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Businesses nowadays need to optimize their website according to the search engine optimization or SEO standards of search engines. If your company doesn’t have an in-house SEO expert, you can hire a local SEO firm to do the job. Of course, there are also large national SEO firms, but your business is better off with the local one instead.
Here are the top reasons why it’s a good strategy for your business: Continue reading
So if you are reading this, then I guess you know about link building(Or maybe at least you are familiar with backlinks). Using link building you can increase the visibility of your online business in search results.
As you may know, most of the people use Google to search for different things. And google tries to provide the best results for the search query.
To provide the best results, Google constantly updates his algorithm to remove the spammy sites from search results.
Now, these algorithmic updates may result in a ranking drop of your site if you have to build your backlinks using black hat tactics.
When building backlinks there so many things you have to keep mind and once you master the formula you will be on your way to build quality backlinks for your website. Continue reading
A recent report by web host GoDaddy has found that almost three-quarters (73.9%) of websites are hacked for SEO reasons, with cybercriminals attempting to incorporate links to other websites and even add new landing pages altogether. This can have a devastating impact on a publisher’s SEO as the leading search engines such as Google and Bing regularly scour the web for sites affected by SEO spam and blacklist them. This drastically reduces a website’s visibility for its relevant search terms.
Furthermore, GoDaddy found that only 50% of webmasters are currently monitoring their website for potential hacking events. This means that one in two websites could be unknowingly attacked – an alarming statistic indeed. Search engines such as Google are driven to make the internet a safer and more enjoyable place. In recent years, Google has been advocating the use of Hyper Text Transfer Protocol Secure (HTTPS). Webmasters simply have to obtain an SSL certificate for their website to ensure that all data on their website is encrypted in transit, thwarting the potential for data leaks or misuse by criminals. Continue reading
Looking forward to 2019 is an excellent way to assess how you can progress and take your business further. With the arrival of the new year, there will be a shift in the best digital marketing practices to follow. However, what’s important is how businesses capitalize on these practices. After all, all enterprises run with the intention of further outreach, exposure, and profit. By understanding the specific SEO practices to carry into 2019, you will be able to take your business in the right direction.
Here are the trends and practices you need to pay attention to in the new year. Avoid getting left behind and read on. Continue reading
Do you want to be ahead of the competition? According to Forbes, link building isn’t just an effective component of a digital marketing strategy—it’s absolutely essential when it comes to SEO success. The challenge here is to build links properly—and you may have little to no idea on how to start. Here are link building strategies for beginners: Continue reading
Many entrepreneurs are now building their websites on the Internet to promote their products and services. It is a great way to popularize a business locally or all over the world.
However, it is not enough that you develop an appealing website. You need to market it efficiently to draw potential customers for your business by using SEO, or search engine optimization. SEO is the most effective Internet marketing strategy that could drive traffic to your website. This optimization results in lead generation and potential clients for your business.
Many website owners have done SEO and have gained significant results, while others are doing it all wrong. To guide you in your website optimization, we have listed up some SEO mistakes that you should avoid: Continue reading
Running an ecommerce business isn’t a walk in the park.
If you’re a startup or a solopreneur, and you’re wondering how to advertise your business
you’ve probably seen firsthand the grueling task of building an online store from scratch — not to mention the challenges that come once your store goes live, such as conducting product research, building a social media presence, and generating traffic.
A few weeks after your traffic building strategies, you should begin to get visitors to your eCommerce site. Some of them might even ask questions or add a couple of products to their cart.
Exciting, right?
The bad news is, most of these visitors probably won’t convert into paying customers.
According to global statistics, the average conversion rate of online shoppers clocks in at less than 3 percent over the past 12 months.
Unless you take the right measures to improve the conversion rate of your eCommerce site, the odds are stacked against your success.
This is where Conversion Rate Optimization or CRO steps in. Continue reading
Search Engine Optimization or SEO is a constantly changing area. It leaves marketers in a phase of constant adaptation. Each day, we see something new with SEO. Marketers constantly need to move in synchronization to keep their business up to date on top searches. Things keep on changing in a shorter time span, however, there are still some ideas that keep floating around and are not up to date. It has become very common for businesses to see how SEO works. To help, we have covered some of the common SEO myths and what marketers need to do to succeed in the world of online marketing. Continue reading
Businesses and brands of all sizes now realize just how powerful the internet can be for their bottom line. Whether it be positive or negative, the internet can instantly impact a website’s performance, causing it to benefit or suffer from the effects. While social media increasingly drives trends, fads, and even marketing decisions, search engines remain an essential element in attracting attention.
Search engine optimization (SEO) is a significant consideration for most successful brands, whether they are targeting international audiences or local ones. Concerning mobile audiences, SEO couldn’t be more important. We’ll look at why mobile optimization matters in affecting good SEO outcomes for your brand or business. Continue reading
Building a WordPress website and choosing an appropriate theme for the site can be overwhelming for a beginner. There are thousands of premium and free themes available, and each one looks better than the other, which makes it difficult to pick one. So, how can you choose the best WordPress theme that will serve the purpose of your website? In this article, we will discuss a few things that you should consider to ensure maximum visual appeal and SEO benefit of your site.
WordPress is now used to create all types of websites ranging from simple blogs to highly featured e-commerce applications. Various themes cater to different markets and different unique purposes. The WordPress theme you choose should go well with the contents of your site and its functionality. For example, if you are designing a blog, you should choose a theme that offers the best readability. In any case, the theme must be optimized for the search engines. Continue reading
Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:
Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.
For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.
Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.
An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.
After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.
Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.
Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.
YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.
Web design firms are great at building beautiful websites, but just how good are they at SEO? And how high do SEO agencies rank considering design concepts? A Moz.com study found that, many leading SEO agencies had high rankings with poor web design, while web design agencies had award-winning websites but were failing at their SEO.
Creating a great website in terms of web design while keeping the SEO principles is not as easy as it sounds, but it is becoming increasingly necessary in today’s environment. This is especially true if you’re looking to employ cutting-edge design concepts like parallax scrolling to improve responsiveness – a concept we know to be difficult considering SEO. Below is an in-depth look into the study and some of its findings: Continue reading
