Financial Tips for a New Ecommerce Business

Financial Ecommerce

One of the most difficult things about running a successful new online business is making sure that you manage your finances successfully. The decisions you make and habits you have regarding finances can make or break a new business, and change the trajectory of its overall success. While managing finances correctly may seem like a daunting task, and it can be, the reality is that if you take your time to plan things out, having a financially stable new business can be simple.

Stay Organized From the Start

One of the best things you can do is stay organized from the start. How you choose to do this is up to you, whether you use something like a general ledger or you have your own system that you prefer to use. Either way, staying on top of every cent that goes in and out is key when you are just getting started. What many don’t realize is that a new online business can go into debt, not just because of any one big expense that sets it back, but because of many small ones, many of which may have gone unnoticed altogether. Launching your own online store requires a lot of planning and attention to detail.

Keeping close track of every dime that gets spent is also a good way to make sure that you are never getting over charged or double charged for anything, and it can be a good way to help prevent any kind of embezzlement or dishonesty on the part of others that may be involved in the financial aspects of your ecommerce business. Additionally, the clearer your picture is of your business’s financial state, the easier it is for you to set goals and make plans with your money.

Create the Right Budget

Something else that is essential for a new online business is having the right budget. Many may think that the right budget is one that comfortably covers all of their needs. However, to truly save money in the beginning, it can be a good idea for those running the finances of a new ecommerce business to come up with a particularly tight budget. One way to do this is to come up with what you think is an appropriate and comfortable budget, and then cut it in half.

This may seem extreme to some, but by doing this you will be forced to reevaluate some of the things that you think are necessary to the running of your business. Once you have to make such a big cut, you may come to realize that many of the things you thought you needed aren’t actually necessary. Not only that, but you will also most likely have to come up with creative solutions to save money. This kind of creative problem solving isn’t just a great skill to have when it comes to your budget, it can also be a great skill to have when it comes to other areas of your online business as well.

Use Your Time Wisely

For all businesses, but for new and growing online businesses in particular, your time is money. Because of this, every moment needs to be spent wisely. When a business is small or new, every task you accomplish in a day can make a big difference for its growth, so it is important to make sure that you are being productive and focused throughout the day. Not only that, but it is essential that you make sure your employees are being productive with their time as well. The more that you get distracted, or hold back from completing tasks that could move your ecommerce business forward, the more you are preventing it from growing effectively, and the more money you are costing yourself.

Have the Right Mindset

It isn’t just your daily habits that are important when it comes to running the finances of your new online business, your mindset matters as well. While launching a new ecommerce business can be exciting and you may very frequently find yourself feeling excited and optimistic about your company’s future, the reality is that being too optimistic can sometimes set you back. While it is good to have a positive attitude and hope for the best, your business may be more financially sound if you prepare for the worst.

The more that you can proceed with caution, the better off you will be. Also, the more that you can prepare for worst case scenarios, by doing things like creating an emergency savings fund, the better standing you will be in if you ever do find yourself in a situation that is less than ideal.

Have Meaningful Goals

The goals you set for yourself can have a big impact on the overall trajectory of your business’s success. In fact, one of the worst things you can do for your online business is not have any goals at all. Before you even begin to launch your business, you should have some goals in place. However, goals that you set before your ecommerce business gets going may not always be clear, because you don’t have a set idea of what your financial situation is like yet.

So, after your business has been running and you have a better idea of what your finances are like it is a good time to start setting meaningful and specific goals, not just when it comes to where you want your business to be in 6 months in general, but also where you want it to be financially. If you are ever concerned about the goals you are setting and whether or not they are right, the reality is that having goals in general, no matter how small or incremental they are, are very helpful in spurring and maintaining growth and that the worst thing you can do for your business is not have any goals at all.

A Few Last Thoughts

For many, one of the most stressful aspects of running a new ecommerce business is making sure that they are tracking and managing their finances properly. Finances can be stressful for many reasons, but the reality is that looking after them properly doesn’t have to feel hard. By doing things like keeping close track of your cash flow and setting goals for your company, you can help ensure its financial success.


Michael Pignataro
co-CEO - Operations at 'corePHP'
Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking.

Michael's philosophy is simple: "If you can dream it, we can do it."
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Michael Pignataro

About Michael Pignataro

Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking. Michael's philosophy is simple: "If you can dream it, we can do it."