Everything Beginners Need to Know About Google Ads

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Competing in the world of online business is tough. Brands are looking for all kinds of ways to attract more customers. A lot of potential entrepreneurs fail to break in various industries because they could not keep up with finding new customers and building sustainability.

Marketing is no easy task, but there are some methods that are sometimes underutilized by various companies. This happens mostly because SEO and social media take priority.

A good example is pay-per-click marketing. Despite what it has to offer, not everyone is willing to give it a chance. But you could be different and rely on PPC to bring your business to the next level. And here are some tips for creating your first successful campaign.

Tip #1 – Use Free Coupons

It might be hard to get started with something that requires investment, especially when you do not have any experience. Luckily, there is a free Google Ads promo code from CleverAds.com that will make your life easier. You will have room for testing and trying to grasp the most basic aspects of PPC marketing.

Tip #2 – Research the Demographics

Depending on your niche, a targeted audience can make or break the whole campaign. Creating random ads and expecting for things to sort themselves out naturally is not going to get you anywhere.

You need to define who you are targeting. Is it a campaign to cover everyone in the world? Or maybe you would have more luck with targeting local communities? Think where your ideal customers would come from and try to attract them via ads.

Tip #3 – Focus on High-Performing Keywords

Keyword research is one of the cornerstones for creating a successful PPC campaign. It is difficult to find the right keywords, and even if you locate some, they might be too competitive and require a lot of investment.

Try to focus on long-tail keywords and remember that if a keyword is not working out, you can always remove it from the campaign and put in a replacement.

Tip #4 – Write an Effective Ad Copy

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Writing an effective ad copy is one of the most difficult things. It is no surprise to see the best copywriters make a lot of money just by writing a few sentences. You can always hire a freelancer and let him do the job.

At the same time, it might be a good opportunity to learn something yourself. And you get to save money by not having to pay another person or an agency for the work.

Tip #5 – Adjust Campaigns in Real-Time

One of the biggest advantages of Google Ads is that you can adjust the campaign in real-time. Be it a small change in the copy of the ad or a replacement of a keyword. You can do that in a few seconds and continue monitoring how well your campaign is doing.

Not having to redo the whole thing from scratch when you want to change certain aspects saves resources and makes PPC marketing one of the most efficient methods.

There is also an option to leave the bidding on auto and let Google algorithm take care of the business. But leaving everything in the hands of a computer might not be the best choice.

Tip #6 – Optimize the Landing Page

When someone clicks on an ad, they expect that the landing page meets their expectations. Do not look to use clickbait methods and fool visitors. It will not take too long before you have a terrible bounce rate and have to shut the page down.

Instead of looking to trick people, ensure that they land on an exact page that the ad promises. Even a simple landing page will do. It is all about keeping the promise to those who click on the ad.

Tip #7 – Schedule the Ads

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Ads can run 24/7, but if you are looking to take an efficient route and save money, scheduling them for particular time frames of the day is the best option.

Tip #8 – Research the Competition

Looking at how other brands are carrying out their campaign is always a good piece of advice. You will get some inspiration by researching others. Put yourself in the shoes of a customer and think about what makes their ads good or bad. A different perspective is not something you have when looking at your own ads and campaigns. Ask whether you would click or avoid those ads and why you feel that way.

Tip #9 – Continue Testing

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At the end of the day, PPC marketing is all about testing and adjusting aspects of a campaign in real-time. Take as many tries to find a formula that works for you and enjoy all the benefits that pay-per-click marketing offers.

 

Michael Pignataro
co-CEO - Operations at 'corePHP'
Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking.

Michael's philosophy is simple: "If you can dream it, we can do it."
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Michael Pignataro

About Michael Pignataro

Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking. Michael's philosophy is simple: "If you can dream it, we can do it."