Category Archives: Marketing Automation

Marketing Automation

How Cloud-Based Predictive Analytics Can Up Your Marketing Game

Predictive Analytics

Predictive analytics is not always easy to understand, despite being a relatively simple concept. In its most basic definition, predictive analytics mines data to find patterns and assess the probability of people’s actions. In business, your marketing team can use predictive analytics to better understand your target market and devise campaigns to better suit their needs.

However, there is no guarantee that your customers will act as predicted — no pun intended — or that the pattern will continue. The following are just a few ways you can better understand predictive analytics and how your marketing team can use it.

Prioritize Leads

One of the main ways marketing teams are using predictive analytics is to comb big data for patterns on leads and sales patterns. You can use your data to see who is buying your product or service. But, more importantly, you can finally determine why. You then can use this information to target other prospects, or upsell or cross-sell current customers with additional relevant products or services that fit their needs.

In an interview with PC Mag, Allison Snow, senior analyst of B2B marketing at Forrester, explains that predictive analytics enable marketers to use science and math to prioritize their leads through specific criteria and weightings. Snow explained how this helps companies identify productive accounts, target upsell campaigns, and spend less time on accounts that don’t have a good probability of buying.

Identify Similar Customers

Once you identify how your previous and current customers are buying, you can extrapolate that data out to reach new customers. While it’s not an exact science — and results can vary — recognizing patterns and customer behavior can help you predict how similar markets, audiences and industries will behave.

A good example of this type of data and campaign is Facebook’s Lookalike Audiences. With this tool, you’re able to upload data about your current customers or target audience and then find prospects who resemble that buyer persona. You also can track individuals who visit certain Web pages or who like your page and find similar audiences that way. Facebook uses your data to target people who behave in similar ways or fit into a specific pattern, all of which helps you more effectively grow your customer base.

Personalize Campaigns

Another way you can up your marketing game with predictive analytics is to create personalized campaigns for your target market. By understanding patterns in their buying behavior — and what they expect from your product — you can use that specific information in your campaigns to make sure every piece is relevant to them.

Companies can create a more relevant and informed content strategy for their advertising, email, social and content marketing campaigns when they have greater insight into what their customers are after. Become an expert in several areas that best target your various audiences and hit on the information they want to know.

Predictive analytics can be used in many other ways, both in your marketing department and in other areas of your business. With enough data and the tools to recognize patterns, you can better forecast sales, stocking needs and production costs. Even though you’re extrapolating data and can’t guarantee success, predictive analytics is a good starting point to improve your processes in understanding your past, current and future customers.

Expert Interview Series: Michael Pignataro of corePHP – Salesgenie

Salesgenie Blog Header

The amazing company Salesgenie asked me to be apart of their Expert Interview Series and I couldn’t be more excited.  We go inside the inner workings of ‘corePHP’, the digital world, where it’s going, and what inspires me to continue to grow ‘corePHP’. Click the link below to read the interview.

Expert Interview Series: Michael Pignataro of corePHP

Over the last several years we have seen massive change in the industry and here at ‘corePHP’ we are constantly staying on the cutting edge trend of technology to keep our clients current and ahead of their market. Hope you enjoy the interview as much as I enjoyed being part of it.

Upgrade MailChimp API to v3.0 Today

mailchimp developer

Are you running a custom MailChimp integration on your website? Now is the time to ensure it is utilizing the latest MailChimp API, v3.0, as ALL previous versions will become no longer operational at the end of 2016.

As leading developers for MailChimp, we have the knowledge and expertise to integrate MailChimp with your CMS, blog, PHP or social media platform. Our custom MailChimp integration email marketing services allow you to generate and send MailChimp campaigns from your site, saving you time and money, and who doesn’t like to save some hard earned Benjamins? This allows you to keep a pulse on your customers and stay in front.

Contact us to begin the process of upgrading your MailChimp API to v3.0 today!

Call 269.447.1834    Request Quote

My Choice is Mautic: Open Source Marketing Automation

Mautic Open Source Marketing Automation is here.

The Marketing Automation world has a bold, new competitor from the open source world. Enter: Mautic!

Marketing Automation is this decade’s hottest technology for Content Marketers, CMS pros and marketing technologists worldwide. HubSpot, Marketo, InfusionSoft, Salesforce Pardot (aka “Engage”), Adobe, Oracle, and a host of others come to mind. They’ve all been actively fighting for marketshare and mindshare, as the rapid disruption of the outbound advertising world continues. Inbound’s marketing automation technology has been successfully displacing legacy outbound media ever since – one landing page, email or whitepaper download at a time.

Missing in the mix up until this year has been a free, open source player in the Marketing Automation mix. Enter Mautic: the first, and still the only free, open source marketing automation brand on today’s market.

Mautic open source marketing automation software

Mautic Open Source marketing automation software launched this year.

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