Category Archives: User Experience

Youtube video ideas

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Are you a novice video blogger and are in search of an idea for a video on YouTube? In the article we suggest you to find out which videos are most popular among the audience of this site. Thanks to the knowledge gained, you will be able to understand which videos you should make, and which ones do not. Also we will tell you what you need to shoot high-quality video. But first things first!

ABOUT WHAT TO REMOVE THE VIDEO?

This question can appear even in the head of a very ideological person. In fact, you need to proceed from what is interesting to you. If you can’T decide in any way, then check out our list below.

  • Tell us about yourself. If you are planning to withdraw your first video, you should start by getting to know the audience. Tell us about your life, your hobbies, your habits. Conduct the master class. Do you dance well or knit? Interested in foreign languages? Or, maybe, cook deliciously? Then share your knowledge with the audience, releasing a series of video lessons. In such videos, you can step-by-step demonstrate and explain a process, and simply talk about any interesting facts from the chosen field.
  • Overview. Do you like watching movies or reading books? Pay attention to video reviews. In such videos you can express your opinion and evaluate absolutely any things and events: cinema, music, literature, politics … the list can be continued indefinitely.
  • Travels. Year after year, video on this topic is becoming more and more popular. If you also like to discover new and interesting places, then try to shoot a video dedicated to them. Show the most interesting moments and locations and be sure – you will very quickly find your audience!

WHAT DO WE NEED FOR CREATING A VIDEO?

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So, we looked at the basic ideas for a video on YouTube for beginners. Now let’s figure out what it takes to create a video.

  • Scenario. In detail, think about what you will talk about and what to show. Also, determine in advance how long the narrative will take. It is desirable that the video lasted no more than 5 minutes, since too long video recordings weary the viewer.
  • Camera. You can use both professional video equipment or a camera on a smartphone or tablet. If you choose the second method, then do not forget to first study the question of how to shoot video on the phone correctly.
  • Video editor. The last but not the least important tool that will help to bring the material to an ideal state. Let us discuss this point in more detail.

That’s all!

Make your videos more likely!

If you are thinking about creating your own video website, recommend you to check this article

“How to create a video website”.

You will be surprised how many ways to create video website exist.

Greater Website Credibility Means Greater Conversions

Today most businesses own a website. A website has, in fact, become a significant means of earning business. A website can help you secure not only local business but also from other cities or even countries.

Clients may sometimes like your website but may be apprehensive about engaging you, so it is imperative to win their trust and assure them you are an authentic organization.

There are several factors that you may include in your website which will convince your clients of your trustworthiness. Let’s have a look. Continue reading

Generate Successful Leads for E-Commerce with Smart Designs

Lead Generation

Everyone knows Google is the world’s most successful search engine, and companies around the world strive to achieve top Google rankings. But not everyone realizes that Google.com is also the world’s highest-ranking website. According to Alexa, Google’s own SEO performance outranks Google’s subsidiary YouTube, Facebook, top Chinese search engine Baidu and Wikipedia, which hold the next four top spots. Google’s SEO success is a byproduct of its design as a search engine, since web surfers typically visit Google in order to find other sites. This has helped turn Google into an e-commerce giant as well as a successful search engine. Here’s a look at some other web design approaches that successful e-commerce sites use to generate leads:

Amazon: Generating Organic Traffic with Keywords

Amazon is the world’s most successful e-commerce retail site, valued at nearly $100 billion at the end of 2016. Like Google, Amazon’s marketing strategy revolves heavily around its SEO-oriented design. Amazon draws traffic with keyword-rich product descriptions that use the exact phrases prospective buyers are likely to be searching for on Google and other leading search engines.

For instance, if someone goes to Google looking for the DVD release of the latest Star Wars movie, typing in “rogue one dvd” will produce search results that include an Amazon product page listing for “Rogue One: A Star Wars Story [Blu-ray + DVD + Digital HD].” The page’s full title tag includes other keywords naming the film’s top stars. The rest of the page includes supplementary product description information that mentions other relevant keywords.

