Look at the rapid development of the online environment. The most interesting aspect to observe is the fact that companies have moved in the online environment in order to have a better grasp of their audience and access an international market in the process. So, if the online environment is such a powerful tool, is it all right to focus the advertising budget in this direction only?
Marketers and advertising agencies disagree completely. The online environment has become an important tool in communication but it’s not the most important one. The idea that advertising experts have come up with is creating a marketing mix. This means that the brand is communicating on various channels at the same time. Of course, this requires a great deal of resources and experienced people to handle it, but the results are outstanding if the job is done properly.
This is the reason why companies externalize this particular service to agencies, freelancers and even individuals. It’s really something completely different from what the company is doing and should be handled by professionals. Additionally here, advertising specialist will come up with the best approach when it comes to a communication plan.
For example, there were cases when an entire advertising campaign has been done in the online environment in order to raise up the awareness level among the internet users about a certain event. But, at the same time, the company has developed another advertising campaign that happened in the offline environment where posters, flyers and brochures were delivered in order to promote the same event. If a statistic has been made, people will discover that the combination of both media has delivered the amount of people at the event and not just a single one.
Printed media has been around for a long time and people have gotten used to certain habits when it comes to the information that they need. Print media is not dead. Even if there are millions of websites that promote the news of the world, there are millions of people that read the newspaper every day or check the weekly magazines for various details. It’s one of the most popular way to advertise any type of product, service or even an entire company. It only takes a little bit of research to determine which type of printed media would work.
There are many designers and advertising creative that opt for booklets and brochures in order to promoted a certain event. They have a sense of professionalism and it offers the perspective of great quality service. Printing services illustrate that more than 70% of their customers choose this particular option instead of normal flyers and posters. It’s cost effective in the long run and it’s probably worth it. For more information on booklets and broachers you should check up with a professional printing company.
In conclusion, printed media is not a second choice when it comes to brand communication and advertising. There are still many great types of printed media that work well with a tremendous amount of people in a certain targeted audience.