When you start doing the math about how much money you can earn on a monthly basis with a decent subscription service, the idea of launching your own can be quite tempting. However, it can also seem like a bit of a pipe dream if you’ve never done it before, and without the right guidance and research, it’ll probably take you quite a while to build any kind of significant momentum – if you’re persistent enough to hang on for that long with giving up. With that said, here are 5 tips you can utilize to take your new subscription service to the next level within a matter of weeks: Continue reading
Today’s market has estimated that online sales will reach nearly $249 billion by next year in the United States. It is also has predicted that 175 million people will buy online in 2018.
The growth in online sales is enormous and now accounts for 8% of total retail sales.
Without a doubt, online sales have reached very high levels and become very lucrative.
Whether you are the owner of a traditional brick and mortar store that wants to grow online or are an entrepreneur eager to take advantage of this rising trend of online sales, one thing to consider from the beginning, it’s the choice of platform that you will use for your online store.
The good news for you is that there is a diverse selection of e-commerce software available to you in open source (free) market. We will take a look at the best choices.
I will make my own opinion about these popular e-commerce solutions that are available for free use:
- Zen Cart
- paGO Commerce
Let’s start the discussion with the oldest e-commerce first. Continue reading
The online world has become such a prominent part of the retail environment in recent years. Due to the convenience, mobility and quick pace of e-commerce sites, consumers love the chance to hop online and purchase their products. In fact, according to a report done by e-Marketer in 2016, global e-commerce retail sales were predicted to reach a huge $27 trillion in 2020. So as business owners and leaders, what can you do to maximize this growth? Let’s take a look at a few ways you can take on board to optimize your e-commerce site. Continue reading
Where e-commerce was formerly perceived as a rising threat to brick-and-mortar retailers, many traditional brands are now turning to the direct brand e-commerce route after seeing the advantages of online sales. New Jersey luxury bedding seller Boll & Branch is an illustrative example. The company’s retail outlet features displays and customer service, but no purchases are carried out of the store: all are mailed directly to the consumer, just as at Amazon.
Macy’s, JCPenney and even brokerage firms such as Credit Suisse are among the traditional brands making the shift to e-commerce. The direct brand e-commerce model is so compelling to retailers and other brands for multiple reasons, including increased profits, better customer experience, and more straightforward inventory management. Here’s a closer look at some of the advantages of going the direct brand e-commerce route. Continue reading
Eccommerce marketing comes in all shapes and sizes, with each having varying levels of impact on those exposed. Television commercials and Facebook ads may initially entice a potential customer by showing off what a product or service can do. However, there’s no guarantee the advertisement will work. People have become so accustomed to the continual inundation of marketing material; most ads simply fall flat and don’t make an impact at all. Due to this, the most successful form of marketing doesn’t come from a business at all. It comes from current customers. A customer speaking highly of a product or service and, in return, bringing in a new customer, is known as referral marketing. It’s essentially free advertising for a business, yet it has a greater influence on recipients. There are ways to increase and assist customers with referrals though, and many companies have experienced significant growth because of it. To develop a greater understanding of how referral marketing works and the greater role it plays in business, here are seven referral-marketing lessons a company needs to learn from current, rapidly growing ecommerce businesses. Even these tips will help you grow your paGO Commerce store today! Continue reading
Do you know how Rating Scripts helps developers?
It basically allows website owners to understand their audience of their sites and the feedback to enhance their business.
Rating is the best way to build a long-term relationship with potential customers and improve revenue for your business. In this article, I have collected some of the PHP scripts that will aid your development jobs and make your work smooth enough.
Following scripts will gear up your visitor’s mood and let them stay on the website! Continue reading
If you’re reading these words, it means that you need a template for an online-store that will attract crowds of satisfied clients. Maybe, you have found this link after a long surfing on the Internet. Maybe, it’s the first link that you have clicked for today and you’re still not tired of your personal theme hunt. Anyway, you won’t need to go somewhere else to find a perfect template for your future website which will look fancy and swanky. This small collection of WooCommerce themes is already waiting for you!
