The Content, Marketing & Sales technology digest.
Having a great looking website is one thing, but if it isn’t optimized for search engines, then you won’t be getting many visitors, and it could be a wasted investment. Every business owner or marketing professional should have at least a basic knowledge of SEO. Even if it is just to hold the agency who is doing your SEO work to account. Getting to grips with the basics isn’t difficult and doesn’t require any in-depth knowledge. Continue reading
SEO keywords are words or phrases that define what your content is all about. They are also referred to as search queries because these are the same words and phrases that people enter into search engines when they are looking for information.
Properly leveraged and targeted keywords can significantly influence the success or failure of any marketing strategy. Here are some of the top reasons why keywords are important in digital marketing: Continue reading
The internet is one of the most accessible and convenient modes of communication, which is why businesses should strive to maximize this platform to sell products and engage with all of their customers. All of these benefits can be experienced by a business once it invests in professional link building services. This service also allows a business to level out the playing field, no matter how small or new it is in the business arena.
As the name suggests, link building is the process of getting other websites link to your own website. Businesses prioritize its link building campaign because it can help build their website’s authority and rank better in search engine results pages (SERPs). Aside from these, here are some reasons why you should be link building this year Continue reading
Shopify is a popular eCommerce platform that has established itself as a gold standard for building an online shop. Another interesting aspect of Shopify is that search engine optimization or SEO is built around it. All the features are available for your online store to perform well in search engines. But are Shopify SEO services worth it, or is this just another trending niche of digital marketing?
In this post, you’ll learn the SEO functionality of Shopify and how it can help you boost your search ranking and sales. Continue reading
Today, the global Internet has made e-commerce more accessible to all comers. Earlier the organization of electronic data interchange required significant investments in the communication infrastructure and could only be carried out by large companies.
We take E-commerce as any commercial activity using the Internet, which is based on information technology, whether it is advertising or distribution of goods and services.
As in any commercial activity, certain rules have already been established on the Internet. In order to compete successfully, you need to know “what are the two most important management challenges in building a successful e-commerce presence?”
Another two points are:
Customers are attracted to e-commerce by a well-organized marketing campaign which can make your website more noticeable. In its turn, writing websites can help you create viral content for any product you want to sell.
Here are the top 5 writing services we suggest you turn to: Continue reading
In the world of digital marketing, leverage is very important. This is possible by maximizing search engine optimization or SEO for your business. To be successful, you need an expert team with you. Now, this is where white label SEO services, which help you outsource SEO services to a specialist, come into the picture to help your business out. Continue reading
New York City brings together people who love to shop, eat, and sightsee. Businesses in the Big Apple are vying for the top spot in search results. Local search engine optimization (SEO) strategies and tactics become heated battles among organizations in the metropolis. Startups, small to medium enterprises (SMEs), and large corporations try to dominate search engine results for their desired keywords. Continue reading to know four local SEO tips to help give you a competitive edge in New York’s online environment. Continue reading
Search engine optimization or SEO is one of the best strategies a company can use to increase their sales. Since everyone uses Google for online searches, a business has a high chance for growth if they can properly implement SEO strategies. However, not everyone succeeds with SEO. At some point, you may wonder why your sales haven’t increased yet.
Don’t blame the search engine for having strict guidelines when they rank websites. Take a look at your side because you might be doing things which hurt your SEO ranking. Here’s some of the reasons why your SEO strategy might not be working:
Better Understanding of the Target Market
Businesses nowadays need to optimize their website according to the search engine optimization or SEO standards of search engines. If your company doesn’t have an in-house SEO expert, you can hire a local SEO firm to do the job. Of course, there are also large national SEO firms, but your business is better off with the local one instead.
Here are the top reasons why it’s a good strategy for your business: Continue reading
So if you are reading this, then I guess you know about link building(Or maybe at least you are familiar with backlinks). Using link building you can increase the visibility of your online business in search results.
As you may know, most of the people use Google to search for different things. And google tries to provide the best results for the search query.
To provide the best results, Google constantly updates his algorithm to remove the spammy sites from search results.
Now, these algorithmic updates may result in a ranking drop of your site if you have to build your backlinks using black hat tactics.
When building backlinks there so many things you have to keep mind and once you master the formula you will be on your way to build quality backlinks for your website. Continue reading
A recent report by web host GoDaddy has found that almost three-quarters (73.9%) of websites are hacked for SEO reasons, with cybercriminals attempting to incorporate links to other websites and even add new landing pages altogether. This can have a devastating impact on a publisher’s SEO as the leading search engines such as Google and Bing regularly scour the web for sites affected by SEO spam and blacklist them. This drastically reduces a website’s visibility for its relevant search terms.
Furthermore, GoDaddy found that only 50% of webmasters are currently monitoring their website for potential hacking events. This means that one in two websites could be unknowingly attacked – an alarming statistic indeed. Search engines such as Google are driven to make the internet a safer and more enjoyable place. In recent years, Google has been advocating the use of Hyper Text Transfer Protocol Secure (HTTPS). Webmasters simply have to obtain an SSL certificate for their website to ensure that all data on their website is encrypted in transit, thwarting the potential for data leaks or misuse by criminals. Continue reading
Looking forward to 2019 is an excellent way to assess how you can progress and take your business further. With the arrival of the new year, there will be a shift in the best digital marketing practices to follow. However, what’s important is how businesses capitalize on these practices. After all, all enterprises run with the intention of further outreach, exposure, and profit. By understanding the specific SEO practices to carry into 2019, you will be able to take your business in the right direction.
Here are the trends and practices you need to pay attention to in the new year. Avoid getting left behind and read on. Continue reading
