There are many ways to build your brand nowadays and establishing a presence in the market is sometimes as simple as paying a promotional company to do the job for you. However, we’ve recently seen a rise in the use of less than ethical promotional techniques, and while they may sometimes bring impressive results, one needs to consider the long-term implications of their actions. It’s not just about hurting your own brand (and that can certainly happen), but those who participate in “black hat” activities contribute to the degradation of the overall quality of content we see on the Internet. Continue reading
You hear a lot about technology, but maybe don’t see how it’s going to help you run your company better. While it’s still good to have face-to-face interactions, there are many ways technology is helping businesses get ahead, so it’s worth looking into.
Launching a new business is exciting and scary all at once. Take it from me who has done it several times now. You have a lot of weight on your shoulders and many decisions to contemplate as you enter your industry and let everyone know you’ve come to compete. Even if you’re not a technology expert, embrace the learning curve and educate yourself on all the ways it can support you stabilize and grow. See how technology will help your start-up achieve results. Continue reading
Companies today are experiencing a communications crisis. Sixty-three percent of business professionals report that they experience communications problems with other employees or customers that prevent them from achieving their work goals at least once a week. Fifty-three percent of employees would consider leaving their job over a negative communications exchange, and 13 percent of workers have actually experienced losing a co-worker over a communications issue. Thirty percent of companies have lost customers over communications problems.
As these statistics illustrate, communications problems are pervasive in the workplace, and they can be expensive when they lead to lost employees and customers. Here are three common communication mistakes companies make, along with some proactive strategies for preventing them. Continue reading
If running a successful business was easy, everyone would be doing it… As you know, it’s not easy to reach and maintain business success. It takes careful planning, attentive management, and a deep understanding of the potential obstacles and barriers to success. To do all this and still have time to breathe, you need to harness one crucial and powerful competitive advantage – effective project portfolio management.
Customer service trends can make or break your business. In 2015, 75 percent of companies recognized customer service as a competitive differentiator, an increase of 18 percent in two years, according to an annual Dimension Data benchmarking report. Customers give service even more weight, with 97 of customers saying that service is a key factor in whether they decide to go with or abandon a company. For companies, this means that delivering superior customer service can give you an edge over competitors. Here are four customer service trends that competitive companies are following in order to get ahead of their rivals. Continue reading
So you want to build a successful business in today’s world of fast-moving commerce and innovation. But with every new startup popping up claiming to do the same thing, only better, it can be difficult to find room to make your company’s voice heard. To become successful, take a deeper look into carving a niche and strategically navigate to stand out from the competition. Continue reading
If you’re a player in the e-commerce game, you need to continuously update to the latest trends of technology to stay ahead of the competition. The team at Retargeting.Biz, one of the best retargeting software in the world, knows this very well and recently released an improved version of this incredible effective and low costs marketing automation tool.
Retargeting is the perfect solution to grow revenues through automated and personalized communication with their current and future customers. The Retargeting.Biz platform brings new and enhanced features that help online stores to increase brand awareness, ROI and conversion rate. We have a whole new architecture and database and these translate into a bigger processing capacity and a faster processing speed. Our retargeting software is now prepared even for big e-commerce events, such as Black Friday. Continue reading
For a webmaster, the speed of a website is extremely important. It affects every aspect of your website, from the user experience to your conversion rates. Every second counts too, so this is something that everyone should be constantly aware of when tracking their website’s performance.
So what affects your speed? Today we’ll look at four major factors, followed by an infographic to help you better understand the way your website’s speed is affected and how that speed affects your performance across the board. Continue reading
According to the 2015 Aspect Consumer Experience Survey, 76 percent of consumers say they view customer service as the true test of how much a company values them. Meanwhile, a survey from Lithium Technologies found consumers expect brands to respond within an hour when they have a complaint. That number is still high even if there’s not a complaint. Some 53 percent want a brand to respond to them even if they don’t have an issue. Continue reading
Conversion rate optimization is one of those terms that internet users talk about so frequently. Unfortunately, it is hard for them to explain in its entirety. Optimization of the landing pages and such things will be truly helpful when you are running a business online. Capturing the attention of people online is hard enough. Now that you have traffic being directed to your website, it is important to make that traffic active. Working with passive visitors is not a rewarding activity. You need people who are actively engaging with your content frequently. This article is going to focus mainly on what CRO is and what it is all about. It will also touch on a few tricks that you can employ to optimize your landing page and improve user experience on your website. Continue reading
Email marketing is still the best practice among the older and the modern techniques. It is a proven fact now that email marketing can help in increasing the email list subscription dramatically. As the medium is digital, it can best be used by sales people for branding their services through a genuine advertising medium. This medium of advertising holds a prominent position and has a number of benefits to offer to the professionals opting for the medium. Continue reading
As 2015 began, video accounted for 64 percent of all Internet traffic, and by 2019, Cisco projects this will increase to 80 percent. Advertisers are shifting their budgets accordingly, with half of all advertisers who are increasing their video marketing spend reallocating funds from traditional TV ad budgets, according to AOL Platforms’ 2015 US State of the Video Industry Report. Mobile video marketing consumes an expanding portion of advertising budgets, with expenditures increasing 18 percent since 2014. Continue reading