The Content, Marketing & Sales technology digest.
Industries today rely heavily on marketing. It is the best possible way to increase sales. Therefore, special teams are often hired for the purpose. If you are one of these people and wish to excel in your field, there are many mistakes that you should rectify. Understand what mistakes you are making and how you can rectify those easily. Here are some common mistakes: Continue reading
Influencer marketing has become the norm in the last few years. Companies have increasingly developed a fondness for the individuals celebrated in lifestyle niches for advertisement and more.
The growing body of statistical claims in favor of onboarding influencers has proven their efficiency through higher rates of engagement and awareness.
Surveys on e-marketing state that over 80% of marketing campaigns involving social media influencers have to results better than the projections. This has inspired more businesses to give influencer marketing a chance. But the question is, what provokes marketers to invest in social media influencers? Continue reading
If you have a business, you’d want your brand to be recognized and come out on top in any kind of ranking. To do this, you need support from your loyal customers, but you must also consider improving your online presence. One way to help improve your ranking online is by applying local SEO to your company website.
Local SEO is a great way to help boost business visibility in a specific physical area, and this is achieved through having enough of an online presence so that internet searches would include your business in their results. If you are able to maximize this strategy, your products and services will easily appear to potential customers doing local searches.
This is why you should consider these local SEO pointers to improve your business’ online visibility further: Continue reading
E-commerce best practices used to be fairly straightforward. Search engine results relating to website traffic services produce thousands of SERPs, many of which guarantee higher conversion rates. Can these promises produce satisfactory and long-term results in the face of an international pandemic?
Elias St. Elmo Lewis’ AIDA model – developed in 1898 – lists four core concepts that are of as much relevance today as they were over a century ago. However, since its development, the world of commerce has changed beyond recognition. Knowing how to integrate these foundations within the fresh environment of peri- and post-COVID e-commerce is essential. Continue reading
Every e-commerce business needs a creative marketing strategy to survive the neck-breaking competition. This field has grown an increasing amount of gravitation towards the use of social media in some shape, way, or form.
And rightly so!
The average consumer today spends a lot of their time scrolling through the feeds of various social media applications. Whether it is an enrapturing caption on Instagram or a 140 character tweet for the promotion of a product, content marketing is always being put in effect.
Many businesses divulge into the benefits of social media alone to market their wares. But the truth is that depending on social media alone for the marketing and promotion of a business is not enough. Today, the consumer is looking for experience and meaningful interactions to help achieve mutual goals.
This is why the provision of original content tends to have a more significant impact on consumers’ lives. Whether it is blogs, infographics, newsletters, or guest posts, each form of content marketing has a different set of pros and cons. Hence, here is a comprehensive guide on how content marketing can become the savior for an e-commerce business in the different phases of the business life cycle.
But before we move ahead and calculate the cost and benefit analysis of content marketing, let’s take a step back and evaluate the definition of the term. Continue reading
The development of the modern smartphone has allowed most people access to a treasure trove of information and applications. From the first mobile phone, mobile technology has evolved in the past decade.
The abundance and utility of the mobile phone have led many to depend on the device. Many everyday activities are made convenient through smartphones. This is because of the continuous addition of new technology to our devices.
With the COVID-19 crisis, the medical community has requested that people stay at home. This means that people will be spending more time on the internet.
For business owners, this means adapting to the situation. This period has seen an increase in mobile usage. Websites will have to make sure that they are optimized for mobile viewing.
They’ll have to cater to customers who rely on their phones for everything they do.
The Google May Core update has made changes as well. Websites will benefit more from mobile optimization. Google will be ranking these sites higher on search results. This is Google’s way of understanding searchers and their habits.
So on this note, we’ve compiled 5 practices that will surely help you with your e-commerce. Continue reading
If you’re a business owner, you’re proud of the products or services you provide to your customers. Shouldn’t it be enough to offer the best solution to your customers’ problems and let them find you on their own? Unfortunately, in a marketplace where almost every segment is both crowded with newcomers and dominated by a few success stories, it can be a serious challenge to catch a potential customer’s attention.
Waiting for customers to discover you on their own isn’t a time- or cost-effective strategy, so it’s essential to develop a marketing plan. Marketing online can be complicated, but it doesn’t have to be; try one of these six ideas for marketing your business. Continue reading
Whether a business is a multinational corporation or a young start up, communication should be at its heart. For any business to grow, meet deadlines, create a loyal customer base, and exceed goals, quality communications systems must be in place.
However, just because these systems are vital, it does not mean that they have to cost the earth. The list below shows some of the best, low cost communication technologies that can be used to help small businesses move to the next level. Continue reading
Expected to register over $6 trillion in sales by 2023, e-commerce is a force to reckon and bend to your will. The anticipated growth rate is steady and does not seem to go anywhere but upwards. However, when it comes to an e-commerce website landing page, things change to the detriment of the businesses owning them.
On average, the conversion rate across the board for e-commerce landing pages is around 2.8%. Nevertheless, most brands are barely reaching this threshold, while other players in the field boast over 10%. The difference resides in how some companies create their e-commerce landing pages that drive conversions.
Not so long ago, we have talked about the best practices in e-commerce you should follow. Today, we will focus on some of the best elements to consider when you build an e-commerce landing page that converts. A landing page is not a product page, although many make this mistake.
So let’s see how to build modern and convincing landing pages for products or services that drive conversions! Continue reading
The marketing world has undergone significant changes since the introduction of artificial intelligence. The technology can be used to optimize and prepare a plethora of marketing tactics by your SEO agency, improving profit margins as well as customer service. While most urban businesses use AI extensively to promote their brands, there are certain marketing professionals who are yet to understand the full benefits of artificial intelligence.
If you are one such marketer, we are here to tell you about the many benefits you can reap once you make the shift to artificial intelligence. Continue reading
The COVID-19 pandemic has brought challenges never experienced before by many people in their lifetime. Shrunk economic activities, massive lay-offs, restricted global movements, and lockdowns have left many businesses bleeding.
How can businesses avoid closure and continue to shun profits and revenue in such a time? This requires new thinking and quick actions. These are some of the top tips that businesses can employ to stay afloat: –
Digital marketing for instance during a pandemic may encounter heavy traffic thereby diluting your efforts. This, therefore, calls for COVID-19 marketing strategies to transition properly in the pandemic.
Let’s review some of the advanced marketing strategies businesses can employ Continue reading
With the help of technology, people today manage to raise the standard of doing business in every single industry. AI is one of the latest and most concept-changing technologies introduced to different spheres of the business world. From finances and data analytics to content marketing, AI can help us get better results and achieve more than what we could’ve without it.
For digital marketers and content creators, AI can be an extremely powerful tool. The important thing is to understand how to use it and how it can help you. That’s why we’ve put together a list of all the segments of your content promotion tactics you can elevate using AI.
Let’s take a closer look.
source: Pixabay Continue reading
