Category Archives: ‘corePHP’

‘corePHP’ open source technology solutions for business, non-profits, and government agencies. ‘coreTechnology’ blog for technology and business experts.

How Does Duplicate Content Affect SEO?

SEO positioning is paramount in modern-day business. Where you are on the Googles search list and how you position yourself can make or break your enterprise. There are many pitfalls and catch-22s on the way that stand between you and success. Sometimes it may seem like you are doing everything right, and you still are not getting results. SEO rankings are affected by a myriad of factors. Some of them are directly under your control, some are not. Duplication of content is a vast subject but one that is ultimately important for your SEO results. How, what, where, etc., is what we will cover in the coming points so we can help you out as much as possible. Without further ado, let’s get into the gist of the matter.

1. Duplicate VS copied content

Making the distinction between the two is crucial when progressing further into the matter. Simply put, duplicate content happens involuntarily, and copied content is usually a product of malicious practice or voluntary action. Duplicate content can happen by accident when you try to optimise your website. When you have multiple HTTP, HTTPS, http://yoursitename and https://www.yoursite name instances, Google treats them all as duplicates. We will cover how to treat them in the following points.

Copied content is a product of malicious intent, usually by 3rd parties that want to profit from your hard-made content. Locating such dissidents and reporting them to Google will net you two positives. The first is that your rankings will improve as Google will remove the copied content, and the second is that the offenders will get punished. Keeping a vigilant eye out for mistakes and protecting your interest is a good start to improving your rankings.

2. Concrete action

Optimising your website performance and clearing up any confusion helps Google differentiate between an honest duplicate mistake and copied content. Think of these actions as a way to help and ease Google in ranking you, and you will realise how important such actions are. Google appreciates any help it can get, and you will only profit by investing in site clean-up duty. So, what can you do? First, you can implement a 301 redirect, which fills funnel traffic from the non-preferred versions of URLs to the preferred versions.

If you have a location that has to be accessible to visitors at all times then you must not use the redirect method. Instead, you can use a canonical URL or a robot’s index redirected. Plan B is to do a re-write of the original content. When you want to remain fresh and to have different content, a re-telling of the original is the best way to proceed. Don’t show the new writer what needs rewriting, but let him start from scratch. That way, your new content will be unique and not burdened by its previous copy.

3. Professional help

When it comes to fighting the claims against whether your content is a duplicate or a copy, it comes down to experience. Making the distinction between the two and taking action will help resolve the situation as a matter of time, experience, practice and practical know-how. All of which are perfectly fine and obtainable if you have the dedication. Sometimes you need quick and decisive actions. In other situations, it can be too costly for a company to invest in its department, which will tackle any SEO conundrums.

When you put it all on paper and weigh the pros and cons of such options, you will find that outsourcing your needs to a trusted such as ‘corePHP’ or our trusted friends’ who run an amazing SEO agency is the best course of action. Such experts have the necessary manpower, experience and tools at their disposal, to make quick work of any potential threats. And such collaboration does not be a one-time endeavour. A long-term partnership ensures the stability of your content and SEO positioning. When you find the perfect partner for your business, your content stays in safe hands, and you can rest assured that it’s safe once it’s out in the wilds of the internet.

4. What is canon and what is not?

Canonical URLs are the easiest to explain via shows. You may watch two or three series on the same topic and come to ask yourself “What’s canon of this and what’s fiction?”. Now apply the same logic to your webpage, and you can see how duplicates happen and confuse search engines. Let’s say, for example, that your site sells an item X, and you offer ways to customise your page. From the theme to language and outlook.

If you are not careful with your coding, each variation of your settings creates a new version of your page that will conflict with the main one. While not directly a malicious intent as you don’t want to create multiple pages, if not done correctly, Google will treat them as duplicates. To solve this, you need to implement canonical URLs. One needs to be made for your main, starting page, and this will be the anchor. Such action will prevent duplicate content, and it will consolidate your page authority. Plan B is to make it easier for Google web crawlers to do their job and direct them towards what’s your main and only page. You can do so via Google Search Console and Bing Webmaster Tools for the best results.

