Why Your Business Needs Mobile Application Development

If you still associate the mobile apps with the big names like Wallmart, Amazon, Netflix or Bank of America, you are running behind the time. Wake up..it’s 2019!

With 2.7 billion smartphone users across the whole world, it’s evident that the app industry is thriving and showing no signs of slowing down.

Image source: https://www.bankmycell.com/blog/how-many-phones-are-in-the-world

If you check the smartphone data shown above, you would have the realization that smartphone culture has become the world’s phenomenon.

China has the highest number of smartphone users- 775 million, followed by India at 386 million. Almost 28.50% of the Indian population use smartphone and apps regularly. The United Arab Emirates has the highest smartphone penetration rate, where 82.2% of its population use smartphones.

So, now you might have realized that almost the world’s half population is using a smartphone.

So what are the people doing with the smartphones?

90% of the total mobile time is just spent on the apps!

With the skyrocketing popularity of mobile apps, the number of apps downloads worldwide has also increased.

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In case you are still not sure why would a business need a mobile app platform for their business, here are the reasons –

Be Visible To Your Customers Every time:

The Flurry Analytics shows the average American people spend more than two hours a day on their mobile devices. Apart from communication purposes, people mostly use different apps. So if you are running a business, developing a mobile app could be a nice idea to get noticed by the people who are looking for a service or product that your mobile app offers.

pie chart showing time spent on mobile devices

From the data above published by Flurry Analytics, we can see that only 14% of the mobile users spend time on the mobile browser while 86% of the smartphone users spend time on mobile apps.

Mobile App Helps Reach, Acquire and Retain More Customers:

These days multichannel marketing has become a very effective strategy for the businesses. Based on the Infographic published by an E-Commerce consulting group called Invesp on the site of Business 2 Community we can see the companies employing omnichannel marketing strategy retain 89% of their customers, while companies with the regular marketing strategies retain only 33% of their customers.

So it means, multiple channels of marketing can dramatically increase the likelihood of the repeat customers and your mobile app could be one of the most effective avenues of your omnichannel marketing strategies.

Mobile App Provides Value To Your Customers:

The mobile app of your business helps you to digitalize the loyalty program that you have in place. How? Instead of using the old-age point collection card method, you can make it possible for your customers to collect their own rewards using your mobile app. The results are very obvious- more downloads and more returning customers.

 

See, how Hytch is using the loyalty program to retain their customers.

Apps Provide Additional Revenue System To Your Business:

Your mobile app is another avenue for your customers to make a purchase. With segmented push notifications, you can provide discounts, exclusive offers and special deals which can help increase the conversion rate.

A well-known mobile engagement platform Localytics ran a test and they found 54% of users covert via segmented push notification while broadcast notification converts only 15%.

clickrates

Mobile Apps Provide Great Analytics For Your Business:

With the help of your mobile app, you can easily track the important analytics like the number of visitors, most viewed products by the users, time spent on each section of your app, and many more. No wonder analytics is the crucial factor for your business as it helps you target the right audience for your business.

Apps Help You Develop Brand and Recognition:

The mobile app for your business is an excellent way to develop awareness for your brand.

Brand: Your mobile app is like a blank billboard sign. You can do whatever you want with it. You can make it stylish, hip or informative but at the end of the day, all you want to do is ensure that your app has the features that users love so that they can start considering it as a brand.

Recognition: The more often you can get customers to get engaged with your app, the sooner they will be more inclined to purchase from your app.

App Gives You A Competitive Advantage To Your Business:

There are still a lot of companies that either not using the full potential of their mobile apps, or they don’t have apps. This could be a benefits card for your business if you work hard with your mobile app. The competition is quite low in this area and, this could be a big advantage for your business.

Improves Customer Engagement:

For example, you are running a spa service and, your customers need the most convenient way to reach you. Having a smart messaging or help desk system can make a significant difference in a way you communicate with your customers.

Image result for dineout app

The dineout app is a perfect example as it allows you to book a table in your favorite restaurant with a few steps and additionally, you can get cashback offer. There’s no need to call the restaurant and depend on their availability.

Helps Small Businesses In The Industry:

The best part of having an app for a small business is that it’s a very reasonable avenue of building growth. Most of the businesses still don’t know how much does it cost to make an app and if you have a mobile app, it would help you to have a competitive edge in your industry.

App Allows You To offer Faster and Seamless Experience To Your Customers:

Both Google and Apple store have their minimum speed requirement to list mobile apps. This ensures a quicker and convenient experience for the users, resulting in more engagement and conversion. When it comes to developing a best in class user experience, you must do thoughtful and frequent app testing.

It Helps You To Be Where Your Customers Are:

Your customers are the most important factor for your business, and you must distance yourself from your customers. Most of your customers make extensive use of their smartphones and mobile apps consume a vital portion of their daily lives and you can take major advantage of this channel by developing a mobile app for your business.

Apps Allow You To Explore New Product Dimension With Location Tracking

With the implementation of the location tracking system to your app, you would be able to segment customers for each specific type of marketing campaign of yours and, see increased actions from your customers. Some of the very popular shopping apps make the proper use of location-based notifications to let users know about the latest discount and deals in their nearby stores.

Easy Payment Option:

Industries like E-Commerce, entertainment, travel, etc. often require online payment for their products or services. The secure and convenient payment option is one of the crucial reasons why your business needs a mobile app. Your app with a secured and convenient payment option could be a great help in gaining the trust of the customers who find it difficult to trust websites to make payment.

So, now you might have realized how your mobile app can be a great help for your business. If you don’t have the expertise to build an app, you can simply hire an experienced mobile app development company to build your app.

Michael Pignataro
co-CEO - Operations at 'corePHP'
Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking.

Michael's philosophy is simple: "If you can dream it, we can do it."
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Michael Pignataro

About Michael Pignataro

Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking. Michael's philosophy is simple: "If you can dream it, we can do it."

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