How SaaS Companies Increase Audience Engagement With Quizzes

Audience engagement is one of the most effective methods for building a strong relationship with customers and spreading the word about your brand. Businesses from far and wide use all kinds of ways to communicate with customers.

Some of them use surveys, others reach out to customers via email, while some even create a quiz that asks the right questions.

Quizzes turned out to be very useful for engaging your audience because they are interactive and fun to complete. So, if you’re looking for a way to grow your business and increase conversions, setting up a quiz is always a good idea.

Perfect Way Of Showing Expertise On Specific Topics

Many companies and businesses use quizzes to generate feedback from customers. However, quizzes offer so much more than just a tool for generating feedback. They are an excellent medium for showing your knowledge and expertise on topics close to your business.

A single Facebook quiz can help you generate a ton of leads while showing your knowledge in the process. Quizzes simply allow you to dig deeper into the matter at hand rather than focus on superficial problems. As long as you ask the right questions, your audience will want to take the quiz to learn something more about themselves.

If you ask the right questions, they will want to know more about your brand and company. They will automatically think that you know what they want and need, which gives you the perfect opportunity to make a sale.

Customize Your Quizzes According To Your Targeted Audience’s Needs

No matter which quiz builder tool you use, you should always focus on tuning in your buyer personas’ questions. If you focus on creating a quiz with general inquiries, the answers you get won’t be specific enough to help you get the effect you want.

That’s why you should first set clear marketing goals before you create a quiz. Sit down with your team and work out the most important questions that will engage your targeted audience. If you’re struggling to do that, you can always contact the guys at ProProfs for some expert tips.

The most important thing is to make sure that every quiz is tailored to specific people if you want to engage them. It might take some brainstorming and a few failed attempts, but once you get the hang of things, you will be able to implement quizzes into your SaaS company successfully.

Quizzes Have A Direct Impact On Purchasing Decisions

Every consumer is looking for products and services that fit their needs. They look for brands whose products offer value and effectively help them solve problems. Engaging your customers through quizzes is an excellent way of influencing their purchasing decisions.

For example, if you choose to expand your product line after acquiring a smaller company, you can create a quick product quiz to help your customers understand the new offer. Otherwise, an expanding offer and a new brand could completely confuse your customers and have a negative impact on conversions.

The best part is – your audience will have fun exploring new options as long as you use the quiz builder correctly.

Offer Rewards For Completing The Quiz

Some customers don’t really care about providing feedback and see quizzes, surveys, and similar forms as a nuisance. With some tactical planning, you will be able to win over a portion of those people by offering them a reward for completing the quiz.

Small rewards such as free demos, discounts, and items can go a long way when it comes to communicating with your audience and building strong relationships. When the quiz is over, you can quickly follow up with direct communication that can grow into a strong, trusted relationship over time.

Expand Your Reach By Sharing Quizzes On Social Media

Social media is the perfect platform for reaching out to new customers. Websites such as Facebook, Instagram, and Twitter are very vibrant and active communities that allow you to get your idea across to thousands of organic users quickly.

Most people spend their free time browsing social media pages, where they often complete trivial quizzes just for the fun of it. Make your quiz sharable, and you will be able to drive a lot of traffic to your website, find new customers, and increase conversion rates.

Tips For Creating The Perfect Quiz

You can use any quiz maker to create a quiz in a few minutes to generate leads, but you first have to know what and who to ask. Well, here are a few quick tips that should help you create exciting quizzes.

Keep It Simple

Just like long surveys, long quizzes with dozens of questions won’t give you the results you want. Most internet users have a short attention span, so you have to make sure that your quiz isn’t too long or detailed. After all, the idea is to engage customers and motivate them to visit your website, not run away from it.

Aim For 8 To 12 Questions

Generally speaking, most people don’t have a problem with short ten-question quizzes. The ideal length is between 8 and 12 questions, but it turns out that short quizzes have the most success. With online quizzes, less is more, so make things as simple as possible to get the best results.

Offer Freebies As Prizes

Nothing will help motivate users to take a quiz as a prize. You don’t have to offer anything expensive, though. Something simple as a free trial period or a small item for everyone who completes the quiz will help you generate a ton of leads very quickly.

Don’t Forget About Compliance!

Always inform your quiz takers that they are answering your questions willingly. Quizzes are another form of gathering personal information, so make sure that your quiz-takers know about it.

Final Words

Although there are many different methods for engaging your audience as a SaaS business, quizzes are often much more successful. They are interactive and fun, and they leave you with enough room to influence people’s choices.

You’ll get the chance to share your knowledge and expertise while generating leads and building up trust with customers. It’s practically a win-win situation for everyone involved, and it will help you reach out to a much wider audience than you think.

Author Bio

Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.

 

Michael Pignataro
co-CEO - Operations at 'corePHP'
Michael spearheads ‘corePHP’s software solutions and service offerings. Focus on sales and marketing for the organization. A huge believer in family and has an amazing wife and 4 beautiful children. Loves camping and hiking.

Michael's philosophy is simple: "If you can dream it, we can do it."

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