Category Archives: Digital Marketing

Digital marketing methods and technology.

7 Critical Elements to Consider When Designing Joomla Content

Image source: Unsplash

How much attention do you pay to your content design after choosing a Joomla custom template for your website? Do you consider the principles of online reading and content usability when editing Joomla articles before publishing?

Look:

Many users search and read the information on their mobile devices, making it critical for web admins to optimize content accordingly. Plus, people read 25% more slowly online than reading print. Trying to speed up the process, they scan the information and only read 20-28% of the words on a website page.

With that in mind, you don’t want to make it super challenging for users to scan your Joomla content, do you? No matter what exciting and valuable information you share, no one will read it if you ignore content usability principles when designing it.

In this article, you’ll find the top seven critical elements of content usability to consider in Joomla article design. Following them can help you get engaged visitors and happy customers. Continue reading

How Digital Marketing Agencies Help Your Business Survive (And Even Thrive) During the Pandemic 

 

Digital Marketing Agencies at work in a conference room

Introduction

The COVID-19 pandemic posed a lot of challenges for businesses all over the world. But working with a dependable digital marketing agency could help companies thrive during these trying times,

Since digital marketers can work remotely as governments all over the world implement different forms of lockdowns, the agencies can provide high-quality services even if they work with clients online. Continue reading

9 Summer Marketing Ideas to Heat Up Sales

The summer season is the perfect time for online ecommerce stores to offer sales, run summer campaigns, and implement new marketing ideas to engage old and new customers. Summer season tends to be slower season for online shopping. But, due to corona pandemic, online shopping is booming, we all are noticing rapid increase in websites traffic and sales. So, if you are an owner of online store then wait no more and implement the following marketing ideas to engage your customers and boost sales conversions. Continue reading

A Definitive Guide to Effective Social Media Strategies on Amazon

social media strategies

 

Social media continues to connect people around the world regardless of their geographical location. Without this technological milestone, we wouldn’t be indulging in the same form of entertainment, information acquisition, and digital participation that we are freely seeing today. From being a mere channel for personal status updates to becoming a large avenue that links other present-day applications, social media features have certainly expanded.

One such feature is the ability to market off Amazon. As a business owner, you’d understand that marketing on Amazon is not an easy job and that the best way to promote your products is to expand your viewership in other networks. Social media is the best platform to potentially convert billions of users into customers, and you don’t want that opportunity to go to waste.

We want to help your business to hit an incredible milestone for conversion, which is why this article will discuss the various ways you can use social media to boost your business reach. The angles that we will underline include writing copy on social media, incorporating hashtags, and applying email marketing techniques, so read on! Continue reading

5 Reasons Customers Love Live Chat

Source

Ever wondered what’s the biggest influence on consumer behavior brought about by the technology boom over the last decade? It is a remarkable reduction in our average attention span. In a study conducted by Technical University of Denmark, they found the average human attention span has reduced to 8 seconds in the year 2020.

With such a low patience level, keeping your customer waiting for minutes or days to respond can clearly be disastrous to your business.

With a growing adoption of customer experience strategies, few companies are going over the top in providing ease of access to their customers. Customer support, being the frontline actor, has to naturally abide with such strategies. Hence, the adoption of live chat feature in customer support has grown immensely in the past few years.

Live chat allows your website visitors to interact directly with your customer support agent in real-time and get instant response to their queries. This is a big game-changer in the service industry and has many benefits that include: Continue reading

Improving the Customer Experience with Creative Analytics

Image Source: Pixabay

Improving the customer experience is an ongoing project. People are constantly changing, so your strategies should be adjusting as well. But many businesses struggle with truly understanding who their customer is and what they need.

Analytics is a part of the day-to-day process of improving customer experience. Without data, you’re unable to glean the insights you need to adjust your strategies for the better continually. Unfortunately, numbers, statistics, and other complex data can be more overwhelming than helpful. So, you need a way to help you conceptualize the data you receive.

When you mesh creativity with analytics, you can use data to your advantage by telling its story in a way that helps you create the emotional bond you need with your customers.

Here are four ways creative analytic tactics improve the customer experience. Continue reading

6 Tips to Establish a Solid Brand Voice

Setting your brand apart as its own unique, unparalleled entity is a hefty task, but one that is vital to the growth and success of your brand. How you define yourself or your company within your market is how you establish reliability and trust with your own team and your consumers. You got into your field knowing that your voice matters — and marketing it is just a matter of spelling out just what that voice has to say in the sea of your niche.

Establishing and sticking to your brand’s identity helps your audience to digest the information you’re sending their way in the way you’ve intended it. A strong brand voice communicates clearly and effectively a company’s story and vision, one that users can connect and interact with. That connection is what will drive your company upward.

To better define your company’s brand voice, heed this process and start publishing content that is authentic and true to how and why you’re in business in the first place. Continue reading

Top 5 Software Tools To Adapt Your Digital Content for Your Ecommerce

Source

These days, markets and malls have taken the backseat while the internet has become the hotspot for buying and selling. The internet is the busiest and most lucrative venue for all kinds of transactions.

It has 4.66 billion users around the world. That’s a whopping 59% of the world’s total population. With the rise in internet use, ecommerce business owners are increasingly seeing the value of being more accessible to online audiences.

This is especially important as people now have to do more of their business and shopping online—thanks to Covid-19. There is a vast range of audiences on the internet, with different needs and preferences.

These differences show up in the way people consume digital content. While some people prefer to read text, some prefer videos, infographics, or audio. The devices they use to access the internet also differ.

This creates a need for ecommerce businesses to provide digital content that is adaptable for different devices, contexts, and personalities. Adaptive content supports meaningful, personalized interactions across all channels. Continue reading

How to get more likes on Facebook?

Facebook icon

Any number of likes you have on your Facebook page will not seem sufficient enough. If you are into social media marketing, you would probably understand that this number is quite an important one.

Facebook offers a huge potential audience for your business, thanks to its two billion users. So, the first thing you may think – what is the big deal of getting new likes? However, you also have to understand that there are more than 60 million Facebook business pages; this means that there is stiff competition for those valuable likes.

While procuring more Facebook likes on your page is very competitive and tough, it certainly is not impossible. Continue reading

4 tips to skyrocket your Instagram growth.

instagram logo

In a world where people are most active on social platforms, brands have realized the potential of social markets to find leads and sell their products.

Instagram with over a billion active users has come out as the second-largest social platform in the world.

But this also means there’s heavy competition between content creators and brands for the share of Instagram followers.

And it becomes incredibly tough if you’re just starting your Instagram journey hoping to create to massive presence.

But don’t worry because today, we’ll discuss 4 tips to skyrocket your Instagram growth.

Let’s get started… Continue reading

How To Get Better Results On YouTube

youtube logo

When it comes to getting better results on YouTube, there isn’t just one aspect of a strategy you can deploy and hope to gain results over night.

Getting better results, and more views on YouTube requires a little bit of effort, time and strategy, but once you have put all these building blocks in place, you can expect to see results! Here are our top tips for getting better results on YouTube. Continue reading