Category Archives: Digital Experience

5 web design rules for greater business success

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The digitalized markets of the 21st century ask a lot more from businesses than just a static website. To capitalize on the abundant opportunities to captivate human readers, all the ecommerce websites need to be optimized, interactive, and functional for the user.

The internet has a plethora of poorly designed websites that contain technical and content glitches and have contributed to the outbreak of delinquency in the online spaces. 2019 is the year where we must put an end to not only bad websites but particularly lousy web design practices that lead to failure.

Keeping a positive mindset will boost your chances of achieving goals, but it is often not enough to ensure prosperity. Speaking specifically of the developing web sector, the over-saturated market does not leave a leaf unturned to benefit personally. Despite the positive influences of tense competition, availability of multiple options, even in the smallest niches sets up many companies for disaster.

The truth is that the web design and development industry requires you to be at the best of your creativity while creating innovative solutions to everyday problems. Here is a list of top practices that will help you find a way out in the convoluted labyrinth of web design. This article will take you through the perspectives of customers and creators to inform you about the best web design rules that ensure success commercially. Continue reading

9 Tricks To Redesign Your e-Commerce Website To Sell More Products

Change by design book a look how to redesign your ecommerce website

Today, customers have thousands of e-commerce websites to surf and purchase products online. But due to lack of time, their attention span to each website lasts for a few minutes only. In such a scenario an e-commerce retailer has to make sure that his web presence is impressive enough to grab the attention of the visitor within that short period.

Design plays a crucial role in determining whether an e-commerce platform can be a selling machine or not. But it’s not that easy to design a seamless e-commerce web experience. Let’s make this daunting task easier with uncovering the nine key tricks to redesign your e-commerce portal for selling more products. Continue reading

The Mobile Customer Experience in 2019 & How to Improve it

So do you want to know how to increase mobile conversion rates for your app? Well, I guess that’s why you are here. Your mobile user experience needs to be optimized and a winning marketing campaign to go with it as it something you cannot afford to ignore.

More than ever mobile phones and smart devices are taking over the e-commerce shopping experience. It is reported in Invespcro that 1.6 Billion users globally purchase items with their smartphones or tablets and this figure is set to rise to 2 Billion. That’s a lot of potential business worldwide that should be taken advantage of.

So before we get the improvements, let’s go over what mobile conversion is.

“Mobile conversion rate is the percentage of customers who opted in or hooked into the mobile marketing campaign out of the total number of people who viewed the campaign.”

The higher the percentage rate, the more successful your mobile marketing campaign is. This article will go through some of the best methods to increase your mobile conversion rates and overall sales.

Speed up Mobile Loading Time

Source: The 2019 Page Speed Report For Marketers

First up, the time it takes to load your site on a smartphone or tablet is a key feature for a few reasons. If it takes longer than 3 seconds to load then 40 percent of users will abandon your page as reported here at Kissmetrics. This ultimately means that users will only wait so long for the page to load before leaving and possibly never returning. This can also cause negative publicity if the experience is shared through social media or word of mouth.

There is also the fact that Google ranks your page by its mobile loading time, so your business will suffer if people search for it and it’s not optimized for smart devices. Continue reading

Moving To The Cloud: Does Your Business Really Need Cloud Computing?

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The internet is, without a doubt, the most disruptive piece of technology that we currently have. There is not a single day that we do not access the internet, whether it’s to check our social media accounts, read the news, or to even search for a recipe.

All these things are made possible because of the internet, but there’s another aspect of the internet that allows us to do so much more. We’re talking, of course, about cloud computing.

Let’s establish the fact that not every business owner is going to be able to afford to have a physical IT infrastructure. This entails purchasing a lot of computing hardware, renting a space to put the equipment in, and let’s not forget the utilities that need to be paid, such as water and electricity, in order to sustain the equipment and the people running it.

And even if you, as a business owner, could afford the initial costs, you also need to consider progression. What happens when your company reaches a point where it needs to scale up in order to be able to meet new demands and for it to be able to function at an optimal level? This is going to bring new problems as well as new expenses because now you need to buy new equipment, find a new space if the old space is too small, and pay for the utilities for two locations or a bigger location.