Amway: Attracting Visitors with Content

Keywords work best for SEO when combined with relevant, valuable content that draws visitors interested in a particular topic, problem or question. In addition to doing SEO duty, such content can also be used for sharing on social media to attract followers and visitors.

An e-commerce site that uses this strategy effectively is Amway’s. Amway’s blog features practical tips on topics appealing to its target audience, such as tips on how to apply make-up, eat healthier, grow an organic garden or start a business. Blog posts are shared on Amway’s social media profiles, attracting followers, generating discussion, driving traffic to Amway’s site and ultimately turning visitors into customers.

Facebook: Capturing Contact Information

After you succeed in attracting visitors to your site, it’s vital to capture their contact information so you can pursue follow-up marketing efforts. It typically takes multiple contacts with a site visitor in order to convert them into a buyer.

Facebook’s web design exemplifies this approach. When a visitor lands on the home page of Facebook’s site, typically after installing Facebook’s app on their mobile phone, they see an invitation to sign up for a free account. The registration form requests information about the visitor’s name, mobile phone number or email address, birthday and gender. When the visitor fills this form out, they receive a free Facebook account, setting the stage for them to become buyers of products and services from Facebook and its advertisers.

YouTube: Leveraging Free Content

Requests for visitor contact information usually work best when some incentive is offered in return for the information. In Facebook’s case, the offer of using Facebook’s service functions as an incentive. In other cases, free content can be given away as an incentive. The content can be delivered in forms such as videos, emails and PDF files.

YouTube is the king of leveraging free content into business. As the second most-visited site on the internet after its own parent Google, YouTube gives away more free content than any other site. Visitors aren’t required to sign up for an account in order to watch YouTube videos, but registering confers visitors additional advantages, such as the ability to access more content, upload content and participate in discussions. Whether they sign up or not, YouTube receives revenue from advertisers who market to video viewers. YouTube also generates revenue by selling premium ad-free content to subscribers.

4 Ways to Make People Hate Your Website

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Even if your website was created solely to promote a personal brand, or if your business exclusively sells products in a store and has none online for purchase, the user experience you create throughout your website heavily influences the perception of your brand. In 2016, research and consulting firm Nielsen Norman Group declared digital user experience to be the main contributor to brand loyalty today. Every touchpoint of a website provides an opportunity to increase sentiment for a brand, through thoughtful design and interactions.

An easy-to-use website that features an enhanced user experience leads to more sales; customers prefer an omnichannel approach for big purchases, researching online before heading into a store to buy. Your competitors know how important a great web journey is, since 22 percent of e-commerce pros and marketers say optimizing customer experience is their top priority this year.

What kind of impression is your website making? Here are four mistakes that could be hurting your brand reputation, customer loyalty and sales.
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Utilizing the Bootstrap 4 Grid System for Mobile

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Sophia Phillips of WordPrax Ltd. – HTML to WordPress company shared with us in December an article regarding utilizing the Bootstrap 4 grid system for creating a responsive website. To date, this post has seen significant traffic as many have noticed the usefulness of the article. A short bit ago we were approached regarding having a video developed to showcase the usefulness of the Bootstrap 4 system.

Chris Minnick of Webucator, a mobile web development training site, was so inspired after reading the article that he created a video to further discuss the Bootstrap grid system.

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Important Considerations You Need to Know About UX Design

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Providing greater customer satisfaction is the key to determining success in today’s competitive web world. And today, UX (User Experience) plays a significant role in maximizing customer satisfaction. According to Econsultancy reports, “UX improves customer satisfaction by 75 percent.”

Needless to say, higher customer satisfaction helps in improving customer retention rate and sales. UX is usually associated with the process of website designing and developing – that is vital to the sale of your product(s). However, building something with user experience in mind isn’t easy. There are many things that you need to consider for creating a winning UX Design.

Let’s look at some of the most important factors that you should keep in mind when working on a UX design project: Continue reading