Does your e-commerce business have a growth ceiling? When you’re starting up an commerce business, it’s easy to get preoccupied with just getting your business up and running without thinking about its long-term growth potential. But scalability is one of the key factors experienced investors consider when evaluating a company’s profit potential, says Angel investor Marianne Hudson. That’s because scalability is what enables a company to increase its profit as revenue increases without rising expenses cutting into margins. In order to scale up profitably, you need to design your business model so that you can increase your sales without losing efficiency or decreasing the quality of your customer service. Here are some strategies and tools to help. Continue reading
The sales of an online store are highly dependent on the quality of Checkout Page.
It alone can convince customer to purchase or deter them away. It is without question the backbone of a successful business as it finalizes sales from both points: client and business.
Online customers are very conservative about giving out personal details over the internet. It is no hidden fact that there are cyber criminals waiting to steal credit card information and social security numbers to hijack accounts and steal money from unsuspecting customers.
Since many shopping carts and checkout pages are badly optimized, there is a 67 percent chance of abandonment at the end of purchase. This is caused due to a host of problems. 10 percent Checkout Pages require too much information and 11 percent have untrusted delivery mechanisms. 29 percent at the end of checkout inform the necessity of account. Continue reading
Admit it. If you’re a shop owner, you’ve thought this at one point or another. On our side of the fence, we hear it a lot.
My Products Aren’t Selling!
The reason products that don’t sell isn’t because the products aren’t any good.
In this blog post, we’ll take a look at one of the biggest eCommerce struggles that online shops have – products that don’t perform. We’ll look at why they don’t perform and what you can do right now to help them convert more site visitors into paying customers. Continue reading
Sure we all would. Converting site visitors into buyers is the holy grail of eCommerce, but the real secret is in how it’s done.
What if we told you that you could change just one thing, and by doing that could significantly increase your online sales?
You’d want to know what it was, right?
Essentially, most online shops and eCommerce businesses are not converting their customers as well as they should be.
It’s not because they’re too expensive, and it’s not because they lack site traffic either… Continue reading
If you’re a player in the e-commerce game, you need to continuously update to the latest trends of technology to stay ahead of the competition. The team at Retargeting.Biz, one of the best retargeting software in the world, knows this very well and recently released an improved version of this incredible effective and low costs marketing automation tool.
Retargeting is the perfect solution to grow revenues through automated and personalized communication with their current and future customers. The Retargeting.Biz platform brings new and enhanced features that help online stores to increase brand awareness, ROI and conversion rate. We have a whole new architecture and database and these translate into a bigger processing capacity and a faster processing speed. Our retargeting software is now prepared even for big e-commerce events, such as Black Friday. Continue reading
We have come a long way from the days when accessing ecommerce and using ecommerce sites was a chore. Today, faster internet connectivity and better ecommerce platforms, like Joomla paGO Commerce, have made it easier to design user-friendly sites that are faster, more robust and infinitely more functional than in the early days of the web.
However, despite the myriad of improvements we have witnessed, there are still e-commerce sites that are well behind the curve in terms of page load speed. Failure in this area often translates to poor sales performance. A two-second delay is sufficient for a typical web user to bounce and head straight for the competition.
Is page load time really important to you bottom line? Continue reading
With almost 200 million smartphone users in the United States, mobile readership has a direct effect on content publishers and the revenue generated by information on the Internet. In response, Google has launched an open source initiative to speed up mobile device access to the Internet. Called the Accelerated Mobile Pages (AMP) Project, it promises to be helpful for publishers; however, its benefit to e-commerce sites may be another matter. Continue reading
How your e-commerce site looks will affect the number of orders you get. This is because people still judge the book by its cover. If you have an attractive and straightforward web design, shoppers will assume you are professional and well organized. On the other hand, if your website is poorly designed, people may conclude that you are a scam and they will choose to walk away.
No matter what you do in online marketing, it is important that you ensure your website is professional looking; with great designs that match your type of business. In this post, we will be looking at some of the things you can do to attract more customers with your web design. Continue reading
Over the last few years, the international marketplace has undergone a significant change. No longer are businesses restrained by geographical location, borders or currency, but more by the pace at which they can keep up with the world of technology. Today, where there is a website for almost everything, it seems difficult to imagine the world without e-commerce marketing. The internet has certainly transformed the way businesses operate in the global marketplace. Continue reading
The continuous rise of digital technology has made it mandatory for the e-commerce websites to include social login over their platforms. Among the various new trends, social login is booming and making it easy for the business owners to increase their conversion rates. This very login refers to the registration that is done by the users through their identities on various social networking sites.
Here are some of the stats that favor – “social login is a must for e-commerce websites”. Continue reading
You know the classic story that only 2% of shoppers convert on their first visit to an online store because the others aren’t prepared for purchasing for various reasons. They just land on your website, hopefully browse for a while, click on some products and then disappear into the unknown (that is, again hopefully, not a competitor’s website). Do you want to get them back and talk them into buying something for you? Of course you do!
Retargeting can transform any lost opportunity into a conversion. It’s a marketing automation software that helps your products & services stay in front of visitors that left without taking any action. You just have to place a pixel on your website which tags every user. Acter studying their browsing behavior and segmenting your audience, then you can send personalized messages to every visitor, with a one-time special offer, that convinces them to return and purchase those items. Continue reading
In order to set priorities of your business, it is important to first define the primary objective of your online store. Most physical store owners bring their presence online to expand their reach to customers, locally, regionally and internationally depending on the type of products and services they are offering. While this is the case for a majority of the businesses, there are also other business owners who create e-commerce stores for diversifying their products which simply cannot be shelved or displayed behind glass. A company that sells cotton and woolen products in a small closed shop cannot display large carpets for customers to see, but even if it does manage to salvage some extra space the display would not be appealing enough for the consumer to gain interest. Under these circumstances, the necessity of an online store is inevitable. Continue reading