Category Archives: Digital Marketing

Digital marketing methods and technology.

A Guide: How to Plan a Successful Rebrand

Starbucks coffee cup rebrand

There are a number of reasons why you may be considering a rebrand, and whether it’s a case of simply staying current and reflecting a changing market, or as a way of updating to a fresher and more contemporary appeal, rebrands are often the best way to stay relevant in a fast-moving world. The problem is that for many businesses, the promise of a rebrand offers much in the way of excitement and the opportunity for creativity, and it’s all too easy to forget that there are some serious elements that need to be considered. Rebrands are not the simple solution that many assume them to be, and if you’re gearing up for your rebrand, here are the key steps on your rebrand journey. Continue reading

How to Transform Customer Complaints Into Business Opportunities

sad face turned into a happy face

Corporate culture can breed an ostrich mentality. Companies are so preoccupied with highlighting the positive that they bury their head in the sand whenever they see a problem.

Though social media shame and growing customer choice are making this less common, some businesses still choose to ignore customer complaints or not engage with bad reviews posted on their social media channels. But that is just no longer a viable long-term strategy — and an entrepreneur who has started a small business knows this is doubly true if your brand is not a household name.

This is why I now embrace negative customer feedback. I no longer hope it disappears but instead sees it as a golden business opportunity. The key is to start using the (free!) information that customers provide as a launchpad to learn, adapt and improve. Continue reading

How to get the most from your rebrand

rebranding your current brand

If you’re considering a business rebrand, then you may be equal parts excited and terrified. While there are parts of rebranding that are exciting and creative, such as designing new logos and slogans, a full rebrand needs to go significantly deeper than that. This is why it’s essential that you have your rebrand for the right reasons, because the amount of work involved can often catch you unaware, and if your rebrand starts getting mixed up with your old branding, then you’re only going to confuse your customers and drive them elsewhere. With that in mind, your first rebranding task should be to ascertain whether it’s necessary. If it is, then here are the best ways to ensure that your rebrand goes as smoothly as possible. Continue reading

5 Tips to Improve your Inbound Marketing Plan for Joomla Website

Inbound Marketing

Unlike outbound marketing where a marketer has to go out to grab the prospects’ attention, an inbound marketing strategy that uses different ways such as webinars, SEO eBooks, blogs, social networks, and whitepapers to attract prospects and improve their brand awareness.

Inbound marketing involves four important steps. These include attracting prospects, converting them into buyers, the close, and keeping them engaged.

Note that an inbound marketing strategy is easy to understand, but its implementation process isn’t a walk in the park, so you should also consider using a digital marketing company such as ‘corePHP’ to help you achieve your goals.

Here five tips to help you enhance your inbound marketing plan. Continue reading

3 Reasons Why a Good Website Is Key to Effective Marketing

Website design for effective marketingIt is pretty much accepted these days that a website is something that every business needs to have, and this has been the case for most if not all of the last decade. However, in today’s world, a business website doesn’t just need to exist and provide some basic details to people searching for that type of company. It also needs to be of a high quality, work well on mobile devices, and pull its weight in terms of marketing. Without a good website, businesses quickly lose out to other companies that have put more effort into their web presence.

Here are some of the reasons why a good website is so critical when it comes to marketing a business: Continue reading

The Incredible Benefits of Instagram Marketing for E-commerce

Instagram Marketing

Gone are the days when you could get good marketing results by promoting your products directly to buyers. Although the method still works, the dividends are low. Today, buyers remain well connected with their communities, thanks to the social media, and they mostly do some benchmarking before taking any purchasing decision. They would like to know what others, especially persons with some authority, say about the products and services and then use the information to make a decision. You will always find influential people on the internet who can comment about products that carry lots of weight to other users. And, Instagram is the home of influencers who play a critical role in modern marketing. E-commerce sites dominate the social media platforms primarily Instagram to implement their influencer marketing strategy. Continue reading

How Becoming a Better Writer Could Help Your Business

writing for a business on a computer

Being a great oral and written communicator could serve you well regardless of what industry you decide to pursue a career in. But being a proficient writer could definitely help you go far in the world of business, in particular. So whether you got your marketing degree in New York or your business degree in South Dakota, keep reading to learn about how becoming a stronger writer could help you take your skill set to the next level. Continue reading

Upgrade Your Business With These 10 Most Popular WordPress Themes of Early 2018

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The world of web is so powerful these days that we can imagine our life without it. Here you can do business, find various services, products, whatever. Well, we can make a conclusion that every biz needs to be online to be compatible and successful. Therefore, follow the article to find out how these best selling WordPress themes can make your biz a real leader in your niche!

Well, there are many ways to promote and represent your biz. There are tons of different social media types where you can create an account and showcase your biz. However, do these accounts allow you to showcase your services or products in a professional manner? I don’t think so… It can be extra tools while spreading a word about your biz, but no a pro feature.

To provide customers with your services, products, whatever on the high level, you need some top-class features. I am talking about the website that will highlight your skills and company in general. It is the best way to enrich the audience, to tell the whole world about your entrepreneurship, and so on. Having your own website means that you are a real pro whom customers can trust.

