Category Archives: Technology Advice

Insights and advice from the experts in CMS technology solutions.

The Marketing Planning Process of A Successful Business

marketing planning   The marketing plan is an essential strategic document that is required by every business to get their product or service to the hands of their prospective customers. It involves the roadmap as to which awareness and demand for a product can be created.

It is as such that the marketing planning process is a quintessential step in developing a fully-fledged business plan. However, it is not just companies who develop marketing methods, but organizations as well. It is through a marketing plan that the overall image of an organization can be shown in its full light.

A marketing plan can be implemented in either a business that is just about to start or any existing enterprise that plans on launching a new product or service line. Continue reading

4 Cost-Cutting Tech Solutions for Emerging Small Businesses

Small Businesses open sign

The sheer amount of financial and logistical obstacles that small businesses face is incredible. Most people have no idea what kinds of challenges await budding entrepreneurs and small business owners, yet anybody in charge of their own enterprise can list dozens of problems and tribulations.

Arguably one of the biggest challenges newer small businesses face is financial in nature. While great ideas and solutions can yield massive profits over time, initial start-up costs and day-to-day operations in the short-term can be monumental. As such, saving money whenever and wherever possible is absolutely imperative.

To assist with this goal, we’ll be looking at 4 cost-cutting, technology-based solutions that newer small businesses should take advantage of. Continue reading

Healthcare IT Support and How It’s Benefiting The Industry

Healthcare IT Support

Healthcare IT support is a growing industry because of its integral nature to the advancement of the healthcare field. The sector brings along so many advantages not only in technological support but also in compliance and secured systems for health care.

In this article, we’ll check out the many ways that healthcare IT support has been helping so many medical practices and professionals.

From protected health information to creating systems for hospitals. Healthcare IT support is one of the best things to happen to medical IT. Continue reading

What To Do When Your Business Is Underperforming

Flower shop business owner working service

Is your business currently underperforming? This can be frustrating particularly if you have previously found success and it can be hard to identify the reason for this dip in performance. There are many different reasons why a business may be underperforming and you will need to take action to rectify the situation and set yourself on the right course. There are a few effective strategies to try which could help you to identify what the problem is and what you can do to give your business the boost that it needs to start finding success. Read on to find out more. Continue reading

A Guide For Marketing Your Medical Practice Online

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The healthcare industry is growing and this is due to innovations in standards and tools that practitioners and manufacturers are using to keep themselves relevant on the market. Clinics, for one, are using a range of solutions that simplifies patient care processes.

Medical technology is evolving quickly. And as the healthcare information technology industry is expected to reach $441 billion by 2025, it’s understandable that digital transformation is taking over the field.

That said, practitioners will have to upgrade their marketing strategy as well. After all, they can’t use these brand new tools if they don’t establish a brand presence online.

If you’re a healthcare professional, you might as well invest time and resources in coming up with better means of attracting clients. Here are a few things you might want to take note of. Continue reading

IT Tech Tips For New Startups


Every business relies heavily on IT, and being able to stay current on the latest tech trends can help a business to succeed in many different areas. It can also be hard to know what your company needs and how you can use IT tech to boost your business, particularly when technology seems to be always changing. There are a few key areas to focus on for new startups which should provide them with a solid platform to go on and find success in their industry. Here are a few IT tech tips that any new business will benefit from. Continue reading

Benefits of Moving Your Business to the Cloud


If you own any variation of the technological device in today’s world, you’ve surely heard a lot about the cloud and how it is taking the business world by storm. What you might not know is exactly what the cloud is and what you stand to benefit from implementing it into your daily life. If you’re wondering this but are too afraid to ask, luckily we’ve broken it down for you.

The cloud is a type of software or service that runs via the Internet, rather than locally on your computer. Most cloud services can be accessed through any Web browser and some cloud companies have dedicated mobile apps as well. A few examples of these cloud platforms include Google Drive, Apple iCloud, and Dropbox. Within these systems, you can access your information on any device with an Internet connection, allowing you to live and work on the fly without needing to stay connected to local servers.

While you now understand what the cloud is, you might still be wondering exactly why so many businesses are moving to the cloud or why yours should follow suit. Even in its simplest form, cloud computing increases efficiency, helps improve profit margins, along with many more benefits, which you can explore further here: Continue reading

3 Critical Things to Think About When Building Your Own Website

Web Design

Starting a website for the very first time can be both exciting and intimidating. Whether you want to start an eCommerce website or launch a site for your storefront business or organization, the whole purpose behind a website is to reach out to people, inform them, and get them to do something (e.g., buy your products, donate to your non-profit, etc.).

