Category Archives: Technology Advice

Insights and advice from the experts in CMS technology solutions.

Best 5 VPN Services For Web Developers

man on a computer coding for a VPN

Virtual Private Networks (in short – VPNs) are gaining popularity as reliable security and privacy tools. More and more VPN providers are entering the market – so which markers should you look out for if you’re a web developer?

Whether you’re a front-end dev or a web designer, look out for things like these:

  • No-logs policy. Privacy is one of the key benefits of a VPN, so selecting a provider who collects information leaves you pretty much at the same spot you started at.
  • A good server coverage. You don’t want to get stuck with a provider who doesn’t cover your continent, because that will slow down your browsing quite a bit.
  • Fast and secure protocols. You’re looking for protocols such as IKEv2/IPSec and OpenVPN. These protocols are the fastest and offer what’s best in current VPN security.
  • Additional features. While a Kill Switch is a must, getting things like an adblocker on top is simply good value.
  • Best price for the value. This might be a bit on the obvious side, but while getting a free VPN is most likely a horrid security choice, you don’t need to pay through the nose to get a really good one.
  • 24/7 support. Sometimes you do need a support team member to help you out – and who doesn’t offer 24/7 support these days anyway?
  • Netflix availability. While a VPN is great for work, it’s also great for other things – such as accessing country-specific content, especially when you pay the same amount for the service anyway. Not all VPNs can offer Netflix availability, so if you want a versatile service, do your research.

Still not convinced you actually need a VPN? Continue reading

How to Pick the Right CRO Agency for Your eCommerce Site

cro agency reviewing reports for a eccomerce website

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Running an ecommerce business isn’t a walk in the park.

If you’re a startup or a solopreneur, and you’re wondering how to advertise your business

you’ve probably seen firsthand the grueling task of building an online store from scratch — not to mention the challenges that come once your store goes live, such as conducting product research, building a social media presence, and generating traffic.

A few weeks after your traffic building strategies, you should begin to get visitors to your eCommerce site. Some of them might even ask questions or add a couple of products to their cart.

Exciting, right?

The bad news is, most of these visitors probably won’t convert into paying customers.

According to global statistics, the average conversion rate of online shoppers clocks in at less than 3 percent over the past 12 months.

Unless you take the right measures to improve the conversion rate of your eCommerce site, the odds are stacked against your success.

This is where Conversion Rate Optimization or CRO steps in. Continue reading

Mobile App Development Lifecycle: An Overview Of The Different Phases

Mobile App Development

Developing a mobile application is not a news; however, creating it successfully is what matters the most. We are in an era where technology is surpassing every other thing helping us get the fair share of benefit in our businesses. And mobile apps are helping us exceptionally well to get all these benefits. The fact that mobile apps are becoming one of the most important tools for helping businesses grow leaps and bounds urges us to know the process of developing an application rather knowing all about development cycle of mobile apps.

While there are different states involved in the development of mobile apps, they all can broadly be divided into numerous phases to list these processes out one by one. Continue reading

Steps To Building An Even More Successful Startup

Startup founder analysing papers on a wall

Being in charge of your startup is a big responsibility, regardless of the industry you are in, but it can also be a very rewarding career at the same time. If you want to have a fair shot at being even more successful with your endeavor, then there are a few areas in particular that you should pay the most attention to.

However, trying to do too much at once or take on extra tasks when you truly don’t have the time is only setting yourself up for disaster in the long run. Focus your efforts instead on a few key areas and notice how much more productive you are and all that you’re able to achieve. Furthermore, follow the below four steps to truly succeed. Continue reading

5 Ways to Cut Out Unnecessary Expenses From Your E-Commerce Business

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When it comes to running an ecommerce business, your expenses matter just as much as your income.

Globally, we’re experiencing a steady rise in costs, making it more difficult for online business owners to maximize profits while selling products at a competitive price. In these situations, it’s easy to think that the solution lies in generating more revenue.

But that’s just half the story.

Knowing how and where to cut back on costs of running an e-commerce store can do wonders to keep your profit margins in tip-top shape. And contrary to popular opinion, it doesn’t have to be a painful adjustment.

In this post, we’re sharing with you five easy, cost-cutting ideas for e-commerce marketers that can help you beat that cash flow crunch and save money running your business.

1. Don’t be afraid to negotiate for lower prices.

Haggling is the fine art of consistently bargaining to get something at the lowest possible cost.