In addition, if you are lack of time or savings to build your own site from a scratch, you can always use pre-made solutions. Believe me or not, but modern ready-made website templates give you an access to a wide range of top plugins, widgets, and other necessary features. Moreover, in this showcase, you will meet only the best-selling WordPress themes. Why WordPress? Well, just because this theme has an over-the-sky functionality and, at the same time, doesn’t require you any programming skills. Thus, you can use this CMS by yourself, and that would be an easy process :)

When we are talking about the WordPress themes we can say that today’s market is full of companies that can provide yours with this CMS. However, we would like to emphasize TemplateMonster with a wide range of top-class pre-made website templates. Any template you need is in one place. So, feel free to stand out with your biz!

Moreover, starting from 22nd to 25th of January you can save up to 35% on any template from TemplateMonster. Please, note that the discount depends on your order. Thus, if your order in no more than $75 the discount will be 20%. In case your order is from $75 to $139, you will get 30% off. And finally, if your order is more than $139 you’ll have a sweet discount of 35%. Also, pay attention to the premium themes, because only they have a discount. In addition, web design services have the same prices. But, they will play a huge role in the final discount, because every cent counts.

Well, now let’s check these 10 most popular WordPress themes of early 2018 that you can purchase with a solid discount. Continue reading

Use Email Marketing Strategies to Increase Efficiency of Your Business

email marketing

Social media marketing has become a trend of the day, but our Facebook, Twitter and LinkedIn pages have become overcrowded with advertisement where we tend to lose interest in the products that are being advertised.

Time is here to optimize on the Email marketing to increase the efficiency of your business. You exchange contact details with your business associates, potential clients and customers, very rarely do you exchange your social handle details with each other and your contact details including your email id.

With advertising taking every possible form from print to boards, to commercial TV ads, to social media advertising, to email marketing, every form has its unique flavor and Email marketing is proving to be the icing on the cake. Email marketing is fast moving up the advertising scale with great innovations and tools that help the marketers in reaching out to a lot of consumers quickly and efficiently. Marketers have to have a good knowledge of email marketing without which they will not be able to cash on the opportunity. Continue reading

Now Official! TemplateMonster Released All-in- One Web Development Bundle for $69

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TemplateMonster is ready to treat you with the much-anticipated presents long before the festive Christmas season starts. Following the latest news about the release of the ultimate web design bundle for web developers, the giant digital marketplace has officially released the all-in-one bundle for web designers and developers for $69 only.

The bundle will be available for download at the slashed price for 5 days only – on December 11-15. Afterwards, the cost of the bundle will make up $3,000 during the entire next year.

All-in-One-Bundle

Why is it worth spending $69 for the ultimate web design bundle now? If you work in the web design and development niche, then you should know that the average cost of the premium WordPress theme from TemplateMonster digital marketplace makes up $75, which is more than the cost of the collection of premium web solutions suited for every purpose imaginable.

Top Reasons to Download the Bundle

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We have already seen a number of the announcements regarding the content of the ultimate web design bundle from TemplateMonster. Now, let’s consider the main reasons why this bundle should be added to your own collection of the premium web design solutions.

  1. Monstroid2 – Multipurpose WordPress Theme licensed under GPL3 and containing premium skins and pro customization options needed to launch any web project in the shortest period of time possible.
  2. Woostroid – Multipurpose WooCommerce Theme featuring GPL3 license and featuring all functionality needed for building the full-fledged web stores.
  3. 6 premium templates (including dashboard template kit).
  4. Impressive UI kits for Web and Mobile Apps designs.
  5. Usable services from TemplateMonster specialists:
    • Prime SEO Pack
    • Speed Booster
    • RTL Conversion and Multilanguage
  6. A variety of graphics for your projects:
    • 1200+ Icons (Flat and Lined)
    • Social Media Templates Pack
    • Ad Banners that meet the Google requirements
    • Winter and Holiday illustrations
  7. All premium plugins that you need to develop WordPress-based projects.
  8. A premium drag-n-drop editor page builder.

All this will help you build a number of the great and competitive web projects during the whole next year.

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Are you ready to benefit from this lucrative web offer from TemplateMonster? Do not hesitate to grab it for 2% of its cost! Starting from December 16, the all-in-one web design bundle will be available for download for the full price of $3,000.

This special offer is valid for 5 days only on December 11 – December 15!

7 Referral Marketing Lessons from Fast-Growth Ecommerce Businesses

Ecommerce sale online

Eccommerce marketing comes in all shapes and sizes, with each having varying levels of impact on those exposed. Television commercials and Facebook ads may initially entice a potential customer by showing off what a product or service can do. However, there’s no guarantee the advertisement will work. People have become so accustomed to the continual inundation of marketing material; most ads simply fall flat and don’t make an impact at all. Due to this, the most successful form of marketing doesn’t come from a business at all. It comes from current customers. A customer speaking highly of a product or service and, in return, bringing in a new customer, is known as referral marketing. It’s essentially free advertising for a business, yet it has a greater influence on recipients. There are ways to increase and assist customers with referrals though, and many companies have experienced significant growth because of it. To develop a greater understanding of how referral marketing works and the greater role it plays in business, here are seven referral-marketing lessons a company needs to learn from current, rapidly growing ecommerce businesses. Even these tips will help you grow your paGO Commerce store today! Continue reading