In the recent market, e-commerce businesses are growing in popularity. It is all about selling goods or services online with the aim of expanding audience reach, driving sales, and increasing brand awareness.
Meanwhile, it also becomes more convenient for people to purchase products and services online with secure transactions, which is why sales continue to trend upwards. This thing will further help to present remarkable opportunities for profitability and success for e-commerce establishments.
But, how to promote your business online, how to approach the people to make a purchase of products through your business, and how to keep your revenue and sales persistent? In order to keep it up, e-commerce businesses demand different approaches to marketing the business.
Therefore, companies use a variety of channels to spread their message around the world for engaging more and more people. It includes social media promotion, loyalty programs, discounts, money-back guarantee, different payment gateways, etc. Here we will explain in detail every point through which you can boost the sales of your e-commerce business:
Develop Buyers’ Persona
Buyers’ persona is a way to start communicating with your customers in regards to consistently win their trust. Creating buyers’ person means having a little and basic demographic information of your customer like their name, DOB, age, sex, hobbies, interests, etc. It also includes customers behavior patterns, motivations, and goals When you understand your customers, you can create ads, show products of their choices and almost approach them accordingly. By personalizing your marketing message, you can attract the attention of them, which will allow them to make a purchase of your brand’s products. This, in result, increases the sales of your online store.
Insert High-Quality Product Photos & Video Demonstrations
People love high-quality photos and videos which are attractive, plus delightful. Investing in quality product photography and video demonstrations will conscious the people about the product and buying decision. Regardless of what you sell, include a wide range of relevant images to increase the customer’s engagement. Make sure the photos include the shots of your products from every conceivable angle. The video shows a demonstration of the product, plus how users can use this product in their daily lives. After all, a video is an ideal strategy to convey a message and selling new products. Therefore, give importance to the appearance of products and their quality in regards to increasing sales.
Having a Mobile-Friendly Website
Optimizing mobile content will show the site in responsive design and dilute product descriptions with mobile videos. This increases the chance that the visitor will be comfortable to watch it. Strategically plan and implement special discounts for visitors to the mobile version of the store to encourage you to buy or put goods in the basket. Your mobile-optimized must be fully-fledged with:
- Convenient browsing, product descriptions, photos, reviews, and discounts;
- Full integration of the account in the mobile version: wish lists, order tracking, 1-click orders, subscription and save options, and order history;
- Multilanguage site;
- Additional options like price comparisons and barcode scanning.
All this will improve the customer experience, which will help you get more sales and increase your revenue. Therefore, focus on convenience, speed, preferences, benefits and rewards, personalization, and entertainment. All these will get you more sales.
Offer Discounts & Coupons
Offering discounts and coupons to your customers will keep them engaged in your business. This marketing strategy is really effective to increase the profit margin of your online store. Minimizing the price of your product and putting it on the sale will increase the revenue. By offering different offers and discounts on products will increase the yield of customers’ buying process. The potential of opt-in-offers encourage the people to sign up for your loyalty programs, which will increase the number of contacts in your database, which but also increase online sales in the short term.
Actively Maximize Promotions During Festive Occasions
One of the effective marketing tactics to increase the sales of your online store it to offer products during special events, holidays, and birthdays. Special events and holidays are the time when people are looking for products and spending money on them. That’s why it is necessary to promote your site during the holidays. Breaking out your best offers during these events and festive occasions allow you to increase the massive sales. In addition, sending out emails, pop-up messages, and notifications will entice the customers to buy during holiday seasons. For attract the customers, you can use the phrases like “the perfect gift,” “Go Beyond your Expectations,” “Get More for your Best Ones,” etc.
Adopt Through Social Media Channels
Social media (Facebook, Instagram, Twitter, etc.) is a useful tool that will help you to stay connected with your target audience, increase its reach and set up direct communication with it. Create enticing posts, advertise products, conduct contests, and polls. All this will positively affect the promotion of the online store and increase the level of loyalty and trust in you. The audience should be interesting and comfortable to monitor your activity. Adding a call-to-action button on social media networks allow the customers to make a direct purchase of any product that is on sale. It will help to increase the sales of your business.
Different Payment Gateway Options
Make sure your store accepts different payment gateway options like credit cards, debit cards, Google wallet payments, ApplePay, and other major cards. As not everyone can prefer American Express, therefore, ensure that the consumers have different choices overpaying for goods and services. By offering many payment options, you are able to make it easier for prospects to give you their money. It is hassle-free to optimize your site and provides relaxing check-out procedure without any trouble. Therefore, adopting different payment options will allow customers to make a fine purchase.
Upsell & Cross-Sell Products
This is a well-known marketing tactic to increase the sales of your online store. By suggesting complementary or similar items, you will give your customers some direction over purchasing similar items. For example, if a customer buys a guitar, then a salesperson must suggest the items that are necessary for guitar-like strings, strap, tuners, capo, pick holder, etc. This is the opportunity to promote products with the highest margins. In addition, you can also put them on your homepage, which makes adjustments to increase profit margins.
Emphasize the Uniqueness of Each Customer
You can greet the user by name on the main page of the site and in mailings or offer him/her products depending on geolocation and weather conditions. The main thing is to individualize the specific purchase as much as possible. To this end, predictive analytics systems are being created that, based on user behavior (purchases, search queries and surfing the net), determine what they may need in the foreseeable future.
Append the Product With Customer Reviews
Customer reviews will give your business stamp trust and reliability. It can become your best advertisers in the complicated world of e-commerce marketing and loyalty marketing. Appending reviews at the end of the reviews will give more reliable thought about your brand. Reviews influence the buying decisions of new customers and ultimately boost your sales. These are also helpful to build trust and credibility, which further will help to make your business better.
The above-mentioned points will help you to boost the sales of your e-commerce business. These small improvements in business processes and on the technical side of the complex can provide a good increase in revenue. A full-fledged customer service website will allow you to automate processes as much as possible and correctly respond to requests in an extremely short time.
Stephen Forde is the CEO of Media Fortress, a digital marketing & web hosting firm. Due to his continual support and services in the digital marketing landscape, Media Fortress got the title of the “best web design company in Melbourne” and it continues to evolve its web presence with the advancement in the technological era.