Category Archives: Digital Marketing

Digital marketing methods and technology.

How Becoming a Better Writer Could Help Your Business

writing for a business on a computer

Being a great oral and written communicator could serve you well regardless of what industry you decide to pursue a career in. But being a proficient writer could definitely help you go far in the world of business, in particular. So whether you got your marketing degree in New York or your business degree in South Dakota, keep reading to learn about how becoming a stronger writer could help you take your skill set to the next level. Continue reading

Upgrade Your Business With These 10 Most Popular WordPress Themes of Early 2018


The world of web is so powerful these days that we can imagine our life without it. Here you can do business, find various services, products, whatever. Well, we can make a conclusion that every biz needs to be online to be compatible and successful. Therefore, follow the article to find out how these best selling WordPress themes can make your biz a real leader in your niche!

Well, there are many ways to promote and represent your biz. There are tons of different social media types where you can create an account and showcase your biz. However, do these accounts allow you to showcase your services or products in a professional manner? I don’t think so… It can be extra tools while spreading a word about your biz, but no a pro feature.

To provide customers with your services, products, whatever on the high level, you need some top-class features. I am talking about the website that will highlight your skills and company in general. It is the best way to enrich the audience, to tell the whole world about your entrepreneurship, and so on. Having your own website means that you are a real pro whom customers can trust.

In addition, if you are lack of time or savings to build your own site from a scratch, you can always use pre-made solutions. Believe me or not, but modern ready-made website templates give you an access to a wide range of top plugins, widgets, and other necessary features. Moreover, in this showcase, you will meet only the best-selling WordPress themes. Why WordPress? Well, just because this theme has an over-the-sky functionality and, at the same time, doesn’t require you any programming skills. Thus, you can use this CMS by yourself, and that would be an easy process :)

When we are talking about the WordPress themes we can say that today’s market is full of companies that can provide yours with this CMS. However, we would like to emphasize TemplateMonster with a wide range of top-class pre-made website templates. Any template you need is in one place. So, feel free to stand out with your biz!

Moreover, starting from 22nd to 25th of January you can save up to 35% on any template from TemplateMonster. Please, note that the discount depends on your order. Thus, if your order in no more than $75 the discount will be 20%. In case your order is from $75 to $139, you will get 30% off. And finally, if your order is more than $139 you’ll have a sweet discount of 35%. Also, pay attention to the premium themes, because only they have a discount. In addition, web design services have the same prices. But, they will play a huge role in the final discount, because every cent counts.

Well, now let’s check these 10 most popular WordPress themes of early 2018 that you can purchase with a solid discount. Continue reading

Use Email Marketing Strategies to Increase Efficiency of Your Business

email marketing

Social media marketing has become a trend of the day, but our Facebook, Twitter and LinkedIn pages have become overcrowded with advertisement where we tend to lose interest in the products that are being advertised.

Time is here to optimize on the Email marketing to increase the efficiency of your business. You exchange contact details with your business associates, potential clients and customers, very rarely do you exchange your social handle details with each other and your contact details including your email id.

With advertising taking every possible form from print to boards, to commercial TV ads, to social media advertising, to email marketing, every form has its unique flavor and Email marketing is proving to be the icing on the cake. Email marketing is fast moving up the advertising scale with great innovations and tools that help the marketers in reaching out to a lot of consumers quickly and efficiently. Marketers have to have a good knowledge of email marketing without which they will not be able to cash on the opportunity. Continue reading

Now Official! TemplateMonster Released All-in- One Web Development Bundle for $69


TemplateMonster is ready to treat you with the much-anticipated presents long before the festive Christmas season starts. Following the latest news about the release of the ultimate web design bundle for web developers, the giant digital marketplace has officially released the all-in-one bundle for web designers and developers for $69 only.

The bundle will be available for download at the slashed price for 5 days only – on December 11-15. Afterwards, the cost of the bundle will make up $3,000 during the entire next year.


Why is it worth spending $69 for the ultimate web design bundle now? If you work in the web design and development niche, then you should know that the average cost of the premium WordPress theme from TemplateMonster digital marketplace makes up $75, which is more than the cost of the collection of premium web solutions suited for every purpose imaginable.

Top Reasons to Download the Bundle


We have already seen a number of the announcements regarding the content of the ultimate web design bundle from TemplateMonster. Now, let’s consider the main reasons why this bundle should be added to your own collection of the premium web design solutions.

