Category Archives: ‘corePHP’

‘corePHP’ open source technology solutions for business, non-profits, and government agencies. ‘coreTechnology’ blog for technology and business experts.

5 Tips to Protect Your E-Commerce Business from Cyber security Threats

Cyber Security

As large corporations continue to harden their defenses against hackers, cyber criminals have turned their attention to businesses that are more vulnerable to attacks. In fact, in the last 12 months alone, hackers have breached half of all U.S. small businesses, according to a report by the Ponemon Institute.

Bombarding systems with ransomware is attractive for cyber thieves because the activity is easy to deploy and hard to trace to attackers. It’s also quite a lucrative venture, as ransomware is expected to cost victims a total of $5 billion this year in repair or new spending costs, according to Cybersecurity Ventures. Continue reading

How Cloud-Based Predictive Analytics Can Up Your Marketing Game

Predictive Analytics

Predictive analytics is not always easy to understand, despite being a relatively simple concept. In its most basic definition, predictive analytics mines data to find patterns and assess the probability of people’s actions. In business, your marketing team can use predictive analytics to better understand your target market and devise campaigns to better suit their needs.

However, there is no guarantee that your customers will act as predicted — no pun intended — or that the pattern will continue. The following are just a few ways you can better understand predictive analytics and how your marketing team can use it.

Prioritize Leads

One of the main ways marketing teams are using predictive analytics is to comb big data for patterns on leads and sales patterns. You can use your data to see who is buying your product or service. But, more importantly, you can finally determine why. You then can use this information to target other prospects, or upsell or cross-sell current customers with additional relevant products or services that fit their needs.

In an interview with PC Mag, Allison Snow, senior analyst of B2B marketing at Forrester, explains that predictive analytics enable marketers to use science and math to prioritize their leads through specific criteria and weightings. Snow explained how this helps companies identify productive accounts, target upsell campaigns, and spend less time on accounts that don’t have a good probability of buying.

Identify Similar Customers

Once you identify how your previous and current customers are buying, you can extrapolate that data out to reach new customers. While it’s not an exact science — and results can vary — recognizing patterns and customer behavior can help you predict how similar markets, audiences and industries will behave.

A good example of this type of data and campaign is Facebook’s Lookalike Audiences. With this tool, you’re able to upload data about your current customers or target audience and then find prospects who resemble that buyer persona. You also can track individuals who visit certain Web pages or who like your page and find similar audiences that way. Facebook uses your data to target people who behave in similar ways or fit into a specific pattern, all of which helps you more effectively grow your customer base.

Personalize Campaigns

Another way you can up your marketing game with predictive analytics is to create personalized campaigns for your target market. By understanding patterns in their buying behavior — and what they expect from your product — you can use that specific information in your campaigns to make sure every piece is relevant to them.

Companies can create a more relevant and informed content strategy for their advertising, email, social and content marketing campaigns when they have greater insight into what their customers are after. Become an expert in several areas that best target your various audiences and hit on the information they want to know.

Predictive analytics can be used in many other ways, both in your marketing department and in other areas of your business. With enough data and the tools to recognize patterns, you can better forecast sales, stocking needs and production costs. Even though you’re extrapolating data and can’t guarantee success, predictive analytics is a good starting point to improve your processes in understanding your past, current and future customers.

Generate Successful Leads for E-Commerce with Smart Designs

Lead Generation

Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:

Amazon: Generating Organic Traffic with Keywords

Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.

For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.

Amway: Attracting Visitors with Content

Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.

An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.

Facebook: Capturing Contact Information

After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.

Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.

YouTube: Leveraging Free Content

Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.

YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.

Expert Interview Series: Michael Pignataro of corePHP – Salesgenie

Salesgenie Blog Header

The amazing company Salesgenie asked me to be apart of their Expert Interview Series and I couldn’t be more excited.  We go inside the inner workings of ‘corePHP’, the digital world, where it’s going, and what inspires me to continue to grow ‘corePHP’. Click the link below to read the interview.

Expert Interview Series: Michael Pignataro of corePHP

Over the last several years we have seen massive change in the industry and here at ‘corePHP’ we are constantly staying on the cutting edge trend of technology to keep our clients current and ahead of their market. Hope you enjoy the interview as much as I enjoyed being part of it.

