Category Archives: SEO

SEO technology advice and best practices.

Guest Posting, Is It The Future Of SEO Or It’s Gone

Guest posting

There are a lot of rumors regarding guest posting, and one among them is that it’s no longer a feasible option for increasing search rankings. Google is indeed penalizing the businesses who are not following their terms and conditions. However, regardless of what people may say guest posting on high traffic blogs is still a needy option to fetch backlinks. And notably, backlinks are amongst the top 3 signals for ranking in the search results.

Guest posting is not a wrong or bad thing, neither has it gone somewhere, it had been simply abused by spammy, black hat marketers for a long time. So let’s put some light on guest posting, how it can benefit you for SEO and link building purposes. Continue reading

Top 5 Tools to Use to Become an Awesome SEO Professional

Google Analytics

SEO professionals research and analyze online trends and come up with the best practices that’ll help in implementing marketing strategies to make search results better. They use keywords to improve a website’s rankings on search engines such as Google and Bing. Their use of SEO in digital marketing helps in directing more traffic to a website that leads to more sales and revenue and higher overall visibility.

One obvious advantage of being an SEO professional is increasing your website’s ranking and traffic. This means that you’ll depend less on SEO agencies and decrease the overall costs of running your online business. Besides, SEO is a skill that every marketing manager should have to give you an edge against your competitors.

Having the right tools will help SEO professionals save time, get new opportunities, and track the performance of their website’s SEO. Having the right tool will allow them to deliver the best results to their clients. Here are 5 intuitive and powerful tools that one can use to become an SEO expert.   Continue reading

SEO in digital marketing

Think about an outlet that does not have any signage on it: no windows, no name, and nothing in particular. People can flow in out of curiosity to buy product A when the store sells product B. It explains why SEO is important in digital marketing.

Consider a circumstance where you have visited a shop that had a good name and outer front. You will obviously talk about that with your friends and ask them to visit at least once to see how good the store is.

However, when you visit a rundown store with no proper signboard, you will never suggest them to your friends.

The same happen with the websites. When you come across a website with beautifully designed interphase and SEO friendly contents. You are most likely to share them with your friends. Continue reading

Five Steps for Effective SEO and PPC Keyword Generation

Effective SEO

Launching a successful SEO or PPC campaign without a corresponding keyword strategy is close to impossible. After all, getting your little piece of content in front of the target audience is a serious feat with so many individuals and organizations fighting for the same customers.

The only way to ensure higher traffic on your site is to approach the keyword quest strategically and utilize the state of the art techniques to discover the most relevant search terms and phrases for your content. What makes this process so important?

The answer is easy – traditional keyword research tactics have become inefficient.

An obsolete keyword stuffing mechanism can only get you so far in the attempt to boost search engine ranking, so you must take the extra step to make the real impact. In this article, we will show you five steps for effective SEO and PPC keyword generation. Let’s take a look!

Continue reading

7 Amazing Tools to Optimize Your Business Website Conversions

No matter the industry or business model you chose for your company, your website’s conversion rates will make or break your online presence. According to Tech Jury, 63% of organizations outright lack a structured approach to their conversion optimization, while 80% of marketers agree that lead generation should be the primary content marketing goal of any website. That being said, using adequate conversion optimization tools in your content production and website maintenance activities is of utmost importance.

With such a large selection of platforms and tools at your disposal however, it’s hard to pinpoint which ones can serve your conversion goals the most. Let’s take a look then at several amazing conversion optimization solutions which will help optimize your business’ content strategy and increase your engagement rate going forward. Continue reading

6 Reasons Why Long-Tail Keywords Should Be a Part of Your SEO Strategy


If you want to build an online audience, you need to use keywords. These are the terms that web users type into the search bar. Webmasters often decide to use easy keywords that are one or two words in length. While these might help you find a user or two, long-tail keywords are better bets for visitors who might actually convert into buyers.

