If running a successful business was easy, everyone would be doing it… As you know, it’s not easy to reach and maintain business success. It takes careful planning, attentive management, and a deep understanding of the potential obstacles and barriers to success. To do all this and still have time to breathe, you need to harness one crucial and powerful competitive advantage – effective project portfolio management.
Predictive analytics is not always easy to understand, despite being a relatively simple concept. In its most basic definition, predictive analytics mines data to find patterns and assess the probability of people’s actions. In business, your marketing team can use predictive analytics to better understand your target market and devise campaigns to better suit their needs.
However, there is no guarantee that your customers will act as predicted — no pun intended — or that the pattern will continue. The following are just a few ways you can better understand predictive analytics and how your marketing team can use it.
One of the main ways marketing teams are using predictive analytics is to comb big data for patterns on leads and sales patterns. You can use your data to see who is buying your product or service. But, more importantly, you can finally determine why. You then can use this information to target other prospects, or upsell or cross-sell current customers with additional relevant products or services that fit their needs.
In an interview with PC Mag, Allison Snow, senior analyst of B2B marketing at Forrester, explains that predictive analytics enable marketers to use science and math to prioritize their leads through specific criteria and weightings. Snow explained how this helps companies identify productive accounts, target upsell campaigns, and spend less time on accounts that don’t have a good probability of buying.
Identify Similar Customers
Once you identify how your previous and current customers are buying, you can extrapolate that data out to reach new customers. While it’s not an exact science — and results can vary — recognizing patterns and customer behavior can help you predict how similar markets, audiences and industries will behave.
A good example of this type of data and campaign is Facebook’s Lookalike Audiences. With this tool, you’re able to upload data about your current customers or target audience and then find prospects who resemble that buyer persona. You also can track individuals who visit certain Web pages or who like your page and find similar audiences that way. Facebook uses your data to target people who behave in similar ways or fit into a specific pattern, all of which helps you more effectively grow your customer base.
Another way you can up your marketing game with predictive analytics is to create personalized campaigns for your target market. By understanding patterns in their buying behavior — and what they expect from your product — you can use that specific information in your campaigns to make sure every piece is relevant to them.
Companies can create a more relevant and informed content strategy for their advertising, email, social and content marketing campaigns when they have greater insight into what their customers are after. Become an expert in several areas that best target your various audiences and hit on the information they want to know.
Predictive analytics can be used in many other ways, both in your marketing department and in other areas of your business. With enough data and the tools to recognize patterns, you can better forecast sales, stocking needs and production costs. Even though you’re extrapolating data and can’t guarantee success, predictive analytics is a good starting point to improve your processes in understanding your past, current and future customers.
We have finally reached the end of this series, “Fresh & Useful Freebies for Designers & Developers”. We know that this was a short series as we needed to keep the quality tight by selecting only the best freebies available.
But we will be coming up with some more freebies for you in our upcoming blogs. We hope that this series have filled your toolbox with lots of awesome resources and that also for free.
Enjoy the final part of this series to its fullest. Do not forget to bookmark these episodes for your future referencing. Continue reading
Welcome to the second part of the series on “Fresh and Useful Freebies for Designers & Developers”. We are on the mid-way of this series and we hope you have enjoyed the first part to its fullest.
In the second part, we present to you some more really awesome freebies for all the developers and designers out there, which includes various fonts, icons, UI kits, templates and much more.
Enjoy this episode and do not forget to share it with the world. Continue reading
A developer or a designer always looks forward to having a good set of resources up and ready in his/her arsenal to make work much easier and faster. And the fun gets doubled when you do not need to pay a single penny for availing these resources.
So we at ‘corePHP’ took it a bit seriously and did a broad and in-depth research to present to you some of the best, most useful and fresh resources for developers and designers which are absolutely free of charge. Continue reading
While most people understand the importance of backing up their hard drives, many do not realize how important it is to also back up their website. No server is 100 percent reliable, and your website could be gone tomorrow if you don’t have the foresight to create a backup. Here are three reasons why it’s a good idea to do regular backups of your website: Continue reading
VPS hosting is one of the much appreciated recent trends across the web hosting sector today. Officially entitled as “Virtual Private Server”, VPS hosting seems baffling for many businesses & individuals looking for web hosting support. In reality, VPS hosting can be defined as a hybrid hosting service, which represents a smart blend between dedicated and shared hosting. Continue reading
Making the switch over from a traditional model to a cloud system can benefit your business—helping to reduce company costs and increase sales conversions. But how exactly can a cloud contact center impact your business? 62 percent of 169 organizations surveyed were using cloud based call centers as of 2013, according to DMG Consulting. Here’s a roundup of the benefits and things to look out for when you make the switch.
