Category Archives: SEO

SEO technology advice and best practices.

Results Driven SEO – Quality Internet Marketing

Dish and Pie

It’s Time to Take Your Bite of the Internet Pie

Are you interested in making more out of your business? The Internet offers you opportunities that are beyond imaginable! Of course, it is important for you to take advantage of what the Internet offers according to your specific needs and not according to the needs of others. That is why we offer our Internet marketing and search engine optimization services that are completely customized with you as an individual in mind. It doesn’t matter if you are a new business that is struggling to get started or if you have been online for quite some time, we have the team can help you to make your business better.

The primary focus of our service is on search engine optimization. Although there are many people that offer SEO services, it tends to be a lost art, because most people don’t have the knowledge to keep up with algorithm changes in the search engines. In fact, many people have taken the recent Google updates and have become simply frustrated, stating that it is just important to write for the user and not for the search engines. In reality, it is a combination of the two that is going to propel your business forward. Continue reading

Site Architecture Comes Before SEO

site architecture before SEO

Your site architecture should come before SEO.

Getting your site to the top of search engine results practically guarantees people will see your website – after all, imForza reports that 93 percent of all online experiences start with a search engine, and that search is still the leading driver of traffic. The better your website’s structure, the better the likelihood you will move up the search results.

Continue reading

Six Content Curation Sites For Better SEO

SEO and content curation

In this new year of 2015, Search Engine Optimization will have a big impact on your content marketing efforts. To help with your SEO, here, we recommend some leading content curation resources.Once you publish your content on these resources, within a very short period of time (sometimes hours), you will find your post has often been indexed highly by Google.

Continue reading

SEO Tips For Finance Sites – What Should You Consider?

Finance sites

The truth is that SEO for finance sites is more difficult than with regular websites. This is mainly because Google pays close attention to such websites.

There are many that are of a really low quality and that appear simply because there are huge commissions that can be earned by internet marketers when they refer clients. This is something that you have to remember since it is really important that your site is created in a way that focuses on high quality content.
Continue reading

SEO 101-Beginner’s Guide On Creating SEO Content

You must have heard “SEO Content” quite often in regards to search marketing discussions but what exactly does the phrase refer to? Well, here is a SEO 101 overview highlighting on beginner’s guide on creating SEO contents.

The guide is segregated into-

What does it meant by SEO content?

Different forms of SEO based Content

My potential SEO content tactic or strategy

SEO Content- definition

SEO Content is derived from two terms

  • SEO or Search Engine Optimization where a website is optimized to ensure higher ranks in search engines.
  • Content refers to information which lives on web world & could be consumed online.

In simple words, SEO Content can be defined as the content drafted with the mission of pulling in search engine/online traffic.

Here are the most crucial aspects that would help to SEO the web contents-

  • Keyword research- Keyword research is the primary task before you develop the contents for high traffic generation. The keyword research procedure will help you to find out the keywords most searched by your online audience while looking for your services or products.
  • Keyword optimization-You have to know how & where to place the researched-out keywords to ensure optimum searchability for your contents.
  • Content Organization- Make sure to follow a logical approach while organizing content for your site. This not only assures great SEO but also helps the visitors in finding other pertinent contents easily.
  • Content Promotion-You have to enhance visibility for the new contents through shares on social networking portals & link building (both internally & from the external sites).

Note on intention

If you are solely interested in pulling traffic on search engines, the results might suffer. You should aspire to impress search engines & potential customers as well as return visitors. Thus you have to look beyond “thin” contents which just ranks & get clicks on search engines but do not offer additional value for search-engine user. Your focus would be on developing high value informative contents as low-value posts are penalized by major search engines like Google.

