Source

Imagine this: You’re all worked up as the new product launch is round the corner. But even during the ongoing pressure, you make sure that customers get to make an advance booking for the upcoming product. As you open the window for pre-bookings, you see too many emails getting piled up.

You even open up the option to chat live through a small window on the bottom right corner of your website. Keeping their common concerns in mind, you create canned responses for customer support operators so that all frequently asked questions are answered in a go. But suddenly you see a rise in complaints, leaving you in a spot to receive angry emails.

This is where you may ask, “what went wrong?”.

Is it wrong to use live chat for canned responses when having a conversation with the customers?

Well, the answer is – No. Continue reading →

In the murky and popular world of digital marketing, there are a lot of advanced technical terms to master that can make it fairly overwhelming to comprehend. You will have to master concepts like A/B testing, account-based marketing, ad banner, ad audience; analytics affiliate marketing, brand awareness and a host of other advanced concepts.

And there has been a lot of media coverage due to its popularity. (And a lot of digital marketers are making tens of thousands if not millions of dollars per month.) But with popularity comes public lore spewed by uninformed people that do not comprehend what it means. If you are one of those who will like to tell the difference between facts and fiction, here are the top 4 must-know myths about digital marketing that are dispelled in this post. Continue reading →

(Image Source: Pixabay)

Let me guess: You’ve decided to start running your very own online course business, haven’t you?

That’s great.

With the huge earning potential that comes with running such an online business, you’re certainly on the right track for jumping into the bandwagon.

Now that you’re pretty much set on the type of online business you’ll run, the next question you need to address is how you’re supposed to get subscribers for your online courses.

Chances are, before you decided to run an online course business, someone told you how they made tens of thousands of dollars in profit in less than 30 days, or how amazing their life is. What they left out, however, is one of the most crucial aspects of your business — how exactly you’re supposed to get paying subscribers.

If you’re struggling with getting people to register for your online courses, then you’re definitely in the right place. That’s what we’ll cover in this guide. Continue reading →

Photo source: https://www.pexels.com/photo/laptop-with-marketing-display-1496192/

With technology being harnessed more thoroughly now than ever before, businesses know how the landscape of marketing has changed dramatically. Acquiring new tools and understanding new strategies can help win new clients and keep costs down. It’s sad to say, however, that there are businesses and agencies struggling to keep up. To be more specific, digital marketing remains a difficult concept for many businesses to wrap their heads around so they can use it effectively.

Then again, adapting to the changing digital landscape remains crucial to business success. A shift towards new digital distribution channels will make a big difference to the bottom line, so much so that 36% of marketers are integrating digital channels with traditional marketing activities.

This is telling of the kind of future that awaits the industry, and whether it involves building effective websites or running a search marketing campaign, it’s important that you focus more on creating a digital marketing plan that works best based on your needs.

Here are a few tips to consider. Continue reading →

Amazon is the first site that most online shoppers visit when they want to buy any product. Reports show that customers are twice as likely to begin their search on Amazon instead of on Google.

If you are in the process of setting up your e-commerce site, advertising on Amazon is one of your top options when you want to maximize your revenue, even if you are not selling on the platform. Here are some great tips that you can use: Continue reading →

As a business owner, you (correctly) believe that the best ways to retain customers is to offer fair prices, outstanding customer service, speedy shipping and free chocolate chip cookies to anyone who walks in the store.

Well, maybe not the chocolate chip cookies. But the rest is definitely a good idea.

While you want to treat each and every customer who orders online or comes in the door as a very important person for your business, you can actually secure a huge amount of customer loyalty for the entire year — all in the matter of a few seasonal shopping months.

As for how to do this, please consider the following tips: Continue reading →

People might not know that your business exists if it doesn’t show up on the first page results of search engines, such as Google, Yahoo, or Bing. In order to boost the audience visiting your website, being visible in search engines is very important because it won’t just increase traffic on your website, it will also convert to higher profit and sales. That is why hiring a digital marketing agency that offers great SEO services and other digital marketing services is crucial for your business success.

Whether it is just your first time to hire a digital marketing company, or you have been scammed by a fraudulent company and swears that you will be more vigilant before hiring one, you have to do thorough research and ask the right questions to each candidate first.

Here’s a list of questions that you can use to ensure that you will be working with a reliable digital marketing company that offers great digital marketing services: Continue reading →