5. Solving re-publishing

Internet collaboration and re-publishing your content is a great way to grow your audience and revenue. When you partner with a 3rd party publisher and make a willing agreement for mutual profit you can create duplicate content by accident. In this situation, your content is present on two pages, or more if you have more collaborators. Even thou you’ve both done this willingly, and with mutual consent, Google can treat such content as duplicated or, even worse, copied content. Luckily for both parties, such outcomes are easily preventable by ensuring that your 3rd party collaborator clearly states his source.

They can do so by including a backlink to your original article, and a canonical link. Such practices tell Google that this article is published under mutual agreement and that no foul play is involved. Publicly crediting the source is also a good business practice that saves you a lot of hustle down the road. There is also a situation of rewriting content that also needs clarification. Google’s web crawlers are fine-tuned to recognise such actions and to prevent them from false flagging your re-written content always include and credit the original author in the text.

6. HTTP VS HTTPS

Internet standards are always evolving. What is the norm today can change in a hearth beat, and something entirely new can pop up. Such was the case when we all had to switch from HTTP to HTTPS. While this switch is responsible for plenty of benefits, there are a few downsides as well, and those come in the form of how Google indexes your un-optimised pages. Your site is a complex contraption of each page, where some can have HTTP and others can have HTTPS extensions in their URL.

Even worse is if you have made a transition from HTTP to HTTPS and left behind some old HTTP pages. Both of these situations cause involuntarily duplicates to appear and mess up your SEO rankings. Standardize all your URLs and choose only one practice. We suggest going with HTTPS as it’s a new and secure protocol that Google highly values, and it will bring you the most visits.

7. Going Global

When your business has outgrown its borders, and you need to expand to new territories, it’s time for celebration. Business growth is an important milestone in any company’s lifecycle. A possible threat to your international SEO positioning is if you don’t do your site localisation. An example would be when you wish to offer sites for the UK, USA, Canada and Australia (among all others). All content should be localised for best results by country, but sometimes there is no point in creating localised content, and you are best left to employ your resources to market growth.

If you are still determined to implement each page for each country, localise and translate all of your content accordingly then you need to follow the proper procedure to avoid getting flagged for duplication. Always embed hreflangs, as well as language and location targeting for each of your localised pages. That way, you are telling Google that you are willing to offer each market segment the same service, and Google loves good content. Taking steps to ensure your users and Google have a good time navigating your site, is the key to success.

Making any concrete action ensuring your content and SEO ranking remains safe is certainly better than idly standing by. We may view duplicates and copies as synonyms, but Google very much differentiates between the two with its sophisticated algorithms. But even they need a bit of help from us from time to time as a machine still cannot read from context like a human. Going that extra mile which will clear things up and highlight your profitable content will help your overall SEO practice.

 

Best Tips to Increase Your Instagram Followers

Instagram has become a major platform for several businesses to give them a better pitch and a vast audience to promote their products. That’s the reason most businesses have moved toward Instagram to make their online presence and get enough benefits.

But if even after having an Instagram presence you aren’t able to achieve your goal, it’s time to learn some new tactics and methods to grow. You need to learn ideas that how to sharpen up your strategies and gain real followers and organic traffic. If you are running a business, having a larger audience will help you better as it will give you more opportunities to engage with your customers and sell more products with unique experiences. Sometimes most brands look for shortcuts to increase their engagement. They pay to buy Instagram followers or likes and other methods to create engagement for their posts. Although these methods are good shortcuts they wouldn’t work in the long term and never worth it. Because the Instagram algorithm is continuously checking low-quality content and any suspicious activity. And it takes instant action regarding any activity.

What if you are having enough Instagram followers but still there isn’t good engagement on your posts? Buying followers and using shortcuts will all go in vain because you are not getting enough purchases and brands are not contacting you. Continue reading

Important Advantages of Tender Management Software

Important Advantages of Tender Management Software

Tendering may be a difficult process for construction businesses that interact with third parties. Managing many contracts and proposals at once without the necessary tools may result in a lack of control over projects and relationships. However, more businesses are beginning to see the value of a tender management tool. Let’s take a closer look at four of the primary benefits.

