A perfect website design doesn’t always ensure online visibility. There are tricks in making a website function as it is intended. The primary goal for having a website is to let people know about it. A perfectly created website is useless if no one knows that it exists. The way to achieve this is by earning a place on top of the search engine result pages (SERP) by using search engine optimization (SEO).
SEO is a process of applying strategies into your website to make it rank higher on SERP. Website designers and developers of modern websites are aware that SEO plays a significant role in making the website visible to the people on the Internet. Here are some of the tips and tricks in making an SEO-friendly website.
People use keywords when using search engines like Google or Bing. Programs like Google AdWords Keyword Planner are collecting these keywords. They are the ones who can tell you which keywords are widely used by people looking to find information on a specific topic, product, or service. It is very helpful if you know these keywords so that you can inject them strategically in your website content. That way, when people use the same keywords in their search, your website will come up as one of the search results for that specific keyword or phrase.
However, you need to be very subtle in injecting these words because you don’t want to make it too obvious that those words are there only for the sake of using them as keywords. The value of your website or content will be lost, and people will lose interest in it. It should be fluidly placed in a copy or article in your blogs.
Observe proper keyword placing
To use the keywords correctly is knowing how to place them on your website. If you are writing articles, you can embed URLs of websites or pages that are relevant to your topic. Link those URLs to anchor texts, which are your keywords. You can also include the keywords on a website URL. It can be the most important placing of your keywords. If there are multiple keywords in one URL, you should make sure that they form a complete thought. Separate the words using dashes. Focus on placing the keywords where it registers well in search engines, such as the topic headings or titles.
Keep your website updated
To keep your place on top of SERP, you need to update your website at least every week and make it active. You should publish articles every week as new content will mean new keywords to keep your website traffic going. Some business owners who run websites but don’t have the time or talent of writing articles hire people who write articles for them regularly. Search engines prioritize contents that are at least 300 words long, which is enough length for an article to get the attention of the readers and provide useful information. That is how you keep the fire burning in your website.
Make your website mobile responsive
A website should be responsive on both desktop computers and mobile devices. This is also one of the search engine requirements to get you a place on top of the search results pages. When a website design is viewable on mobile devices, Google and Bing usually show such website first as most users are using mobile devices nowadays.
Videos are becoming a top marketing strategy because people watch videos more than they read text. Create some attractive and engaging videos that will help your business. It may be how-to videos or explainer videos. Make sure to create one that is well thought out and not just anything you can focus your camera on. High-quality and engaging videos can be a deal breaker on any website.
SEO can be challenging, but it’s actually not that complicated. Always check and analyze the important keywords in search engine results. Adjust or modify your keyword usage as needed to continuously improve your search ranking. Check your embedded links now and then to make sure they are still working and does not lead to dead pages. Use links that are only applicable to your business. Apply these SEO tricks along with other digital marketing strategies, such as those you can learn from local webmarketing123.com, and you will surely be on your way to the top of the search engine result pages.