Learning to design before learning to code HTML/CSS is a number one priority for some web development newbies. However, there aren’t that many benefits for those that go down that path. There are in fact other benefits for those that take the leap of faith and get their heads stuck into thousands of lines of code. Of course, if you’re looking to make a career out of graphic design, you’ll want to move on and open Photoshop or Illustrator. But, there are a number of other benefits if you learn to code HTML/CSS first and these are outlined below. Continue reading
Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:
Amazon: Generating Organic Traffic with Keywords
Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.
For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.
Amway: Attracting Visitors with Content
Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.
An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.
Facebook: Capturing Contact Information
After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.
Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.
YouTube: Leveraging Free Content
Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.
YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.
The amazing company Salesgenie asked me to be apart of their Expert Interview Series and I couldn’t be more excited. We go inside the inner workings of ‘corePHP’, the digital world, where it’s going, and what inspires me to continue to grow ‘corePHP’. Click the link below to read the interview.
Expert Interview Series: Michael Pignataro of corePHP
Over the last several years we have seen massive change in the industry and here at ‘corePHP’ we are constantly staying on the cutting edge trend of technology to keep our clients current and ahead of their market. Hope you enjoy the interview as much as I enjoyed being part of it.
Even if your website was created solely to promote a personal brand, or if your business exclusively sells products in a store and has none online for purchase, the user experience you create throughout your website heavily influences the perception of your brand. In 2016, research and consulting firm Nielsen Norman Group declared digital user experience to be the main contributor to brand loyalty today. Every touchpoint of a website provides an opportunity to increase sentiment for a brand, through thoughtful design and interactions.
An easy-to-use website that features an enhanced user experience leads to more sales; customers prefer an omnichannel approach for big purchases, researching online before heading into a store to buy. Your competitors know how important a great web journey is, since 22 percent of e-commerce pros and marketers say optimizing customer experience is their top priority this year.
What kind of impression is your website making? Here are four mistakes that could be hurting your brand reputation, customer loyalty and sales.
Top 20 Most Popular WordPress Themes of 2016
You have an idea of launching a website, but don’t know how to approach it? You are reading this article, so you are on the right track. It is easy to hire a specialist who will have everything done for you. But what if you want to do everything by yourself? First of all you need to inspect the field of your future activity: read as many articles as possible, talk to people on forums, watch relevant videos on YouTube, consult specialists, if you have such an opportunity. With this bundle of knowledge you can start some active actions. Depending on the purpose of your website you need to choose a suitable CMS. The choice is quite big, and each of them has its pros and cons. You need to analyze them carefully and decide what features are important for you, and which you can sacrifice. If you are a beginner, there is no better choice than WordPress. Lately WordPress templates were strongly associated with blogs, but now lots of big companies have their websites built on WordPress. It can also be used for CVs, portfolios, online shops and dozens of other options. So you can safely rely upon it in 90% of the cases.
To show you an example of possible projects that can be based on WordPress, we have picked up 20 themes of different categories, fitting various business niches. As all of them are produced by world-known provider TemplateMonster, they meet all the high standards of web design and guarantee smooth and easy installation and customization process. Clean well-commented coding makes it easy to optimize them for SEO to get higher rankings. Cherry Framework core provides you with advanced intuitive admin panel, where you can manage your website from. Thanks to the responsive design it will adjust flawlessly to any screen size. And in case you face any difficulties you can always apply to free 24/7 support service. Continue reading
Fifty-six percent of consumer traffic to leading U.S. consumer websites now comes from mobile devices, according to the SimilarWeb State of Mobile Web in the U.S. 2015 Report. While this illustrates the importance of mobile, it also demonstrates that mobile is not the whole story, since it leaves 44 percent of traffic coming from non-mobile sources.
With that in mind, ‘corePHP’ designs each and every one of our websites to be responsive in nature. This ensures your site will be viewed by your audience, no matter the device they will be utilizing. Continue reading
In the previous part of the series, we had started our journey on exploring some of the best and most creatively designed HTML5/CSS3 websites in the World Wide Web. In this part of the series, we move on exploring some more of them.
If you find these articles helpful and inspiring, please consider sharing them with your friends via various social media sites. Spread knowledge, and help others to learn. Continue reading
We have finally reached the end of this series, “Fresh & Useful Freebies for Designers & Developers”. We know that this was a short series as we needed to keep the quality tight by selecting only the best freebies available.
But we will be coming up with some more freebies for you in our upcoming blogs. We hope that this series have filled your toolbox with lots of awesome resources and that also for free.
Enjoy the final part of this series to its fullest. Do not forget to bookmark these episodes for your future referencing. Continue reading
Welcome to the second part of the series on “Fresh and Useful Freebies for Designers & Developers”. We are on the mid-way of this series and we hope you have enjoyed the first part to its fullest.
In the second part, we present to you some more really awesome freebies for all the developers and designers out there, which includes various fonts, icons, UI kits, templates and much more.
Enjoy this episode and do not forget to share it with the world. Continue reading
If you are a web developer, you would sometimes have to do double duty and balance front-end and back-end development. It’s a common thing, and a great way to learn and grow.
So in an effort to reduce your development troubles, here’s a list of time-tested tools you could need: Continue reading
A developer or a designer always looks forward to having a good set of resources up and ready in his/her arsenal to make work much easier and faster. And the fun gets doubled when you do not need to pay a single penny for availing these resources.
So we at ‘corePHP’ took it a bit seriously and did a broad and in-depth research to present to you some of the best, most useful and fresh resources for developers and designers which are absolutely free of charge. Continue reading
The web is constantly evolving. Every day, web developers and designers are creating new and extremely creative websites that are pushing HTML to its limits. HTML5 armed with its advanced animation and video rendering capabilities have snatched the crown from HTML4, which ruled the World Wide Web for more than a decade.
Most importantly it works on almost every browser. It is compatible with the old browsers and also with the mobile browsers like Blackberry, iPhone and Android based phones and tablets. It allows websites to load much faster and allows better and smoother connections with third party applications too.
In this series, we have put forward some of the best, most innovative, creative and beautifully designed websites with HTML5 and CSS3 that came out after our exhaustive research on this topic. The main purpose of this series is to stimulate the creative side inside you and inspire you to become a better designer.
Creative HTML5/CSS3 Websites
The Moustache Game
An innovative and funny website which allows visitors to add moustache to people via video sharing platforms like YouTube.
Tissot T-Touch Tactile Watch
A beautifully designed website which lets you try out the various features of the Tissot T-Touch watch, in a virtual immersive environment.
HTML5 & CSS3 Readiness
A simple and interactive website, visually depicting the various features of HTML5 and CSS3 available in various popular browsers with time.
A beautifully designed single page website which vertically scrolls down to reveal its amazingness.
Angry Birds Space
Love playing Angry Birds? Then this is something you should not miss.
One of the most innovative and creatively designed HTML5 website, I have ever seen. It gives you an amazing rotating wheel where you can discover various videos with just a click of a button.
Dangers of Fracking
This webpage explains the process of Hydraulic Fracturing, with simple graphics and illustrations and making great use of the parallax scrolling effect.
It is a simple HTML5 website making great use of an elegant hover effect inside it.