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Technology has changed the way we function, whether it’s communicating with people, working from multiple locations, shopping online, and everything else in between.
In fact, the way entrepreneurs conduct business and the way customers search has altered dramatically over the past decades.
But it’s search engines that have made the most profound impact. They have become a lifestyle. With easy access to an abundance of information, searching has become our right, not an option.
Undoubtedly, search engines are now the powerful force guiding businesses towards visibility and success. And with it, a whole new science has developed around optimizing web presence- Search Engine Optimization (SEO).
But is SEO merely a buzzword, or does it genuinely hold magical powers for your business?
Search Engine Optimization has been around for twenty-something years. SEO techniques revolve around helping to connect people with businesses by matching their needs to available products and services.
But in order for brands to truly become successful, they must understand their consumers as well as their questions. So the process begins with recognizing what people are searching for online. This includes identifying how they are searching, the devices that are utilizing, the words they are using, the type of content that is preferred, and much more.
Knowing the answers and applying the data allows businesses to implement strategies that can effectively promote the brand, catering products, and services that satisfy the target audience, and provide a better website browsing experience.
But let’s get back to the actual question.
How can SEO be a game-changer in running your business?
1. Increases web traffic
The whole point of marketing your website is to get as many visitors as possible. So this is a given in the SEO equation. While the objective may be the same for both, the tactics are, in fact, quite different.
SEO is a highly targeted campaign. It relies on gathering and analyzing data about consumers as well as keywords.
The aim of SEO is to facilitate search so that people can find sites that provide answers, products, or services that they need. For instance, utilizing words and phrases that potential customers are searching for in your content can drive more traffic to your site.
2. Improves online exposure
Though many consider SEO to be merely a method to drive traffic to a website, it is, in fact, much more than that. So yes, SEO is not just about keywords or catering content for your customers. It’s a whole compilation of best practices that allows your website to be more attractive to search engines.
By taking into consideration factors such as loading speed, mobile optimization, user experience, and whatnot, you can significantly improve online visibility.
More importantly, by focusing on various aspects of your website that influence search results, you can compile efforts to make your website perform better.
Making changes to the design of a website or its content in order to align with Google guidelines can help you earn bonus points. The reward- you have a greater chance of showing up higher in SERPs. And the higher up you are, the more noticeable your business is.
3. Polishes the brand image
SEO requires analytics, whether it’s to identify effective keywords or track visitor behavior. By narrowing the target market, you can create content that is relevant to your site visitors. This is an ideal way to reduce the bounce rate, which Google watches closely and penalizes sites by lowering their search engine rankings.
So when people can easily find the relevant information that they are searching for, it not only makes site navigation easier and faster, but it also significantly builds a positive image of a brand.
4. Keeps the site up to date
Google rolls out updates on search algorithms that impact SEO on a regular basis. That means you need to know about the most recent changes to web search in order to stay on the radar.
Whether that means incorporating voice optimization strategies, replacing outdated web structures, or improving loading times, you have to stay focused on best practices that are currently driving Google search rankings.
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But the ever-shifting nature of SEO makes it challenging for entrepreneurs to keep up. Talk about SEO agencies, they are always in the race of providing best services to their clientele. However, it’s not easy for the agencies to bear the load of project. This is where hiring a professional White label SEO agency like Growth Proton can be significantly beneficial to the business.
Not only are they aware of the latest SEO trends, but they also know how to incorporate other measures such as SMM, link building, and email marketing to promote your client’s brand.
5. Develops a better website structure
According to WebFX, 94% of first impressions are related to your site’s web design. SEO techniques look at a website as a whole, including the title, heading structure, content, images, etc.
With a focus on all these aspects, strategies can be implemented to create an overall appealing, organized, user-friendly site. While you look better in Google’s eyes, consumers are able to navigate your site with ease.
But more importantly, Campaign Monitor states that after a positive experience, 69% of customers recommend the brand, and 50% would return for repeat interactions. It looks like a win-win situation.
6. Fosters customer relations
What would a business be without customers? With SEO, you have valuable data and metrics to give you a better insight into your customers.
You know exactly how they search or browse, their gender, their location, the language they prefer, the technology that is utilized, the days when they are more active, the time that they are more likely to engage, and much more.
With such in-depth information, you can reach out to your customers and develop stronger ties with them, leaving no room for another brand to even become a second option.
For other tips on how to market your website, read Master These eCommerce Marketing Tips.
7. Boosts ROI
At the end of the day, running a business all comes down to earning a profit. With SEO, you are pooling together with a variety of aspects that ultimately offer a better browsing experience for your visitors. For example, increasing your website’s speed by one second can increase your conversions by 7%, showing how they are more willing to participate on your website if it responds quicker.
And by providing relevant content, you improve the level of engagement and interaction with the target audience. The longer a viewer stays on your website, the chances that they will convert are much higher.
Final thoughts
The underlying principles of SEO practices are linked to the devices and technology that we use. And since they are constantly transforming, SEO is clearly an evolving science. It cannot be a task that you complete and check off your to-do list. Learning about current Google algorithms that influence SEO can help keep your website up to date with the latest trends. Not only does this keep you ahead of the curve, but it is an opportunity for you to build strong connections with your consumer base and beyond.
As we speak, times are already changing. The world is in the midst of yet another technological revolution. Next-generation buzzwords such as IoT, 5G, and blockchain will soon be incorporated in our lives. We are yet to see how each of these technologies will influence search in the coming years.
AUTHOR BIO
Mary Warner is an enthusiast blogger. Her compelling research and communication capabilities exchange offerings that have value for the reader. Her passion for writing has been an ever-evolving affair. She loves to share her views related to latest trends in marketing, technology, ecommerce, and the like.
