So do you want to know how to increase mobile conversion rates for your app? Well, I guess that’s why you are here. Your mobile user experience needs to be optimized and a winning marketing campaign to go with it as it something you cannot afford to ignore.
More than ever mobile phones and smart devices are taking over the e-commerce shopping experience. It is reported in Invespcro that 1.6 Billion users globally purchase items with their smartphones or tablets and this figure is set to rise to 2 Billion. That’s a lot of potential business worldwide that should be taken advantage of.
So before we get the improvements, let’s go over what mobile conversion is.
“Mobile conversion rate is the percentage of customers who opted in or hooked into the mobile marketing campaign out of the total number of people who viewed the campaign.”
The higher the percentage rate, the more successful your mobile marketing campaign is. This article will go through some of the best methods to increase your mobile conversion rates and overall sales.
Speed up Mobile Loading Time

Source: The 2019 Page Speed Report For Marketers
First up, the time it takes to load your site on a smartphone or tablet is a key feature for a few reasons. If it takes longer than 3 seconds to load then 40 percent of users will abandon your page as reported here at Kissmetrics. This ultimately means that users will only wait so long for the page to load before leaving and possibly never returning. This can also cause negative publicity if the experience is shared through social media or word of mouth.
There is also the fact that Google ranks your page by its mobile loading time, so your business will suffer if people search for it and it’s not optimized for smart devices. Continue reading →