It’s one thing to know what cloud computing is, and it’s another to know what it can do for your business. The latter aspect is our focus here. So, how exactly can cloud computing benefit your e-commerce business? Continue reading

Tools to Streamline your Business Communication

macbook pro and iphone being used for business communication

In the modern business world, it’s no secret that accessing information and communicating with fellow employees is simpler than ever before. Thanks to advances in technology, your staff can easily communicate with one another even when they aren’t in the same place at the same time. However, in order to make their communication as effective as possible, you’ll need uniform processes and tools to increase productivity in the workplace. The good news is that there are plenty of communication tips and tools to choose from, and we’ve outlined some of the most effective ways to streamline your business dialogue. The bottom line is that lackluster communication is something your company simply can’t afford to continue dealing with, and these tips can help your team take their communication to the next level. Here are some strategies to implement: Continue reading

Software That’ll Spark Innovation In Your Business

Software plays a pivotal role in modern day business no matter what industry or sector you are in. It can be used to enhance, streamline, automate and various other functions to help a company to transform the way that they operate or boost the quality of the end product or service for their target customer. Software is also developing at a rapid rate, which means that it can be challenging for businesses to be aware of software they can use to help their enterprise. With this in mind, here are a few types of software that will spark innovation in your business.
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To Keep Business Booming, Boost Customer Service to the Cloud

Cloud CRM on mobile device

If you want to keep growing your business on the web, consider using a cloud contact center to boost customer service to sky-high levels. Industry studies indicate that, in an increasingly customer-focused world, company success can depend heavily on the superior customer service a cloud contact center can provide.

Leveraging a state-of-the-art contact center can enhance the customer experience while preventing fragmentation and optimizing workflow. To keep business bustling, here are a few ways you can boost customer service to the cloud. Continue reading

How Mobile Apps Can Improve Workforce Productivity

mobile app on a phone

Workforce productivity is one of the most interesting factors that form the base of business. In case, you are someone having a mobile app development company to call your own but struggles to get in the apt benefits, we have got you covered. Accept our invitation to know more about the profits your existing mobile app can do for you.

Organizations across the globe are leveraging the advantages of mobile apps for their businesses. In case, you have not adopted this methodology, you are missing a big profit share. We all know what technology can do for the business and with mobile apps, the profit share only extends.

Besides aiding companies working in e-commerce domain, mobile apps are a great discovery for service-based companies.

So, how do mobile apps contribute to workforce productivity? Let’s find out. Continue reading

5 Ways to Cut Out Unnecessary Expenses From Your E-Commerce Business

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When it comes to running an ecommerce business, your expenses matter just as much as your income.

Globally, we’re experiencing a steady rise in costs, making it more difficult for online business owners to maximize profits while selling products at a competitive price. In these situations, it’s easy to think that the solution lies in generating more revenue.

But that’s just half the story.

Knowing how and where to cut back on costs of running an e-commerce store can do wonders to keep your profit margins in tip-top shape. And contrary to popular opinion, it doesn’t have to be a painful adjustment.

In this post, we’re sharing with you five easy, cost-cutting ideas for e-commerce marketers that can help you beat that cash flow crunch and save money running your business.

1. Don’t be afraid to negotiate for lower prices.

Haggling is the fine art of consistently bargaining to get something at the lowest possible cost.

And while the term itself isn’t exactly positive in nature, there’s no denying that haggling can often help retailers and dropshipping business owners save a lot of money.

We aren’t saying you should start annoying your suppliers with daily emails asking them to reduce their prices. But we do recommend that you should at least try to negotiate.

You’d be surprised at how flexible most suppliers can be when it comes to lowering prices. The truth is that they’d rather do so than lose the business of a regular customer.

2. Consider automating vs. outsourcing.

If you’re already doing one or both, then you may need to do a reevaluation of the results you’re getting in relation to what you’re paying for the service.

There are definite pros and cons to automating and outsourcing.

For example, you may have your own dropshipping business but just don’t have the time to manage your inventory or track the movement of products.

You can either use an inventory management software or you could hire someone from Freelancer.com to manage your product inventory for you.

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If you think you can get a freelancer or contractor to do the same amount of work or more while paying less than what you do from automating, maybe it’s time to switch lanes.

On the other hand, if you believe you can spend less on automating than outsourcing for the same quality and quantity of work (or better), then focus more on automation.

Remember, if your goal is to cut costs, then it may be necessary to trade off a few features or not have all of the responsibilities covered. Especially if you’re running your online store on a tight budget.

