How to position yourself as THE go-to expert

Be the one asked the questions for expert advice

Part 3 of 5 blog series

Position yourself as an expert. This is a question that a lot of people are struggling to answer. After you think, feel and act as an expert, and after you have a unique perspective, it’s time to position yourself as an expert. Now you have your unique perspective but how can I know that you are a real expert? If you position yourself as an expert, you will gain a lot of customers and clients. Here are some steps to position yourself as THE go-to person in your area of expertise.

1. Show your story:

For every customer and client, they want to know who you are, and why they should listen. More importantly, they want to know how you are like them, how you struggled and overcame the obstacles you faced until you reached where you are now. This proves to your readers that you know their problem and you also know the solution for the problem. Share only the real story.

2- Be the authority in your niche:

au·thor·i·ty noun: the power to influence or command thought, opinion, or behavior. If you want to influence people and build a powerful business online, you need to be an authority. Authority makes you more important in the eyes of others, and also Google. To rank well, build a site so fantastic that it makes you an authority in your niche. ~ Matt Cutts, Head of Google Web Spam Team If people think you’re important, so will Google. This is the key to rank higher on Google. But how to establish yourself as an expert?

a- You need really high-quality content.

You must have content that demonstrates your expertise. High-quality content will build your authority and make you recognized by the big players in your niche. When you are recognized by big experts in your niche, they will link to your posts or at least tweet it. Not only will they send you a massive amount of traffic, but people will look to you as an expert because those big players link to you. What other people say about you is more important than what you say about yourself – Brian Clark The key to becoming an authority in any area is to learn all you can, and share all you can. Then you make money by selling something related to your authority, and even by re-packaging the content you’ve already created.

b- Display social numbers.

If you have enough shares, then share your Twitter followers, Facebook likes, YouTube views, email subscribers, tweets, shares and so on. Share these stats on your website on your “About” page. This will help position you as an expert.

c- Collect testimonials and case studies.

Testimonials and case studies will position you as someone who gets results. This is a great weapon to help you attract more and more weapons. If you don’t have any, offer a free consultation in exchange for a detailed case study of the results.

d- Associate yourself with experts.

Try to associate yourself with experts in your niche. If you can get their testimonial, their credibility will affect your brand dramatically. At least, you can mention them in your posts, videos etc.

e- Share as much as you can:

The key to becoming an authority in any area is to learn all you can, and share all you can. Then you make money by selling somethingrelated to your authority, and even by re-packaging the content you’ve already created. Brain Clark Of CopyBlogger Now that you have simple tips to build your authority, try to apply them now. Pick one and work on it, and then go to the other, and so on. If you want to read more about authority, check out Authority Rules by Copyblogger Media.

3- Care about your website.

Your website will affect your authority and expertise. If you have a well-designed blog that demonstrates your expertise then you won it. You can hire a designer or simply buy a professional one. We can also do all the work for you here on CorePHP.

Now, you can position yourself as an expert. What’s next?

After you position yourself as an expert, you will gain a lot of customers. Your income will increase dramatically. Go now and work on the above tips, measure the results, and watch the difference. Tell us what frustrates you most in the comments. I will try to help you as much as I can.

The Core Team
Editorial Staff Members at 'corePHP'
Editorial staff for the Core Technology Blog for 'corePHP' - news, views insights and advice for e-commerce, marketing technology , web design and development.