What To Do When Your Business Is Underperforming

Flower shop business owner working service

Is your business currently underperforming? This can be frustrating particularly if you have previously found success and it can be hard to identify the reason for this dip in performance. There are many different reasons why a business may be underperforming and you will need to take action to rectify the situation and set yourself on the right course. There are a few effective strategies to try which could help you to identify what the problem is and what you can do to give your business the boost that it needs to start finding success. Read on to find out more.

Meet With Department Heads

With so many working parts, it can be hard to tell where the business is struggling. This means that you should meet with department heads and carefully analyze the performance of each area. You can then break this down into different work processes and try to identify areas where the operation could be streamlined or improved.

Seek Feedback From Target Customer

Ultimately, a business will underperform when the target customer is not using the company. It can be hard to turn around your fortunes when you do not find out what the problem is so speaking to your target customer can be helpful for finding effective ways to take positive action. This could be in the form of a survey, focus group, or on social media.

Health Check for the Online Side of Your Business

Much like going to the doctor can help you to diagnose health issues, an eCommerce health check from a specialist like www.weaveability.com can help a business to find out where the online side of their business is underperforming by focusing on the performance, resilience, security, compliance and user experience. This will help a business to identify ways in which they can achieve sustained performance across the board.

Reduce Costs

When a business is struggling financially you will need to find ways to reduce costs without impacting the quality of the end product/service. This might include cutting unnecessary staff, going paperless, renegotiating with vendors, invoice factoring, downsizing and working remotely. This should improve your bottom line and give your business room to breath.

Negotiate Payment Terms

If your business is struggling to make payments to creditors then it is important that you make them aware of this as early as possible. You may be able to renegotiate the payment terms or possibly even halt payments until the ship has been steadied and this can be helpful for reducing stress, and to free up cash flow so that you can find ways to make improvements and fix the major issues with the business.

A struggling business is a real cause for concern but this does not always mean that it is time to abandon ship. It can be hard to know how to get back on track and to pinpoint exactly where you are going wrong, but the above tips should help you to identify the problem. Provided that you are willing to take action and put the work in, you should be able to get the company performing and out of danger before long.

Michael Pignataro
co-CEO - Operations at 'corePHP'
Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking.

Michael's philosophy is simple: "If you can dream it, we can do it."

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