Category Archives: Digital Marketing

Digital marketing methods and technology.

Top 4 Must-Know Myths About Digital Marketing Dispelled

Digital Marketing

In the murky and popular world of digital marketing, there are a lot of advanced technical terms to master that can make it fairly overwhelming to comprehend. You will have to master concepts like A/B testing, account-based marketing, ad banner, ad audience; analytics affiliate marketing, brand awareness and a host of other advanced concepts.

And there has been a lot of media coverage due to its popularity. (And a lot of digital marketers are making tens of thousands if not millions of dollars per month.) But with popularity comes public lore spewed by uninformed people that do not comprehend what it means. If you are one of those who will like to tell the difference between facts and fiction, here are the top 4 must-know myths about digital marketing that are dispelled in this post. Continue reading

How To Get More Subscribers For Your Online Course Business

(Image Source: Pixabay)

Let me guess: You’ve decided to start running your very own online course business, haven’t you?

That’s great.

With the huge earning potential that comes with running such an online business, you’re certainly on the right track for jumping into the bandwagon.

Now that you’re pretty much set on the type of online business you’ll run, the next question you need to address is how you’re supposed to get subscribers for your online courses.

Chances are, before you decided to run an online course business, someone told you how they made tens of thousands of dollars in profit in less than 30 days, or how amazing their life is. What they left out, however, is one of the most crucial aspects of your business — how exactly you’re supposed to get paying subscribers.

If you’re struggling with getting people to register for your online courses, then you’re definitely in the right place. That’s what we’ll cover in this guide. Continue reading

How to Come Up with an Effective Digital Marketing Plan

Photo source: https://www.pexels.com/photo/laptop-with-marketing-display-1496192/

With technology being harnessed more thoroughly now than ever before, businesses know how the landscape of marketing has changed dramatically. Acquiring new tools and understanding new strategies can help win new clients and keep costs down. It’s sad to say, however, that there are businesses and agencies struggling to keep up. To be more specific, digital marketing remains a difficult concept for many businesses to wrap their heads around so they can use it effectively.

Then again, adapting to the changing digital landscape remains crucial to business success. A shift towards new digital distribution channels will make a big difference to the bottom line, so much so that 36% of marketers are integrating digital channels with traditional marketing activities.

This is telling of the kind of future that awaits the industry, and whether it involves building effective websites or running a search marketing campaign, it’s important that you focus more on creating a digital marketing plan that works best based on your needs.

Here are a few tips to consider. Continue reading

Amazon Advertising Tips for Beginners When Setting Up an E-commerce Site

Amazon Marketing

Amazon is the first site that most online shoppers visit when they want to buy any product. Reports show that customers are twice as likely to begin their search on Amazon instead of on Google.

If you are in the process of setting up your e-commerce site, advertising on Amazon is one of your top options when you want to maximize your revenue, even if you are not selling on the platform. Here are some great tips that you can use: Continue reading

How Seasonal Promotions Can Boost Customer Loyalty for the Whole Year

Customer Loyalty

As a business owner, you (correctly) believe that the best ways to retain customers is to offer fair prices, outstanding customer service, speedy shipping and free chocolate chip cookies to anyone who walks in the store.

Well, maybe not the chocolate chip cookies. But the rest is definitely a good idea.

While you want to treat each and every customer who orders online or comes in the door as a very important person for your business, you can actually secure a huge amount of customer loyalty for the entire year — all in the matter of a few seasonal shopping months.

As for how to do this, please consider the following tips: Continue reading

How SEO Friendly Is Shopify? The Benefits of Shopify SEO Services

SEO Optimization

Shopify is a popular eCommerce platform that has established itself as a gold standard for building an online shop. Another interesting aspect of Shopify is that search engine optimization or SEO is built around it. All the features are available for your online store to perform well in search engines. But are Shopify SEO services worth it, or is this just another trending niche of digital marketing?