A Ready-Made Template: Why Is It So Popular?
We can create a long list of the advantages of ready-made themes, but let’s find out the most important things about them together. The first reason for buying such a theme is your time or, more precisely, the economy of time. You won’t get a custom website in just a few days. The process of its making may even become your worst headache. Moreover, it will be money-consuming, because you just cannot find a designer who wants to develop a professional website and get only $100 for the work. There is also the option of a ready-made theme that you can purchase, download, and then adjust it your needs. In addition to this, you can view all the possible variants of your future website thanks to an enormous collection of templates and choose that one that suits the purpose of it.
Why Do You Need a WooCommerce Theme?
All WooCommerce templates, including fashion & beauty WooCommerce themes, made by TemplateMonster are fully-responsive and differs from others in a powerful and clear design. It doesn’t matter what browser or device the visitor of the website will use. It will look perfect on any of it. Furthermore, they include a plenty of marketing tools that will help you to reach your customers and give them full information about the assortments, discounts, and offers.
By the way, don’t forget that a helpful customer support is available 24/7 and ready to answer all the questions you may have.
So, let’s start choosing your ideal theme…
Francy Fashionable WooCommerce Theme
What is the best way to attract customers to your products? Especially, when it comes to something like cosmetics and perfumes? That’s right, present them on a fanciful website where they can see the full assortment. With the help of this fabulous template, you can draw plenty of visitors because its design was created exactly for this purpose. A pleasant pink color will make the visitors of your online-shop even smell the fragrance of women’s perfume and make them want to buy at least one product. Moreover, they will be impressed by fonts and some useful features that will make shopping a joyful process. Just install this theme (which won’t be a great problem for you) and let the website do all the work instead of you!
Woostroid Trendy WooCommerce Theme
You still don’t know what precisely you’re going to sell? Do you need a theme that will suit perfectly to any type of an online-store? Then you should choose Woostroid and be definitely satisfied with such an amazing option. Actually, there are a few reasons for it. Firstly, after purchasing of this marvelous theme, you will get updates that include plenty of cool features. What is more, you will get them for free. Secondly, it won’t take long to install and customize the template, because you will have a drag-and-drop builder. Finally, your client can buy your products using their mobile devices, because its design is fully-responsive. Take this chance and take a look at Woostroid. Fight off all your competitors with the help of it!
Organica Fancy WooCommerce Theme
One more theme that can be used for a cosmetics website, but furthermore, you can also use it for presenting, for example, organic food or bio active nutrition. In general, the visitors won’t have any problem with choosing and buying products, because this template is easy to grasp. Moreover, you don’t need any particular coding skills to install it. You can sort the products, dividing them into various categories and make the website even more comfortable to use. One more incredible offer that comes with Organica is the WooCommerce package, which includes advanced banner grid management, product carousel, one-page custom menus, and some other helpful features. So, if you are looking for an unusual and modern design for your future website, maybe, you’ve already found it.
Furniture Store Modish WooCommerce Theme
If you want to present your furniture store on the Internet and give your website a refined and likable look, this template can easily justify your expectations. You have an opportunity to use a Content Composer plugin that has more than 100 shortcodes with a plenty of options. In addition to this, theme settings will help you to customize the website. The template also includes free Form Builder Premium Revolution and Layer Slider plugins, which you will find useful for making business online. Don’t forget about the fact that the theme is fully-responsive and supports a variety of languages. So, make haste and purchase it right now!
Shopable Chic WooCommerce Theme
This is an unthought-of theme that can be used for any type of online-store. Yes, it’s completely possible that you haven’t imagined that a theme can have such an amazing variety of functions. The gist of it is not only a superb design that everyone will hit off immediately. It also has a lot of features to which you can give the adjective “marvelous” or “fantastic”. To start with, you can customize layouts with the help of tons of premium widgets that will make the website look even more interesting. Moreover, you will use Live Customizer and see every change that you’ve made. Again, this template also includes the WooCommerce Package by TemplateMonster that will help you to present products in the most beneficial way. Boost your online-shop using this multi-concept theme and you won’t be disappointed.