SEO strategy is constantly evolving. What works one day, might shift the next. This is why you need to pay attention to what your visitors are looking for when they find your site. At WHITEHAT, we can help you with leads, inbound marketing strategy, and website growth. We can also help you select long-tail keywords for your SEO strategy.

If you aren’t convinced as to why you need long-tail keywords, take a look at these six reasons: Continue reading

7 Crucial SEO Mistakes to Avoid in Content Optimization

Whether you are a career blogger or work as a content creator for companies with dedicated blog sections, optimizing your original content for SEO ranking is an essential part of the process. According to SEO Tribunal, 93% of online experiences begin with search engine queries, while 72% of marketers agree that brand relevancy is the main deciding factor for SEO improvement.

If your products and services are popular and respected on the market, your blog’s performance and user engagement will reflect the brand reputation you’ve built up. However, it’s not always enough to create content and publish it without additional optimization or regards for global SEO trends.

It’s quite easy in fact to make crucial mistakes which can lower your Search Engine Result Page (SERP) ranking and thus affect your traffic and revenue as a result. With that said, let’s take a look at several noteworthy SEO mistakes which you should avoid in content marketing and optimization going forward. Continue reading

5 Beginner SEO Tips for Better Rankings

SEO Data

Having a great looking website is one thing, but if it isn’t optimized for search engines, then you won’t be getting many visitors, and it could be a wasted investment. Every business owner or marketing professional should have at least a basic knowledge of SEO. Even if it is just to hold the agency who is doing your SEO work to account. Getting to grips with the basics isn’t difficult and doesn’t require any in-depth knowledge. Continue reading

The Importance of SEO Keywords in Digital Marketing

SEO Keywords

SEO keywords are words or phrases that define what your content is all about. They are also referred to as search queries because these are the same words and phrases that people enter into search engines when they are looking for information.

Properly leveraged and targeted keywords can significantly influence the success or failure of any marketing strategy. Here are some of the top reasons why keywords are important in digital marketing: Continue reading

Why You Should Be Link Building This Year

Link Building

The internet is one of the most accessible and convenient modes of communication, which is why businesses should strive to maximize this platform to sell products and engage with all of their customers. All of these benefits can be experienced by a business once it invests in professional link building services. This service also allows a business to level out the playing field, no matter how small or new it is in the business arena.

As the name suggests, link building is the process of getting other websites link to your own website. Businesses prioritize its link building campaign because it can help build their website’s authority and rank better in search engine results pages (SERPs). Aside from these, here are some reasons why you should be link building this year Continue reading

How SEO Friendly Is Shopify? The Benefits of Shopify SEO Services

SEO Optimization

Shopify is a popular eCommerce platform that has established itself as a gold standard for building an online shop. Another interesting aspect of Shopify is that search engine optimization or SEO is built around it. All the features are available for your online store to perform well in search engines. But are Shopify SEO services worth it, or is this just another trending niche of digital marketing?

In this post, you’ll learn the SEO functionality of Shopify and how it can help you boost your search ranking and sales. Continue reading

5 Writing Services That Can Make Your E-commerce Website Noticeable

writing services for ecommerce websites

Today, the global Internet has made e-commerce more accessible to all comers. Earlier the organization of electronic data interchange required significant investments in the communication infrastructure and could only be carried out by large companies.

We take E-commerce as any commercial activity using the Internet, which is based on information technology, whether it is advertising or distribution of goods and services.

As in any commercial activity, certain rules have already been established on the Internet. In order to compete successfully, you need to know “what are the two most important management challenges in building a successful e-commerce presence?”

  1. Turn your website visitors into potential buyers.
  2. Develop the site, analyze traffic statistics and try to increase income every month.

Another two points are:

  1. Make the site user-friendly and optimize it for search engines to increase traffic.
  2. Do marketing to promote the site on the Internet.

Customers are attracted to e-commerce by a well-organized marketing campaign which can make your website more noticeable. In its turn, writing websites can help you create viral content for any product you want to sell.

Here are the top 5 writing services we suggest you turn to: Continue reading