The Content, Marketing & Sales technology digest.
As an entrepreneur, it is important that you establish a prominent online presence, especially since the internet now forms a large part in sales and your business’ connection with customers. There are many ways to increase your online presence, and if you need help to do so, these top tips will help you to create a personal brand online that will help you to boost your sale conversion rates. Continue reading
Data breaches are not uncommon in the modern day. From small-scale breaches affecting relatively unknown organizations to big data breaches that make news worldwide, the world is now accustomed to the phenomenon. Contrary to what most people might think, data breaches are not always a result of advanced hacking techniques. Sometimes, the laxity of organizations ends up leaving their data in compromised states. Data breaches have resulted in the loss of personal information, organizational reputation and huge sums of money. Let us look at some of the biggest data breaches of all time. Continue reading
An important and valuable skill to have in this day and age is being able to develop or design websites. This is because the internet has become so pervasive, and it’s an essential tool for businesses and individuals alike. You may have taken a liking to web developing as a result of genuine interest or because it’s a lucrative skill to have. The good thing about this career path is that you could choose to do it as fulltime employment or work for yourself instead. If you want to venture into becoming a freelance web developer, here is how you can do it. Continue reading
With over 1.5 billion websites currently out there, and hundreds of millions active, it can be hard to gain traction to a WordPress website you just started. Building up a community and readership takes time, but only if you have a great website to tempt them to. If it is hard to use, unattractive, or not marketed correctly, you won’t grow that community in the first place.
Online, you compete in what is known as an attention market. In this market, luxury brands and small websites just like yours are on equal footing. It is up to you to follow this guide so that your website stands out from the crowd. Continue reading
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The internet is, without a doubt, the most disruptive piece of technology that we currently have. There is not a single day that we do not access the internet, whether it’s to check our social media accounts, read the news, or to even search for a recipe.
All these things are made possible because of the internet, but there’s another aspect of the internet that allows us to do so much more. We’re talking, of course, about cloud computing.
Let’s establish the fact that not every business owner is going to be able to afford to have a physical IT infrastructure. This entails purchasing a lot of computing hardware, renting a space to put the equipment in, and let’s not forget the utilities that need to be paid, such as water and electricity, in order to sustain the equipment and the people running it.
And even if you, as a business owner, could afford the initial costs, you also need to consider progression. What happens when your company reaches a point where it needs to scale up in order to be able to meet new demands and for it to be able to function at an optimal level? This is going to bring new problems as well as new expenses because now you need to buy new equipment, find a new space if the old space is too small, and pay for the utilities for two locations or a bigger location.
It’s one thing to know what cloud computing is, and it’s another to know what it can do for your business. The latter aspect is our focus here. So, how exactly can cloud computing benefit your e-commerce business? Continue reading
Today, the global Internet has made e-commerce more accessible to all comers. Earlier the organization of electronic data interchange required significant investments in the communication infrastructure and could only be carried out by large companies.
We take E-commerce as any commercial activity using the Internet, which is based on information technology, whether it is advertising or distribution of goods and services.
As in any commercial activity, certain rules have already been established on the Internet. In order to compete successfully, you need to know “what are the two most important management challenges in building a successful e-commerce presence?”
Another two points are:
Customers are attracted to e-commerce by a well-organized marketing campaign which can make your website more noticeable. In its turn, writing websites can help you create viral content for any product you want to sell.
Here are the top 5 writing services we suggest you turn to: Continue reading
Manufacturing may be one of the world’s oldest industries, but that doesn’t mean it is averse to new technology. If anything, it’s the opposite. The manufacturing industry is always embracing and becoming better by the day at using top tech. It is how businesses in this field continue to provide products and services of the highest possible quality.
Some of today’s technologies are having more of an impact on this industry than others, however. Here are three pieces of tech that are currently changing the game in manufacturing: Continue reading
In an age of record data breaches and ransomware attacks, website and app security should be the number one concern for site designers and developers. Users have a right to expect that their apps are easy to use and protect their personal and financial information.
Rather than conducting a cleanup after the fact, putting security first at every level of the development and launch process will save time, money, and maybe more importantly, your reputation.
The year 2017 was dubbed the “Year of the Data Breach,” breaking records for both the number and severity of data leaks and hacks. Data breaches can cost millions of dollars to remedy and cause irreparable damage to your brand. Many smaller companies go out of business within six months of an attack, unable to withstand the financial strain.
Still, app development is big business, with more than 4 million apps on the market at any given time. Revenues are in the billions and rising. In such a competitive atmosphere, it’s tempting to sacrifice security for speed. More than 80 percent of CIOs list balancing security concerns with marketing deadlines as their main challenge. But, these issues aren’t mutually exclusive. Using app developer security best practices makes it easier to launch on time without some of the unintended consequences of rushing to market. Continue reading
In an age of record data breaches and ransomware attacks, website and app security should be the number one concern for site designers and developers. Users have a right to expect that their apps are easy to use and protect their personal and financial information.
Rather than conducting a cleanup after the fact, putting security first at every level of the development and launch process will save time, money, and maybe more importantly, your reputation.
The year 2017 was dubbed the “Year of the Data Breach,” breaking records for both the number and severity of data leaks and hacks. Data breaches can cost millions of dollars to remedy and cause irreparable damage to your brand. Many smaller companies go out of business within six months of an attack, unable to withstand the financial strain.
Still, app development is big business, with more than 4 million apps on the market at any given time. Revenues are in the billions and rising. In such a competitive atmosphere, it’s tempting to sacrifice security for speed. More than 80 percent of CIOs list balancing security concerns with marketing deadlines as their main challenge. But, these issues aren’t mutually exclusive. Using app developer security best practices makes it easier to launch on time without some of the unintended consequences of rushing to market. Continue reading
Technology can change the way a company operates. Innovative tools cannot only help organizations to run a more efficient, productive and secure business, but they are also making it much easier for small companies to compete with larger, more established industry rivals.
If you have yet to incorporate forward-thinking technologies into your business and are on-the-fence about whether it’s worth investing in different tools and systems, read about the benefits of utilizing technology in business. Continue reading
In today’s age of the internet, brands and businesses need to have an online presence in order to stay ahead of the game. But not every brand or business, especially those owned by a small group or an individual, has the funds to hire a website developer to create, host, and maintain a personal domain.
Fortunately, there are a ton of platforms that can host websites for a fraction of the cost. Read on to find out which website host is the best for you and your brand. Continue reading
40% of people will abandon your site if it doesn’t load within 3 seconds or less.
Adding to that, slow page loading times will negatively affect your site’s SEO, user experience, and the ability to convert site visitors and generate sales.
That said, you should know by now that the faster your website loads for people, the better.
What you may not know, however, is how to optimize your website to load faster.
That’s why we’re here to share with you the top ways to get a blistering fast page loading time so you can drive more traffic, encourage more signups, and generate more revenue than ever before.
So, let’s take a look. Continue reading
