Category Archives: Digital Marketing

Digital marketing methods and technology.

How Cloud-Based Predictive Analytics Can Up Your Marketing Game

Predictive Analytics

Predictive analytics is not always easy to understand, despite being a relatively simple concept. In its most basic definition, predictive analytics mines data to find patterns and assess the probability of people’s actions. In business, your marketing team can use predictive analytics to better understand your target market and devise campaigns to better suit their needs.

However, there is no guarantee that your customers will act as predicted — no pun intended — or that the pattern will continue. The following are just a few ways you can better understand predictive analytics and how your marketing team can use it.

Prioritize Leads

One of the main ways marketing teams are using predictive analytics is to comb big data for patterns on leads and sales patterns. You can use your data to see who is buying your product or service. But, more importantly, you can finally determine why. You then can use this information to target other prospects, or upsell or cross-sell current customers with additional relevant products or services that fit their needs.

In an interview with PC Mag, Allison Snow, senior analyst of B2B marketing at Forrester, explains that predictive analytics enable marketers to use science and math to prioritize their leads through specific criteria and weightings. Snow explained how this helps companies identify productive accounts, target upsell campaigns, and spend less time on accounts that don’t have a good probability of buying.

Identify Similar Customers

Once you identify how your previous and current customers are buying, you can extrapolate that data out to reach new customers. While it’s not an exact science — and results can vary — recognizing patterns and customer behavior can help you predict how similar markets, audiences and industries will behave.

A good example of this type of data and campaign is Facebook’s Lookalike Audiences. With this tool, you’re able to upload data about your current customers or target audience and then find prospects who resemble that buyer persona. You also can track individuals who visit certain Web pages or who like your page and find similar audiences that way. Facebook uses your data to target people who behave in similar ways or fit into a specific pattern, all of which helps you more effectively grow your customer base.

Personalize Campaigns

Another way you can up your marketing game with predictive analytics is to create personalized campaigns for your target market. By understanding patterns in their buying behavior — and what they expect from your product — you can use that specific information in your campaigns to make sure every piece is relevant to them.

Companies can create a more relevant and informed content strategy for their advertising, email, social and content marketing campaigns when they have greater insight into what their customers are after. Become an expert in several areas that best target your various audiences and hit on the information they want to know.

Predictive analytics can be used in many other ways, both in your marketing department and in other areas of your business. With enough data and the tools to recognize patterns, you can better forecast sales, stocking needs and production costs. Even though you’re extrapolating data and can’t guarantee success, predictive analytics is a good starting point to improve your processes in understanding your past, current and future customers.

Expert Interview Series: Michael Pignataro of corePHP – Salesgenie

Salesgenie Blog Header

The amazing company Salesgenie asked me to be apart of their Expert Interview Series and I couldn’t be more excited.  We go inside the inner workings of ‘corePHP’, the digital world, where it’s going, and what inspires me to continue to grow ‘corePHP’. Click the link below to read the interview.

Expert Interview Series: Michael Pignataro of corePHP

Over the last several years we have seen massive change in the industry and here at ‘corePHP’ we are constantly staying on the cutting edge trend of technology to keep our clients current and ahead of their market. Hope you enjoy the interview as much as I enjoyed being part of it.

4 Ways to Boost Your Student Blog

Student blogger blogging at home

Whether you’re studying for a degree in digital marketing, taking English as a major or even studying at home for your RN to MSN online degree, starting a student blog can be an amazing way to make some extra money. It also looks awesome on a graduate resume. But, with so many student blogs out there to compete against, ensuring that yours is a success will take some hard work and dedication. We’ve put together some top tips to help you boost your student blog.

Over the years building and maintaining WordPress for Joomla we have found this to be the right tool to help you drive your online blog business and have the power of Joomla for your CMS to grow to leaps and bounds you never imagine before. Now onward to the good stuff!

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Best Way To Use Video In E-Commerce Web Design To Boost Conversion

computer screen displaying e-commerce web design

As the current inbound and web marketing continues to hike in popularity, there is one thing, which remains quite clear. The video is likely to be the finest positive factor, for converting the rate lifts. As per some of the recent statistics involved, within 2020, the current IP traffic is likely to create nearly 82% of global consumer traffic. Now, that’s massive news, especially for online businessmen that run e-commerce websites.