3. Opt for small business logistic companies.

Shipping charges can really drain your financial resources. But if you’re managing a drop shipping business, you’ll need to find the most cost-efficient way to get products from your suppliers to buyers.

Fortunately, there is a way to save on shipping costs.

You can choose to have smaller shipping companies, who usually offer reduced prices, to cover your logistic needs. This is a great cost-cutting option, especially if you’re dealing with high volumes of orders from your online store.

Moreover, you may even be able to strike a deal with these companies to give you better shipping rates transferring products from drop shipping suppliers to your buyers. It’s a win-win scenario that they’re likely to jump at, too!

4. Optimize your online store’s website.

Having money to splurge on a fantastic e-commerce website may seem nice, but in retrospect, it can lead to a lot of unnecessary monthly charges.

For example, you may be paying a web developer and designer to make your e-commerce site as flashy as possible. But that’s not good website design practice at all.

Online consumers today value speed, simplicity, and a smoother online experience. and this is one of ‘corePHP’ strong points on how to optimize a site for speed.

Improve Site Loading By Getting Rid of Fluff

Remember that 79% of customers aren’t likely to come back to your site if they’re dissatisfied with their experience.

So, to know if people are having a pleasant experience on your site, use tools like GTmetrix to check if your pages are loading fast enough. If it isn’t, you’re likely losing a lot of sales without you even knowing.

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Not impressed with your website’s performance from the speed test? Good.

This gives you the opportunity to get rid of third-party apps you may be paying for that are just making your site slow. Fix those pesky 404 errors, cut out all the rubbish from your online store, and focus on the bare essentials.

5. Ditch the channels that just aren’t working for your brand.

It takes a lot of dough to market a business online. Whether you’re using social media, paid advertising, email, or search engine optimization (SEO), one of the best ways to save on resources is to find out which marketing channels are working for you, and which aren’t.

And for this, you’ll want to use web analytics.

Google Analytics is arguably the best tool for marketers who want to shape a successful marketing strategy. You’ll know which platforms to pay attention to, which ones need improvement, and which to drop.

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With everything Google Analytics is capable of doing, you can drastically change your marketing mix to produce better and bigger data-driven results.

For example, the different types of traffic Google Analytics can track allows for a more targeted research on where your best traffic sources are on social media. You have the option of investing more resources into marketing through these channels.

Similarly, the traffic data can tell you which channels are just wasting your time and money.

You may be doing something wrong with your marketing, but it’s also possible your brand just won’t thrive there no matter what you do, so best to cut your losses sooner rather than later.

Conclusion

With a little experience and creativity, you can find even more ways to cut costs and save money from running an e-commerce website. And remember, saving more also means you’re raking in more profit.

You can even use the extra profit, re-invest it into your business, and find out how you can better serve your customers or give them a one-of-a-kind experience shopping from you.

Why Digital Marketers Cannot Ignore the eSport Hype

Gamer sitting playing a game at a tournament

A robust marketing strategy is essential for any business. But for any digital marketing campaign to be successful, it is vital that the business understands the user experience of its current clients and the clients of the future.

eSports is one of the biggest phenomena of recent times and any business hoping to understand what kind of products or services are relevant to younger audiences will benefit from learning about this development in online gaming.

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Lead Generation

Generate Successful Leads for E-Commerce with Smart Designs

Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:

Amazon: Generating Organic Traffic with Keywords

Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.

For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.

Amway: Attracting Visitors with Content

Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.

An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.

Facebook: Capturing Contact Information

After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.

Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.

YouTube: Leveraging Free Content

Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.

YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.

Stressed businesswoman at work

4 Ways to Make People Hate Your Website

Even if your website was created solely to promote a personal brand, or if your business exclusively sells products in a store and has none online for purchase, the user experience you create throughout your website heavily influences the perception of your brand. In 2016, research and consulting firm Nielsen Norman Group declared digital user experience to be the main contributor to brand loyalty today. Every touchpoint of a website provides an opportunity to increase sentiment for a brand, through thoughtful design and interactions.

An easy-to-use website that features an enhanced user experience leads to more sales; customers prefer an omnichannel approach for big purchases, researching online before heading into a store to buy. Your competitors know how important a great web journey is, since 22 percent of e-commerce pros and marketers say optimizing customer experience is their top priority this year.

What kind of impression is your website making? Here are four mistakes that could be hurting your brand reputation, customer loyalty and sales.
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