Digital marketing is gaining momentum with more consumers looking online first when shopping. This can be a bonus for companies in any industry, even for business-to-business solar companies, because digital marketing techniques can be more effective and less expensive than some traditional methods. To make the most of your digital marketing efforts, your strategy should include website design, advertisement readability and strategic use of marketing and social media platforms. You can even gather and analyze data to help forecast sales and marketing campaign improvements. Continue reading
With the prevailing uncertainty and ever-increasing competition, it has become inevitable for businesses to generate more leads. Do you know why? This is because lead generation helps in sustaining your business growth, and increasing sales.
But first, let’s understand what do you exactly mean by a lead? A lead is anybody who is interested in your product or service. As a wise marketer, it is your responsibility to nurture that lead, and convert it into a paying customer over time.
However, lead generation isn’t as easy as it sounds. A recent survey revealed that lead generation is a key pain point for 60 percent of marketers. This is because the consumers of today are a lot more informed and demanding.
Wondering how to generate more leads for your business effectively? Don’t worry, we have your back! Here are the 6 best ways to get more leads for your business: Continue reading
Social media has become a significant source of marketing for many booming businesses, startup or otherwise. There is an abundance of online users who operate within the digital hemisphere in different social media networks. This gives companies the opportunity to capitalize on this online presence and convert these users into clients. This is where graphic design comes in handy in advancing social media marketing for many businesses.
Graphic design in social media enhances your brand recognition and identity, allowing you to connect with your targeted audience and expand your customer base. Incorporating your social media visual elements allows your clients to identify your business and services, giving you leeway to draw in more consumers, thereby increasing your traffic and revenue.
Graphic design in social media is not restricted to imagery. It also includes color schemes and font styles that augment your social media presence for your online users. Using imagery and typography in your post will increase your likes, retweets, and shares more than two or three times. This is why it is vital that you utilize the correct artwork for your social media post content. Take the wrong typeface as an example; if you use it on an image that does not reflect upon its primary message, it will render the social media post confusing or ugly. We will expand upon why graphic design is an essential aspect of social media in marketing. Continue reading
Marketing trends come and go. Customer preferences and shopping behavior change all the time. Marketers come up with new and innovative campaigns every now and then. Businesses seek ways of standing out from the crowd and resonate with target audiences. The world of business doesn’t seem to take a break- ever! But maybe you should pause a little and instead of chasing new trends and new customers, focus more on your own existing customers. Studies show that making your name within your current customer base can help you secure new leads and expand your business. How is that?
For starters, word of mouth advertising is one of the oldest and still among the most effective marketing techniques in the world. If your customers are happy, they will advertise your business for free within their social circles through word-of-mouth referrals. Those who use social media and other online platforms will post positive reviews about your brand online, giving you a solid base to launch your online campaigns. Besides, customer feedback is invaluable when it comes to addressing your pain points and positioning your company for success. When they aren’t helping you generate new leads and improve your services or products, they are there offering you room for growth within their shopping culture.
In a nutshell, ensuring that your current fan base is satisfied gives you upsell and cross-sell opportunities. All you need to do in order to leverage your customers for expansion is to mobilize all the needed resources and to be psychologically ready to lead your company to greater heights. Speaking of resources, you need to prepare your human resource and motivate them to grow with the company. That means better terms of the contract and better leadership on your part. When expanding overseas, it is best that you source help from an international PEO, such as NH Global Partners, instead of managing foreign employees on your own. You already have a lot on your plate- handling HR issues might derail your expansion process.
So, are you ready for expansion? Here are 3 pointers to leveraging customers for business expansion: Continue reading
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If you’ve done any kind of digital business or marketing before, you’ve probably already heard the phrase “content is king” more than once. But, it’s more than just a tired saying. For e-commerce sites, especially, creating engaging content that is shareable and noticeable is an essential way to boost your audience and rake in more sales.
The content you create should be noticed via social media, blogs, PR campaigns, email blasts, and even on selling platforms like Etsy or eBay. This requires creating multiple forms of content, and paying attention to the quality of what you’re creating, rather than just throwing an advertisement together.
