Category Archives: E-Commerce

E-Commerce technology and automated sales

5 Tips to Protect Your E-Commerce Business from Cyber security Threats

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'corePHP' E-Commerce Security Web Security
Cyber Security

As large corporations continue to harden their defenses against hackers, cyber criminals have turned their attention to businesses that are more vulnerable to attacks. In fact, in the last 12 months alone, hackers have breached half of all U.S. small businesses, according to a report by the Ponemon Institute.

Bombarding systems with ransomware is attractive for cyber thieves because the activity is easy to deploy and hard to trace to attackers. It’s also quite a lucrative venture, as ransomware is expected to cost victims a total of $5 billion this year in repair or new spending costs, according to Cybersecurity Ventures. Continue reading →

Generate Successful Leads for E-Commerce with Smart Designs

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'corePHP' Digital Experience E-Commerce Front-End Design SEO User Experience Web Design
Lead Generation

Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:

Amazon: Generating Organic Traffic with Keywords

Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.

For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.

Amway: Attracting Visitors with Content

Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.

An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.

Facebook: Capturing Contact Information

After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.

Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.

YouTube: Leveraging Free Content

Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.

YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.

4 Ways to Make People Hate Your Website

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Digital Experience E-Commerce Front-End Design User Experience
Stressed businesswoman at work

Even if your website was created solely to promote a personal brand, or if your business exclusively sells products in a store and has none online for purchase, the user experience you create throughout your website heavily influences the perception of your brand. In 2016, research and consulting firm Nielsen Norman Group declared digital user experience to be the main contributor to brand loyalty today. Every touchpoint of a website provides an opportunity to increase sentiment for a brand, through thoughtful design and interactions.

An easy-to-use website that features an enhanced user experience leads to more sales; customers prefer an omnichannel approach for big purchases, researching online before heading into a store to buy. Your competitors know how important a great web journey is, since 22 percent of e-commerce pros and marketers say optimizing customer experience is their top priority this year.

What kind of impression is your website making? Here are four mistakes that could be hurting your brand reputation, customer loyalty and sales.
Continue reading →

Best Way To Use Video In E-Commerce Web Design To Boost Conversion

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'corePHP' Digital Marketing E-Commerce

computer screen displaying e-commerce web design

As the current inbound and web marketing continues to hike in popularity, there is one thing, which remains quite clear. The video is likely to be the finest positive factor, for converting the rate lifts. As per some of the recent statistics involved, within 2020, the current IP traffic is likely to create nearly 82% of global consumer traffic. Now, that’s massive news, especially for online businessmen that run e-commerce websites.

Nowadays, site visitors are currently consuming more videos. Therefore, it is quite inevitable when you see web designers trying to incorporate video for enhancing the value of your website. They are currently working on the site conversion rate of clients, and even noting down user experience, as that helps in incorporating more video into the current design. Continue reading →

Is Your e-Commerce Business Designed for Scalable Growth?

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'corePHP' E-Commerce

Side view of businessman with coffee looking at growing graphs on concrete wall. Concept of market growth for ecommerce

Does your e-commerce business have a growth ceiling? When you’re starting up an commerce business, it’s easy to get preoccupied with just getting your business up and running without thinking about its long-term growth potential. But scalability is one of the key factors experienced investors consider when evaluating a company’s profit potential, says Angel investor Marianne Hudson. That’s because scalability is what enables a company to increase its profit as revenue increases without rising expenses cutting into margins. In order to scale up profitably, you need to design your business model so that you can increase your sales without losing efficiency or decreasing the quality of your customer service. Here are some strategies and tools to help. Continue reading →

Slash Cart Abandonment by 77% with paGO One Page Checkout

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E-Commerce

pago commerce one page checkout lower cart abandonment

The sales of an online store are highly dependent on the quality of Checkout Page.

It alone can convince customer to purchase or deter them away. It is without question the backbone of a successful business as it finalizes sales from both points: client and business.