And while the term itself isn’t exactly positive in nature, there’s no denying that haggling can often help retailers and dropshipping business owners save a lot of money.

We aren’t saying you should start annoying your suppliers with daily emails asking them to reduce their prices. But we do recommend that you should at least try to negotiate.

You’d be surprised at how flexible most suppliers can be when it comes to lowering prices. The truth is that they’d rather do so than lose the business of a regular customer.

2. Consider automating vs. outsourcing.

If you’re already doing one or both, then you may need to do a reevaluation of the results you’re getting in relation to what you’re paying for the service.

There are definite pros and cons to automating and outsourcing.

For example, you may have your own dropshipping business but just don’t have the time to manage your inventory or track the movement of products.

You can either use an inventory management software or you could hire someone from Freelancer.com to manage your product inventory for you.

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If you think you can get a freelancer or contractor to do the same amount of work or more while paying less than what you do from automating, maybe it’s time to switch lanes.

On the other hand, if you believe you can spend less on automating than outsourcing for the same quality and quantity of work (or better), then focus more on automation.

Remember, if your goal is to cut costs, then it may be necessary to trade off a few features or not have all of the responsibilities covered. Especially if you’re running your online store on a tight budget.

3. Opt for small business logistic companies.

Shipping charges can really drain your financial resources. But if you’re managing a drop shipping business, you’ll need to find the most cost-efficient way to get products from your suppliers to buyers.

Fortunately, there is a way to save on shipping costs.

You can choose to have smaller shipping companies, who usually offer reduced prices, to cover your logistic needs. This is a great cost-cutting option, especially if you’re dealing with high volumes of orders from your online store.

Moreover, you may even be able to strike a deal with these companies to give you better shipping rates transferring products from drop shipping suppliers to your buyers. It’s a win-win scenario that they’re likely to jump at, too!

4. Optimize your online store’s website.

Having money to splurge on a fantastic e-commerce website may seem nice, but in retrospect, it can lead to a lot of unnecessary monthly charges.

For example, you may be paying a web developer and designer to make your e-commerce site as flashy as possible. But that’s not good website design practice at all.

Online consumers today value speed, simplicity, and a smoother online experience. and this is one of ‘corePHP’ strong points on how to optimize a site for speed.

Improve Site Loading By Getting Rid of Fluff

Remember that 79% of customers aren’t likely to come back to your site if they’re dissatisfied with their experience.

So, to know if people are having a pleasant experience on your site, use tools like GTmetrix to check if your pages are loading fast enough. If it isn’t, you’re likely losing a lot of sales without you even knowing.

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Not impressed with your website’s performance from the speed test? Good.

This gives you the opportunity to get rid of third-party apps you may be paying for that are just making your site slow. Fix those pesky 404 errors, cut out all the rubbish from your online store, and focus on the bare essentials.

5. Ditch the channels that just aren’t working for your brand.

It takes a lot of dough to market a business online. Whether you’re using social media, paid advertising, email, or search engine optimization (SEO), one of the best ways to save on resources is to find out which marketing channels are working for you, and which aren’t.

And for this, you’ll want to use web analytics.

Google Analytics is arguably the best tool for marketers who want to shape a successful marketing strategy. You’ll know which platforms to pay attention to, which ones need improvement, and which to drop.

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With everything Google Analytics is capable of doing, you can drastically change your marketing mix to produce better and bigger data-driven results.

For example, the different types of traffic Google Analytics can track allows for a more targeted research on where your best traffic sources are on social media. You have the option of investing more resources into marketing through these channels.

Similarly, the traffic data can tell you which channels are just wasting your time and money.

You may be doing something wrong with your marketing, but it’s also possible your brand just won’t thrive there no matter what you do, so best to cut your losses sooner rather than later.

Conclusion

With a little experience and creativity, you can find even more ways to cut costs and save money from running an e-commerce website. And remember, saving more also means you’re raking in more profit.

You can even use the extra profit, re-invest it into your business, and find out how you can better serve your customers or give them a one-of-a-kind experience shopping from you.

How to Avoid GDPR Geo-Blocking

 

gdpr

The run-up to the implementation of the EU-wide General Data Protection Regulations (GDPR) last month was chaotic, to say the least. Businesses across the globe that operate in the EU have been scrambling to comply with the new rules. As is inevitable with such wide-ranging, sweeping regulatory changes, the rollout of GDPR was met with confusion.

