The Content, Marketing & Sales technology digest.
One of the most difficult things about running a successful new online business is making sure that you manage your finances successfully. The decisions you make and habits you have regarding finances can make or break a new business, and change the trajectory of its overall success. While managing finances correctly may seem like a daunting task, and it can be, the reality is that if you take your time to plan things out, having a financially stable new business can be simple. Continue reading
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E-commerce has changed the business sector completely in recent years. Brick and mortar institutions used to rule the roost with consumers, but that simply isn’t the case anymore. Today, there are an estimated 12-24 million e-commerce sites on the web, and it’s estimated that by 2021, over 230 million people from the U.S. will be frequent online shoppers.
With so much competition out there, e-commerce businesses need to know the most important factors to boost their business and stand out to consumers. Customers are looking for everything from clear information about delivery and shipping to a variety of payment options.
But, what should your e-commerce business be focused on if you want to see success and continue to grow? Continue reading
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If you’ve done any kind of digital business or marketing before, you’ve probably already heard the phrase “content is king” more than once. But, it’s more than just a tired saying. For e-commerce sites, especially, creating engaging content that is shareable and noticeable is an essential way to boost your audience and rake in more sales.
The content you create should be noticed via social media, blogs, PR campaigns, email blasts, and even on selling platforms like Etsy or eBay. This requires creating multiple forms of content, and paying attention to the quality of what you’re creating, rather than just throwing an advertisement together.
So, how can you create compelling content that will not only get people interested but get people talking? The right kind of content sparks conversations. Every marketing professional knows that word-of-mouth advertising is worth its weight in gold. With this in mind, let’s look at why content is so important, and what you can do to create a strong strategy for your present and future content. Continue reading
Summer sale with happy young woman holding shopping bags on a yellow background
More than a mere longstanding human opinion, there’s ample data now confirming the importance of using discounts to attract consumers in various ways. A 2018 study revealed that discounts and coupons play an important role in the purchasing decisions of Internet users. For instance, 53.8% of Internet users in the United States consider discounts and coupons to be very important when making digital purchasing decisions, the reason why most—if not all—e-commerce platforms have taken advantage of this knowledge to push their wares to consumers. One such platform is Shopify.
You can think of this platform as an online mall, wherein many major and emerging brands open up online stores within it. Users signing up on the platform could access such stores and their offerings. It’s no wonder many businesses are now joining the train to reap the numerous benefits that e-shopping platforms like Shopify offer.
Want to learn more about how to use Shopify discounts for your business? Read on to find out how. Continue reading
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According to a survey of business executives, 64% believe strongly that data-driven marketing is crucial to success in the global economy. Data makes e-commerce strategies possible. From social media outreach to personalization, remaining competitive in a digital marketplace requires data and its many innovations.
Data gives businesses invaluable insights needed to generate interest. By examining all the e-commerce strategies available to you, you can begin to apply consumer data for greater success.
All it takes is optimizing and expanding your social media marketing, understanding the way data is changing the e-commerce industry, and applying useful tips to grow your revenues. Here’s what you should know. Continue reading
Today, websites have become a requisite for all sorts of businesses around the world. Companies are leveraging websites to extend their customer reach and showcase their products or services. Ecommerce websites allow businesses to sell their products. As ecommerce websites offer immense sales opportunities, more and more people are launching their eCommerce stores online.
If you are considering creating an eCommerce website, then this is the right time to develop one as online shopping has become the new normal. You can choose a reliable eCommerce website development company to handle your requirements and build a perfect ecommerce site.
But wait! Before hiring any professional to build your site you need to figure out how an eCommerce site is created and what would be its development cost. This post will be of great use to you as you will get all this information here. Continue reading
There is a lot to consider when you’re starting a business, and it takes time to create an effective business plan to follow. You need to think about marketing, branding, sales channels, budgets, employees, and even where you’re going to sell your products. The latter decision can be a tricky one, but if you’re running a start-up business, selling your products online is probably the best route to begin with, and here are a few reasons why: Continue reading
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The e-commerce industry is booming. The reason for its overwhelming growth is the diverse choices that the buyer is exposed to, the ease of comparison, flexibility of time, and the reliable payment systems ecommerce platforms provide.
Statista predicts the number of digital buyers to exceed two billion by 2020. Therefore, a retail business without a well-designed ecommerce website is missing out big time on potential sales. Continue reading
Your online traffic is essential to building and expanding your company. By improving your online efficiency, you’ll increase productivity, reduce operational costs, and build lasting relationships with your clients. Improving your online practices is inexpensive and typically involves a thorough study of your current software, providers, and hardware. All of the recommendations discussed below can be completed by a single person, or if you need help, you can hire a professional to assist you. Continue reading
No matter what your business does, it is useful to have employees with a variety of specializations. Even if you do not immediately see a use for a particular skill, you might be surprised by a function that presents itself in the future. It can even be beneficial to send your employees to short classes or workshops designed to teach new, advantageous business skills, but it can be difficult to know which skills will be the most helpful. Here are eight skills that you should consider having your employees learn that could become useful at some point. Continue reading
Today, you hear more and more about breaches and hacking on all types of websites. Unfortunately, e-commerce sites are not immune to these nefarious individuals. While many startup e-commerce businesses are considered tech-savvy, they may not have the expertise to improve their website’s security.
If you don’t deal with breaches or learn what is cybersecurity, you may find you have lost your site and all your customer data. The good news is, there are several ways you can secure your site. Continue reading
The development of the modern smartphone has allowed most people access to a treasure trove of information and applications. From the first mobile phone, mobile technology has evolved in the past decade.
The abundance and utility of the mobile phone have led many to depend on the device. Many everyday activities are made convenient through smartphones. This is because of the continuous addition of new technology to our devices.
With the COVID-19 crisis, the medical community has requested that people stay at home. This means that people will be spending more time on the internet.
For business owners, this means adapting to the situation. This period has seen an increase in mobile usage. Websites will have to make sure that they are optimized for mobile viewing.
They’ll have to cater to customers who rely on their phones for everything they do.
The Google May Core update has made changes as well. Websites will benefit more from mobile optimization. Google will be ranking these sites higher on search results. This is Google’s way of understanding searchers and their habits.
So on this note, we’ve compiled 5 practices that will surely help you with your e-commerce. Continue reading
