Category Archives: ‘corePHP’

‘corePHP’ open source technology solutions for business, non-profits, and government agencies. ‘coreTechnology’ blog for technology and business experts.

How To Start An eCommerce Business

Ecommerce workflow

Starting an eCommerce business can be one of the best ways to make good money and build a successful brand, but it will need to be done right from the start to ensure that people notice what you are doing and buy from you. You will want to spend a lot of time researching and setting everything up before you launch, especially as so many people are choosing to do the same thing – even if they are doing it in a different niche. Here are some useful pointers on how to get started on your new eCommerce business. Continue reading

Contractor Search SEO Digital Marketing Business Review: How To Create A Website Like A Pro

Website on a computer

A perfect website design doesn’t always ensure online visibility. There are tricks in making a website function as it is intended. The primary goal for having a website is to let people know about it. A perfectly created website is useless if no one knows that it exists. The way to achieve this is by earning a place on top of the search engine result pages (SERP) by using search engine optimization (SEO).

SEO is a process of applying strategies into your website to make it rank higher on SERP. Website designers and developers of modern websites are aware that SEO plays a significant role in making the website visible to the people on the Internet. Here are some of the tips and tricks in making an SEO-friendly website. Continue reading

The 4 App Development Tools you Need to Get Ahead

Apps have made life easier for many people. From getting around town to researching for a book report, there’s always an app that fits any purpose. But one thing’s for sure, a lot of tender, love, and care is involved in the creation of a great app.

Being an app developer yourself, you know how complex the task can be. Especially now that there’s an increasing demand for highly functional and responsive apps, you will have to work really hard in order to create a product that everyone needs.

However, you are also spending time and resources on developing your app, and you can expect many of these resources to be wasted. Fortunately, there are tools that can help you streamline the process and ensure a great product that can surpass your competitors’ offers.

Let’s look at four of these app development tools and see how they can help you get ahead. Continue reading

SEO Mistakes You Should Avoid in Making Your Website



Many entrepreneurs are now building their websites on the Internet to promote their products and services. It is a great way to popularize a business locally or all over the world.

However, it is not enough that you develop an appealing website. You need to market it efficiently to draw potential customers for your business by using SEO, or search engine optimization. SEO is the most effective Internet marketing strategy that could drive traffic to your website. This optimization results in lead generation and potential clients for your business.

Many website owners have done SEO and have gained significant results, while others are doing it all wrong. To guide you in your website optimization, we have listed up some SEO mistakes that you should avoid: Continue reading

Best 5 VPN Services For Web Developers

man on a computer coding for a VPN

Virtual Private Networks (in short – VPNs) are gaining popularity as reliable security and privacy tools. More and more VPN providers are entering the market – so which markers should you look out for if you’re a web developer?

Whether you’re a front-end dev or a web designer, look out for things like these:

  • No-logs policy. Privacy is one of the key benefits of a VPN, so selecting a provider who collects information leaves you pretty much at the same spot you started at.
  • A good server coverage. You don’t want to get stuck with a provider who doesn’t cover your continent, because that will slow down your browsing quite a bit.
  • Fast and secure protocols. You’re looking for protocols such as IKEv2/IPSec and OpenVPN. These protocols are the fastest and offer what’s best in current VPN security.
  • Additional features. While a Kill Switch is a must, getting things like an adblocker on top is simply good value.
  • Best price for the value. This might be a bit on the obvious side, but while getting a free VPN is most likely a horrid security choice, you don’t need to pay through the nose to get a really good one.
  • 24/7 support. Sometimes you do need a support team member to help you out – and who doesn’t offer 24/7 support these days anyway?
  • Netflix availability. While a VPN is great for work, it’s also great for other things – such as accessing country-specific content, especially when you pay the same amount for the service anyway. Not all VPNs can offer Netflix availability, so if you want a versatile service, do your research.

Still not convinced you actually need a VPN? Continue reading

Two Myths About SEO Keyword Use

google search on an samsung tablet

Any website, no matter how well developed, becomes valuable only when it is seen by its target market. One way to make your website visible is through search engine optimization or SEO. Though simple and relatively straightforward, SEO is still a process that has many steps and facets. And for you to really gain maximum profit from it, you need to cover all possible bases.

At the base of any SEO campaign is on-page optimization. The main objective of this is to make your website search engine friendly. That is, it has articles about topics that your target market will most likely search for.

In writing content, you can never do away with keywords. SEO guides often say that all you have to do is write for people, not the search engines. But we all know that people go through search engines first before they reach you, and search engines are still sensitive to keywords. Completely shunning the sensitivities of the search engines, therefore, puts you at a disadvantage. We outline here three myths about keyword use. Continue reading

2 Reasons You Must Take Content Marketing Seriously to Grow

content marketing strategy written out on a paper

If you are an owner of a business, you may as well aim for bigger profits and better growth. It’s for these two reasons that you will need to invest in effective marketing strategies. These tools allow you to explore better opportunities for your business.

That being said, creating a marketing campaign has to anchor on knowing the right channels for promoting your brand and demonstrating thought leadership.

Traditional approaches like print and TV and more recent tactics like social media marketing are effective in their own right. But to see the best results in your bottom line, you will have to focus more on content marketing as a valuable part of your overall business strategy.

