The phrase “blockchain” is almost definitely familiar to you. But chances are you have no idea what it is or how it works, let alone why it is so popular. That’s OK. The majority of folks do not.

This hasn’t stopped it from becoming a catchphrase in nearly every business, from finance to shipping to fantasy football. Amazon (AMZN), Facebook (FB), IBM (IBM), and Walmart (WMT) are among the corporations who believe blockchain technology might help them manage shipments and store data more efficiently, among other things. They aren’t alone in their enthusiasm for the technology, which many feel has the potential to transform logistics, food safety, finance, and even voting.

Not bad for a mysterious individual who created bitcoin and developed a mystery technology.

Of course, none of this addresses your question: “What is blockchain?” Continue reading →

Most of the PowerPoint presentations are too-text heavy and speakers generally read them off. We all have sat through poorly designed PowerPoint presentations which often cause a phenomenon called ‘death by PowerPoint’. Your presentation can either make your deal or break it. Well-designed slides when used sparingly with perfect timing can be a complete game-changer for your presentation goals. Especially for entrepreneurs, your PowerPoint presentations should be moving. You can’t walk into a room full of investors with a bunch of slides and expect to fund your new idea. When creating a presentation, one should make sure it stands out from the crowd. There is a real need for presentations which are unique, engaging and relevant in the market. Be it online meetings, all-hands meetings or seminars your PowerPoint presentation needs to be going places.

Always remember that your slides are there to support your speech and not replace it. You should build your slides last and first focus on gathering content, deciding the layout etc. If your slides are not engaging sooner or later boredom will prevail in your audience. You should not let PowerPoint decide how you want to use it for creating your presentation. There are a number of things which you can follow to create amazing and captivating PowerPoint presentations. Moreover, not everybody has a knack for design, but that doesn’t mean your presentation should look cliche or boring. In this post, we will talk about several tips which can help you design amazing PowerPoint presentations while making sure it engages with your audience. At the end of the day, your presentation should be able to get your message across the audience effectively and clearly. Continue reading →

If you’re selling on the internet, but you’re not getting enough customers, you must be wondering the reason. One of the most crucial reasons for that could be a poorly drafted landing page. Before you learn how to attract more customers through creative landing pages, you need to know about the latest website development styles and how landing page optimization works. Continue reading →

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Like any website, your e-commerce page designed around marketing and selling your product should put the audience at the forefront of its focus. Perhaps even more so than other pages, e-commerce sites need to accommodate the target audience, their preferences, their likes, and dislikes.

Making sales means paying attention, and through segmenting your target audience, experimenting, and coming to understand them, you can build an e-commerce site that grabs users and maximizes sales.

Here’s what you should know about designing your e-commerce website for your target audience. Continue reading →

With technology taking control over every aspect, affordable mobile app development in the market allows people to move forward digitally with their businesses. The end goal of every business is to convert prospects into customers. To keep driving traffic to your website, creating relevant content, running successful marketing campaigns, and optimizing the SEO of your website is necessary.

But what happens when you’ve been following the strategy for so long but fail to see a lucrative outcome. The incoming traffic on your website is rarely converting to profitable results. This highlights a common problem in the business world that can be easily rectified if done right. To understand why your website is struggling to convert as much as you’d like, you must know the role of User Experience (UX) and its impact on the website conversion rate.

‘The first impression is the last impression.’ This phrase stands strong in the digital marketing world. When a visitor browses your website, it takes only 2-5 seconds for them to create a first impression based on what they see. The probability of your visitor converting into a customer depends on their experience of the site, especially the first few seconds of it. Continue reading →