Category Archives: SEO

SEO technology advice and best practices.

7 Amazing Tools to Optimize Your Business Website Conversions

No matter the industry or business model you chose for your company, your website’s conversion rates will make or break your online presence. According to Tech Jury, 63% of organizations outright lack a structured approach to their conversion optimization, while 80% of marketers agree that lead generation should be the primary content marketing goal of any website. That being said, using adequate conversion optimization tools in your content production and website maintenance activities is of utmost importance.

With such a large selection of platforms and tools at your disposal however, it’s hard to pinpoint which ones can serve your conversion goals the most. Let’s take a look then at several amazing conversion optimization solutions which will help optimize your business’ content strategy and increase your engagement rate going forward. Continue reading

6 Reasons Why Long-Tail Keywords Should Be a Part of Your SEO Strategy

marketing-plan

If you want to build an online audience, you need to use keywords. These are the terms that web users type into the search bar. Webmasters often decide to use easy keywords that are one or two words in length. While these might help you find a user or two, long-tail keywords are better bets for visitors who might actually convert into buyers.

SEO strategy is constantly evolving. What works one day, might shift the next. This is why you need to pay attention to what your visitors are looking for when they find your site. At WHITEHAT, we can help you with leads, inbound marketing strategy, and website growth. We can also help you select long-tail keywords for your SEO strategy.

If you aren’t convinced as to why you need long-tail keywords, take a look at these six reasons: Continue reading

7 Crucial SEO Mistakes to Avoid in Content Optimization

Whether you are a career blogger or work as a content creator for companies with dedicated blog sections, optimizing your original content for SEO ranking is an essential part of the process. According to SEO Tribunal, 93% of online experiences begin with search engine queries, while 72% of marketers agree that brand relevancy is the main deciding factor for SEO improvement.

If your products and services are popular and respected on the market, your blog’s performance and user engagement will reflect the brand reputation you’ve built up. However, it’s not always enough to create content and publish it without additional optimization or regards for global SEO trends.

It’s quite easy in fact to make crucial mistakes which can lower your Search Engine Result Page (SERP) ranking and thus affect your traffic and revenue as a result. With that said, let’s take a look at several noteworthy SEO mistakes which you should avoid in content marketing and optimization going forward. Continue reading

5 Beginner SEO Tips for Better Rankings

SEO Data

Having a great looking website is one thing, but if it isn’t optimized for search engines, then you won’t be getting many visitors, and it could be a wasted investment. Every business owner or marketing professional should have at least a basic knowledge of SEO. Even if it is just to hold the agency who is doing your SEO work to account. Getting to grips with the basics isn’t difficult and doesn’t require any in-depth knowledge. Continue reading

The Importance of SEO Keywords in Digital Marketing

SEO Keywords

SEO keywords are words or phrases that define what your content is all about. They are also referred to as search queries because these are the same words and phrases that people enter into search engines when they are looking for information.

Properly leveraged and targeted keywords can significantly influence the success or failure of any marketing strategy. Here are some of the top reasons why keywords are important in digital marketing: Continue reading

Why You Should Be Link Building This Year

Link Building

The internet is one of the most accessible and convenient modes of communication, which is why businesses should strive to maximize this platform to sell products and engage with all of their customers. All of these benefits can be experienced by a business once it invests in professional link building services. This service also allows a business to level out the playing field, no matter how small or new it is in the business arena.

As the name suggests, link building is the process of getting other websites link to your own website. Businesses prioritize its link building campaign because it can help build their website’s authority and rank better in search engine results pages (SERPs). Aside from these, here are some reasons why you should be link building this year Continue reading

How SEO Friendly Is Shopify? The Benefits of Shopify SEO Services

SEO Optimization

Shopify is a popular eCommerce platform that has established itself as a gold standard for building an online shop. Another interesting aspect of Shopify is that search engine optimization or SEO is built around it. All the features are available for your online store to perform well in search engines. But are Shopify SEO services worth it, or is this just another trending niche of digital marketing?

In this post, you’ll learn the SEO functionality of Shopify and how it can help you boost your search ranking and sales. Continue reading

5 Writing Services That Can Make Your E-commerce Website Noticeable

writing services for ecommerce websites

Today, the global Internet has made e-commerce more accessible to all comers. Earlier the organization of electronic data interchange required significant investments in the communication infrastructure and could only be carried out by large companies.

We take E-commerce as any commercial activity using the Internet, which is based on information technology, whether it is advertising or distribution of goods and services.

As in any commercial activity, certain rules have already been established on the Internet. In order to compete successfully, you need to know “what are the two most important management challenges in building a successful e-commerce presence?”

  1. Turn your website visitors into potential buyers.
  2. Develop the site, analyze traffic statistics and try to increase income every month.

Another two points are:

  1. Make the site user-friendly and optimize it for search engines to increase traffic.
  2. Do marketing to promote the site on the Internet.

Customers are attracted to e-commerce by a well-organized marketing campaign which can make your website more noticeable. In its turn, writing websites can help you create viral content for any product you want to sell.

Here are the top 5 writing services we suggest you turn to: Continue reading

White Label SEO Services: What Are They and How Can They Benefit You?

white label seo

In the world of digital marketing, leverage is very important. This is possible by maximizing search engine optimization or SEO for your business. To be successful, you need an expert team with you. Now, this is where white label SEO services, which help you outsource SEO services to a specialist, come into the picture to help your business out. Continue reading

New York SEO Tips For Businesses In The Local Area

New York SEO guy searching online

New York City brings together people who love to shop, eat, and sightsee. Businesses in the Big Apple are vying for the top spot in search results. Local search engine optimization (SEO) strategies and tactics become heated battles among organizations in the metropolis. Startups, small to medium enterprises (SMEs), and large corporations try to dominate search engine results for their desired keywords. Continue reading to know four local SEO tips to help give you a competitive edge in New York’s online environment. Continue reading

7 Reasons Why Your SEO Strategy Isn’t Working

Responsive website for good SEO

Search engine optimization or SEO is one of the best strategies a company can use to increase their sales. Since everyone uses Google for online searches, a business has a high chance for growth if they can properly implement SEO strategies. However, not everyone succeeds with SEO. At some point, you may wonder why your sales haven’t increased yet.

Don’t blame the search engine for having strict guidelines when they rank websites. Take a look at your side because you might be doing things which hurt your SEO ranking. Here’s some of the reasons why your SEO strategy might not be working:

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Top 7 Reasons Why Hiring A Local SEO Firm Is A Good Strategy

Better Understanding of the Target MarketLOCAL SEO to target market
Businesses nowadays need to optimize their website according to the search engine optimization or SEO standards of search engines. If your company doesn’t have an in-house SEO expert, you can hire a local SEO firm to do the job. Of course, there are also large national SEO firms, but your business is better off with the local one instead.

Here are the top reasons why it’s a good strategy for your business: Continue reading