The Scoop on Cloud Call Centers
A traditional call center entails computers running necessary software, local IT support, on-site servers and other hardware working efficiently to keep the center up and running. When a call center exists in the cloud, a company is logging in to use all of the necessary systems to run their business. Much like logging into an email or streaming your video library directly from Amazon, a cloud call center system can be used from any location. Continue reading
Cloud hosting is becoming more prevalent as businesses recognize the potential cost savings of keeping information in a virtual space, which is both easy to maintain and upgrade. However, there are drawbacks to cloud hosting, such as issues with security flaws and technical glitches that can leave businesses—especially smaller, less tech-savvy businesses—scrambling to repair damage.
Information Week says recent research indicates that the end-user marketplace for cloud infrastructure as a service could meet or exceed $180 billion by 2015. With such a fast-growing technology trend, companies must weigh the pros of the efficiency of cloud infrastructure with the cons of its potential vulnerability to hackers. Continue reading
Are you a coupon blogger looking for plugins to take your business to the next level? or are you tired of using plugins that don’t really interpret your mind clearly as you wanted. Here are some of the plugins that are wildly used by coupon bloggers and are said to be one of the best.
This a fantastic plugin that allows you to easily embed short codes of various coupon stores of your wish in to articles written on your blog, with this you can get your reader fed with your write-ups and also stylishly advert the company short codes.
This very coupon plugin is rated among coupon bloggers as one of the sophisticated and yet simple coupon plugin ever. This coupon is wildly popular and the functionality is very flexible. Coupon creator allows you to create and manage your own coupon by using a short code. The amazing thing about this coupon is that; one, its free and it also create coupon at custom post type, which means you can design your coupon to look however you want it. You can just download and try it fast if you haven’t.
Coupon code is a very unique plugin that I’ll implore all coupon blogger to have in their word press. It is a fantastic coupon plugin that allows you to have right of whatever coupon code you provide without anybody having the right to copy or use it without visiting your affiliate link. Isn’t it fantastic? Though this plugin is free and you can have all the fun it but, you will be surprise and won’t be able to contain yourself when you upgrade to the elite version.
This is a plugging that mustn’t be talked about when talking about the list of the top most use coupon plugins in 2014.
Voucher Press, as its name implies, is a plugins that is use to create voucher with different layout and font from different templates. These vouchers generated from this plugging can be printed or downloaded as the case may be.
Social Coupon for WordPress
Now that social media has become part of the tools that help any online and offline business, social media coupon for wordpress has also become a familiar friend to coupon bloggers in helping their business connect stylishly to a wild range of friends and customer around the world.
Social coupon for WordPress is a plugging that allows users to get instant discount for sharing your pages on their account. This plugging offers discount to her customer and it support various social button like facebook button , google plus button , twitter and many more
These list is extract from the best and popular plugging that’s used by coupon blogger and is subject to personal and opinions base on experience. Though there are some other fantastic pluging that are not mentioned here and you are free to mention them on the comment box for the benefit of people who wished to know more plugging
VPS or Virtual Private Server Hosting is steadily gaining momentum today- according to market experts, VPS embodies the next-genre in hosting technology. To have a clearer view of VPS technology, imagine firms setting up some virtual “bottles” for their servers. This virtual bottling process of the server requires cutting off some specific value of disk space and bandwidth to be used by the server owner & nobody else. The entire resource management here is cased in a sole-operated and self-managed unit where nobody other than the owner has access to. In simple words, VPS hosting allows you ample space to continue your operations on a server, which although is shared in between yet all users get more space than a shared server solution.
Advantages of VPS hosting
In the entire hosting scenario, none of the hosting solutions offer the higher degree of control, power & potential as offered from VPS technology. Yes, there is the dedicated server solution with enormous control for the sole user but it’s the lower price tag of VPS that places it over the dedicated solution today. In case you are looking for some serious website performance but are unable to afford a dedicated full-blown server, VPS holds the answer for you. Here is a small brief on the perks of VPS hosting. Continue reading
Video can often make the difference between a eye-catching website and a site that visitors will surf right past. The accessibility of high-speed internet has made it easier than ever to incorporate video into a website. Comscore found in December of 2013 the average American watched 19 hours of online videos and more than 180 million Americans watched 52 billion videos online that month. With video becoming a ubiquitous part of user experiences, some sites have developed truly creative and interesting uses of the medium to sell products, create mood or communicate information to visitors. Continue reading