Best Way To Use Video In E-Commerce Web Design To Boost Conversion

As the current inbound and web marketing continues to hike in popularity, there is one thing, which remains quite clear. The video is likely to be the finest positive factor, for converting the rate lifts. As per some of the recent statistics involved, within 2020, the current IP traffic is likely to create nearly 82% of global consumer traffic. Now, that’s massive news, especially for online businessmen that run e-commerce websites.

Nowadays, site visitors are currently consuming more videos. Therefore, it is quite inevitable when you see web designers trying to incorporate video for enhancing the value of your website. They are currently working on the site conversion rate of clients, and even noting down user experience, as that helps in incorporating more video into the current design.

Easy step to follow for your e-commerce web site

It is quite easy to incorporate more videos in the said design blueprints, but you always need expert guidance for that. The web is even said to be quite receptive. Nowadays, the video has been proven to be easier to consume, when compared to any written object. Furthermore, there are various ways, in which you have the liberty to add videos to the respective client’s sites. And with proper video usage, you can even boost the current conversions.

Try telling up a story

Everyone is in love with good stories. Therefore, you are always welcome to use this current favoritism of storytelling through your created videos. You are free from reinventing the wheels to engage your current audience. But, the explainer videos can be that perfect visual medium for your story telling ideas.

Explainer videos are short and crisp, and you can easily create and edit them using a free video editor.. These videos are not going to go more than 1 to 2 minutes, making it short and up to the mark. Now, customers don’t have the urge to go through a 5-minute long video, but they can easily indulge for the 1 to 2 minutes time gap. Therefore, such explainer videos have proven to hold a great position in boosting current conversion rate.

Wow your shoppers right away

After incorporating videos on product pages, you can easily wow your shoppers. Videos are an all-time favorite on e-commerce sites, and for some obvious reasons. These videos are used for allowing customers to see what they are about to buy. That will help them to learn everything about the products before they plan to invest cash on that. This proves to be an extremely vital point in e-commerce department, as shoppers do not have the liberty to examine the products before buying one.

Videos are full of promising characteristics, which can help in boosting your current site’s conversion rates. This will provide shoppers with more confidence in what they are about to buy. And all these are available in premium quality, legitimate manner, and the products are worth their money.

Get to build credibility

Thanks to video testimonials, now you are about to build proper credibility with the current video testimonials. Nothing has the power to increase your current brand’s credibility like that of a testimonial. And getting those testimonials in video format will show some more confidence among buyers, before making a purchase. 

Video testimonials are further defined to be more engaging than any of the written ones. These videos are here to provide visuals and audio, and not just plain simple text. That will work in your site’s way to boost the current sales. And recent research has already indicated that incorporating such video testimonials can always help in increasing the company’s demand in a drastic manner.

Get to generate engagement with the landing videos

Landing pages can prove to be the best tools for gaining leads through client’s side, and even create final conversion. Now, a landing page has the same mundane format, which might not help in boosting that much of revenue. But, adding a small video at the very end of the landing page can make a huge difference. Not using a video for your landing page is nothing but a shame. So, try incorporating the same in your page, and see the change in human traffic, in no time.

Try following and understanding these steps, to know the real deal behind the video and its incorporation in e-commerce sites. It will not just help in boosting conversion but also help you to gain that top position, in this current competitive market.

Author Bio:-

Alex is a Web Developer, Editor and Contributor at AIS Technolabs – a Web-design and Development Company. Helping a global businesses with unique and engaging tools for their business. He would love to share thoughts on ecommerce web design services, Mobile app development, game design development.

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