Often, people have the wrong ideas when it comes down to content marketing. In particular, most small businesses would think that having content is already enough. Still, to bring out the optimum effectiveness of your blog articles, videos, and infographics, you will need to consider various factors.

Content marketing should be taken seriously, no questions asked. Planning and implementation would normally take a long time, and that’s because of key reasons. Let’s take a look at some of these reasons why you should be more scrupulous in terms of managing your online content. Continue reading

How to Pick the Right CRO Agency for Your eCommerce Site

cro agency reviewing reports for a eccomerce website

(Image Source)

Running an ecommerce business isn’t a walk in the park.

If you’re a startup or a solopreneur, and you’re wondering how to advertise your business

you’ve probably seen firsthand the grueling task of building an online store from scratch — not to mention the challenges that come once your store goes live, such as conducting product research, building a social media presence, and generating traffic.

A few weeks after your traffic building strategies, you should begin to get visitors to your eCommerce site. Some of them might even ask questions or add a couple of products to their cart.

Exciting, right?

The bad news is, most of these visitors probably won’t convert into paying customers.

According to global statistics, the average conversion rate of online shoppers clocks in at less than 3 percent over the past 12 months.

Unless you take the right measures to improve the conversion rate of your eCommerce site, the odds are stacked against your success.

This is where Conversion Rate Optimization or CRO steps in. Continue reading

Mobile App Development Lifecycle: An Overview Of The Different Phases

Mobile App Development

Developing a mobile application is not a news; however, creating it successfully is what matters the most. We are in an era where technology is surpassing every other thing helping us get the fair share of benefit in our businesses. And mobile apps are helping us exceptionally well to get all these benefits. The fact that mobile apps are becoming one of the most important tools for helping businesses grow leaps and bounds urges us to know the process of developing an application rather knowing all about development cycle of mobile apps.

While there are different states involved in the development of mobile apps, they all can broadly be divided into numerous phases to list these processes out one by one. Continue reading

How You Can Improve Your Business Performance

Workplace in a business discussing business opportunities around a conference table

If you want your business to be successful, business performance is one area you need to concentrate on. If your business isn’t performing, either to your own or your client’s expectations, then any other victories will be worthless. To reduce the chance of failure, you need to actively push your business forward. For many business owners, knowing how to do this can be a problem. Your sales team is going to be one of the driving forces, so you need to provide them with the tools. However, aside from this, there are several other strategies you can concentrate on.

Maximize the Skills of Your Employees in your business

Providing training for your employees can often be costly, but it is worth the investment. Ignoring their training needs will work out more expensive in the long run. A well-trained employee will work efficiently and effectively. They will be able to help improve productivity and output quality, reduce costs, and promote efficiency. There are various ways you can train your workforce, including eLearning courses from a company such as, or mentoring. Assess the current knowledge and skill base of your current team via regular staff reviews, and use this information to develop a targeted training program.

Reduce Mistakes and Improve Quality

One of the best ways to make your service or product stand out from the competition is to concentrate on quality. Your customers should be given a high-quality product or service at the same price as your competitors. When it comes to growing your business, quality can be an important deciding factor. It takes time to plan, organize and deliver top quality products, but it will be worth the effort.

Providing Value for Your Customers

The service or products you offer your customers should provide value in their lives. They should change or add value. Otherwise, your business will stall very quickly. One way to find out whether this is happening is to ask for feedback from your customers. Before you release a new product or service consider what the value is for your customers. If you can’t think of a reason, then maybe you need to think of something else.

The Customer is Always Right

Do you view your business decisions from your own viewpoint or from your customers? Do you pay more attention to what you think is right rather than your customers? Your aim should be to have happy and satisfied customers, and you should be prepared to do everything you can to make it happen. Give them what they want, and if something goes wrong take the initiative and fix things quickly. If you always think about how you can better serve your customers you’ll improve your business and success rate. This is called being customer-centric.

These 4 simple strategies will help you to maximize your success rate, increase your profits and ensure the long-life of your company. Invest time and effort in making your customers and workforce happy, and you’ll soon be reaping the rewards.

Steps To Building An Even More Successful Startup

Startup founder analysing papers on a wall

Being in charge of your startup is a big responsibility, regardless of the industry you are in, but it can also be a very rewarding career at the same time. If you want to have a fair shot at being even more successful with your endeavor, then there are a few areas in particular that you should pay the most attention to.

However, trying to do too much at once or take on extra tasks when you truly don’t have the time is only setting yourself up for disaster in the long run. Focus your efforts instead on a few key areas and notice how much more productive you are and all that you’re able to achieve. Furthermore, follow the below four steps to truly succeed. Continue reading

How to Invest in Your Employees

Employee tightening a tie with a suit on

Your employees are the beating heart of your business. They are the talented people who generate your profits, and they’re the people who work hard when the going’s tough and knuckle down because they believe in your company ethos. It’s, of course, advisable, in this case, to truly treat your workers right, to inspire them and make them feel valued and motivated as they help your business succeed. This article explores four methods you’ll be able to use to invest directly in your employees, helping them make the most of their careers while helping your business go from strength to strength, too. Continue reading