Nowadays, site visitors are currently consuming more videos. Therefore, it is quite inevitable when you see web designers trying to incorporate video for enhancing the value of your website. They are currently working on the site conversion rate of clients, and even noting down user experience, as that helps in incorporating more video into the current design. Continue reading

Another Idea How to Benefit from Web Design Niche

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If you decided to engage your life with web design, you certainly wondered how to benefit more in this niche. Fortunately internet gives us loads of opportunities of earning money. The means you choose depend only on your abilities and desires. You have a possibility to choose how much resources, time and efforts you want to put into it. You can work as an individual web developer, thus putting all you time and energy into the process. It is quite rewarding and well-paid though. If you want to spend less efforts you can choose affiliate marketing. This way has a long history and accounts for millions of adherents worldwide. Although it is extended far beyond web design niche, it is here where you have a good scope of work. All big template providers offer you an opportunity to become their partner, but on different terms. The commission rate and the terms of use may vary, but the idea of popularizing the product is the same. We won’t stop on different affiliate programs now. You will easily find tones of articles comparing pros and cons of different programs, if you put it as a goal.

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3 Ways to Maximize Mobile Lead Generation

Lead Generation

Marketing techniques and tools continue to evolve at a mind-boggling pace, so much so that it can be challenging to keep up. Whenever a new mobile-focused idea starts creating buzz, it isn’t unusual for even the most savvy business owners to scratch their heads and think, “Should we try that too?” But it’s important to remember the old saying that a jack-of-all-trades is often a master of none. So unless you have a highly-skilled agency handling all of your marketing efforts for you, it might not be the best idea for you to invest too much time or too many resources into jumping from one trendy tactic to the next for your lead generation. Instead, start by reviewing your current initiatives, making sure all foundational elements are in place and then slowly, strategically incorporate a new mobile approach (one at a time). Here are a few specific tips to aid in this process. Continue reading

Knowledge Is Power: How to Enhance Your Marketing Skills

Businessman Video Conferencing With Colleagues On Pc At Desk

As a marketer, you should be equipped with a broad knowledge base that helps you in your career pursuits. There are specific areas of knowledge and exercised skills that contribute to more effective campaigns and stronger professional relationships. Here are some specific categories in which you should gain expertise as well as how you can enhance your intelligence: Continue reading

Results Driven SEO – Quality Internet Marketing

Dish and Pie

It’s Time to Take Your Bite of the Internet Pie

Are you interested in making more out of your business? The Internet offers you opportunities that are beyond imaginable! Of course, it is important for you to take advantage of what the Internet offers according to your specific needs and not according to the needs of others. That is why we offer our Internet marketing and search engine optimization services that are completely customized with you as an individual in mind. It doesn’t matter if you are a new business that is struggling to get started or if you have been online for quite some time, we have the team can help you to make your business better.

The primary focus of our service is on search engine optimization. Although there are many people that offer SEO services, it tends to be a lost art, because most people don’t have the knowledge to keep up with algorithm changes in the search engines. In fact, many people have taken the recent Google updates and have become simply frustrated, stating that it is just important to write for the user and not for the search engines. In reality, it is a combination of the two that is going to propel your business forward. Continue reading

Powerful Brands: The Significance of Brand-verbing

brands as verbs

Brand-verbing: Using brands as verbs.

We Skype, Google, Xerox and Photoshop as verbs, and when your brand goes from noun to verb, that’s “brand-verbing,” and it’s also a sign that you’ve reached the big time. Brand loyalty is a combination of factors. Despite the huge selection available, modern consumers still feel loyalty to the brands that they are familiar with. In fact, research by IRI found that 44 percent of millennials consider themselves to be loyal to the brands that they purchase.

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Using Content To Build a Cohesive Brand

Creating a more cohesive brand with content

Creating a cohesive brand identity for your company takes more than just stamping your logo on everything; it takes creating quality content that is consistent across all channels and at every point of contact. Done right, branded content can have a huge payoff for your company — as SimplyZesty reports, 41 percent of Pinterest users and 35 percent of Instagram users share branded content on their respective social media sites.

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How To Create Buzz About Your Travel Blog

Creating buzz for your travel blog

Travel blogs offer honest viewpoints of local tourist sites, restaurants and hotels for other travelers and tourists to access. But, creating a buzz to get readers to your travel blog and then keeping your audience engaged can be difficult. Luckily, these four tips can help you generate relevant content and keep readers clicking on your website, whether you create it using WordPress, Joomla, or Drupal.

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