Tender management may be a difficult procedure for construction businesses that interact with third parties. Without the proper tools, you may find yourself handling many contracts and proposals at the same time, resulting in a loss of control over projects and relationships. However, more organizations are seeing the advantages of a tender management tool. Let’s take a deeper look at four of the most important advantages. Continue reading

5 Reasons to Use Flutter for Cross Platform App Development in 2023

As a business, you would want to try every method that can help you generate leads. One of the highly profitable methods grown in popularity in recent years is creating apps. Research suggests that app downloads and in-app advertising are anticipated to produce $935 billion in revenue in 2023. Hence, companies are now focusing on developing mobile apps for different devices that can help them scale up their business.

But as creating apps for different devices like iOS, Android, etc., requires time, multiple codes for each target device/OS, and subsequent investment, businesses have turned to build apps that can work well on most platforms. A recent report by Statista has revealed that 42% of developers globally will be using Flutter for cross-platform app development in 2022-23. Continue reading

Finding a Job After Coding Bootcamp – All You Need To Know

Image source: https://unsplash.com/photos/FCHlYvR5gJI

Coding bootcamps are intensive training courses that teach students coding and tech skills. Various institutions provide coding bootcamps, from independent technology schools to traditional universities. But one of the most popular choices for students is online coding bootcamps.

Once you have completed a coding bootcamp course and gained certification, you will be proficient in a variety of programming languages and frameworks, which could include CSS, HTML, JavaScript, Python Django, PHP stacks, Ruby and Rails, and many more.

Having skills in such things will enable you to pursue a lucrative career in coding or related fields. But how exactly do you go about finding a job after you have successfully completed boot camp? Well, the following guide will help you get started. Continue reading

Optimizing Your Company’s Website While Expanding Globally

Considering that more than 3.5 billion searches are currently made on Google every day, there is a tremendous opportunity for brands to attract new customers in the global marketplace in which we live. It is now easier than ever to reach a global audience via the Internet.

As your company expands globally, we should optimize our website. To appeal to a multicultural audience, it is important to create an appealing and user-friendly website.

There are a few key steps you can take to optimize your website for global success: Continue reading

How to Build a Career in Web Development

Learn some of the basics of web development

Although it may seem like you need to know about programming languages, networking, software engineering, or information technology (IT) management to work as a web developer, these are all different paths that lead to the same place. You will be required to manage your projects and duties, communicate with others, and solve other people’s problems as part of your role.

If you want to become a web developer, here is what you should know before you start:

You can learn the basic skills needed for working with computers through courses at your college or learn from books. Networking is another important skill you can learn. Both are vital ingredients for being successful in this field.

There are also many opportunities to develop communication skills that are very useful in life beyond just becoming an app dev. It’s okay if you don’t have any experience in web design or coding; there are roles where you can contribute results directly.

Rates are one of the best ways to compare services provided by workers. If you ask how much doe costs to add a button, then you’re asking the wrong question. A better answer would be “how much do we charge per hour”.

That way, you take out the variable that no person wants: time. There are hundreds of questions similar to this one. They show how valuable your time is. Continue reading

What to consider before hiring an eCommerce agency?

In the digital age, more and more people are shopping online. This has led to a booming eCommerce industry. If you’re looking to start or grow an eCommerce business, you need the help of an eCommerce agency.

There are many different e-commerce agencies out there, so it’s essential to do your research before choosing one.

Once you’ve narrowed your choices, ask the agencies for references and case studies. Ask the agencies about their experience in eCommerce, team size, and approach to design and development.

The right eCommerce agency can help you take your business to the next level.

