Social media marketing has become a trend of the day, but our Facebook, Twitter and LinkedIn pages have become overcrowded with advertisement where we tend to lose interest in the products that are being advertised.
Time is here to optimize on the Email marketing to increase the efficiency of your business. You exchange contact details with your business associates, potential clients and customers, very rarely do you exchange your social handle details with each other and your contact details including your email id.
With advertising taking every possible form from print to boards, to commercial TV ads, to social media advertising, to email marketing, every form has its unique flavor and Email marketing is proving to be the icing on the cake. Email marketing is fast moving up the advertising scale with great innovations and tools that help the marketers in reaching out to a lot of consumers quickly and efficiently. Marketers have to have a good knowledge of email marketing without which they will not be able to cash on the opportunity. Continue reading
Technology has greatly influenced today’s business operations. Technology impacts businesses in transformative ways every day at an increasing rate. Various branches of companies are today customized to handle every new software and hardware packages that hit the market. The internet has come as an excellent opportunity to boost business operations and processes considerably. With data being virtual these days, the target markets and the objectives have got globalized. Business communication today has become dependent on media to an unprecedented level. In this article, you will learn about how you can promote your business via technology. Continue reading
Chatbots have become the next big thing in customer service, but not all companies use them efficiently. For instance, the creators behind Facebook Messenger recently tried to implement a fully-automated chatbot system designed to replace the need for live human support. However, they quickly found out their chatbot service was only able to respond to 30 percent of customer requests without human assistance.
One mistake Facebook made, typical of other companies that repeat the same error, was to use chatbots as a complete replacement to live agents, rather than as a corresponding support channel for these employees. Of course, chatbots work best when they can work in concert with live support agents.
Here’s how chatbots and live agents can work together to optimize your customer service management. Continue reading
I have been enjoying writing lately about business and getting more detail in those aspects every day. Just like the recent one on how to understand your customer. Looking forward to continuing more of these so others can learn what we have learned over the years building ‘corePHP’
Every entrepreneur will want their business to thrive and will strive to both attract and retain top talent. Many companies are holding on to traditional processes and technologies, which could be inhibiting growth. To ensure you are on the right path, read the four most important qualities of modern business. Continue reading
Today, while big data is providing big benefits to businesses of all sizes, many are still struggling with ways to use these analytics to their benefit. In fact, 95 percent of Fortune 1000 business leaders say their firms have undertaken projects involving big data within the past five years, but only 48.4 percent say they’ve yielded any positive results, according to NewVantage Partners.
In particular, one of the roadblocks many businesses run into is integrating the various data streams they utilize into something actionable. To that end, 89 percent of all U.S. companies say they plan to invest in tools to better integrate their big data into day-to-day operations, according to an International Data Group study.
Ultimately, integrating your data streams successfully is essential for gaining a 360-degree view of your customers, enabling your business to improve upon its existing marketing and sales efforts. Here is a three-step strategy to help you gain a comprehensive view of your customer data. Continue reading
No matter what you’re selling, or what services you’re promoting, if people don’t visit your website, your business won’t be profitable. So you need to work out ways to ensure that people do come and that they stay for a while, enjoy what they see, and access your products or services. It sounds easy. With our top tips and ideas, hopefully, it will be.
If you run a business that you want to grow, then it pays to keep up with any tech changes taking place such as cloud technology. The new developments that brought about cloud storage have eased management of data to the relief of many businesses. You will realize as your business grows so does the data. Even a small business that may not have much data to start with will benefit fully from cloud services, allowing it to grow at a faster rate.
You may think that since the IT solutions you already employ are working great for your business, there is no need to try something new. You are however doing your business a disservice. Cloud technology allows you to overcome various challenges that previous technology presented. If you have not already switched to this technology, you should do this soonest as it is to the advantage of your business. You will reap the fruits of this switch in future.
When switching to new technology, you should weigh whether it will suit your business model. The other considerations include cost implications as well as if there is a need for additional training for your staff. The good thing about cloud technology is that it suits all types of businesses regardless of size and model. It is also cost-effective with minimal training needs for your employees.
The good news is that the cloud technology concept applies to individual users through mobile devices. As long as your staff can use their devices, nothing more is needed to use this technology. You will find cloud services New Jersey that will help you make a seamless transition to this technology. The other benefits of having this technology for your business include: Continue reading
A successful business is one that knows its weaknesses and its strengths. It is one that can make better use of technology so that it can do better for its customers, for its profits, and for its values. It is also one that understands the importance of security and does all it can to ensure that it is secure and that its data is backed up. Overlooking these business processes is something that should be done at a company’s peril. You need to adapt to the changes, and you need to stay up to date on trends. Here are the top four processes that you should not overlook: Continue reading
Being an entrepreneur of a small online business, you be under the assumptions that nefarious hackers may not find anything of value when they attempt to breach your company website. However, in recent years, there have been several incidences of cyber-attacks on some e-commerce business websites that have shaken the confidence of the business community. Many cybersecurity experts say in many of these cases, the culprits did not attempt to deface the websites or steal the owner’s vital business information. They explain that a new trend is emerging among these criminals. They are using the servers of these business proprietors to broadcast spam emails to the public. Some of them also attempt to get access to sensitive client data by making anonymous requests to their victim’s website that appear official. In some cases, they even inundate the site with so many false customer requests that owner’s system ultimately crush.
If you are going to succeed in the world of business, it is vital that you are always one step ahead of your competitors. You need to make sure that you are managing your finances wisely and that you don’t put your future at risk. One of the best ways for you to do this is by making the most of the technology. In this digital age, there is no excuse not to! If you are wondering where to start, you will need to read on. Below are four ways that technology can help entrepreneurs to save money. Continue reading
Eccommerce marketing comes in all shapes and sizes, with each having varying levels of impact on those exposed. Television commercials and Facebook ads may initially entice a potential customer by showing off what a product or service can do. However, there’s no guarantee the advertisement will work. People have become so accustomed to the continual inundation of marketing material; most ads simply fall flat and don’t make an impact at all. Due to this, the most successful form of marketing doesn’t come from a business at all. It comes from current customers. A customer speaking highly of a product or service and, in return, bringing in a new customer, is known as referral marketing. It’s essentially free advertising for a business, yet it has a greater influence on recipients. There are ways to increase and assist customers with referrals though, and many companies have experienced significant growth because of it. To develop a greater understanding of how referral marketing works and the greater role it plays in business, here are seven referral-marketing lessons a company needs to learn from current, rapidly growing ecommerce businesses. Even these tips will help you grow your paGO Commerce store today! Continue reading