6 Reasons Why Tech Startups are Still In Need of MBAs

Business man reading the paper

Throughout my career people keep asking what do tech/marketing companies look for when hiring. The employee base is getting competitive out in the market today. Here are things we look for in positions here at ‘corePHP’.

Most startups, including tech ones, can benefit greatly from either employing an MBA graduate or from the business owner/s getting their own MBA. Here are six reasons why it’s important for tech startups to have an MBA. Continue reading

Best Way To Use Video In E-Commerce Web Design To Boost Conversion

computer screen displaying e-commerce web design

As the current inbound and web marketing continues to hike in popularity, there is one thing, which remains quite clear. The video is likely to be the finest positive factor, for converting the rate lifts. As per some of the recent statistics involved, within 2020, the current IP traffic is likely to create nearly 82% of global consumer traffic. Now, that’s massive news, especially for online businessmen that run e-commerce websites.

Nowadays, site visitors are currently consuming more videos. Therefore, it is quite inevitable when you see web designers trying to incorporate video for enhancing the value of your website. They are currently working on the site conversion rate of clients, and even noting down user experience, as that helps in incorporating more video into the current design. Continue reading

WordPress for Joomla 4.6 Available for Download Today

wordpress for joomla! developer

Save 40% on your next purchase of WordPress for Joomla! with coupon code WORDPRESS46. Hurry, since this offer will expire at 11:59 PM ET on Tuesday, January 31, 2017

Our team of developers have been hard at work making this latest release of WordPress for Joomla! even better than the last. We heard about the issues surrounding multisite, and we are happy to announce we have resolved this bug. Download the latest version of WordPress for Joomla! v4.6 for your Joomla! website today.

As our way of celebrating, save 40% on your next purchase of WordPress for Joomla! with coupon code WORDPRESS46.

Demo    Buy Now

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Why Web Security Is Important When Building a Gaming Website

Online network security concept with digital lock and media content icons

Take a step back and do a quick observation about your life on the internet. You will quickly notice that more than 70% of your life is actually stored digitally somewhere, whether it is your login info for an ecommerce site or the holiday photos you have backed up to the cloud. In today’s world, we convert more and more information into digital 1s and 0s.

As the amount of information we store digitally grows, the need for better information security grows with it. We now have multiple security measures in place to help protect sensitive personal information. SSL security prevents theft from sniffing data being transmitted to and from servers. Encryption and other technologies are safeguarding our files while they are being stored. We even have different PHP frameworks and modules designed to improve security of the apps and web services we develop.

Customers – including you and I – are more aware of the importance of information security, which means the web services developed for them must also be properly secured. There are a number of reasons why security is paramount when building a website, especially when you are developing a gaming website. Continue reading

Flat Style & Fashion WordPress Themes

If you want your website look modern, choose templates that include flat elements in their layouts. The trend has been introduced by Microsoft and quickly spread all over the web.

Flat design is characterized by minimum use of stylistic elements that give the illusion of three dimensions, like drop shadows, gradients, or textures. The trend is focused on a minimalist use of simple elements, typography and flat colors.

Designers love flat style because it allows to make interfaces more streamlined and efficient. Flat designs are able to quickly convey information while still looking visually appealing and approachable.

What’s more, the style makes it easier to design responsive interfaces that change in browser size across different devices. With minimal number of design elements, websites load faster and resize easily, still looking sharp on high-definition screens.

In this showcase, you will see only clean, eye-candy flat designs, developed for WordPress CMS by TemplateMonster.com.

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Intense vs Porto: Which Multipurpose Website Template to Choose for Your Business?

Intense-vs-Porto-fight
This article is aimed to help you choose between two top-quality multipurpose HTML5 website templates from different leading providers. They are Intense Multipurpose Website Template from TemplateMonster.com and Porto – Responsive HTML5 Template from ThemeForest.
The difficulty is that both themes are awesome, as well as their developers. So, we will try to highlight their strong points as we don’t see the weak ones and let you take the decision.
Multipurpose templates are cool as you can build absolutely anything with them. That’s a huge bonus.
The fact that the templates are built with HTML5 markup language is also beneficial.HTML5 includes detailed processing models to encourage more interoperable implementations. It extends, improves and rationalizes the markup available for documents, and introduces markup and application programming interfaces for complex web applications. HTML5 is also a candidate for cross-platform mobile applications, because it includes features designed with low-powered devices in mind. Get to know more about HTML5 here.
Are you ready to pass over to templates’ features?
Ok, let’s start with ‘Intense’.

