Category Archives: ‘corePHP’

‘corePHP’ open source technology solutions for business, non-profits, and government agencies. ‘coreTechnology’ blog for technology and business experts.

Steps To Building An Even More Successful Startup

Startup founder analysing papers on a wall

Being in charge of your startup is a big responsibility, regardless of the industry you are in, but it can also be a very rewarding career at the same time. If you want to have a fair shot at being even more successful with your endeavor, then there are a few areas in particular that you should pay the most attention to.

However, trying to do too much at once or take on extra tasks when you truly don’t have the time is only setting yourself up for disaster in the long run. Focus your efforts instead on a few key areas and notice how much more productive you are and all that you’re able to achieve. Furthermore, follow the below four steps to truly succeed. Continue reading

How to Invest in Your Employees

Employee tightening a tie with a suit on

Your employees are the beating heart of your business. They are the talented people who generate your profits, and they’re the people who work hard when the going’s tough and knuckle down because they believe in your company ethos. It’s, of course, advisable, in this case, to truly treat your workers right, to inspire them and make them feel valued and motivated as they help your business succeed. This article explores four methods you’ll be able to use to invest directly in your employees, helping them make the most of their careers while helping your business go from strength to strength, too. Continue reading

5 Ways to Cut Out Unnecessary Expenses From Your E-Commerce Business

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When it comes to running an ecommerce business, your expenses matter just as much as your income.

Globally, we’re experiencing a steady rise in costs, making it more difficult for online business owners to maximize profits while selling products at a competitive price. In these situations, it’s easy to think that the solution lies in generating more revenue.

But that’s just half the story.

Knowing how and where to cut back on costs of running an e-commerce store can do wonders to keep your profit margins in tip-top shape. And contrary to popular opinion, it doesn’t have to be a painful adjustment.

In this post, we’re sharing with you five easy, cost-cutting ideas for e-commerce marketers that can help you beat that cash flow crunch and save money running your business.

1. Don’t be afraid to negotiate for lower prices.

Haggling is the fine art of consistently bargaining to get something at the lowest possible cost.

And while the term itself isn’t exactly positive in nature, there’s no denying that haggling can often help retailers and dropshipping business owners save a lot of money.

We aren’t saying you should start annoying your suppliers with daily emails asking them to reduce their prices. But we do recommend that you should at least try to negotiate.

You’d be surprised at how flexible most suppliers can be when it comes to lowering prices. The truth is that they’d rather do so than lose the business of a regular customer.

2. Consider automating vs. outsourcing.

If you’re already doing one or both, then you may need to do a reevaluation of the results you’re getting in relation to what you’re paying for the service.

There are definite pros and cons to automating and outsourcing.

For example, you may have your own dropshipping business but just don’t have the time to manage your inventory or track the movement of products.

You can either use an inventory management software or you could hire someone from Freelancer.com to manage your product inventory for you.

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If you think you can get a freelancer or contractor to do the same amount of work or more while paying less than what you do from automating, maybe it’s time to switch lanes.

On the other hand, if you believe you can spend less on automating than outsourcing for the same quality and quantity of work (or better), then focus more on automation.

Remember, if your goal is to cut costs, then it may be necessary to trade off a few features or not have all of the responsibilities covered. Especially if you’re running your online store on a tight budget.

3. Opt for small business logistic companies.

Shipping charges can really drain your financial resources. But if you’re managing a drop shipping business, you’ll need to find the most cost-efficient way to get products from your suppliers to buyers.

Fortunately, there is a way to save on shipping costs.

You can choose to have smaller shipping companies, who usually offer reduced prices, to cover your logistic needs. This is a great cost-cutting option, especially if you’re dealing with high volumes of orders from your online store.

Moreover, you may even be able to strike a deal with these companies to give you better shipping rates transferring products from drop shipping suppliers to your buyers. It’s a win-win scenario that they’re likely to jump at, too!

4. Optimize your online store’s website.

Having money to splurge on a fantastic e-commerce website may seem nice, but in retrospect, it can lead to a lot of unnecessary monthly charges.

For example, you may be paying a web developer and designer to make your e-commerce site as flashy as possible. But that’s not good website design practice at all.

Online consumers today value speed, simplicity, and a smoother online experience. and this is one of ‘corePHP’ strong points on how to optimize a site for speed.

Improve Site Loading By Getting Rid of Fluff

Remember that 79% of customers aren’t likely to come back to your site if they’re dissatisfied with their experience.