Craftstamp Nobby WooCommerce Theme
If you are a creative person who wants to make a website which will show your crafty mind, this template will help you in doing this. It doesn’t matter what the products of your online-store are. Maybe, designer clothing, sophisticated jewelry, or funny toys. With the help of multiple layout options and a powerful online-builder, you will show them at their best. Moreover, you will get all images for free and impress your customers with bright colors. Share your creativity and imagination with others!
Amaryllis Flourishing WooCommerce Theme
Amaryllis is a theme in which every component is an essential part of it. Without at least one feature it wouldn’t be so full and magnificent. It’s like a bouquet of flowers that we’re going to pick now together. First, let’s turn your attention to a stunning design mixed with wondrous photos (which are included in an archive), a collection of Google Fonts, and multiple layout options. Then it’s crucial to mention content modules with plenty of options that allow adding multiple content types to the pages. Furthermore, you clients have an opportunity to take advantage of a premium feature like a wishlist that will make their shopping even more simple. Grab your own rich bouquet of different useful options included in this template right away.
Valentia Blooming WooCommerce Theme
Let’s continue the topic of the themes designed for flower stores. Actually, this variant is not worse than the previous one. It also has the user-friendly interface which will make a purchase quite simple and understandable. Remember, that you can also divide your products into categories and delight your visitors with such a helpful function. Moreover, it has WordPress Live Customizer that will prevent you from doing mistakes during the customization process. This theme includes one more astonishing trick as GPL (General Public License). It means that you can change the template to your own wishes. Take a chance and try this vivid template on!
Zirconia Gorgeuos WooCommerce Theme
Have you ever dreamed to present your jewelry and accessories, but you couldn’t find an appropriate website template to do it? Zirconia is an incredibly great option if you want something that looks exquisite and elegant. With the help of product badges, star rating, and crossed pricing, the visitors of your online-shop will have an opportunity to learn more about the products. In addition to this, a good-looking video slider will make the presentation of them even more marvelous, so the clients won’t think long if they are asked to give a piece of advice about the best online-shop of jewelry.
Hypernova Magnificent WooCommerce Theme
One more variant for those who want to buy a multipurpose online-store theme. This theme is fully-responsive, and moreover, your clients won’t have troubles when they visit the website, because they will stay focused on the assortment thanks to a clear design. Furthermore, such tools as a wishlist and compare will help them to choose the best variant among others. You can help them in this case because the template has Product Badges that make products special. Not only will the visitors be pleased with the process of shopping, but you too, because, no doubt, you will receive a lot of positive comments on the work of your website.
Walden Splendid WooCommerce Theme
The theme will be beneficial for those whose online-store specializes in home decor and furnishing. TemplateMonster MegaMenu will help you to divide your products into various categories and subcategories and make a search on the website easy and quick. The color scheme of this template strikes the eye and spurs a visitor to click on different types of the merchandise, even if they chance upon your online-store accidentally. Anyway, if you decide to choose this theme, you will gain more and more clients every single day!
Talisman Grand WooCommerce Theme
The name of this template tells its own tale because it will definitely become the mascot in your business. It’s always pleasant to make gifts and it’s more than amazing to buy presents using the website made on this theme. The visitors will find it easy to navigate through the website and find something to his or her own liking. Moreover, you don’t need to know the coding from A to Z to give them an opportunity to choose a gift without any effort. By the way, along with Talisman comes a GPL License that is very important to a website where such a kind of products will be presented. In fact, to start with, give yourself a present and buy this theme!
