Category Archives: E-Commerce

E-Commerce technology and automated sales

How to Use Urgency and Scarcity Principles to Increase E-Commerce Sales

ECommerce Sales

Apart from using attractive designs, colors, and graphics, understanding consumer psychology is essential to boost online sales. Experts recommend the use of urgency and scarcity for triggering the consumer’s mind.

Urgency, which is a time-based technique, prompts the user to act quickly. All limited-time discount offers are based on this concept. Similarly, scarcity is based on triggering action by tricking the consumer’s brain into the fear of missing out.

All of us have seen the best example of scarcity during covid-19. Many stores posted banners of limited stock, and consequently, people purchased products they did not even need in bulk quantities.

A perfect blend of urgency and scarcity works as a sales driver. Let us explore more about this tactic and discuss some real-life examples for augmenting e-commerce sales: Continue reading

How to Include Automation in Your E-Commerce Site

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Consumers are becoming more and more comfortable making purchases online and engaging in other services like therapy, virtual events, and live-streaming online. Because of this new demand for eCommerce options, business owners are constantly looking out for how to make their sites more efficient and customer-centric.

Automation is incredibly beneficial to business efficiency and deepening your customer relationships. It is defined as the application of technology, programs, robotics, or processes to achieve outcomes with minimal human input. Automation is being integrated into nearly every business in every industry.

You should implement automation to keep up with customer needs and ensure your operation is as productive as possible. Here are five ways to include automation in your eCommerce site and ultimately make your life as an eCommerce business owner easier. Continue reading

8 Reasons Why E-Commerce Management Is Crucial to Your Business

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The digital age has brought a rise in electronic commerce, e-commerce, which is boosting companies and consumers in many different ways. It is nearly impossible to run a successful business without a company website and online shop, which is giving entrepreneurs a less expensive way to launch startups and gather capital for brick-and-mortar locations through e-commerce transactions. When considering adding an online component to your business model, it is important to remember why this type of portal is both beneficial and crucial to your business. Continue reading

How to Increase E-commerce Revenue In 2021

 

No matter how attractive or innovative your products are, it takes a targeted marketing campaign to succeed in eCommerce and increase revenue. The eCommerce industries are growing at a rapid speed, and other eCommerce business owners are taking the advantage of this to grow their business’s revenue.

With sites like Shopify, it becomes easy for individuals to start up their own eCommerce store and earn. So, if you are determined to make money online via this platform, setting up an eCommerce store is important.

Now, to achieve your objective, if you are considering Shopify as your initial steps, then you must read this Shopify Review to know why Shopify is regarded as the best Ecommerce platform to increase revenue.  Continue reading

Top 5 Software Tools To Adapt Your Digital Content for Your Ecommerce

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These days, markets and malls have taken the backseat while the internet has become the hotspot for buying and selling. The internet is the busiest and most lucrative venue for all kinds of transactions.

It has 4.66 billion users around the world. That’s a whopping 59% of the world’s total population. With the rise in internet use, ecommerce business owners are increasingly seeing the value of being more accessible to online audiences.

This is especially important as people now have to do more of their business and shopping online—thanks to Covid-19. There is a vast range of audiences on the internet, with different needs and preferences.

These differences show up in the way people consume digital content. While some people prefer to read text, some prefer videos, infographics, or audio. The devices they use to access the internet also differ.

This creates a need for ecommerce businesses to provide digital content that is adaptable for different devices, contexts, and personalities. Adaptive content supports meaningful, personalized interactions across all channels. Continue reading

E-Commerce Trends to Watch Out for in 2021

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The world of ecommerce is continuously changing. The year 2020 saw an increase in online shopping due to the coronavirus pandemic. With more and more retailers moving to online selling, it is important to stay in the know about the latest ecommerce trends in 2021.

Statistics reveal that e-retail revenue will increase to a whopping $6.54 trillion by 2022, which is twice the revenue of 2019. Since new trends emerge every year, it can be not easy to keep up. However, you have to stay updated if you want to outdo your competitors.

This post shares the top ecommerce trends to watch out for in 2021. Let’s take a look at what to expect from 2021. Continue reading

7 Design Trends in e-commerce Website

The new year has arrived, which means it’s time to understand what will bring benefits in 2021. What will be relevant in the digital and e-commerce environment in 2021 and what trends can bring good results. There is no need to tell you what it means for a web designer to be able to work in trendy directions and how it affects the site. With an understanding of fashionable and popular techniques, you can increase the conversion significantly.

Maybe it’s time to start making pages in the spirit of 2021? Here’s a selection of seven major trends for next year. Continue reading

How to Write SEO-Friendly eCommerce Product Description?

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Properly composed and optimized product descriptions are key to any website because they can directly influence a company’s profit. If your online store has poor product descriptions – for example, if you simply copy descriptions from the manufacturer’s website, you are missing out on the opportunity to attract and retain customers.

We have put together top recommendations on how to make your product description effective in terms of both SEO and customer usability. Read on! Continue reading

E-Commerce and Education in Nowadays

The education sector has been reluctant to adapt to technology for teaching and learning. However, changing global environment, especially the pandemic, has helped the sector to build more confidence in e-learning. E-commerce on the other hand has been thriving and is now helping the education sector with tools it had already developed. For instance, if you want your homework done, you can contact professionals through a secure platform that guarantees confidentiality.

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Today, e-education is growing and receiving approval by leaps and bounds. Parents have a different role while children have to adjust their perception to learning. The class as we used to know it is no longer about a room. The duties and environment of a teacher have also changed.

Here are some of the aspects of education being shaped by e-commerce and altering the way teachers, students, parents, and administrators look at learning. Continue reading

6 Steps for Marketing Your E-commerce Business

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E-commerce has certainly come into its own in the past two decades. Many sellers are now moving their enterprises from brick-and-mortar shops to digital storefronts, which effectively means going global immediately. Marketing an e-commerce business is its own art and science, and it can be difficult for new entrepreneurs to get their bearings in this lucrative online marketplace. Here are six fundamental steps to success in marketing your e-commerce business. Continue reading

E-commerce Touchpoint Setup: Mapping the Customer Journey

Digital has become the main tool for every brand, be it a startup or a multinational, to boost their sales funnel. Therefore, it has now become cluttered with millions of ad campaigns. Brands looking for e-commerce website design need to focus and reinvent their business models around the consumer experience.

The term consumer experience means all the interactions of a consumer with the brand till the buying decision and beyond. To get a better knowledge of the consumer experience, you need to know about the customer journey. Continue reading