So, to know if people are having a pleasant experience on your site, use tools like GTmetrix to check if your pages are loading fast enough. If it isn’t, you’re likely losing a lot of sales without you even knowing.

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Not impressed with your website’s performance from the speed test? Good.

This gives you the opportunity to get rid of third-party apps you may be paying for that are just making your site slow. Fix those pesky 404 errors, cut out all the rubbish from your online store, and focus on the bare essentials.

5. Ditch the channels that just aren’t working for your brand.

It takes a lot of dough to market a business online. Whether you’re using social media, paid advertising, email, or search engine optimization (SEO), one of the best ways to save on resources is to find out which marketing channels are working for you, and which aren’t.

And for this, you’ll want to use web analytics.

Google Analytics is arguably the best tool for marketers who want to shape a successful marketing strategy. You’ll know which platforms to pay attention to, which ones need improvement, and which to drop.

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With everything Google Analytics is capable of doing, you can drastically change your marketing mix to produce better and bigger data-driven results.

For example, the different types of traffic Google Analytics can track allows for a more targeted research on where your best traffic sources are on social media. You have the option of investing more resources into marketing through these channels.

Similarly, the traffic data can tell you which channels are just wasting your time and money.

You may be doing something wrong with your marketing, but it’s also possible your brand just won’t thrive there no matter what you do, so best to cut your losses sooner rather than later.

Conclusion

With a little experience and creativity, you can find even more ways to cut costs and save money from running an e-commerce website. And remember, saving more also means you’re raking in more profit.

You can even use the extra profit, re-invest it into your business, and find out how you can better serve your customers or give them a one-of-a-kind experience shopping from you.

5 Ways to Streamline Your Business

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Every minute of the day is valuable when running a business, so you don’t want to waste any precious time. However, with many projects to manage, processes to complete, and platforms to use, you might struggle to find the time to get everything done each day.

If you want to speed up your company’s productivity, improve your organization, and increase customer and employee satisfaction, read the five ways to streamline your business. Continue reading

4 Tips for Starting a Website to Sell Handmade Crafts

Handmade craft to put on your website

When you finally made up your mind to sell that very cross-stitch masterpiece you had been storing in your wardrobe for several years, you were surprised by how quickly a buyer was found. Having sold it, you had a revelation: why not selling handicrafts to bring home the bacon?

Actually, it is not as crazy and hopeless an idea as it may seem to be. If your creations are of high quality, they can cost quite a lot, and there are lots of examples that show you can earn for a living this way.

However, offering your projects to your neighbors is unlikely to be enough. Selling your handmade crafts online is the best strategy, and there are special websites which can help you do it fast and easy. Still, your business can also benefit from having its own page, and starting your website is definitely a thing to consider.

Here are some tips that can help you make it a successful project. Continue reading

The Guide to 2018 App Development: Best Practices and Tips

 

Person Holding a Smartphone that was created with app development

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In the USA, 21% of mobile apps downloaded were only used once in 2018. The competition is fierce today to create an app that users will want to use again and again. In addition to that, consumers are savvier than ever. They no longer will tolerate even the smallest of errors or problems within apps. Because of these trends, application developers need to develop new ways to not only quickly launch influential apps, but also retain their users.

In 2018 and beyond, it’s all about the user experience. It’s unlikely development companies will find an idea that veers into uncharted territory. However, they can build an experience that’s adaptable, limits the number of actions required to complete tasks, and becomes the new normal for user expectations. Here are the best practices and tips for app development today. Continue reading

Here’s Why E-commerce Market Is The Next Big Thing.

The landscape of e-commerce is drastically changing. If you go through the current scenario of the retail market, you will find out about the number of stores getting closed every day in an increased frequency due to the demand for e-commerce. After people have started witnessing the benefits of e-commerce against the brick and mortar store, the amount of brick mortar is drastically decreasing every day. Moreover, major brands like Superdry India have also started dumping the traditional stores and started focusing more on online stores. This is the primary reason why the retailers are focusing more on e-commerce.

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Top 8 .htaccess Tricks Every WordPress User Should Know

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WordPress has covered a lot of ground on the internet with its content management system (CMS) in the last few years.