Intense

Intense is the smartest and the most flexible bootstrap template you’ve ever seen. You can create exactly what you need with this powerful bootstrap toolkit.
What do you get in the Intense package?
– 250+ HTML Templates
– 15 Niche Templates
– 190+ PSD Files
Advanced UI kit for web developers
– Extended Bootstap Toolkit
– Lifetime Free Updates
Please note that you get all mentioned above in 10 different skins.
Intense package includes 10 various niche templates. You can create your own business, blog, or any kind of activity quick and easy with these unbelievable ready-made designs.
Intense gives you an opportunity to choose from a wide range of predefined Home page layouts and demos to create your own unforgettable experience.

homepage-layouts

The theme is extremely responsive and retina.
Intense offers unlimited header and footer variations. Choose from a wide variety of awesome ready-made Header & Footer styles or just create your own.
Need to showcase any of your products or projects? Do it with a great selection of Portfolio templates.
Experiment with blog variations and styles using well-done Blog templates.
Intense is eCommerce ready. All you may need to build an amazing eCommerce website from a scratch is included also: Grid View, List View, Shopping Cart Page, Checkout Page, Single Product Page.

ecommerce-integration

Intense lets you manage your events. Share your public events quick and easy with your customers. Use the extremely customizable event calendar to create your own comps.
Intense is equipped with powerful search engine. Get a new kind of experience with it.
Demo images are shipped with Intense for free.Save more than $35 on premium images included in demo.
190+ PSD files come with your Intense. Get all template design sources used in project for free.
It goes without saying that Intense Multipurpose Website Templateis delivered with 24/7 support. Support service is available 24 hours a day, 7 days a week to help you create your own business solution.
https://www.youtube.com/watch?v=OjNS4YjWILo – Here is a VR Video about Intense Multipurpose HTML Template

Now, when we know so many cool things about Intense, it’s time to talk about Porto.

Porto

There are 4 Porto versions: Porto WordPress, Porto Drupal, Porto Magento, and Porto Admin.
Porto is the #1 selling HTML site template on ThemeForest. Over 20000+ satisfied customers can prove that.
It offers unlimited variations and tons of Home Page Styles examples to choose and create your website.
Porto is fully responsive, which means it is ready to look stunning on any device.
The theme comes with unlimited Header Layouts. Choose the Header style, select colors, styles and much more with tons of variations.

pre-designed-pages

You can change the layout style (Boxed or Wide Layouts) by simply adding a class in the HTML.
Change the background color style for Light or Dark by simply adding a class in the HTML.
Porto excusive Style Switcher lets you select any color you want, and customize your new website in seconds.
Porto has a functional contact form, which you can customize into a basic contact form to an advanced, with special fields and built-in captcha solution.
It is possible to make your website even more powerful adding more features to the template. Purchase both porto and porto admin, integrate and you are done.
Porto is delivered with outstanding support and extensive documentation, which is also a great benefit.
Theme’s Source Code is extremely well organized. Porto was created by a team of experts in front-end development. Their focus is to facilitate and optimize your time, so their source code is easy to maintain.
To top it off, Porto provides RTL support and is Mobile/Retina optimized.
As you see, Porto is also a highly professional multipurpose template for any business or portfolio website. Its fully responsive design will look stunning on any device. It allows you customize your website as much as you want/need. You have tons of layout possibilities with unlimited variations and colors. The template comes with 35+ HTML pages built using Bootstrap

Intense-vs-Porto-main-banner

We hope this article will help you make the right choice that will lead your business project to success. We would be happy to hear what you think about these templates. Which one fits your business best and why? Maybe we missed something essential in our recap, your additions will be highly appreciated. Your feedback is welcome at the comment section.