Style Factory Sumptuous WooCommerce Theme
If you are an owner of a hair-salon who wants to give some information about the provided services online, you should for sure fix your eyes on this theme. Don’t think that if you’re a master in creating hairstyles, you cannot understand coding, because the template is very simple to install and customize. Moreover, you have a variety of layout options that will help you to change the structure of web-pages and create something unique. What is more important, you have an opportunity to make an appointment online and show the schedule right on your client’s screen. Purchase this theme right now and promote your hair-salon online!
Agrilloc Stunning WooCommerce Theme
It’s high-time for something new. For example, for a template for a healthy food store. Do you want to tell your clients about latest products, give them a close look at them and, in addition to this, assure them to buy them? For such a purpose you should just buy this template. It has everything that you need for making the perfect online-store: TemplateMonster WooCommerce Package (that will markedly affect the presentation of the products), compare, wishlist, Product Badges, and Carousel. Furthermore, the template is fully-responsive and cross browser compatible. Sell your products with gusto!
Fairy Style Superb WooCommerce Theme
The template for admirers of fashion and elegance. To say the truth, this theme looks great, not only because of a fantastic design (that can be modified thanks to GPL License). It has tons of features like a library of Google Fonts or, for example, some filters that will make the search on the website quite a simple process. By the way, look at these amazing colors that can also draw an audience to your online-store. Amaze everyone’s perception of a fashion store with the help of this wonderful theme!
Chef Plaza Excellent WooCommerce Theme
A theme that was created for real experts in wine who also have an eye for powerful website designs. It will be very easy for your clients to look at products because the navigation is intuitive and simple to understand. Moreover, you can ease their process of buying by sorting them into several categories. In addition to this, various widgets allow adding additional functionality to your online-store. Using wishlist and compare, the visitors can easily find the best beverage and then drink it in evening in the company of their best friends. In vino veritas!
Fleek Urban WooCommerce Theme
If you’re a fan of big cities and urban fashion that completely fills up runways, this template will be to your taste. Moreover, it’s not so difficult to install it and finally start to present the designer collection on your website, because you have WordPress Live Customizer. With the help of it, you can view every possible change. Furthermore, it comes with a GPL License that allows you to modify the template to your liking. To say the truth, it’s an amazingly functional theme that you should definitely use if you want everyone to recognize your clothing. Make a multitude customers using this trendy theme!
SportLabs Fantastic WooCommerce Theme
Sports are an essential part of our daily life, but how can you draw attention to this statement? Actually, it’s easy, if you present your sport nutrition products using this theme. What are the advantages? First of all, you can customize the theme using the drag-and-drop builder which is perfect for those who have a lot of knowledge coding. In addition to this, you have an opportunity to give a page whatever structure you want because of multiple layout options. There are two more features that you will find useful without any doubt – appointment management and timetable plugin. All that you need to do is create your own online-schedule and save a lot of time thanks to it. So, choose this great solution and find out all its benefits!
Athletic Admirable WooCommerce Theme
It seems that it would be right to continue the topic of sport, but this time set your eyes on sports equipment. An amazing online-store should have a lot of marketing tools, and this template exactly has them: Product Badges, Product Quick View, Revolution Slider, Ajax Compare and Ajax Wishlist. What is more important, it’s not a full list of them. Using them it will be as easy as pie to promote your products online (by the way, don’t be very keen on pies, because in such a case you will need to buy something from this sports store, too). It’s important to mention that MegaMenu will help your customers to find what they need just in a few clicks. Make other learn out more about a sport with the help of this marvelous theme!
MedKit Classy WooCommerce Theme
So, let’s continue the chain of incredible templates with the theme that was made to sell medical equipment online. Now it won’t be a big deal to present the products online because WordPress Live Customizer allows customizing a website very quickly. Moreover, you can structure them into product categories tabs and make the search a fast process that doesn’t need any special effort. With the help of image sliders and product banners, you can inform your clients about the latest arrivals and different special discounts. Don’t be afraid and try this great theme on!