So, how can you create compelling content that will not only get people interested but get people talking? The right kind of content sparks conversations. Every marketing professional knows that word-of-mouth advertising is worth its weight in gold. With this in mind, let’s look at why content is so important, and what you can do to create a strong strategy for your present and future content. Continue reading
A professional website is something that any business today will truly need to jumpstart their digital marketing campaign. More than just having a website made, it’s also important that you come up with a good web design. With thousands of other websites all over the Internet, having a good web design is key for yours to stand out. It’ll help your business excel in all of your digital marketing efforts.
The importance of web design cannot be overstated. It’s imperative for you to have a website that people can visit when they’re looking for information about your brand or products. Above all others, your site should have all the features that’ll attract potential customers. It should go beyond making it easy for people to get in touch with you or become a platform where they can buy your products and services. It should be well-designed. Continue reading
These days, a website has become a requirement for getting your content out there and building a following. Whether you’re blogging for personal or business reasons, you must remember that you have to employ the right digital marketing strategies to reach your target audience.
Search engine optimization (SEO) is a valuable tool in ensuring that your content is viewed by the demographic you want to capture. It involves maximizing the elements in your website for easier crawling and indexing of search engine bots. Once your web pages have been added to a search engine’s database, they can, then, show up when a user types relevant key terms and phrases.
Google and Bing use keywords and links to determine what a page is all about. More importantly, these companies focus on the relevance of your content with regards to user queries. One significant factor that search engines use to assess a site’s quality is backlinks.
Backlinks, which are also known as inbound links, are the URLs you receive from other websites. For instance, if you plan to run a blog to help new mothers, you can have a diverse range of backlink opportunities, from recipe sites to health and fitness resources. This type of link is particularly valuable if you have a new website since you want to rank high in search engine results pages (SERPs) for your target keywords.
Here are the ways that backlinks can help your site go up the search engine ranks: Continue reading
Site builders. These tools have taken the world by storm and keep gaining momentum. With the help of site builders, users can create their own websites without coding them from scratch. And it’s great, especially for aspiring student bloggers.
These tools make developing and establishing your personal blog a piece of cake. The only stumbling point here is the choice of the right tool. Among all the site-building tools available today, WordPress is the one that has been around for a while and earned a solid reputation among users. It is intuitive, easy to use, functional, and has a whole bunch of other benefits.
So, why start a WordPress-powered student blog? In this article, you will find a comprehensive list of reasons that’ll give you the go-ahead in this endeavor. But, before we get started, let’s ponder a bit about why even start a student blog in the first place. Continue reading
WordPress is one of the most popular web hosting software available and offers a powerful e-commerce platform. Amazon is the biggest global retailer so naturally is also one of the most powerful e-commerce platforms. Many companies have a presence on both platforms, but the smart money is on integrating the two giving you the best of both and the opportunity to sell to more customers. We’re not talking about creating two shops, one on each platform we are talking about integrating the two by the use of appropriate plugins. So, let’s take a closer look: Continue reading
Improve your Visual Content Marketing Strategies
Industries today rely heavily on marketing. It is the best possible way to increase sales. Therefore, special teams are often hired for the purpose. If you are one of these people and wish to excel in your field, there are many mistakes that you should rectify. Understand what mistakes you are making and how you can rectify those easily. Here are some common mistakes: Continue reading
Influencer marketing has become the norm in the last few years. Companies have increasingly developed a fondness for the individuals celebrated in lifestyle niches for advertisement and more.
The growing body of statistical claims in favor of onboarding influencers has proven their efficiency through higher rates of engagement and awareness.
Surveys on e-marketing state that over 80% of marketing campaigns involving social media influencers have to results better than the projections. This has inspired more businesses to give influencer marketing a chance. But the question is, what provokes marketers to invest in social media influencers? Continue reading
If you have a business, you’d want your brand to be recognized and come out on top in any kind of ranking. To do this, you need support from your loyal customers, but you must also consider improving your online presence. One way to help improve your ranking online is by applying local SEO to your company website.
Local SEO is a great way to help boost business visibility in a specific physical area, and this is achieved through having enough of an online presence so that internet searches would include your business in their results. If you are able to maximize this strategy, your products and services will easily appear to potential customers doing local searches.
This is why you should consider these local SEO pointers to improve your business’ online visibility further: Continue reading