How to Protect Against Mobile Payment Fraud for eCommerce Transactions

Credit Card payment online

Shopping via a mobile device has become incredibly popular given the ease and convenience with which users can buy whatever they desire – directly through their smartphones or tablets.

Yet, criminals tend to follow the crowd. Since mobile technology is one of the ways consumers prefer to shop online – mobile-related payment fraud is on the rise. In a recent study, approximately 51 percent of online fraudulent activity came from a combination of both the iOS and Android platforms.1

Whether your customers prefer to shop via mobile eCommerce sites or through dedicated mobile apps, here are two compelling reasons to engage fraud prevention methods now:

  • Every dollar of fraud could generate up to $3.13 in indirect losses for merchants, once you factor in transaction, chargeback, and restocking fees.2 That number could be higher after including litigation, punitive damages, and lost consumer confidence.
  • An estimated 60 percent of small business owners close their operations within 180 days of being breached.2

Below are some of the most useful strategies you should adopt to help prevent mobile payment fraud from negatively impacting your customers. Continue reading

Title: 12 Best Billing and Invoicing Software for Small Business and freelancers

Invoicing software is pure bliss! Small business owners who do not want to invest in hiring an accountant, online payment platforms are doing an expert job for them instead. Easy on the pocket, quick and real-time reporting with the ability to accept multiple currencies and make international payments, an invoice software is all that one needs to run a business smoothly.

Don’t know which to get? Get a glimpse of some of the best billing and invoicing software for small business owners to facilitate transactions quickly.

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Image source –

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Limepay

Irrespective of your business size, Limepay is the one to get. It is the most flexible invoicing software that accepts multiple payment options, including cryptocurrencies. The highlight of the software that makes it all the more tempting is the feature to cover or split transaction fees amongst the clients. With its PayMe Page, you can use both traditional ways of payments and cryptocurrencies to get your business running. The transactions will carry out by using two prominent gateways; Stripe, and Coinbase that a user can choose. Continue reading

Working in a Coronavirus World: Top Tools to Stay Productive

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The coronavirus pandemic has disrupted our usual way of life. Governments have imposed strict measures, some businesses have indefinitely closed their doors, and most of us are self-isolating at home.

But staying home doesn’t mean spending your days binge-watching your favorite shows while lounging on your couch.

Moving into the digital realm is perhaps the best way to ensure compliance with all of the coronavirus guidelines currently in place and that may occur yet again if there is a second wave of the viral pandemic. Work from home opportunities are expanding during the coronavirus quarantine, but there are some work from home tips that should be considered as well which is especially true given the difference in a work-from-home environment. It is important to stay productive, even if you cannot move your business online completely.

Currently, the best thing to do is to take your business online if you can. Interest in remote work has surged since the onset of the pandemic as it allows companies to keep employees at home, establish remote teams, and get to work.

If you too want to do the same, you’ll need the right tools. So, let’s take a look at some of the most useful software applications that will allow you to continue with business as usual during coronavirus. Continue reading

How to Use AI to Elevate Your Content Promotion Tactics?

With the help of technology, people today manage to raise the standard of doing business in every single industry. AI is one of the latest and most concept-changing technologies introduced to different spheres of the business world. From finances and data analytics to content marketing, AI can help us get better results and achieve more than what we could’ve without it.

For digital marketers and content creators, AI can be an extremely powerful tool. The important thing is to understand how to use it and how it can help you. That’s why we’ve put together a list of all the segments of your content promotion tactics you can elevate using AI.

Let’s take a closer look.


source: Pixabay Continue reading

How Analytic Technology Has Changed Modern Business

Analytics Dashboard

Business analytic technology has evolved rapidly over the years and modern companies can now use analytics to elevate their business in various ways. Analytical tools can be implemented to gain valuable insight into customers, stay up to date with changing market trends, improve workplace management, and identify new business opportunities. With this in mind, here are the key ways that analytic technology has changed modern business: Continue reading

Coronavirus Outbreak: How Technology Can Help Us Fight the Epidemic

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Ever since mid-March, when WHO announced the novel coronavirus to be a pandemic, governments around the world have imposed strict measures to flatten the contagion curve.

This has resulted in the closure of numerous businesses and countless layoffs. The economic repercussions of this are, at the moment, immeasurable.