In the rush to ensure compliance and to avoid the potentially massive fines that violations can bring, many businesses have had to take the drastic step of blocking access based on geographical location. This geo-blocking is the only option available to businesses that have yet to implement GDPR-compliant data policies. Even if these businesses don’t operate in the EU, if their websites aren’t compliant with GDPR, they will be unable to serve users from the EU without exposing themselves to liability.

For internet users who find themselves suddenly unable to access websites and services that they have been using for some time, this is very frustrating. The good news is that, with the right tools, circumventing any GDPR-related geo-blocking is actually very easy. Continue reading

How to Protect Your Company’s Data

Computer user protecting company's data

Cybercrooks are becoming increasingly sophisticated, and if they can breach major corporations like Target and Home Depot, they’re likely able to get to your business as well. Protecting consumer data can insulate your brand and business from consumer mistrust and drops in sales that result from data breaches. Safeguarding your data is also important in the case of natural disasters, hard drive failures and even human error when you need to recover lost or damaged data. Moreover, it’s important to ensure employees are not at risk of either exposing your company to data theft or at risk of exposure to identity theft themselves. Continue reading

Five Things That You Need to Know About JavaScript

javascript books on a shelf

JavaScript is a very important tool in web design and it is important that you understand why it is a vital part of every website. JavaScript works in a way that adds an extra layer to your website. This means that pretty much anything that happens on screen that isn’t static content will be using some form of JavaScript.

If you are a business owner and you’d like to have a website created for you then you’ll find companies like ours will look after the JavaScript and the development. If you’d like to have a better understanding of what is going on in this development stage, then you could consider doing some research into the basics. For those of you who are interested in the more advanced features of JavaScript and what it can do, you could consider taking a course. There are many Web development courses available at Red Academy that take place on their Vancouver campus. These courses will teach you everything you need to Launch a career as a junior web developer. And features the most in-demand technologies such as JavaScript, jQuery or CSS3.

If you manage to learn the basics of JavaScript, then you’ll want to know more about what it can actually do. There are so many functions that you can use with JavaScript so keep reading to find out more. Continue reading

Tips To Build Your Audience On Social Media

Social Media

Social media is one of the best ways to take advantage of the power of the internet to market your event, service or product. Facebook, Instagram, Twitter and many more social media platforms have allowed many businesses to flourish. Developing an audience on social networks requires a little research, intuition, and creativity. It is no secret that the better we know our public, the better we develop relationships with them; the stronger the relationships, the more possibilities to do business with them increases.

So everything starts with knowing our audience. Here is how you can build a bigger audience using social media. Continue reading

Why You Should Be Using Managed IT Services

Managed It Services such as Hosting and servers

Are you looking into different methods in which you can quickly take care of your company’s IT needs? Then no doubt you will have come across the term managed IT services. Managed IT services is when you outsource the day to day management responsibilities to improve operations and cut down on your expenses. An essential service will normally offer you a monitoring service in which you will be notified of any problems while a more comprehensive service will not only notify you of the problem, but it will also help to find a resolution. There are many fantastic benefits to using a managed IT service, and here we are taking you through exactly what these benefits are so you can make an informed choice as to whether or not it would be a good fit for your company. Continue reading

How to Fix Common HTTP Error Codes – Quick Solutions

red sign that says ERROR

Every attempt to access an application or web server is accompanied by an HTTP request. Those HTTP requests are responded back with an HTTP status code. These are 3-digit codes which are grouped into five classes.

  • Code starting with 1 stands is Informational.
  • Code starting with 2 indicates – Success.
  • Code starting with 3 implies Redirection.
  • Code starting with 4 indicates – Client Error.
  • And finally, HTTP code starting with 5 means Server Error.

This guide talks about ways to identify and troubleshoot the most common HTTP error codes namely 4XX and 5XX status code errors from system admin’s perspective. Continue reading

5 Tips for Starting a Lucrative Subscription-Based Service

Netflix a subscription-based service

When you start doing the math about how much money you can earn on a monthly basis with a decent subscription service, the idea of launching your own can be quite tempting. However, it can also seem like a bit of a pipe dream if you’ve never done it before, and without the right guidance and research, it’ll probably take you quite a while to build any kind of significant momentum – if you’re persistent enough to hang on for that long with giving up. With that said, here are 5 tips you can utilize to take your new subscription service to the next level within a matter of weeks: Continue reading