In this post, you’ll learn the SEO functionality of Shopify and how it can help you boost your search ranking and sales. Continue reading

5 Writing Services That Can Make Your E-commerce Website Noticeable

writing services for ecommerce websites

Today, the global Internet has made e-commerce more accessible to all comers. Earlier the organization of electronic data interchange required significant investments in the communication infrastructure and could only be carried out by large companies.

We take E-commerce as any commercial activity using the Internet, which is based on information technology, whether it is advertising or distribution of goods and services.

As in any commercial activity, certain rules have already been established on the Internet. In order to compete successfully, you need to know “what are the two most important management challenges in building a successful e-commerce presence?”

  1. Turn your website visitors into potential buyers.
  2. Develop the site, analyze traffic statistics and try to increase income every month.

Another two points are:

  1. Make the site user-friendly and optimize it for search engines to increase traffic.
  2. Do marketing to promote the site on the Internet.

Customers are attracted to e-commerce by a well-organized marketing campaign which can make your website more noticeable. In its turn, writing websites can help you create viral content for any product you want to sell.

Here are the top 5 writing services we suggest you turn to: Continue reading

White Label SEO Services: What Are They and How Can They Benefit You?

white label seo

In the world of digital marketing, leverage is very important. This is possible by maximizing search engine optimization or SEO for your business. To be successful, you need an expert team with you. Now, this is where white label SEO services, which help you outsource SEO services to a specialist, come into the picture to help your business out. Continue reading

SEO Services and The Key Questions To Ask A Digital Marketing Company Before Hiring

Digital Marketing

People might not know that your business exists if it doesn’t show up on the first page results of search engines, such as Google, Yahoo, or Bing. In order to boost the audience visiting your website, being visible in search engines is very important because it won’t just increase traffic on your website, it will also convert to higher profit and sales. That is why hiring a digital marketing agency that offers great SEO services and other digital marketing services is crucial for your business success.

Whether it is just your first time to hire a digital marketing company, or you have been scammed by a fraudulent company and swears that you will be more vigilant before hiring one, you have to do thorough research and ask the right questions to each candidate first.

Here’s a list of questions that you can use to ensure that you will be working with a reliable digital marketing company that offers great digital marketing services: Continue reading

7 Reasons Why Your SEO Strategy Isn’t Working

Responsive website for good SEO

Search engine optimization or SEO is one of the best strategies a company can use to increase their sales. Since everyone uses Google for online searches, a business has a high chance for growth if they can properly implement SEO strategies. However, not everyone succeeds with SEO. At some point, you may wonder why your sales haven’t increased yet.

Don’t blame the search engine for having strict guidelines when they rank websites. Take a look at your side because you might be doing things which hurt your SEO ranking. Here’s some of the reasons why your SEO strategy might not be working:

Continue reading

Social Media and Website Traffic: Things That You Should Know

social media accountsYou might have already come across the fact that social media is helping businesses to acquire more traffic on their business website. However, another fact that you cannot miss is that most of the businesses are struggling in order to understand as to how they can increase their website traffic by gaining assistance from social media websites. Social media is undoubtedly one of the best ways for each and every business to engage with all their present as well as target customers. According to www.textrequest.com, 92% of the owners of small businesses who are using social media understand that it is significant for their businesses.

Social media helps in gaining recognition, allows you to foster your community, and finally, assists you in growing the bottom line. There is no better manner other than social media for finding as well as connecting with all your audience. Given below is the list of the tips that you have to focus on if you want to grow your website traffic with the help of social media. Continue reading

Top 8 Benefits Of Using Coupons

coupons

Coupons are popular for buying from online stores or physical retail shops since shoppers have become price conscious due to the economic downfall. Moreover, coupons are not only beneficial to consumers but also for business owners. With all the prices of goods and services drastically increasing, coupons are in demand.

Here are the reasons why coupons are beneficial for both customers and business owners: Continue reading