The Content, Marketing & Sales technology digest.
In the world of digital marketing, email copies have proven to be one of the most effective forms of digital marketing. In fact, marketers use them to sell their services to new and existing clients. However, the problem with email marketing is that most of these emails bounce and don’t reach the designated reader. This can, in turn, distort an ongoing marketing campaign if the bounce rate is not monitored.
Businesses must take care of their reputation, especially in today’s age where we have the Internet because consumers can easily go online and publicize their criticisms of your products or services. As the saying goes, you can’t please everybody. No matter how well your customer service is and how much you provide quality products, there will always be a few who don’t enjoy your brand and merchandise. Because of this, it has also been more crucial than ever to uphold your pristine status as a company that delivers excellence in everything they do.
What you can do, though, is to ensure that these criticisms and disparaging posts won’t be viewed by your current and potential customers, especially if the comments are on your website. You can turn to negative content removal experts to rid your domain of damaging reviews and maintain your reputation as a credible company.
Here are the reasons why it’s important to remove negative posts on your website: Continue reading
A landing page is significant in building a successful lead generation strategy. It acts as a mini-website; if you have launched a new application to play store and want to reach out to the maximum audience and want to increase downloads, then this is a page you send visitors to get their email, communicate with them and turn them into customers.
You can use a landing page to increase mail traffic, increase sales, increase visibility, invite people to your product launch or seminars, or make an announcement or offer a discount.
When you click on someone’s landing page, you are already considered to be part of their customer and you are redirected to the main website or application, so that you can know more about specific service or product.
The purpose of a landing page is it takes somebody from finding you on Google, from searching whatever is it is you offer to: Continue reading
You can have the best products or the best website design but if you don’t have good content, all of that will fall thru. Quality content has a power of conviction that can give you the desired result. Marketers and business owners all over the world have recognized its value which is why 86% of B2C marketers think content marketing is a key strategy. Not to mention that 91% of B2B marketers use content marketing to reach customers.
You might have already heard about the importance of good content but you aren’t sure about the specific benefits. It is now time to clarify what exactly good content stands for and how it can add value to your business website. Continue reading
Digital marketing should adapt to different industries according to the modern trends in the market. It should look for opportunities of upgrading customer engagement and your online existence. Therefore, it is crucial to invest enough time and resources in your digital marketing strategy.
Digital marketing refers to the practice of leveraging internet-based channels to spread the message about your products, services, and brand to potential customers. Some of the techniques and methods used in online marketing include Google AdWords, search engine optimization, email, display advertising, social media, and many more.
The main categories of online marketing include email marketing, affiliate marketing, PPC, social media marketing, content marketing, and SEO. There is a big difference between digital marketing strategy and offline marketing.
Offline marketing is any advertisement of promotion that you publish and release outside the internet. The media reaches the attention of the people who are within the reach of the marketing activity and grabs it. You will not need the internet to have people participate and receive feedback from them.
Some of the categories of offline marketing include TV marketing, phone marketing, print Ads, telemarketing, direct mail, and billboard ads. The remaining section of this article will be helping you to understand the concept of digital marketing and how you can use it in 2020. Continue reading
If you are running an online business of any kind, offering a great product or service is just one piece of the puzzle, because no matter how good it is, it’s worth nothing if nobody knows about it. This is why you also need to create an effective marketing plan which will get your business in front in the eyes of your target audience. This is where your website comes in, along with social media, and maybe even a blog, to drive traffic your way. However, if your potential customers aren’t converting, traffic numbers are only a vanity stat.
Your average conversion rate across all industries is 2.35%. However, the top 25% of businesses are converting at 5.31% or better. One of the ways in which you can improve is by writing website copy which is guaranteed to grab your audience’s attention and get them to convert. Easier said than done, given the fact that that your average visitor only reads about 20% of the content on every page. With that in mind, let’s take a look at seven copywriting tips that will kick your website’s conversion rate in high gear. Continue reading
Digital marketing agencies are composed of experts that have mastered digital marketing as the sole focus of their company. But with the advent of numerous technological advancements, the competition has become all the more stringent.
Hiring a digital marketing agency may mean investing additional time, effort, and money from your part, but if you can learn a thing or two from experts, the results are also going to be worth it. For one thing, it keeps your company on top of the competitive e-commerce industry.
That said, here’s a list of some of the many things that you can learn from a digital marketing agency: Continue reading
Smiling barista taking credit card from customer to pay for beverage at coffee shop counter. Small business, occupation people, payment and service concept, copy space
Business to consumer is a separate stream when it comes to the designation part because to run business requires huge confidence and experience. You may know that B2C is all about dealing with the consumer. Many techniques can adopt to handle B2C such as traditional marketing, and digital marketing.
Both types are responsible for the movement of progress when you take it as in a proper route. To create a route for this both terms require a long term vision. Even though both terms are important but skill is required to handle digital marketing. This field is growing faster than you think. Working with specific skills by a track to handle the B2C business can leverage business rapidly. Thus these blogs will help you to know which topic should target when you want to draw and work on digital marketing for your B2C.
Make sure that you work with these topics because unless you get work, it’s impossible to achieve success by working on it thus try to exposure your ideas and experience with top internet marketing companies. Continue reading
If you want to experience international growth or if you are thinking about localization of your e-commerce website, then you need to do proper planning. For e-commerce localization to become a successful strategy for your business, you will need to take time. Prepare and plan properly. It is complicated to break into international markets. Offering the product through shipping is very expensive and attracting global traffic is not easy. You need to know your target market and should adapt your product to global preferences and construct confidence between your business and your clients. As e-commerce localization of your content accomplishes success. It is the right time to expand your business globally so that you can be recognized as global leader-commerce localization will achieve. Continue reading
Taking the chance at running a digital marketing business in this day and age isn’t a bad idea. There are endless opportunities in the digital world thanks to the boom of the internet. An increasing number of businesses are also seeing the wonders that a digital presence can do for their brands; if you’re skilled in this arena or know people who are, you could achieve great success. If you’re thinking about starting a digital marketing agency, there are essential employees you’re going to have to hire. Continue reading
Imagine this: You’re all worked up as the new product launch is round the corner. But even during the ongoing pressure, you make sure that customers get to make an advance booking for the upcoming product. As you open the window for pre-bookings, you see too many emails getting piled up.
You even open up the option to chat live through a small window on the bottom right corner of your website. Keeping their common concerns in mind, you create canned responses for customer support operators so that all frequently asked questions are answered in a go. But suddenly you see a rise in complaints, leaving you in a spot to receive angry emails.
This is where you may ask, “what went wrong?”.
Is it wrong to use live chat for canned responses when having a conversation with the customers?
Well, the answer is – No. Continue reading
In the murky and popular world of digital marketing, there are a lot of advanced technical terms to master that can make it fairly overwhelming to comprehend. You will have to master concepts like A/B testing, account-based marketing, ad banner, ad audience; analytics affiliate marketing, brand awareness and a host of other advanced concepts.
And there has been a lot of media coverage due to its popularity. (And a lot of digital marketers are making tens of thousands if not millions of dollars per month.) But with popularity comes public lore spewed by uninformed people that do not comprehend what it means. If you are one of those who will like to tell the difference between facts and fiction, here are the top 4 must-know myths about digital marketing that are dispelled in this post. Continue reading