Moox Swell WooCommerce Theme
The technical process is moving on. Even now, when you read these words, someone has recently got an amazing idea and, maybe, even decided to invent something undreamt-of. So, if you are one of those people who are fond of electronics, this option is exactly for you. Moox is a right solution if you want to sell electronic products on the Internet. Using Power Page Builder you can customize your website with multiple modules, widgets, and make it even more functional. In addition to this, such tools as Ajax Products Filter, Product Quick View, and Ajax cart will help you turn this template into a functional promotional tool. Just take the first step with this template and start your successful business online!
Fishing Amusing WooCommerce Theme
An unbelievable theme that is ideal for selling some stuff for sport, or for example, hobbies like fishing. It’s certainly mobile-friendly, and in addition, the template has a parallax effect that everyone will like beyond doubt. Moreover, it’s easy to customize and after some necessary installation steps, you will get a wonderful website that is ready to draw a lot of clients. A transparent dropdown menu with category badges will make an online-shop look even more attractive. Don’t waste your time and start to create a powerful website at this very moment!
WeelFour Fascinating WooCommerce Theme
If we touched the topic of hobbies, why not devote attention to the template which is made for promoting a bike store online? Actually, it’s the best option for you if you want people to buy your product, not a competitors’ one. It can be impossible to look at another motorcycle, when you see it in petty details because of a multitude of product badges, star rating, crossed pricing, and a product quick view. Furthermore, your clients can choose the best variant for them using wishlist and compare plugin. In addition to this, they see products divided into categories which definitely can be named as one more plus to your reputation in this business. Create a powerful online-store using this theme and understand what it means to have firsthand knowledge of success.
Willard Alluring WooCommerce Theme
For those who are in search for a template for hardware online stores, Willard will become a ticket to a successful business. For a start, you just build your online-store with a help of the drag-and-drop builder and a plenty of modules and presets. Then a variety of Cherry plugins will increase the website’s functionality and TemplateMonster WooCommerce package will give a special look to the assortment. Content modules allow you to add various content types to the pages. Just grab this template and give some power to your online-shop!
Car Parts Captivating WooCommerce Theme
The crucial thing in a website which offers car parts is an opportunity to view them on various images and understand whether it’s the right choice for you. This template can give such a possibility to your clients because it includes a full-width slider and full-width images. Mixed with modern and clear design, the theme will become a powerful tool with the help of which you will certainly sell a lot of products and broaden your typical audience. Reach more customers by starting using this nifty theme!
Helios Colorful WooCommerce Theme
This splendid template is the best way to promote your products online. You can do it using powerful promo banners that will inform your visitors about new discounts. Moreover, it won’t be a problem for you to make a blog from the online-shop. You can easily write about environmental issues and post it on the website thanks to its broad functionality. Furthermore, you’re able to present the products in a trendy way thanks to Google Fonts. Bring some sun and color with the help of this theme!
PetTown Charming WooCommerce Theme
Just think quickly and answer a question: what do people like the most on the Internet? It wouldn’t be a big surprise if the first thought that crossed your mind was cats. So, if you are an owner of a pet shop, half of the success is already in your hands. You just need to touch up the overall masterpiece and this finishing touch will be creating a website. For this purpose, TemplateMonster has an amazing option full of incredible features. The colorful color scheme, compare and wishlist plugins, product categories – all of this will make your online-shop even cozier. Big and interesting banners will take the fancy and make everyone want to visit the website over and over again. Buy this template and make a stir on the Internet!
GrannaLi Fetching WooCommerce Theme
Let’s come back to the topic of clothing and footwear. This theme is compatible with all browsers, so your visitors can shop using even their mobiles. In addition to this, you will get a GPL License that gives you a chance to customize a theme as your soul wants. Moreover, during the installation, you can sort your products and make shopping simpler for your clients. Break into the fashion world from your online-shop with this template!