SEO Content- The Types

  • Product pages- These form the main essence of any e-commerce portal. A quality product page works as both PPC landing platform and SEO content.
  • Blog posts- Blog posts tend to be really engaging & are very likely to pull in links that assures great authority for the website.
  • Article- it refers to contents featured on magazine or newspaper styled websites. It could be an interview or some feature piece or news articles.
  • Lists-These are articles drafted as lists. For example- “Top 10 fashion tips”. These titles guarantee better click rates.
  • Guides- These are prolonged contents serving as “how-to” tips on anything. The guide contents are generally divided into several web pages  but the best tip is to get the entire guide on a single page.
  • Videos-Videos, especially video tutorial contents act as a great crowd puller for any website.
  • Infographics-These serve as a graphical representation of data you want to profess through your website. Infographics are always more entertaining than textual data & could pill in enormous page views & links.
  • Slideshow- Slideshow helps to display pertinent images in a series. Pictures are always better expressive than textual contents and hence it’s good to get slideshows for your website. However, as slideshows leave little to read for search engines, you have to be careful about file name of images, titles and captions.
  • Glossaries-Glossaries are crucial today as the huge base of contemporary online audience prefer to search Google for any meaning rather than browsing through a dictionary. If you are into some specialized industry, get a well-built glossary to pull in quality search traffic.
  • Directories- Directories can be defined as useful taxonomy on links to the resources or sites pertinent to some given topic. A blog on perfumes can structure a directory on places for best perfumes.

Developing potential SEO Content Tactic

If you are producing contents haphazardly, an optimized search engine rank is almost impossible. Thus, you have to be really methodical with the SEO content.

What are your goals?

The primary task is to define your business or website goals. Are you eager to steer sales via your website?  Are you planning to monetize your website via ads & hence looking to enhance traffic & return readership? The nature of goals would actually determine the essence of contents.

If you are looking to drive the product sales, the chief focus would be on informative and appealing product pages, optimized for search & conversions. The secondary focus would be on illustrative blog contents, linking to relevant pages. In case your website is operating on advertising model, you should be focused on entertaining and informative contents such as video resources or long-form articles- that can keep the visitor glued to the site. You can hire good online writing services

Consider audience base

You must take market surveys & utilize analytic software to have a good grasp on the online behavior, desires and expectations of your target niche over the web. Your contents must be able to respect the preferences of the audience.

Create Editorial calendar

The editorial calendar can be defined as a schedule which dictates when to publish the new contents & that too what sort of contents. This helps in maintaining a regularity & order – for example if you are running a recipe website, you can dedicate the Monday posts solely for meatless recipes.

Analysis & reassessment

You must regularly analyze the progress of the SEO contents to find out the strengths & pitfalls of the posts. You have to study the links, page views, social shares and blog comments to understand the status of your SEO contents in real time. The analysis approach must have 2 goals-

  • Study success factors for repeat success– Check out the patterns. Do your visitors prefer videos? Then you should come up with more videos.
  • Update & improve existing SEO content– let’s say you optimized a post with a certain keyword but over time you find other variations are more pulling. You should make sure to re-optimize the existing content with new variations.



How Does Hosting Influence Search Engine Optimization?

Since you are here, you surely already heard some that say hosting packages have an impact on search engine optimization and Google search rankings. The truth is that many believe the chosen hosting does not play a major role but that is not actually the case. In reality, your choice of a web hosting provider can have a strong impact on rankings. Here is what you need to know about this.


Hosting Location

We now have proof that Google Rankings will be affected by the physical location of the hosting provider when referring to the country that represents your target market. For instance, a host that comes from a reputable UK provider will rank higher when your market is actually UK. If your market is USA, you do want to have hosting in USA.

Responsiveness And Speed

Google always said that the sites that load too slow will be penalized. It is now known that responsiveness and speed are considered in the ranking algorithm. If the site has many outages, it will surely drop in rankings.

It is a really bad to choose a hosting package that is slow. That would hurt rankings and the experience that visitors have. Umbee hosting really stands out from this point of view as it offers really fast services. That is the type of quality you are after. Before you choose your hosting provider, read reviews. Make sure the servers are fast and try to avoid shared hosting providers that add too many sites on one server. This is usually the main cause why sites load slowly.

Think about how much traffic you expect to have and see if the hosting package chosen is suitable to live up to that amount. Also, are you going to use WordPress plugins that are sophisticated? Everything that slows down your website can actually hurt rankings.