Online customers are very conservative about giving out personal details over the internet. It is no hidden fact that there are cyber criminals waiting to steal credit card information and social security numbers to hijack accounts and steal money from unsuspecting customers.

Since many shopping carts and checkout pages are badly optimized, there is a 67 percent chance of abandonment at the end of purchase. This is caused due to a host of problems. 10 percent Checkout Pages require too much information and 11 percent have untrusted delivery mechanisms. 29 percent at the end of checkout inform the necessity of account. Continue reading →

3 Reasons Your Products Are Not Selling

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E-Commerce
why are my products not selling

Admit it. If you’re a shop owner, you’ve thought this at one point or another. On our side of the fence, we hear it a lot.

My Products Aren’t Selling!

The reason products that don’t sell isn’t because the products aren’t any good.

In this blog post, we’ll take a look at one of the biggest eCommerce struggles that online shops have – products that don’t perform. We’ll look at why they don’t perform and what you can do right now to help them convert more site visitors into paying customers. Continue reading →

The Secret Behind Successful eCommerce

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'corePHP' Products E-Commerce

Looking at a ecommerce site online

Sure we all would. Converting site visitors into buyers is the holy grail of eCommerce, but the real secret is in how it’s done.

What if we told you that you could change just one thing, and by doing that could significantly increase your online sales?

You’d want to know what it was, right?

Essentially, most online shops and eCommerce businesses are not converting their customers as well as they should be.

It’s not because they’re too expensive, and it’s not because they lack site traffic either… Continue reading →

Check out the improved retargeting software, Retargeting.Biz!

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'corePHP' E-Commerce Other

increase ecommerce profit
If you’re a player in the e-commerce game, you need to continuously update to the latest trends of technology to stay ahead of the competition. The team at Retargeting.Biz, one of the best retargeting software in the world, knows this very well and recently released an improved version of this incredible effective and low costs marketing automation tool.

Retargeting is the perfect solution to grow revenues through automated and personalized communication with their current and future customers. The Retargeting.Biz platform brings new and enhanced features that help online stores to increase brand awareness, ROI and conversion rate. We have a whole new architecture and database and these translate into a bigger processing capacity and a faster processing speed. Our retargeting software is now prepared even for big e-commerce events, such as Black Friday. Continue reading →

Important Tips for Optimizing ECommerce Site Speeds

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'corePHP' E-Commerce

ecommerce optimizationWe have come a long way from the days when accessing ecommerce and using ecommerce sites was a chore. Today, faster internet connectivity and better ecommerce platforms, like Joomla paGO Commerce, have made it easier to design user-friendly sites that are faster, more robust and infinitely more functional than in the early days of the web.

However, despite the myriad of improvements we have witnessed, there are still e-commerce sites that are well behind the curve in terms of page load speed. Failure in this area often translates to poor sales performance. A two-second delay is sufficient for a typical web user to bounce and head straight for the competition.

Is page load time really important to you bottom line? Continue reading →

Should E-Commerce Sites Implement AMP?

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'corePHP' E-Commerce

clicking buy now button on an mobile commerce site

With almost 200 million smartphone users in the United States, mobile readership has a direct effect on content publishers and the revenue generated by information on the Internet. In response, Google has launched an open source initiative to speed up mobile device access to the Internet. Called the Accelerated Mobile Pages (AMP) Project, it promises to be helpful for publishers; however, its benefit to e-commerce sites may be another matter. Continue reading →

Do You Want to Attract More Customers to Your E-Commerce Website This Year?

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'corePHP' E-Commerce

e-commerce solutions

How your e-commerce site looks will affect the number of orders you get. This is because people still judge the book by its cover. If you have an attractive and straightforward web design, shoppers will assume you are professional and well organized. On the other hand, if your website is poorly designed, people may conclude that you are a scam and they will choose to walk away.

No matter what you do in online marketing, it is important that you ensure your website is professional looking; with great designs that match your type of business. In this post, we will be looking at some of the things you can do to attract more customers with your web design. Continue reading →