As fun and easy as it might seem on the surface, building your own website from scratch can be a messy process. There’s a lot to learn, and you must be patient through it all. In truth, you might not even have a solid vision at first. You may even need help from others along the way.

Before you get started, it’s vital to consider the three things below before making your own website.

1. Your domain name

Your domain might seem like a trivial part of creating a website. However, it’s one of the most important things to consider. Your website domain speaks volumes. It reflects your website and what it’s all about before people even actually visit it.

Apart from being relevant to your website, your domain should also be catchy, easy to remember, and simple to spell if you want to attract as much visitors as possible.

2. How to bring in traffic via SEO

Although there are numerous ways to gain traffic, it’s still important to build up your website’s rank on the search engines. Without a decent rank on search engines like Google, earning website traffic will be significantly more difficult.

Search engine optimization or SEO is one of the best ways to make your website known and bring in visitors. SEO involves the strategic application of specific keywords or phrases on the pages of your website to boost your search engine ranking. This is one of the best free ways to improve your chances of getting your website seen by the most relevant audience.

3. The best website builder for your needs

Obviously, picking a website builder is important if you want to create your own site. Although, it’s less about selecting a builder and more about finding the right one to fit your needs. A good web builder will have the features you want, will be easy for you to work with, and will be within your budget.

Based on your level of website-building expertise and how quickly you wish to get your website up and running, there’s a perfect website creator for you out there. Click here for more info on finding a quality web builder.


Making the decision to start your own website is thrilling. Creating a new website, however, involves knowledge, endurance, skill, dedication, and creativity. Some of the most important things to consider before making your site include picking out a domain name, learning how to bring in traffic via SEO, and finding the best website builder to get the job done.

Doing the latter three things can help make building your website faster, breezier, and more successful in the long run.

5 “Free” Hosting Websites


Since pretty much everyone has their own website nowadays it’s no wonder why there is so many web design and hosting services available and on-demand. One of the most popular scripting languages used to produce web pages is PHP. It’s popular because it’s a universal scripting language and all websites created with PHP are fully compatible with mobile devices such as the iPad or iPhone. A lot of popular websites, like Wikipedia, are written with PHP. Since it’s compatible with other devices it’s only natural to assume that many companies offer PHP hosting services as well as websites that give advice on which hosting platforms to use, how to optimize your hosting or how to maximize your site’s uptime.

Although hosting services you pay for can do a better job, they often don’t offer cost-effective solutions, which is why the usage of free PHP hosting websites has skyrocketed. These websites are budget-friendly but aren’t exactly free because they place restrictions on storage capacity, server speed, and bandwidth. So if you have a tight budget here’s a list of 5 “free” hosting websites: Continue reading

Why Your Business Needs Mobile Application Development

If you still associate the mobile apps with the big names like Wallmart, Amazon, Netflix or Bank of America, you are running behind the time. Wake’s 2019!

With 2.7 billion smartphone users across the whole world, it’s evident that the app industry is thriving and showing no signs of slowing down.

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If you check the smartphone data shown above, you would have the realization that smartphone culture has become the world’s phenomenon.

China has the highest number of smartphone users- 775 million, followed by India at 386 million. Almost 28.50% of the Indian population use smartphone and apps regularly. The United Arab Emirates has the highest smartphone penetration rate, where 82.2% of its population use smartphones.

So, now you might have realized that almost the world’s half population is using a smartphone.

So what are the people doing with the smartphones? Continue reading

The Benefits of G-Cloud

google logo

The G-Cloud is a framework by which all public sector organizations in the United Kingdom can purchase cloud-computing services. Suppliers on the framework can provide a wide range of services such as cloud hosting, cloud services, and cloud support. There are about 25,000 suppliers on the G-Cloud framework already at last count, and there is a push to sign up small and mid-sized enterprises. This cloud-computing infrastructure was designed with IT security in mind, though it has other benefits. Let’s take a closer look at the benefits of G-cloud. Continue reading

How to Save Money by Using Technology in Business

Technology in an office

Most business owners are aware that purchasing technology for their company can be an expensive investment, but researching the very best methods to slowly transform your business from entirely manual to 100% technological could save you a significant amount of cash in the long-term. With new innovations and advancements happening constantly, it’s easy to see how entrepreneurs are making huge savings through the correct uses of technology.

If you’re wondering how you can save money as an entrepreneur by investing in different forms of technology, here are some of the key factors that may give you some further insight into how and why it could benefit you. Continue reading