The Content, Marketing & Sales technology digest.
For small businesses, keeping their costs to a minimum is essential for maximizing profits. By using technology strategically, you can reduce your costs and increase the efficiency of your business, as well as increase your value as an entrepreneur. Here are three ways that tech can turbocharge your business. Continue reading
Content should be a key focus for any SEO strategy as, without content, it is almost impossible for your website to rank in search engine results. Therefore, well written and quality content is crucial to the success of your website.
Content SEO is important as search engines, including Google, will read your website, which means that the words you use determine whether or not your site will rank well. Not only that, but your website should be well-designed and have a great user interface, especially if you are using multiple platforms, such as mobile apps.
However, it is important to remember that there are different types of content that will benefit from an SEO strategy. SEO content can include: Continue reading
As the general populace of the world becomes more aware of the common security flaws of the internet, the encryption of everything online has been thrust into the mainstream.
In this article, we’ll take a look at the x best encrypted messaging apps for Androids. Continue reading
The benefits of technology can be witnessed across every industry. We not only utilize technology in the day to day operations of our businesses, but it is also instrumental in the growth and development of various fields. More and more companies are appreciating the value of technology. Aside from services it provides like automation, technology opens new and exciting ways of conducting business. With so many people relying on technology to do business, the only way to stay competitive is to make sure you are up to date on the new technology trends and innovations. This article explores ways in which technology helps businesses to grow and become profitable in this day and age. Continue reading
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Running your startup based on gut feel alone is a bad idea. A bad idea.
If that’s how you approach management decisions, you’ll end up misjudging certain aspects of your business. You might view liabilities to be assets, or business traps as areas of opportunity that you should leverage.
That is why, if you want to reduce your chances of making erroneous assumptions about your startup, you need to leverage the power of data. By always analyzing data, you’ll have a clearer and more accurate perception of how your business is doing.
In this guide, we’re going to look at several reasons why you should pay more attention to your data and why you should invest in analyzing it. Continue reading
There’s no disputing that technology is advancing more rapidly than ever before and is transforming entire industries. In 2020, using the right tech is essential for every business, and for home inspectors, there is a wide range of cutting-edge tools and resources that should be used. The right technology used at the right time can make your home inspection services faster, more professional, and more efficient than ever. If you’ve been avoiding how much technology can give your business a boost because you’re not very adept with computers, the good news is that it’s never been easier to adopt technology use and learn to use it well. Here are the technologies that are essential for home inspectors in 2020, and they might be easier to use than you think.
As a new startup business, building momentum in your launch with customers is a critical element to ensure your launch is successful. Your company website is a big part of that, so you’ll want to give it the attention it deserves. Many small businesses make the mistake of starting with a very simple website, often just a single page site, with plans to expand that later as the business grows. This can be a big mistake since you only have one chance to make a first impression on a new customer. Using your website to showcase your business as a real player in the market is much more effective in attracting customers. Continue reading
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If you are looking to dip your feet in the world of ecommerce, a print on demand venture might be exactly what you are looking for. Virtually anyone, even those who have no experience can start by reading a few articles, such as the one about Printify print on demand tips and tricks.
Of course, there are plenty of other methods so the question of why one should go with this one remains.
Below, you will find all the benefits that print on demand store offers and once you are finished reading, it will not be too long before you have started a project like this yourself. Continue reading
When you’re running a business, you have a reputation to protect. No matter how great your products or services may be, one negative review from a disappointed customer can already impact your brand. Apart from that, it can also be that nothing is said about you at all. While this can sometimes be good, it can also be dangerous. It makes your brand sleepy, weak, and less competitive.
To protect your brand reputation, customer engagement is critical. You may have heard a lot about this, especially when you’ve been in the business for quite some time now. Customer engagement, as its name suggests, refers to how you relate, interact, and engage with your customers. Naturally, this has to be positive, such that you consistently gain positive reviews from your clients.
Like all other aspects of running a business, customer engagement works to be a long-term investment for your company. Yes, it can first start as an arduous and time-consuming task, especially when you’re still at the beginning stages. But, all these efforts aren’t only going to be futile. Eventually, they’ll pay off.
That said, here are some of the benefits of customer engagement for your brand’s reputation: Continue reading
Web design and conversions – is there a relationship between them? At first glance, it may seem that web design is a concept from the development field, while conversion is about marketing. However, this is precisely the case when these two concepts go hand in hand. And in this article, we have put together several approaches that will help you improve conversions through design. Let’s get started. Continue reading
Voice search is here to stay, and will only continue to get bigger.
More and more people are using exclusively their mobile devices to browse the internet and more of these people are adapting to use voice search in their daily activities. It is expected that by the end of 2020, 30% of all online activities will be done solely by voice (screenless).
With that being said, below we will discuss four of the most effective tactics to optimize your website for voice SEO, starting with the first one. Continue reading
There’s no denying that running a business of any kind is hard work, but a web business has so many different concerns compared to a brick-and-mortar facility. Whether you’re in the planning stages or are mixing up your marketing techniques after years in the industry, embrace the technology upon which you built your business and see new ways to improve. Continue reading
