Category Archives: SEO

SEO technology advice and best practices.

Worthwhile SEO Practices to Carry Into 2019

SEO Practices

Looking forward to 2019 is an excellent way to assess how you can progress and take your business further. With the arrival of the new year, there will be a shift in the best digital marketing practices to follow. However, what’s important is how businesses capitalize on these practices. After all, all enterprises run with the intention of further outreach, exposure, and profit. By understanding the specific SEO practices to carry into 2019, you will be able to take your business in the right direction.

Here are the trends and practices you need to pay attention to in the new year. Avoid getting left behind and read on. Continue reading

SEO Mistakes You Should Avoid in Making Your Website

 

SEO?

Many entrepreneurs are now building their websites on the Internet to promote their products and services. It is a great way to popularize a business locally or all over the world.

However, it is not enough that you develop an appealing website. You need to market it efficiently to draw potential customers for your business by using SEO, or search engine optimization. SEO is the most effective Internet marketing strategy that could drive traffic to your website. This optimization results in lead generation and potential clients for your business.

Many website owners have done SEO and have gained significant results, while others are doing it all wrong. To guide you in your website optimization, we have listed up some SEO mistakes that you should avoid: Continue reading

How to Pick the Right CRO Agency for Your eCommerce Site

cro agency reviewing reports for a eccomerce website

(Image Source)

Running an ecommerce business isn’t a walk in the park.

If you’re a startup or a solopreneur, and you’re wondering how to advertise your business

you’ve probably seen firsthand the grueling task of building an online store from scratch — not to mention the challenges that come once your store goes live, such as conducting product research, building a social media presence, and generating traffic.

A few weeks after your traffic building strategies, you should begin to get visitors to your eCommerce site. Some of them might even ask questions or add a couple of products to their cart.

Exciting, right?

The bad news is, most of these visitors probably won’t convert into paying customers.

According to global statistics, the average conversion rate of online shoppers clocks in at less than 3 percent over the past 12 months.

Unless you take the right measures to improve the conversion rate of your eCommerce site, the odds are stacked against your success.

This is where Conversion Rate Optimization or CRO steps in. Continue reading

Top SEO Myths You Should Not Ignore At All

SEO myths

Search Engine Optimization or SEO is a constantly changing area. It leaves marketers in a phase of constant adaptation. Each day, we see something new with SEO. Marketers constantly need to move in synchronization to keep their business up to date on top searches. Things keep on changing in a shorter time span, however, there are still some ideas that keep floating around and are not up to date. It has become very common for businesses to see how SEO works. To help, we have covered some of the common SEO myths and what marketers need to do to succeed in the world of online marketing. Continue reading

Why Mobile Optimization Is Crucial for Good SEO Outcomes

Mobile Optimization website on a phone that a user is holding

Businesses and brands of all sizes now realize just how powerful the internet can be for their bottom line. Whether it be positive or negative, the internet can instantly impact a website’s performance, causing it to benefit or suffer from the effects. While social media increasingly drives trends, fads, and even marketing decisions, search engines remain an essential element in attracting attention.

Search engine optimization (SEO) is a significant consideration for most successful brands, whether they are targeting international audiences or local ones. Concerning mobile audiences, SEO couldn’t be more important. We’ll look at why mobile optimization matters in affecting good SEO outcomes for your brand or business. Continue reading

Choosing The Perfect WordPress Themes for Maximum SEO Benefits

Custom WordPress Themes

Building a WordPress website and choosing an appropriate theme for the site can be overwhelming for a beginner. There are thousands of premium and free themes available, and each one looks better than the other, which makes it difficult to pick one. So, how can you choose the best WordPress theme that will serve the purpose of your website? In this article, we will discuss a few things that you should consider to ensure maximum visual appeal and SEO benefit of your site.

WordPress is now used to create all types of websites ranging from simple blogs to highly featured e-commerce applications. Various themes cater to different markets and different unique purposes. The WordPress theme you choose should go well with the contents of your site and its functionality. For example, if you are designing a blog, you should choose a theme that offers the best readability. In any case, the theme must be optimized for the search engines. Continue reading

Generate Successful Leads for E-Commerce with Smart Designs

Lead Generation

Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:

Amazon: Generating Organic Traffic with Keywords

Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.

For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.

Amway: Attracting Visitors with Content

Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.

An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.

Facebook: Capturing Contact Information

After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.

Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.

YouTube: Leveraging Free Content

Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.

YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.

The War that Never Ends: Web Design Agencies vs. SEO Agencies and Trends in 2016

seo agency web agency
Web design firms are great at building beautiful websites, but just how good are they at SEO? And how high do SEO agencies rank considering design concepts? A Moz.com study found that, many leading SEO agencies had high rankings with poor web design, while web design agencies had award-winning websites but were failing at their SEO.

Creating a great website in terms of web design while keeping the SEO principles is not as easy as it sounds, but it is becoming increasingly necessary in today’s environment. This is especially true if you’re looking to employ cutting-edge design concepts like parallax scrolling to improve responsiveness – a concept we know to be difficult considering SEO. Below is an in-depth look into the study and some of its findings: Continue reading

Start Search Engine Optimization with ‘corePHP’

SEO - Search Engine Optimization Michigan

Getting Started with Search Engine Optimization

Do you have a new business and are struggling to make it online? Although it may have been possible to set up a simple website a few years ago and be a success, it is becoming more and more difficult in today’s internet world. After all, businesses are becoming cunning when it comes to optimization and if you really want results, you need to be able to compete. This can be especially difficult for a new business entering the internet without the right company supporting them!

It is important to recognize that, although you may be starting late as far as the Internet is concerned, you certainly are not without options. As a matter of fact, you might be surprised to learn that much of the competition that is outranking you at this time is not utilizing the search engines to their fullest potential. When you use our services, we can help propel your website forward and make your business even better. How do we do this? By using the proper optimization techniques and ensuring that your website gets to the top of the search engine results quickly and effectively. Continue reading

Results Driven SEO – Quality Internet Marketing

Dish and Pie

It’s Time to Take Your Bite of the Internet Pie

Are you interested in making more out of your business? The Internet offers you opportunities that are beyond imaginable! Of course, it is important for you to take advantage of what the Internet offers according to your specific needs and not according to the needs of others. That is why we offer our Internet marketing and search engine optimization services that are completely customized with you as an individual in mind. It doesn’t matter if you are a new business that is struggling to get started or if you have been online for quite some time, we have the team can help you to make your business better.

The primary focus of our service is on search engine optimization. Although there are many people that offer SEO services, it tends to be a lost art, because most people don’t have the knowledge to keep up with algorithm changes in the search engines. In fact, many people have taken the recent Google updates and have become simply frustrated, stating that it is just important to write for the user and not for the search engines. In reality, it is a combination of the two that is going to propel your business forward. Continue reading

Site Architecture Comes Before SEO

site architecture before SEO

Your site architecture should come before SEO.

Getting your site to the top of search engine results practically guarantees people will see your website – after all, imForza reports that 93 percent of all online experiences start with a search engine, and that search is still the leading driver of traffic. The better your website’s structure, the better the likelihood you will move up the search results.

Continue reading