Marketing techniques and tools continue to evolve at a mind-boggling pace, so much so that it can be challenging to keep up. Whenever a new mobile-focused idea starts creating buzz, it isn’t unusual for even the most savvy business owners to scratch their heads and think, “Should we try that too?” But it’s important to remember the old saying that a jack-of-all-trades is often a master of none. So unless you have a highly-skilled agency handling all of your marketing efforts for you, it might not be the best idea for you to invest too much time or too many resources into jumping from one trendy tactic to the next for your lead generation. Instead, start by reviewing your current initiatives, making sure all foundational elements are in place and then slowly, strategically incorporate a new mobile approach (one at a time). Here are a few specific tips to aid in this process. Continue reading
As a marketer, you should be equipped with a broad knowledge base that helps you in your career pursuits. There are specific areas of knowledge and exercised skills that contribute to more effective campaigns and stronger professional relationships. Here are some specific categories in which you should gain expertise as well as how you can enhance your intelligence: Continue reading
It’s Time to Take Your Bite of the Internet Pie
Are you interested in making more out of your business? The Internet offers you opportunities that are beyond imaginable! Of course, it is important for you to take advantage of what the Internet offers according to your specific needs and not according to the needs of others. That is why we offer our Internet marketing and search engine optimization services that are completely customized with you as an individual in mind. It doesn’t matter if you are a new business that is struggling to get started or if you have been online for quite some time, we have the team can help you to make your business better.
The primary focus of our service is on search engine optimization. Although there are many people that offer SEO services, it tends to be a lost art, because most people don’t have the knowledge to keep up with algorithm changes in the search engines. In fact, many people have taken the recent Google updates and have become simply frustrated, stating that it is just important to write for the user and not for the search engines. In reality, it is a combination of the two that is going to propel your business forward. Continue reading
We Skype, Google, Xerox and Photoshop as verbs, and when your brand goes from noun to verb, that’s “brand-verbing,” and it’s also a sign that you’ve reached the big time. Brand loyalty is a combination of factors. Despite the huge selection available, modern consumers still feel loyalty to the brands that they are familiar with. In fact, research by IRI found that 44 percent of millennials consider themselves to be loyal to the brands that they purchase.
Creating a cohesive brand identity for your company takes more than just stamping your logo on everything; it takes creating quality content that is consistent across all channels and at every point of contact. Done right, branded content can have a huge payoff for your company — as SimplyZesty reports, 41 percent of Pinterest users and 35 percent of Instagram users share branded content on their respective social media sites.
Travel blogs offer honest viewpoints of local tourist sites, restaurants and hotels for other travelers and tourists to access. But, creating a buzz to get readers to your travel blog and then keeping your audience engaged can be difficult. Luckily, these four tips can help you generate relevant content and keep readers clicking on your website, whether you create it using WordPress, Joomla, or Drupal.
First impressions inspire many of the minor and major decisions in one’s life. An excerpt from a book’s chapter could help you decide to whether read that book or not. The façade of a certain home for sale could surely influence your desire to look for it inside. This also goes the same with the landing pages of your website, as it could simply shape the first impression of a user. Continue reading
It’s January, the perfect month for you to make bold new moves to grow your audience, close more sales and stay ahead. And ‘corePHP’ is here to take the plunge with you!
Technology continues to play a pivotal role in helping businesses quickly and affordably adapt to their market and set new goals for growth and change. Today more than ever, the content, marketing and sales technology you choose will determine your future success in customer engagement, lead generation and bottom line sales. That’s why you need a top notch technology partner to help you reach your goals. Continue reading
In this competitive market, engaging prospects is challenging enough, but closing the sale can seem all but impossible sometimes. Having a great online store isn’t sufficient now; you need to draw customers to your store in order to make a hefty number of sales. To help you out, here are some proven methods that will draw people to your product page, and will give you a better chance of closing a sale.
There’s hardly a brand that isn’t actively embracing the concept of creating and sharing content on its website. The effect and reach of valuable content has become undeniable. But sometimes you may find yourself with just enough time and resources to incorporate a few types of content. You want the most bang for your buck if you can spend time on only a few types while nixing others, so here’s some help. The following four categories of content are winners when it comes to attracting your target audience. Continue reading
In this new year of 2015, Search Engine Optimization will have a big impact on your content marketing efforts. To help with your SEO, here, we recommend some leading content curation resources.Once you publish your content on these resources, within a very short period of time (sometimes hours), you will find your post has often been indexed highly by Google.
The digital world has really changed in the past few years and it has become more complex, which makes it important for the digital marketers to understand the user experience. User experience has become one of the most important features of the digital marketing and a digital marketer must have a clear idea about the impact of user experience. Continue reading