Fortunately, if you want to make the best of a bad situation and keep your business or school operational during these trying times, you do have easy access to top-of-the-line technological solutions.

With the use of virtual classroom software and other e-Learning solutions, you can stay on top of your classes and employee training courses.

With the use of online collaboration tools, you can allow your employees to work safely from home and effectively continue with business as usual.

If you’re running a non-essential business or service, the only thing you can do is rely on technology to help you through the pandemic.  Continue reading

How To Do Keyword Research For SEO in 2020

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In the world of Content and blogging, one of the most important things that every writer has to do is to look for a good keyword because the entire world of the content and blogging and websites includes good keyword research. It is very important to find out the correct keyword that pertains to your business niche to write content.

In the world of digitalization, it is very important to have the correct content. Hence you must have an excellent content strategy that would also include the proper keyword that pertains to you and your competition. Hence to find out the best keyword, you need to do keyword research. But what lies more important is to have a proper understanding of keyword and keyword research.

In this article, we will not only discuss how to do keyword research but also about many other such characteristics, which would help you to get all the basic knowledge about keywords.  Continue reading

SEO Strategies You Should Use To Improve Your Sales This Year

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Businesses are driven by their motivation to earn a profit. Revenue streams are essential not just for the owners of the organization but also for all the employees and investors.

However, with increasing competition, it has become challenging to sustain the market share you hold. With e-commerce, the stress of competitors further heightens, given that there are so many sellers over the internet. The competition between online retailers is intense; each one is out there to get the other.

To improve your sales, you need to have a very vivid and outrageously aggressive presence over online platforms. With more and more people shopping from the comfort of their homes, be it for a product or a service, it has become an underlying condition to be up in the searches that people make.

To boost up sales and customer traffic on your website, using SEO strategies is necessary. If you’re someone who’s not familiar with SEO strategies or isn’t that tech-savvy, you may use an SEO agency for this purpose.

Whatever route you may choose, you need to know how you’ll be utilizing SEO strategies to amp up your sales. In 2017, online sales amounted to $2.3 Trillion in Global Sales, as per Statista. With things becoming more digital, this figure is expected to rise.

Learning relevant SEO techniques are crucial for you to be able to stay relevant in the market. And, take note that SEO is always evolving, and the best practices are bound to change over time, so it’s rather tricky to identify what may or may not be the right way to increase sales.

But, don’t worry. Here are SEO strategies that you should use to improve your sales: Continue reading

5 Valuable Pro Tips For Joomla! Beginners

Joomla CMS

Joomla! ranks second among the most popular content management systems, conceding only to WordPress. There are more than 2,000,000 websites all over the world, leveraging Joomla. It’s a free and open-source CMS, which helps create exclusive websites. Although Joomla is pretty easy to use, there’re some things you need to keep in mind. These tips will be of help for developers, webmasters, and designers who’re just at the beginning of studying this platform. Continue reading

Step-by-step Guide to Remove the Page or Post Title in WordPress

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WP is one of the most popular and available content management systems these days. And it is not just about blogging. Business websites, online shops, bulletin boards, or portfolios — now all of the above are possible with a platform because WordPress has been evolving for a long time now.

To get the most out of WordPress and have it operates as a different type of system, you should shape it to your goals. Ultimately, this may mean making some changes, such as removing elements like a page or post title.

You can edit nearly all elements with little effort, and it is one of the main advantages of this content management system. The page title is the first thing visitors will see. Well, you may be amazed why removing this eminently useful element would have any plus at all. Here are a few cases when you probably will want to keep titles out of sight. Continue reading

8 Tips and Campaign Ideas For A Digital Marketing Strategy

Digital Marketing Strategy

I come bearing harsh truths: product development is useless without strong marketing. No matter how much work you put into making amazing products, you won’t make a sale if no one knows about them. For that reason, developing a strong and consistent marketing strategy is an essential part of any business, and an essential part of any marketing strategy is digital marketing.

There may still be some value in print and other analog marketing mediums, but it is dwarfed by the value of digital marketing. No matter your target demographic, advertising online is the only way to get consistent and reliable revenue for your business. However, to take full advantage of digital marketing you need a marketing strategy. Continue reading