How To Build A Stronger Brand

Brand billboards in New York City

Building a stronger brand should be at the forefront of your business’s demands. Rather than settle for a mediocre brand, you should always consider new ways to improve your business’s visibility and how to expand and further your reach. To grow, you need to think about the perception your business has amongst your customers and demographics. By building your brand, you can expand into new territory and, hopefully, surpass your competition. For ways in which you can improve your brand and strengthen your business as a whole, consider the following:

Launch an Online Store for your brand

Sometimes, the most natural and most effective ways to strengthen your brand is by revisiting pre-existing elements of your business. One aspect of your business is your website; by continually developing and keeping tabs on your online store, you’re ensuring it’s running efficiently. If your website needs updating, or if you need to redesign your BigCommerce store, then hiring and working with professional BigCommerce partners means you’re building towards a brand that’s continuously improving itself.

Ask your Employees for Input

Get everyone in the company involved in building a stronger brand. Don’t leave all the thinking up to one or two people, and instead consider the opinions of everyone involved in the project. You’ll be surprised at all the good ideas that emerge when you allow others to participate. Lead the brainstorming sessions in a structured manner. You don’t want to risk people talking over one another or constructively dismissing over people’s points. Employee participation means higher morale, and with high morale, they are more likely to praise the company they work for to their peers.

Gather Customer Feedback

Never make big moves or updates without first having a few conversations with your customers. Find out what they like and don’t like about your current brand. Ask about areas for improvement and what they might suggest you do instead. By opening a dialogue with your customers, whether it’s through email or social media, you’re showing that you’re a company willing to listen to them, rather than a corporation who is after their money. Although you won’t be able to listen to every doubt, having an experienced customer service team and marketing sector that looks to your customers can curate a brand and image that’ll work in your company’s favor.

Create more Trust

Trust is the foundation of any solid brand. Consumers can easily tell if a company is being authentic and genuinely has the customer’s best interest in mind. Build trust by delivering value on a consistent basis and staying true to your word. Letting your customers down and not taking care of important issues will break trust and hurt your brand, resulting in fewer conversion rates. Create a strong brand by putting trust at the forefront of all you do.

Conclusion

If you feel like your company is at a standstill, it probably is. This is precisely the right time to break free from your business as the usual mindset and implement new strategies for building a stronger brand. Remember that taking risks and challenging you and your employees is all part of the journey, and it frequently carries big rewards with it.

Michael Pignataro
Co-Chief Executive Officer - Operations at 'corePHP'
Entrepreneur, family man and long-time magician, "Magic Man" Michael Pignataro is co-owner of 'corePHP' with his mirror-image twin brother, Steven. Michael is 'corePHP's Co-Chief Executive Officer - Operations. He's also got a wicked fast wrist at the foosball table.