Even if your website was created solely to promote a personal brand, or if your business exclusively sells products in a store and has none online for purchase, the user experience you create throughout your website heavily influences the perception of your brand. In 2016, research and consulting firm Nielsen Norman Group declared digital user experience to be the main contributor to brand loyalty today. Every touchpoint of a website provides an opportunity to increase sentiment for a brand, through thoughtful design and interactions.
An easy-to-use website that features an enhanced user experience leads to more sales; customers prefer an omnichannel approach for big purchases, researching online before heading into a store to buy. Your competitors know how important a great web journey is, since 22 percent of e-commerce pros and marketers say optimizing customer experience is their top priority this year.
What kind of impression is your website making? Here are four mistakes that could be hurting your brand reputation, customer loyalty and sales. Continue reading →
A company’s website is the voice of the brand. It’s the place where people go not only to purchase a product or service, but to learn more about a business. It is therefore important to offer a high-quality website that reflects your organization.Continue reading →
Converging digital experiences continue to drive incremental sales, according to the 3rd annual Deloitte study.
For Best Results, Connect Digital Experience to In-Store Shopping
The 3rd annual digital experience study by analysts at Deloitte revealed a continuing trend, showing how mobile connectivity influences retail purchasing decisions. The study examined over 3,000 U.S. consumers to understand how their digital interactions (eCommerce, social, review sites, etc) are influencing in-store U.S. retail purchases. To nobody’s surprise, this year’s data clearly shows that digital influence continues to accelerate and shift the ground under the feet of retailers large and small alike.