Shared hosting is not a bad idea in the event that you are just starting working on a site. However, as you grow and you get more exposure and visitors, it is really important that you look at more professional hosting solutions so that you can actually offer the best experience for your visitors.

Visitor Experience Counts!

Google’s ranking algorithm is mainly based on the experience that the visitor has when he/she visits your pages. In the event that loading times are high and there is a high bounce rate, you can expect problems and lower rankings. This is the one thing that you need to understand at all times.

Make sure that you choose a hosting package that is suitable for the site you are about to launch. As a very simple example, if you want to use WordPress, you want to be sure that the server is optimized for fast database processing and supports the plugins that you are about to use.

In the event that you do not know much about hosting packages, simply talk to a representative of a reputable hosting provider and ask for assistance. You will be told what to choose and what is best suited for your business.

Venture Into SEO and Expand Your Business With Ease

Expand your SEO for your Business

As a business owner, it’s important to keep thinking of new ways to increase revenue while keeping costs to a minimum. One of the most popular ways of achieving this for a wide variety of companies is by becoming an SEO reseller. This is a great opportunity to provide your current customers with more value from your services and attract a whole new audience. If you’re interested in investing in white label SEO but are unsure of whether or not it’s for you, read on to discover the advantages of this business opportunity.

Search Engines Are Ruling the Internet

Search engines are used by everyone, and website owners need to work hard in order to have their site listed high up on the search engine results pages. Unfortunately for them, the art of SEO is tricky. The rules are always changing, and it’s very easy to get things wrong. When businesses accidentally find themselves involved in black hat SEO, they can find their website struck off the search engine results entirely. With your new services, you’ll be able to offer your customers affordable SEO services that will help them to master the search engines without any effort from you or from them. It’s a win-win situation. Continue reading

10 Steps To An Effective Landing Page

10 Steps To An Effective Landing Page

First impressions simply inspire many of the minor and major decisions in one’s life. An excerpt of the chapter could help you decide to whether read a book or not. The façade of a certain home for sale could surely influence your desire to look for it inside. This also goes the same with the landing pages of your website, as it could simply shape the first impression of a user. Continue reading

Core principles of SEO : Content, Links And Social Media

SEO is a methodology of tactics, techniques, and strategies used to increase relevant visitors to a website by getting a high-ranking placement in the search engine result pages (SERP) such as Google, Yahoo, Bing and other search engines. Let alone the reality that Search Engine Optimization is a subject that is in constant flux! Despite the fact, there’s an easy method to think about SEO campaigns today and beyond: as a set of three core principles which assist each other to help an SEO campaign. So take a look at each of these principles and also how to implement each of them to maximize relevant traffic, sales, and Return on Investment

Content – Links- Social – Media

What are the three core principles? Continue reading

5 Must Have WordPress Plugins for Your Site

WordPress is the most popular content management system on the internet. Why? Because it has so many great features and can be used in almost any way you would want. One thing that you should know if you are new to WordPress, is the plugins. There are so many plugins that will be able to assist you with creating your website as well as help you in managing and promoting it. So, to give some help, here are the top 5 plugins that everyone should be aware of.

Must have WordPress Pliugins

Continue reading

Advanced SEO in the Era of Google Panda and Penguin

Google Penguin and Panda

Google’s Panda, Penguin and Hummingbird updates have shaken up SEO strategies for many webmasters. They are beneficial in that the focus on content is now greater than ever. Users are finding better, higher quality results in their searchers and spam sites that only seek self-promotion through poor content, keyword stuffing and unnatural backlinks are penalized. So, how do you optimize sites after the changes that have resulted from Google’s never ending updates to its algorithms? Continue reading

Importance of Website Speed and Google Authorship in SEO – Part X

So, we have finally reached the last part of the series where we are going to talk about two very important external SEO factors – website speed and Google Authorship. The word “external” refers to factors which are not directly linked to SEO, but yet have got a considerable importance in it.

You certainly cannot afford to neglect these two factors as they have got a great importance not only in SEO, but also on the user experience of your visitors. As the real motive of SEO is all about optimizing your site better for both, the users and the search engines, these two factors are something you certainly cannot neglect. Continue reading