Category Archives: Digital Marketing

Digital marketing methods and technology.

Three Ways to Boost Your Digital Presence on Social Media

social media icons on a mobile screen

Companies nowadays are changing their marketing strategies. A few decades ago, the best way to bring more people charging through your company’s office was to use print ads like posters, billboards, and even flyers. Nowadays, having a digital presence is vital to the success of a business. Given that most of the population has at least one social media account, businesses are leveraging social networking services to bring their products and services closer to the customer.

But with customers being bombarded with hundreds and thousands of ads every day in their news feeds, it can be a bit challenging to get to where you want your digital presence to go. Here are a few things you can do to boost your company’s social media presence: Continue reading

Why Your Local Company Needs a Stand Out Website

local business with patrons waiting in line getting their order

With so many websites active online, fighting for your space in a crowded market can often feel like an impossible task. You’ve been battling against your local competitors for years, trying to convince local customers that your business is the best choice for their needs. With the internet and social media, this task can now seem even harder than ever. But, it’s crucial not to give up on creating a stand-out website for your local brand. Even if you’re only marketing to the people in your local area, a strong online presence can certainly make your brand stand out for all the right reasons. Continue reading

SEO Mistakes You Should Avoid in Making Your Website

 

SEO?

Many entrepreneurs are now building their websites on the Internet to promote their products and services. It is a great way to popularize a business locally or all over the world.

However, it is not enough that you develop an appealing website. You need to market it efficiently to draw potential customers for your business by using SEO, or search engine optimization. SEO is the most effective Internet marketing strategy that could drive traffic to your website. This optimization results in lead generation and potential clients for your business.

Many website owners have done SEO and have gained significant results, while others are doing it all wrong. To guide you in your website optimization, we have listed up some SEO mistakes that you should avoid: Continue reading

Two Myths About SEO Keyword Use

google search on an samsung tablet

Any website, no matter how well developed, becomes valuable only when it is seen by its target market. One way to make your website visible is through search engine optimization or SEO. Though simple and relatively straightforward, SEO is still a process that has many steps and facets. And for you to really gain maximum profit from it, you need to cover all possible bases.

At the base of any SEO campaign is on-page optimization. The main objective of this is to make your website search engine friendly. That is, it has articles about topics that your target market will most likely search for.

In writing content, you can never do away with keywords. SEO guides often say that all you have to do is write for people, not the search engines. But we all know that people go through search engines first before they reach you, and search engines are still sensitive to keywords. Completely shunning the sensitivities of the search engines, therefore, puts you at a disadvantage. We outline here three myths about keyword use. Continue reading

2 Reasons You Must Take Content Marketing Seriously to Grow

content marketing strategy written out on a paper

If you are an owner of a business, you may as well aim for bigger profits and better growth. It’s for these two reasons that you will need to invest in effective marketing strategies. These tools allow you to explore better opportunities for your business.

That being said, creating a marketing campaign has to anchor on knowing the right channels for promoting your brand and demonstrating thought leadership.

Traditional approaches like print and TV and more recent tactics like social media marketing are effective in their own right. But to see the best results in your bottom line, you will have to focus more on content marketing as a valuable part of your overall business strategy.

Often, people have the wrong ideas when it comes down to content marketing. In particular, most small businesses would think that having content is already enough. Still, to bring out the optimum effectiveness of your blog articles, videos, and infographics, you will need to consider various factors.

Content marketing should be taken seriously, no questions asked. Planning and implementation would normally take a long time, and that’s because of key reasons. Let’s take a look at some of these reasons why you should be more scrupulous in terms of managing your online content. Continue reading

How to Pick the Right CRO Agency for Your eCommerce Site

cro agency reviewing reports for a eccomerce website

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Running an ecommerce business isn’t a walk in the park.

If you’re a startup or a solopreneur, and you’re wondering how to advertise your business

you’ve probably seen firsthand the grueling task of building an online store from scratch — not to mention the challenges that come once your store goes live, such as conducting product research, building a social media presence, and generating traffic.

A few weeks after your traffic building strategies, you should begin to get visitors to your eCommerce site. Some of them might even ask questions or add a couple of products to their cart.

Exciting, right?

The bad news is, most of these visitors probably won’t convert into paying customers.

According to global statistics, the average conversion rate of online shoppers clocks in at less than 3 percent over the past 12 months.

Unless you take the right measures to improve the conversion rate of your eCommerce site, the odds are stacked against your success.

This is where Conversion Rate Optimization or CRO steps in. Continue reading

How to Rip Customers Off Your Competitors Like a Schoolyard Bully

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The ability to find and target potential customers has always been a vital part of marketing. It’s usually a time-consuming process, right from where you build your ideal customer profile until you start your lead generation campaigns.

But did you know there’s an easier, albeit sneakier, approach to getting customers that already fit your ideal customer profile? Continue reading

Greater Website Credibility Means Greater Conversions

Today most businesses own a website. A website has, in fact, become a significant means of earning business. A website can help you secure not only local business but also from other cities or even countries.

Clients may sometimes like your website but may be apprehensive about engaging you, so it is imperative to win their trust and assure them you are an authentic organization.

There are several factors that you may include in your website which will convince your clients of your trustworthiness. Let’s have a look. Continue reading

A Guide: How to Plan a Successful Rebrand

Starbucks coffee cup rebrand

There are a number of reasons why you may be considering a rebrand, and whether it’s a case of simply staying current and reflecting a changing market, or as a way of updating to a fresher and more contemporary appeal, rebrands are often the best way to stay relevant in a fast-moving world. The problem is that for many businesses, the promise of a rebrand offers much in the way of excitement and the opportunity for creativity, and it’s all too easy to forget that there are some serious elements that need to be considered. Rebrands are not the simple solution that many assume them to be, and if you’re gearing up for your rebrand, here are the key steps on your rebrand journey. Continue reading

How to Transform Customer Complaints Into Business Opportunities

sad face turned into a happy face

Corporate culture can breed an ostrich mentality. Companies are so preoccupied with highlighting the positive that they bury their head in the sand whenever they see a problem.

Though social media shame and growing customer choice are making this less common, some businesses still choose to ignore customer complaints or not engage with bad reviews posted on their social media channels. But that is just no longer a viable long-term strategy — and an entrepreneur who has started a small business knows this is doubly true if your brand is not a household name.

This is why I now embrace negative customer feedback. I no longer hope it disappears but instead sees it as a golden business opportunity. The key is to start using the (free!) information that customers provide as a launchpad to learn, adapt and improve. Continue reading

How to get the most from your rebrand

rebranding your current brand

If you’re considering a business rebrand, then you may be equal parts excited and terrified. While there are parts of rebranding that are exciting and creative, such as designing new logos and slogans, a full rebrand needs to go significantly deeper than that. This is why it’s essential that you have your rebrand for the right reasons, because the amount of work involved can often catch you unaware, and if your rebrand starts getting mixed up with your old branding, then you’re only going to confuse your customers and drive them elsewhere. With that in mind, your first rebranding task should be to ascertain whether it’s necessary. If it is, then here are the best ways to ensure that your rebrand goes as smoothly as possible. Continue reading