Because of its popularity, it is also the platform that is vulnerable to cyber attacks. There are a lot of tricks to secure your website and improve the SEO. This article covers not only WordPress security and SEO but also some more tips using the .htaccess file in your WordPress site. Continue reading

Customer Support for Startups: Getting it Right the First Time

Customer Support

Startups have a variety of options for getting customer support up and running. With the advent of new technology seemingly every day, deciding which systems and tools to incorporate into your customer support arsenal are virtually unlimited. These tools include phone, live chat, email, social media and other customer support tools.

Unfortunately, with all these options at the ready, it can be difficult to get things right without a considerable amount of trial and error. CBInsights has studied more than 100 “postmortems” of failed startups, with more than half of those surveyed attributing their demise to customer support, like ignoring customers, unfriendly UX and lack of passion.

Read below to ensure your customer support strategy and platforms at your startup are assets — not a liability. Continue reading

Top 10 Feminine WordPress Themes

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Fashion is often regarded as something needless and non-important. Yet thousands of people don’t agree with such a negative definition. They consider it to be one of the most excellent ways to express themselves through clothes. In such a way, you can understand that a lot of people also make money out of fashion. For example, it’s possible to sell fashionable clothes and accessories on the web. Or create a blog that will tell people about all updates in the fashion industry. In the world of innovative technologies, it won’t cost you much efforts to create a website that will gladden various fans of style all over the world. It’s obvious that a website, which has something to do with fashion, should have its tailor-made and original look. Today we are going to share with you some information that will allow you to hit the target.

How to Create a Professionally-Looking Feminine Website With WordPress?

  1. First of all, you should choose from these personal page WordPress themes your perfect one. In this article, we included multiple variants that will meet the requirements of those people who are fond of both minimalist and bright designs. They come together with various advanced customization options that will allow you to create the most modern and eye-catching website ever.
  2. You can be completely sure about a power of various options that come together with these fashion & beauty WordPress themes. If you want to impress people with a bunch of functional tricks, you can always pay your attention to a collection of feature-rich plugins presented on the web. You also could have a look at fashion Shopify templates.
  3. Think that you have not enough technical knowledge in order to launch a great website? Forget about all your doubts because WordPress is a user-friendly platform that allows working with different elements and aspects of your website without coding.

In general, let’s take a glance at these incredible templates in order to catch the eye of various fashion admirers…

Chantalle – Marvelous Fashion Stylist WordPress Theme

Fashion Stylist WordPress Theme

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If you need to present the most trendy clothes in the best possible light, you should do it using this modern template. In order to show off your unique content, you need to take advantage of elegant demos and lots of useful widgets. In addition to this, you can enrich your content by means of the excellent Instagram Feed. In addition, Chantalle is a woo theme so you can use it to launch your online store!

Camila – Minimalist Blog WordPress Theme

Camila - Minimal Blog WordPress Theme

Details | Demo

Camila is an impressive template designed for those who dream of the perfect feminine design for their future blog. Thanks to a stunning Revolution Slider, it will take you nothing to create eye-catching carousels and slider. Moreover, it will be possible to create beautiful galleries to show off your high-quality pictures.

PoliNails – Excellent Nail Salon WordPress Theme

Nail Salon WordPress Theme

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If you’re an owner of the professional nail salon that plays out in fresh and bright colors. A feature-rich drag-and-drop builder will assist you in building your future online-project without any efforts. It also has a bunch of stylish bonus images to make your website attract a lot of new visitors.

Fusion – Elegant Fashion Blog WordPress Theme

WordPress Fashion Blog Theme

Details | Demo

A powerful template that will provide you with a fashionable and remarkable design. By means of the fully-fledged WordPress Live Customizer, you will be ready to make colors and fonts convey your main message, too. Furthermore, a lot of bonus images will definitely add a fresh coat of paint to your website.

Juventas – Remarkable Salon WordPress Theme

Juventas - Salon Elementor WordPress Theme

Details | Demo

Juventas is a stunning theme that will express your identity on the Internet. A wonderful mega-menu will allow you to divide your content into logical categories. It also has four blog layouts, different Google Fonts, and footer layouts that will assist you in building a tailor-made online-project.

Hanna – Beautiful Blog & Magazine WordPress Theme

Hanna - A Beautiful Blog & Magazine WordPress Theme

Details | Demo

Hanna is a marvelous theme that includes a plenty of features that will make people fall in love with your website. You will get different variations of the slider that will give you a chance to catch the eye of every single person. If you need to sell your services on the website, don’t forget to make use of the amazing WooCommerce integration.