  1. Monstroid2 – Multipurpose WordPress Theme licensed under GPL3 and containing premium skins and pro customization options needed to launch any web project in the shortest period of time possible.
  2. Woostroid – Multipurpose WooCommerce Theme featuring GPL3 license and featuring all functionality needed for building the full-fledged web stores.
  3. 6 premium templates (including dashboard template kit).
  4. Impressive UI kits for Web and Mobile Apps designs.
  5. Usable services from TemplateMonster specialists:
    • Prime SEO Pack
    • Speed Booster
    • RTL Conversion and Multilanguage
  6. A variety of graphics for your projects:
    • 1200+ Icons (Flat and Lined)
    • Social Media Templates Pack
    • Ad Banners that meet the Google requirements
    • Winter and Holiday illustrations
  7. All premium plugins that you need to develop WordPress-based projects.
  8. A premium drag-n-drop editor page builder.

All this will help you build a number of the great and competitive web projects during the whole next year.


Are you ready to benefit from this lucrative web offer from TemplateMonster? Do not hesitate to grab it for 2% of its cost! Starting from December 16, the all-in-one web design bundle will be available for download for the full price of $3,000.

This special offer is valid for 5 days only on December 11 – December 15!

7 Referral Marketing Lessons from Fast-Growth Ecommerce Businesses

Ecommerce sale online

Eccommerce marketing comes in all shapes and sizes, with each having varying levels of impact on those exposed. Television commercials and Facebook ads may initially entice a potential customer by showing off what a product or service can do. However, there’s no guarantee the advertisement will work. People have become so accustomed to the continual inundation of marketing material; most ads simply fall flat and don’t make an impact at all. Due to this, the most successful form of marketing doesn’t come from a business at all. It comes from current customers. A customer speaking highly of a product or service and, in return, bringing in a new customer, is known as referral marketing. It’s essentially free advertising for a business, yet it has a greater influence on recipients. There are ways to increase and assist customers with referrals though, and many companies have experienced significant growth because of it. To develop a greater understanding of how referral marketing works and the greater role it plays in business, here are seven referral-marketing lessons a company needs to learn from current, rapidly growing ecommerce businesses. Even these tips will help you grow your paGO Commerce store today! Continue reading

4 Digital Marketing Trends to Watch Out For in 2018

Digital Marketing with Search Engine Marketing

The end of 2017 is in sight, and as we celebrate the New Year, it’s time to consider both personal and professional aspirations. Whether you’re an entrepreneur or a longstanding business professional, it is time to consider what 2018 will bring with regards to digital marketing. After all, digital marketing is a fast-paced world; one that can adapt, and chop and change in the matter of a month or even a day.

Of course, there are a few digital marketing changes that have already come into effect; however, these new industry trends are in their infancy and will come into greater significance as we transition into 2018. If you’re a business owner or a digital marketing executive, here are 4 digital marketing trends to watch out for in 2018. Continue reading

Marketing Technologies Every Business Needs

A guy reviewing marketing technologies for analytics

There are now a plethora of new marketing technologies available that are designed to aid in the marketing process. Some software is designed to aid in the production of individual pieces of advertising media, others are designed to aid in the process of running the campaign itself. Businesses have been surprisingly slow to adapt to the possibilities opened up by business marketing technologies, but there is now a growing appreciation for the value they offer.
Marketing technologies, including software, represent a strong return on investment (ROI) meaning that for every dollar invested in the technology a business can expect to receive several dollars back in sales. Below are some of the technologies that are radically changing the approach a number of businesses are taking to marketing. Continue reading

TemplateMonster Has Officially Become a Marketplace!

TemplateMonster Has Officially Become a Marketplace!

It is well known that TemplateMonster is the place where you can find all possible products for whatever purpose. Being present on the web design and development market for more than 15 years we had our pre-made designs downloaded for a great number of times. Our collection of the high-quality templates consists of over 60,000 single items, while we constantly add brand-new themes and useful extensions. We have initiated not only educating the Internet audience but also certifying partners. And now, the time is ripe to move on!

TemplateMonster Has Officially Become a Marketplace!

Today we make an official announcement – TemplateMonster has turned into a digital marketplace!

Over 6 million of our potential clients make the digital marketplace an ideal platform for newcomers in the field of web design to earn their first $1,000. For experienced web designers, this is a right place to earn some extra $10,000, while becoming more recognizable and estimable. Our digital marketplace invites gifted vendors from all over the world. If you don’t want to miss the chance to receive up to 70% commission from each sale of your designs, then this TemplateMonster’s digital marketplace is the perfect place for you.

Top Reasons to Join Our Digital Marketplace

At first, created for selling website templates, this marketplace will bring benefits for both novices and experienced web designers and developers. This platform brings together the most talented specialists from the programming and web development industries in one place, attracts novice designers and inspires clients. Exactly here your works can be appraised by a wide customer circle, making your name known and popular for a much wider audience.