TechLab Ravishing WooCommerce Theme
One more option for an online electronics shop, this template has all the features that will help you to make a successful store with plenty of sales. By the same token, you won’t need to make any effort to install and customize it, because everything is understandable, even for those who will do it for the first time. Such a website should definitely work quickly and help the visitors choose the necessary product just in a few clicks. All of this you can find in this theme! Create a technical revolution with your electronics store!
SmartHouse Delightful WooCommerce Theme
SmartHouse is a template with tons of features among which you won’t find at least one that can be named useless. WordPress Live Customizer will help you to avoid mistakes in the customization process. Moreover, this template also has a blog and contains 4 layout types for it. Added to everything else, you can also divide the whole assortment into different categories based on different criteria. A drop-down menu allows making the process of shopping even more comfortable. Make everyone want to buy your accessories and gadgets just by purchasing the theme!
We hope that you’ve liked this article and you will start to build your online-store and draw your first clients. If you have any troubles in installation, TemplateMonster Service Center can help you to resolve this tiny problem and do everything instead of you.
By the way, if you’re still out of the loop, we want to remind you that TemplateMonster has recently become a digital marketplace which collection is growing every day. Just visit the website and find out even more themes for various purposes.
We wish you all the luck! Thanks for reading!
The subscription commerce industry is becoming more popular in 2017 and many new businesses are hoping to secure themselves as the most popular service around. Therefore, it’s important you sieve your way through all the bad companies out there and opt for a service that’s going to provide you with an excellent all-round service. This isn’t easy to achieve, but by following the below tips, you can ensure you’re going to get the product boxes you require from a reputable subscription service. paGO Commerce created by ‘corePHP’ gives business full capabilities to make the infrastructure to run a business like this happen. A great example is www.sproutbc.org that provides a customizable box of produce of local products from local farms. Pretty sweet if you ask me. Continue reading
While it’s relatively simple to launch an online retail site, it can be difficult to maintain and grow such a business. Supplying consumers with regular content, monitoring performance, maximizing on trends and audience behavior, and developing key marketing strategies are just some of the major responsibilities placed on online retail companies. The good news is that e-commerce is a booming industry, with roughly 51 percent of Americans preferring to shop online and a year-on-year 23 percent growth, according to research conducted by BigCommerce.
‘corePHP’ paGO Commerce is growing every day as new business comes online and the power of them growing is now endless with the capabilities of an amazing software. But software can only go so far from a growth standpoint. It’s understanding the market and targeting your users and when to target them. Continue reading
As large corporations continue to harden their defenses against hackers, cyber criminals have turned their attention to businesses that are more vulnerable to attacks. In fact, in the last 12 months alone, hackers have breached half of all U.S. small businesses, according to a report by the Ponemon Institute.
Bombarding systems with ransomware is attractive for cyber thieves because the activity is easy to deploy and hard to trace to attackers. It’s also quite a lucrative venture, as ransomware is expected to cost victims a total of $5 billion this year in repair or new spending costs, according to Cybersecurity Ventures. Continue reading
Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:
Amazon: Generating Organic Traffic with Keywords
Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.
For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.
Amway: Attracting Visitors with Content
Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.
An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.
Facebook: Capturing Contact Information
After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.
Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.
YouTube: Leveraging Free Content
Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.
YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.
Even if your website was created solely to promote a personal brand, or if your business exclusively sells products in a store and has none online for purchase, the user experience you create throughout your website heavily influences the perception of your brand. In 2016, research and consulting firm Nielsen Norman Group declared digital user experience to be the main contributor to brand loyalty today. Every touchpoint of a website provides an opportunity to increase sentiment for a brand, through thoughtful design and interactions.
An easy-to-use website that features an enhanced user experience leads to more sales; customers prefer an omnichannel approach for big purchases, researching online before heading into a store to buy. Your competitors know how important a great web journey is, since 22 percent of e-commerce pros and marketers say optimizing customer experience is their top priority this year.
What kind of impression is your website making? Here are four mistakes that could be hurting your brand reputation, customer loyalty and sales.