Laura – Fashionable Feminine Blog WordPress Theme

Laura - A Feminine Blog WordPress Theme

Details | Demo

If you’re fond of minimalism and low-key palettes of colors, you should pay attention to this template. It comes together with six blog designs that will make your online-project shine on the Internet. You will also get unlimited color options that will change the look of your websites within seconds.

Gal Walking – Modern Woman Travel Blog WordPress Theme

Gal Walking - Woman Travel Blog WordPress Theme

Details | Demo

In order to launch a top-notch blog and get a lot of new readers, you need to bring this very theme to your notice. With the help of the amazing WordPress Live Customizer, it will be possible to make the most out of such website elements as colors and fonts. In addition to this, it has four blog layouts that will make your website play out in fresh colors.

Daisy – Exquisite Feminine Blog WordPress Theme

Daisy - Exquisite Blog WordPress Theme

Details | Demo

A minimalist template that will make people become interested in your blog and the presented articles. Thanks to a powerful contact form, it will be possible for people to write you some words about your posts. Furthermore, it has Instagram and Twitter widgets that will promote your website all over the Internet.

Cosmo – Vibrant Model Agency WordPress Theme

Cosmo - Model Agency WordPress Theme

Details | Demo

If you’re an owner of the professional model agency, you need to spread the word about its benefits. It has an elegant design that will catch the eye of all people who are interested in fashion. Moreover, it includes a plenty of functional tricks that will enrich the functional aspect of your future website.

We think that all people, who come across your feminine website, will fall in love with your online-project. All of these incredible templates have tailor-made designs and amazing features that will allow you to make the most out of your website. It will be possible to find the necessary information within seconds, learn everything about your lifestyle or services, and impress people with a unique look of your online-project. We wish you to come into vogue with your elegant website and thanks for reading!

Youtube video ideas

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Are you a novice video blogger and are in search of an idea for a video on YouTube? In the article we suggest you to find out which videos are most popular among the audience of this site. Thanks to the knowledge gained, you will be able to understand which videos you should make, and which ones do not. Also we will tell you what you need to shoot high-quality video. But first things first!

ABOUT WHAT TO REMOVE THE VIDEO?

This question can appear even in the head of a very ideological person. In fact, you need to proceed from what is interesting to you. If you can’T decide in any way, then check out our list below.

  • Tell us about yourself. If you are planning to withdraw your first video, you should start by getting to know the audience. Tell us about your life, your hobbies, your habits. Conduct the master class. Do you dance well or knit? Interested in foreign languages? Or, maybe, cook deliciously? Then share your knowledge with the audience, releasing a series of video lessons. In such videos, you can step-by-step demonstrate and explain a process, and simply talk about any interesting facts from the chosen field.
  • Overview. Do you like watching movies or reading books? Pay attention to video reviews. In such videos you can express your opinion and evaluate absolutely any things and events: cinema, music, literature, politics … the list can be continued indefinitely.
  • Travels. Year after year, video on this topic is becoming more and more popular. If you also like to discover new and interesting places, then try to shoot a video dedicated to them. Show the most interesting moments and locations and be sure – you will very quickly find your audience!

WHAT DO WE NEED FOR CREATING A VIDEO?

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So, we looked at the basic ideas for a video on YouTube for beginners. Now let’s figure out what it takes to create a video.

  • Scenario. In detail, think about what you will talk about and what to show. Also, determine in advance how long the narrative will take. It is desirable that the video lasted no more than 5 minutes, since too long video recordings weary the viewer.
  • Camera. You can use both professional video equipment or a camera on a smartphone or tablet. If you choose the second method, then do not forget to first study the question of how to shoot video on the phone correctly.
  • Video editor. The last but not the least important tool that will help to bring the material to an ideal state. Let us discuss this point in more detail.

That’s all!

Make your videos more likely!

If you are thinking about creating your own video website, recommend you to check this article

“How to create a video website”.

You will be surprised how many ways to create video website exist.

Greater Website Credibility Means Greater Conversions

Today most businesses own a website. A website has, in fact, become a significant means of earning business. A website can help you secure not only local business but also from other cities or even countries.

Clients may sometimes like your website but may be apprehensive about engaging you, so it is imperative to win their trust and assure them you are an authentic organization.

There are several factors that you may include in your website which will convince your clients of your trustworthiness. Let’s have a look. Continue reading