TemplateMonster Has Officially Become a Marketplace!

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The most popular use for a website marketing with popup is to gain email subscribers. That’s because list building is an important element in any online business. It’s the key to growing your audience and staying connected with them, and it’s a sign that you’ve earned their trust. When someone visits your website some make their way back, but many don’t. If you collect their email address, though, you can continue to communicate with them.

Even though popups are one of the best ways to grow your email list, they can also be used to promote various services, new products, surveys, and more. They’re a really great marketing tool for a variety of things and shouldn’t be overlooked.

But there’s a problem: a lot of people complain about them.

Popups are often seen as super annoying, but they don’t have to be. The truth is, most big blogs and websites use them because they work. So really, popups aren’t annoying in general, but because they’re often poorly timed. Continue reading

How Cloud-Based Predictive Analytics Can Up Your Marketing Game

Predictive Analytics

Predictive analytics is not always easy to understand, despite being a relatively simple concept. In its most basic definition, predictive analytics mines data to find patterns and assess the probability of people’s actions. In business, your marketing team can use predictive analytics to better understand your target market and devise campaigns to better suit their needs.

However, there is no guarantee that your customers will act as predicted — no pun intended — or that the pattern will continue. The following are just a few ways you can better understand predictive analytics and how your marketing team can use it.

Prioritize Leads

One of the main ways marketing teams are using predictive analytics is to comb big data for patterns on leads and sales patterns. You can use your data to see who is buying your product or service. But, more importantly, you can finally determine why. You then can use this information to target other prospects, or upsell or cross-sell current customers with additional relevant products or services that fit their needs.

In an interview with PC Mag, Allison Snow, senior analyst of B2B marketing at Forrester, explains that predictive analytics enable marketers to use science and math to prioritize their leads through specific criteria and weightings. Snow explained how this helps companies identify productive accounts, target upsell campaigns, and spend less time on accounts that don’t have a good probability of buying.

Identify Similar Customers

Once you identify how your previous and current customers are buying, you can extrapolate that data out to reach new customers. While it’s not an exact science — and results can vary — recognizing patterns and customer behavior can help you predict how similar markets, audiences and industries will behave.

A good example of this type of data and campaign is Facebook’s Lookalike Audiences. With this tool, you’re able to upload data about your current customers or target audience and then find prospects who resemble that buyer persona. You also can track individuals who visit certain Web pages or who like your page and find similar audiences that way. Facebook uses your data to target people who behave in similar ways or fit into a specific pattern, all of which helps you more effectively grow your customer base.

Personalize Campaigns

Another way you can up your marketing game with predictive analytics is to create personalized campaigns for your target market. By understanding patterns in their buying behavior — and what they expect from your product — you can use that specific information in your campaigns to make sure every piece is relevant to them.

Companies can create a more relevant and informed content strategy for their advertising, email, social and content marketing campaigns when they have greater insight into what their customers are after. Become an expert in several areas that best target your various audiences and hit on the information they want to know.

Predictive analytics can be used in many other ways, both in your marketing department and in other areas of your business. With enough data and the tools to recognize patterns, you can better forecast sales, stocking needs and production costs. Even though you’re extrapolating data and can’t guarantee success, predictive analytics is a good starting point to improve your processes in understanding your past, current and future customers.

Expert Interview Series: Michael Pignataro of corePHP – Salesgenie

Salesgenie Blog Header

The amazing company Salesgenie asked me to be apart of their Expert Interview Series and I couldn’t be more excited.  We go inside the inner workings of ‘corePHP’, the digital world, where it’s going, and what inspires me to continue to grow ‘corePHP’. Click the link below to read the interview.

Expert Interview Series: Michael Pignataro of corePHP

Over the last several years we have seen massive change in the industry and here at ‘corePHP’ we are constantly staying on the cutting edge trend of technology to keep our clients current and ahead of their market. Hope you enjoy the interview as much as I enjoyed being part of it.

4 Ways to Boost Your Student Blog

Student blogger blogging at home

Whether you’re studying for a degree in digital marketing, taking English as a major or even studying at home for your RN to MSN online degree, starting a student blog can be an amazing way to make some extra money. It also looks awesome on a graduate resume. But, with so many student blogs out there to compete against, ensuring that yours is a success will take some hard work and dedication. We’ve put together some top tips to help you boost your student blog.

Over the years building and maintaining WordPress for Joomla we have found this to be the right tool to help you drive your online blog business and have the power of Joomla for your CMS to grow to leaps and bounds you never imagine before. Now onward to the good stuff!

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