Expected to register over $6 trillion in sales by 2023, e-commerce is a force to reckon and bend to your will. The anticipated growth rate is steady and does not seem to go anywhere but upwards. However, when it comes to an e-commerce website landing page, things change to the detriment of the businesses owning them.
On average, the conversion rate across the board for e-commerce landing pages is around 2.8%. Nevertheless, most brands are barely reaching this threshold, while other players in the field boast over 10%. The difference resides in how some companies create their e-commerce landing pages that drive conversions.
Not so long ago, we have talked about the best practices in e-commerce you should follow. Today, we will focus on some of the best elements to consider when you build an e-commerce landing page that converts. A landing page is not a product page, although many make this mistake.
- An e-commerce optimized landing page should be stand-alone and have one goal only – to convince users to take a singular but very particular action: purchase something, download something, submit a form, contact someone, etc.
So let’s see how to build modern and convincing landing pages for products or services that drive conversions! Continue reading
Shopping via a mobile device has become incredibly popular given the ease and convenience with which users can buy whatever they desire – directly through their smartphones or tablets.
Yet, criminals tend to follow the crowd. Since mobile technology is one of the ways consumers prefer to shop online – mobile-related payment fraud is on the rise. In a recent study, approximately 51 percent of online fraudulent activity came from a combination of both the iOS and Android platforms.1
Whether your customers prefer to shop via mobile eCommerce sites or through dedicated mobile apps, here are two compelling reasons to engage fraud prevention methods now:
- Every dollar of fraud could generate up to $3.13 in indirect losses for merchants, once you factor in transaction, chargeback, and restocking fees.2 That number could be higher after including litigation, punitive damages, and lost consumer confidence.
- An estimated 60 percent of small business owners close their operations within 180 days of being breached.2
Below are some of the most useful strategies you should adopt to help prevent mobile payment fraud from negatively impacting your customers. Continue reading
Running a successful e-commerce business isn’t easy. If you want to succeed then you need to build your store the right way. Below are 4 best practices that every e-commerce business should adhere to when designing their website. Continue reading
If you run an online store that sells tangible products then working on your digital presence is something that would take a lot of your time. Yes, you need to be available round the clock for customer dealing, you need to outreach the number of visitors, and also expand your store’s visibility. In this case, you cannot risk missing your digital promotions. You do not have mere small nearby retail stores as your competition, but Amazon, eBay, Flipkart are far ahead in the race. With such tough competition, you need to focus harder on the eCommerce website. Here we share some of the must-follow eCommerce practices best eCommerce tools that are going to earn you great profits and help you stay on a competitive edge. Continue reading
An ecommerce site should help shoppers buy what they want as effortlessly as possible. The simpler the path to the purchase, the more likely the sale will complete. Online sellers have only seconds to close a sale — and customers expect online retailers to make the shopping experience smooth and efficient. In fact, 70% of customers say seamless handoffs are very important to winning their business.
Ecommerce revenues were set to grow to $4.88 trillion in 2021, although the coronavirus may put a wrench in these projections. The projections may not necessarily be negatively impacted — in light of the current pandemic, shoppers may be more open to online shopping than ever. Spending may be down across the board in most categories except groceries (which are slightly up), but online grocers’ sales have skyrocketed to roughly 80% higher.
As more consumers shop online in an effort to socially distance, developing a user-friendly ecommerce site will set your company apart from the competition and potentially grow your sales now and in the future. Continue reading
Artificial Intelligence (AI) has forayed into almost every sector. Starting from banking and finance to healthcare, education, retail, and eCommerce, the essence of artificial intelligence (AI) can be seen in any industry. Today, it has become the next big thing, which is hard to ignore. In fact, according to a report by MarketWatch, AI in retail and eCommerce is thriving incessantly and is poised to touch the revenue of $19.37 billion by growing at a CAGR of 42.8% from the time period 2019-2025.
