When it comes to business marketing, there’s a wide variety of different elements to ponder. First of all, you need to implement effective search engine optimization (SEO) into your website. Then there’s the case of developing backlinks targeted towards your site. Oh and there’s social media, paid ads, traditional marketing…
With so many aspects, it’s easy to overlook the promotional potential of using a blog. In fact, there are a number of positives to marketing with a blog, including:
- It enhances your SEO reach.
- New customers can find your business.
- Develop relationships with existing customers.
- You can demonstrate expertise and become an authority in your industry.
- Develop content ripe for sharing.
- Generate leads.
Due to all of these advantages, there’s no reason to avoid using blogging to your advantage. When you do, take into account the following tips for driving traffic to your website:
Have a plan in place
There’s no point launching into blog posting without a plan in place. This will not only cause confusion and missteps, but you’ll also burnout quickly if the blog fails to produce results from the start. To assist with this aspect, enlisting a web consultant could be beneficial. They will have expert advice on putting together an effective blogging plan that also incorporates SEO – key for boosting success.
Speaking of SEO and marketing, your website should also be optimized. If your website has been around for an extended period of time, it can be tricky to update it sufficiently and seamlessly. This is where external support comes in handy. For example, the team at Digital Silk specialize in web design, and can modernize any site in terms of design and visibility.
Go in-depth
If you want people to read and share your blog, you need to produce high-quality content full of value. Look at the type of content currently ranking first in your niche, see what different angle you can go with on the subject, and look into areas you can expand and better the competition.
Don’t be scared to go well beyond 1,000 words with each blog post. In fact, research suggests Google has a particular fondness for word-heavy content.
Cut out mistakes
This is a short and simple point, but it doesn’t make it any less important. Avoid grammar mistakes. Typos, a misplaced comma, run-on sentences that break the flow of an article – the list goes on and on. Along with damaging reader engagement, Google punishes bad grammar found in blog posts.
Grab attention
The readability of your blog content is integral for grabbing attention. If a reader lands on your article and sees they’re faced with a wall of text, they will quickly lose interest and seek an alternative source. This is an issue if you’re taking on-board the advice from the previous section about crafting long blog posts.
To avoid this, break up the text so it is easily digestible. As this article demonstrates, utilize subheadings and bullet point lists. Videos and pictures are also great ways of grabbing attention and getting readers to stay on track with the rest of the article.
