Today, a cyberattack is no longer a problem for large online businesses. Data on CNBC shows that 43 percent of cyberattacks are aimed at small businesses. These cyberattacks cost businesses of all types and size an average of $200,000. So, regardless of the size of your online business, you must put the right measures for keeping it secure in place. Here are 5 brilliant ways to keep your online business safe and secure. Continue reading
Digital has become the main tool for every brand, be it a startup or a multinational, to boost their sales funnel. Therefore, it has now become cluttered with millions of ad campaigns. Brands looking for e-commerce website design need to focus and reinvent their business models around the consumer experience.
The term consumer experience means all the interactions of a consumer with the brand till the buying decision and beyond. To get a better knowledge of the consumer experience, you need to know about the customer journey. Continue reading
Traveling is a lot easier than it ever has been before thanks to modern technology, which has managed to achieve what many used to believe was impossible. The wide variety of travel apps and sites available mean that by having a digital toolkit at your fingertips, traveling becomes cheaper, less hassle and more enjoyable. Here are the apps and sites you shouldn’t go without next time you travel. Continue reading
Software designers and engineers continue to develop innovative technologies to improve workplace efficiency, raise productivity levels, protect sensitive data and reduce waste. Although some industries have been slow to use advanced technology, more business owners and CEOs consider it an invaluable part of everyday operations. From corporate finance to the construction industry, technological improvements are beneficial and cost-effective for nearly every occupation. You’ll discover how technology can help your business improve and grow in the following sections. Continue reading
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If you’re running an e-commerce business that works almost exclusively online, cybersecurity needs to be your top priority. Every day, you are taking in a constant stream of customer data, and if hackers get a hold of that information and you are known as a company that let it happen, your business will undoubtedly suffer. While hackers will try many different methods to gain unlawful access, special attention needs to be paid to the social engineering scam.
Essentially, this is a tactic that aims to take advantage of human error by exploiting a person’s trust or curiosity, so they unwittingly click a link or otherwise allow access to hackers into confidential systems. Many of these tactics are well known, including phishing scams, but the problem is that people just are not trained well enough about what to avoid. To keep your company protected and respected, everyone in your organization needs to be on the same page. Continue reading
In today’s world, new technology makes online business relations smoother than ever before. With the increasing prevalence of online interactions and relationships, however, comes new ways for your business and other online data to be compromised by cybercriminals. Thankfully, with every advancement in cybercrime comes new tech to combat potential attacks. Here are three different forms of advancing tech that can make your business to business interactions safe and secure from cybercrime. Continue reading
A recent report regarding the European automotive market revealed that all segments in the automotive sector are predicted to increase in volume. Similarly, another study conducted by the Auto Alliance identified that the automotive sector is at the forefront of innovation in the US. Besides this, out of the $105 billion being spent on research and development globally, around one-fifth of it is spent in the US.
It is a well-known fact that the automotive sector is intensely competitive, with many businesses entering the market every day. This means that to take your automotive business to the next level, you need to revamp your marketing plan.
Not sure how to go about it? Here are a few expert tips that can help your automotive business outshine and stand out from the other players in the market: Continue reading
The modern era is one characterized by increasingly advanced technology, and that has provided businesses with a wide variety of useful new tools when it comes to commerce. Most specifically, e commerce is on the rise, so much so that it has become a staple among many industries. E commerce comes with its own fair share of challenges, however, and you’ll need to know what you’re doing if you want to make the most of the latest and greatest e commerce strategies. Here’s what you need to know. Continue reading
In the fast-paced world of business, it’s essential to look at all of the ways in which you can save money, and one of the best ways to do it is by using cloud computing. Whether you’re homebased or working in a small office, doing your work through cloud services is an easy way to cut costs.
Cloud computing has many uses. For example, some companies use it to keep track of all of their work on the go. Using this kind of service, you will have access to all the information you need, including customer records, customer order statuses and other types of data. By doing so, you can reduce your business costs through the following: Continue reading
Improving website design includes many moving parts that must cooperate to deliver results. These are the 11 most important SEO pieces you have to get options to win clients, changes, and offers. Web optimization doesn’t work in a vacuum. It requires many moving parts to work in the correct settings to perform a compelling, comprehensive display procedure that delivers results for your business.
From crowd to the customer to conclusive transformations, SEO includes executing the moving parts of privilege in the right environment and on the right request to win customers, changes, and deals for your organization. In this post, I’ll detail the 11 most important SEO pieces you need to get straight to fostering a successful SEO measure. Continue reading
Logo designs are continually evolving. There are two parts to the reason why, and both have a significant effect on future trends.
The first is that design trends, much like fashion, ebbs, and flows like a wave. What we may consider as cool and hip today might be old-fashioned tomorrow as new design styles gain popularity, while others become untrendy.
The second part is technology. It’s now advancing at a rapid rate, and audiences are changing the way they consume media. Plus, mobile phones became inseparable from their owners. To keep up with their audiences, companies had to shift their logos to fit the digital age.
This is just one example of how design trends evolve over time. Let’s take a look at some of the logo design trends we have seen over the last year and may continue in 2021. Continue reading
Do you have a digital marketing company? Or do you want to start one? You need to set yourself up for success. Of course, that means knowing the basics of digital marketing. But the right tools can help you simplify your workflow to help you make more money and grow your company. Here are some tools to consider adding whether you’re new to digital marketing or not. Continue reading