Website optimisation is a critical factor in boosting your rank on search engines. It allows you to increase awareness for your brand, as well as entice potential customers to view your products and services. To supplement gaining exposure and traffic for your website, you must create a valuable experience for your site visitors so that they will keep coming back.
Here are some powerful SEO and website optimisation tips that you should use for your site:
1. Audit Your Site
Your website must be checked regularly if it continues to be effective in informing search engines that you are a trustworthy source of information for your niche. Often, oceanoneseo.com provides a free website analysis to check the technical aspects of your domain, such as the links, HTML codes, and website speed, which significantly influence how Google and Bing crawl through your content.
Having bad links or unoptimised meta tags can negatively affect your SEO. These are the issues that you should watch out for to keep your site fully-optimised for search:
- Crawl Errors – A crawl error happens when a search engine is unable to retrieve information for a particular page on your website. Each link in your domain must lead to an active web page to make it easier for search engines to go through your site.
- Website Security – When visitors click on your link through Google, your site URL should start with an “HTTPS” instead of “HTTP” alone. It shows users that their information is secure while browsing through your pages. Google also prioritizes domains with a security certificate for their rankings.
- Duplicate Content – You should check your site for identical content published on different pages. It affects your search engine rank because you can’t control what version or page Google will show users. Plus, if you posted the same content on your website and LinkedIn or Medium, your site may not be credited as the source, thus, lowering your SEO score.
2. Improve Your Site Speed
The load time of your website plays a significant role with your bounce rate or the percentage of people who left your domain without exploring it further. Aside from putting off your visitors by making it difficult to get the information they want, slow site speed results to search engines crawling through fewer pages, especially with a tight crawl budget and negatively affecting your indexation.
Some ways to improve your site speed include:
- Optimise Images
It will take a long time for your website to load if you use photos and videos with large file sizes since browsers will need to retrieve more data from the servers. You can optimise images without compromising quality by knowing the appropriate formats and sizing.
- Get a Reliable Host
There are various website hosting platforms available, and you must choose the one that has a fast server speed. Cheap offers may not always be the best value for your money, especially if your site is intended for e-commerce.
- Choose Videos Wisely
Embedded videos from other websites can slow down your load time. If possible, host them on your server.
- Reduce Plugins and Apps
Include only the most necessary plugins and apps in your website to lessen the waiting time of your visitors. Flash can also affect your site speed, especially for Chrome users.
3. Sprinkle Your Keywords Appropriately
When creating content for your website, it is essential that you incorporate relevant keywords for each post. This way, search engines can crawl through your pages and allow your domain to pop up for queries related to your niche. However, you should be careful not to stuff your articles with words or phrases that render it incomprehensible for your readers.
Here are the places where you can put your keywords to improve searchability:
- Title Tag– The title of a particular page carries substantial weight in SEO. You should place your main keyword in the title while making the entire phrase sound as natural as possible.
- Meta Description – This part can be seen beneath the page title and URL in the search results. It lets readers know what that particular post is all about. It can add relevance to your site as a credible source of information for the user’s query.
- Header Tags – The H1 is the main header for your post and is typically found at the beginning of the page. It should include your main keyword or phrase for better searchability. The other headers such as H2 and H3 can be used for breaking up your article to improve readability and to contain secondary keywords.
- Alt Tag – Alt tags are the text equivalent for images on your site. Search engines cannot interpret images so using this part wisely can significantly boost your SEO.
4. Create Valuable Content
Nothing beats high-quality content in enticing potential customers to listen to what you’ve got to say. In every post, provide actionable information that is useful for your readers. Plan your posts well and check that everything is flawless before publishing; from thought organization to spelling and grammar. Creating unique content also gives your page better SEO power since Google sees you as the source of that knowledge.
A few tips to help you make compelling and engaging content:
- Focus on Your Customers – Do your research on the questions or information that your target audience frequently looks up on Google and start making posts about those. By getting to know your prospects, you can create targeted content that can catch and reel them in.
- Provide Context – Always ensure that you leave no room for misinterpretation and confusion by explaining basic concepts to readers. This way, you bring everyone on the same page as you provide them with valuable information.
- Infuse Your Personality – Your brand should have a personality of its own that engages your target demographics and shows that you’re human. Write your content as if you’re talking to your customers. Make it a conversation by using words that are easy to understand and avoiding jargons.
SEO can help your business grow without needing to invest a substantial sum for online advertising. By utilizing the right tactics and ensuring that all the elements of your website are fully-optimised for search, you can expect more traffic going to your site which, in turn, can lead to more revenue.