What to look for in an eCommerce agency:

When you’re ready to take your eCommerce agency to the next level, it’s time to look for an agency. Here are a few things to consider:

  • Experience.
  • Experience of an e-commerce agency

Continue reading

Crucial factors affecting the website performance

Nowadays, the audience has no patience, and they are spending less time on the website. Value is the single common denominator that may link them together. Websites that have been developed without taking into consideration the various components are less likely to attract users’ attention.

This is true even if the websites have a large number of graphics and call-to-action (CTA) buttons. To expand a business’s trade or to take branding endeavors to the next level, the organization has to have a website that is well developed.

According to the findings of a recent study conducted by an organization, internet visitors do not stay on a page for more than twenty to thirty seconds unless the page provides them with something of more value. You can easily differentiate between value and worth so that you are able to provide good values to your customers.

This indicates that in order to successfully attract the audience’s attention, your website has to be more rapid, specific, and direct. In this article, they are some interesting facts that you can consider to improve the performance of your website:

Optimized website for both desktop and mobile view:

A smartphone is owned by about 84 percent of the world’s population, and many people also possess many other sorts of mobile devices. That’s a significant increase in the number of individuals who have home computers or portable devices at their disposal.

In point of fact, a lot of individuals use their cell phones as their only computer, which means that they can only access the Internet via their phones. Quite sometimes, it is the only computer they have access to. In any case, the majority of individuals always have their cell phones on Continue reading

When and Why do you choose Hybrid mobile app development?

First, let me tell you what do you mean by hybrid mobile app development in this article? Hybrid mobile app development is an approach that combines both native applications and web technologies like HTML, CSS, and JAVA. You all know nowadays more than 90 percent of people spend their time on mobile phones that use apps. Day by day the mobile user count is increasing and many new apps are being developed that are too hybrid due to this hybrid mobile apps are increasing day by day. The growth rate of hybrid apps has increased due to their low cost, and these hybrid apps can operate a variety of systems. A hybrid app is a single app that can run many operations including ios and android. You should write code only once and then you can also run it in the desired place as per you want. It also uses some native applications along with web technologies. This app can be installed through play stores like native apps and using plugins you can access the camera and GPS. Normally wrapper solutions are used to create a native interface. These apps give you the same user experience as native apps and these can work on different platforms as these are developed by web technologies. Google also created some hybrid apps that can be accessed only on ios or android. The hybrid app creation brought more popularity and many companies are trying to invest in hybrid mobile app development. These apps got more popular because of their low cost and the time taken for the creation of this app is less than compared to native apps and these can be operated very easily.

Why choose hybrid apps? Let me tell you some benefits of the hybrid apps in this article Continue reading

Why is good graphic design essential for businesses?

person using black laptop computer

Source: Unsplash.com

Designing and creating a logo is an important part of graphic design. Companies need professional graphic designers to create marketing collateral such as brochures, business cards, pamphlets, and banners. As well as for resume-writing services at times. You may have your company’s logo engraved on a custom notepad.

It also includes creating unique mobile applications and social media pages to promote and advertise the company. Graphic design isn’t just about making things seem good; it offers various other benefits.

Graphic design has several advantages for organizations when applied effectively. Graphic design may assist increase your marketing and advertising campaigns with excellent visual communications. You may use it to educate, convince, or enlighten your target audience and turn them into customers. Continue reading

Joomla E-commerce Template Free – 7 Tips To Start An Online Store

 

Taking your business into the digital age is a huge step forward. Here, you can learn to create a website using the Joomla E-commerce Template Free platform.

Taking your business into the digital age by establishing an online presence through electronic commerce (E-Commerce) is a huge step forward.

Many people fantasize about being their own boss, but before the widespread adoption of the Internet, it was difficult to launch a business, and not everyone had a chance of success. Today, however, anyone can start an online store with the help of a screen recorder for Windows and sell their merchandise to the world.

During the pandemic, people tend to stay inside more and use the internet, making this a great opportunity for you to launch your own online store using the popular Joomla E-commerce Template Free.

In this blog, we will demonstrate how we created an eCommerce website using the Joomla platform. Let’s begin. Continue reading