The Content, Marketing & Sales technology digest.
There is a lot to consider when you’re starting a business, and it takes time to create an effective business plan to follow. You need to think about marketing, branding, sales channels, budgets, employees, and even where you’re going to sell your products. The latter decision can be a tricky one, but if you’re running a start-up business, selling your products online is probably the best route to begin with, and here are a few reasons why: Continue reading
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The e-commerce industry is booming. The reason for its overwhelming growth is the diverse choices that the buyer is exposed to, the ease of comparison, flexibility of time, and the reliable payment systems ecommerce platforms provide.
Statista predicts the number of digital buyers to exceed two billion by 2020. Therefore, a retail business without a well-designed ecommerce website is missing out big time on potential sales. Continue reading
Your online traffic is essential to building and expanding your company. By improving your online efficiency, you’ll increase productivity, reduce operational costs, and build lasting relationships with your clients. Improving your online practices is inexpensive and typically involves a thorough study of your current software, providers, and hardware. All of the recommendations discussed below can be completed by a single person, or if you need help, you can hire a professional to assist you. Continue reading
No matter what your business does, it is useful to have employees with a variety of specializations. Even if you do not immediately see a use for a particular skill, you might be surprised by a function that presents itself in the future. It can even be beneficial to send your employees to short classes or workshops designed to teach new, advantageous business skills, but it can be difficult to know which skills will be the most helpful. Here are eight skills that you should consider having your employees learn that could become useful at some point. Continue reading
Today, you hear more and more about breaches and hacking on all types of websites. Unfortunately, e-commerce sites are not immune to these nefarious individuals. While many startup e-commerce businesses are considered tech-savvy, they may not have the expertise to improve their website’s security.
If you don’t deal with breaches or learn what is cybersecurity, you may find you have lost your site and all your customer data. The good news is, there are several ways you can secure your site. Continue reading
The development of the modern smartphone has allowed most people access to a treasure trove of information and applications. From the first mobile phone, mobile technology has evolved in the past decade.
The abundance and utility of the mobile phone have led many to depend on the device. Many everyday activities are made convenient through smartphones. This is because of the continuous addition of new technology to our devices.
With the COVID-19 crisis, the medical community has requested that people stay at home. This means that people will be spending more time on the internet.
For business owners, this means adapting to the situation. This period has seen an increase in mobile usage. Websites will have to make sure that they are optimized for mobile viewing.
They’ll have to cater to customers who rely on their phones for everything they do.
The Google May Core update has made changes as well. Websites will benefit more from mobile optimization. Google will be ranking these sites higher on search results. This is Google’s way of understanding searchers and their habits.
So on this note, we’ve compiled 5 practices that will surely help you with your e-commerce. Continue reading
Expected to register over $6 trillion in sales by 2023, e-commerce is a force to reckon and bend to your will. The anticipated growth rate is steady and does not seem to go anywhere but upwards. However, when it comes to an e-commerce website landing page, things change to the detriment of the businesses owning them.
On average, the conversion rate across the board for e-commerce landing pages is around 2.8%. Nevertheless, most brands are barely reaching this threshold, while other players in the field boast over 10%. The difference resides in how some companies create their e-commerce landing pages that drive conversions.
Not so long ago, we have talked about the best practices in e-commerce you should follow. Today, we will focus on some of the best elements to consider when you build an e-commerce landing page that converts. A landing page is not a product page, although many make this mistake.
So let’s see how to build modern and convincing landing pages for products or services that drive conversions! Continue reading
Shopping via a mobile device has become incredibly popular given the ease and convenience with which users can buy whatever they desire – directly through their smartphones or tablets.
Yet, criminals tend to follow the crowd. Since mobile technology is one of the ways consumers prefer to shop online – mobile-related payment fraud is on the rise. In a recent study, approximately 51 percent of online fraudulent activity came from a combination of both the iOS and Android platforms.1
Whether your customers prefer to shop via mobile eCommerce sites or through dedicated mobile apps, here are two compelling reasons to engage fraud prevention methods now:
Below are some of the most useful strategies you should adopt to help prevent mobile payment fraud from negatively impacting your customers. Continue reading
Running a successful e-commerce business isn’t easy. If you want to succeed then you need to build your store the right way. Below are 4 best practices that every e-commerce business should adhere to when designing their website. Continue reading
If you run an online store that sells tangible products then working on your digital presence is something that would take a lot of your time. Yes, you need to be available round the clock for customer dealing, you need to outreach the number of visitors, and also expand your store’s visibility. In this case, you cannot risk missing your digital promotions. You do not have mere small nearby retail stores as your competition, but Amazon, eBay, Flipkart are far ahead in the race. With such tough competition, you need to focus harder on the eCommerce website. Here we share some of the must-follow eCommerce practices best eCommerce tools that are going to earn you great profits and help you stay on a competitive edge. Continue reading
Source: Pexels
An ecommerce site should help shoppers buy what they want as effortlessly as possible. The simpler the path to the purchase, the more likely the sale will complete. Online sellers have only seconds to close a sale — and customers expect online retailers to make the shopping experience smooth and efficient. In fact, 70% of customers say seamless handoffs are very important to winning their business.
Ecommerce revenues were set to grow to $4.88 trillion in 2021, although the coronavirus may put a wrench in these projections. The projections may not necessarily be negatively impacted — in light of the current pandemic, shoppers may be more open to online shopping than ever. Spending may be down across the board in most categories except groceries (which are slightly up), but online grocers’ sales have skyrocketed to roughly 80% higher.
As more consumers shop online in an effort to socially distance, developing a user-friendly ecommerce site will set your company apart from the competition and potentially grow your sales now and in the future. Continue reading
Artificial Intelligence (AI) has forayed into almost every sector. Starting from banking and finance to healthcare, education, retail, and eCommerce, the essence of artificial intelligence (AI) can be seen in any industry. Today, it has become the next big thing, which is hard to ignore. In fact, according to a report by MarketWatch, AI in retail and eCommerce is thriving incessantly and is poised to touch the revenue of $19.37 billion by growing at a CAGR of 42.8% from the time period 2019-2025.
The sudden spurt of artificial Intelligence (AI) in the eCommerce industry is paving the way to improve customer experience by recommending products to your customers based on their last purchase or browsing behavior, offering drool-worthy discounts on the products that customers are likely to buy from your store, and targeting prospects to improve sales and conversions. With the rising competition in the eCommerce space, retailers are embracing this next-gen promising technology that holds immense potential to streamline your business operations, improve customer experience, and drive your revenue to the next level. This informative post will walk you through how artificial Intelligence (AI) is disrupting the eCommerce industry. Let’s get started. Continue reading
