Companies nowadays are changing their marketing strategies. A few decades ago, the best way to bring more people charging through your company’s office was to use print ads like posters, billboards, and even flyers. Nowadays, having a digital presence is vital to the success of a business. Given that most of the population has at least one social media account, businesses are leveraging social networking services to bring their products and services closer to the customer.

But with customers being bombarded with hundreds and thousands of ads every day in their news feeds, it can be a bit challenging to get to where you want your digital presence to go. Here are a few things you can do to boost your company’s social media presence: Continue reading →

With so many websites active online, fighting for your space in a crowded market can often feel like an impossible task. You’ve been battling against your local competitors for years, trying to convince local customers that your business is the best choice for their needs. With the internet and social media, this task can now seem even harder than ever. But, it’s crucial not to give up on creating a stand-out website for your local brand. Even if you’re only marketing to the people in your local area, a strong online presence can certainly make your brand stand out for all the right reasons. Continue reading →

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The ability to find and target potential customers has always been a vital part of marketing. It’s usually a time-consuming process, right from where you build your ideal customer profile until you start your lead generation campaigns.

But did you know there’s an easier, albeit sneakier, approach to getting customers that already fit your ideal customer profile? Continue reading →

There are a number of reasons why you may be considering a rebrand, and whether it’s a case of simply staying current and reflecting a changing market, or as a way of updating to a fresher and more contemporary appeal, rebrands are often the best way to stay relevant in a fast-moving world. The problem is that for many businesses, the promise of a rebrand offers much in the way of excitement and the opportunity for creativity, and it’s all too easy to forget that there are some serious elements that need to be considered. Rebrands are not the simple solution that many assume them to be, and if you’re gearing up for your rebrand, here are the key steps on your rebrand journey. Continue reading →

If you’re considering a business rebrand, then you may be equal parts excited and terrified. While there are parts of rebranding that are exciting and creative, such as designing new logos and slogans, a full rebrand needs to go significantly deeper than that. This is why it’s essential that you have your rebrand for the right reasons, because the amount of work involved can often catch you unaware, and if your rebrand starts getting mixed up with your old branding, then you’re only going to confuse your customers and drive them elsewhere. With that in mind, your first rebranding task should be to ascertain whether it’s necessary. If it is, then here are the best ways to ensure that your rebrand goes as smoothly as possible. Continue reading →