The sudden spurt of artificial Intelligence (AI) in the eCommerce industry is paving the way to improve customer experience by recommending products to your customers based on their last purchase or browsing behavior, offering drool-worthy discounts on the products that customers are likely to buy from your store, and targeting prospects to improve sales and conversions. With the rising competition in the eCommerce space, retailers are embracing this next-gen promising technology that holds immense potential to streamline your business operations, improve customer experience, and drive your revenue to the next level. This informative post will walk you through how artificial Intelligence (AI) is disrupting the eCommerce industry. Let’s get started. Continue reading
Ecommerce Metrics For 2020: Every Entrepreneur Should Follow
It is like walking on a street with eyes shut when you are running an e-commerce Company and are not keeping your e-commerce business records. You can’t survive in this competitive industry if you don’t track your progress. The most popular e-commerce firms are metrics dominated.
Each metric must be monitored in time so that you may know your business is going in which direction. Data always influence every marketing and promotional decision. You can’t make advancements in your business if you don’t record and assess pertinent data. Now the question arises,” how the industry success can be tracked”. The answer is so simple you just need to make 3 basic goals as your priority.
- First of all, you just need to explore the right key performance indicators (KPIs) and then follow the appropriate matrix.
- Utilize different analytics to measure all matrixes
- Setting genuine benchmarks for your business
There should be some basic ecommerce metrics that you need to focus on first. Here is a bar chart showing that 60% of top companies monitor the visits regularly:
Let’s discuss a few eCommerce metrics that you should monitor to keep track of your B2C business expansion. Continue reading
It is hard to do business these days without a good ecommerce presence, converting visits to sales and getting the packages safely to your customers. Improving your shipment strategy by a little can improve your sales by a lot, if you know how to do it. There are five main steps to building and implementing a good shipping strategy: building the right team, setting concrete goals, using good data, auditing the process and adjusting your packaging Continue reading
The increasing population on the Internet has seen the springing up for eCommerce businesses like rabbits multiplying. Apart from just brick-and-mortar business establishments, online stores are now everywhere on the Internet. Try it out yourself right now. Go on Google and search for baby strollers in your local area. You’ll be surprised at the number of online stores offering strollers of all sizes, price points, colors, and whatnot.
That’s how popular eCommerce businesses are today. If you’re the owner of your one, this can mean both a good and bad thing. Positive, because it involves a high demand and a better guarantee of profits. Negative, as it can also mean stiffer competition.
To rise above the competition, marketing is always crucial. This is an area of running a business that you’ve got to focus on. To help raise your business to the next level, try out these tips: Continue reading
Which e-commerce website you visited last? what you browsed? did you place it in the cart and leave it? what drove you towards this website? too many questions?
There are many choices when it comes to e-commerce websites and often attracting traffic towards particular e-commerce can be challenging, because all the e-commerce businesses are not the same and so they might not get that traffic easily. A simple way of putting it is that Traffic on retail e-commerce websites like Amazon is not the same as that of fitness-based e-commerce like Bodybuilding.com
So, for a specific business, there should be a specific strategy to drive traffic right? maybe but some common minimum points need consideration while planning for the increase in an e-commerce website. Continue reading
Part of the beauty of starting out in the world of e-commerce is that it’s something anyone can do. All you need is an idea and a way to sell it. But such low-entry levels can also lead to a heady mix of amateurism and inexact economic science which leads to a particularly high rate of failure. One UK study suggested that an astonishing 90% of new e-commerce companies fail within 120 days. In this article, we point out four of the most common mistakes e-commerce sellers make and what you can do to avoid them. Continue reading
Today’s e-commerce technologies have now evolved to such a level where enterprises barely require building their e-commerce websites or applications from scratch. They are readymade ecommerce web software development technologies and, developers rely on them to make their work ultra-convenient and implement a project in minimum turnaround time.
Also, apart from fully supporting the web, these modern technologies are fully mobile optimized. It means that they are ready for mobile platforms too.
This post introduces the three most popular web software development technologies for e-commerce platforms. Let us learn about them and also go through their advantages. Continue reading