on their website where shoppers can design custom tech accessories.

They have a simple and convenient way of offering customization. It begins by helping the user choose the type of accessories they want to shop. They also offer other categories, including brands and electronics models. Once a shopper finds what they are looking for, they can proceed further with customization.

Final Words

Product customization is the need of the hour. Allowing customers to customize their products is how you can stand ahead of the competition. It not only helps you attract more customers, but also increases engagement, customer retention, loyalty, and boosts conversions. We hope this post helps you get a complete understanding of product customization.

Summary: Product customization is the need of the hour. Allowing customers to customize their products is how you can stand ahead of the competition. Check out this post to know more about product customization.

About Author:

Author Bio: Mr. Pratik Shah is Creative Head at Brush Your Ideas, a top-notch Web-to-Print technology solution provider that offers Custom Product Design Software as well as web to print storefront software. He has been a creative and driving force in the success of our T-shirt Designer Software.

Company Facebook Page: https://www.facebook.com/brushyourideas/

 

Michael Pignataro
co-CEO - Operations at 'corePHP'
Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking.

Michael's philosophy is simple: "If you can dream it, we can do it."
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About Michael Pignataro

Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking. Michael's philosophy is simple: "If you can dream it, we can do it."