Nearly 70% of online experiences begin with a search, though only 0.78% of Google users look at the second page. With search engine optimization (SEO), you can rank higher than the competition. Then, you can generate fresh traffic, leads, and sales with ease.
Not sure how to use search engine optimization for small businesses? Here are seven essential tips that can help.
Improve your organic rankings with this SEO guide today!
1. Research Your Customers
Google looks for blog content that aligns with the user’s search intent. To effectively use search engine optimization for small business marketing, you need research.
First, define who your customers are based on:
- Pain points
Then, gather keyword research. Determine what they search for while online. Consider the questions they’re asking that relate to your product or service, too.
2. Create High-Quality Content
Start creating high-quality blog content based on your keyword research. Optimize each post by adding the target keyword to the:
- Page tile
- Opening and closing paragraphs
- Body text
- SEO title
- SEO meta description
- Image file name
- Image alt text
- An H1 header
Small business search engine optimization will rely on you creating quality content throughout the year. Focus on quality over quantity by providing readers with valuable information.
3. Focus on EAT
As you write blog posts, add EAT (expertise, authority, trustworthiness) throughout your content.
Show consumers you’re an experienced expert and thought leader in the industry. Provide tips consumers can’t find anywhere else. Reference studies and research as you add external links, too.
4. Keep Up With Trends
Google updates its search engine algorithm constantly, leading to new search engine optimization trends. Track the latest trends to boost your rankings.
For example, you can create more video content and appeal to voice searches this year.
5. Update Your Website
Offer website visitors a positive experience as they explore your site.
Make sure your site is user-friendly, fast, and mobile-optimized. Google looks at the mobile version of your site first to determine rankings.
6. Go Local
As you use these search engine optimization for small business tips, don’t forget local SEO.
First, update your Google Business profile. Ask your customers for their reviews, too.
Create content for local customers by focusing on location-based keywords within your content.
Don’t forget your local citations. You can learn more here: https://www.thehoth.com/learn/local/seo/local-citations/.
7. Generate Backlinks
Backlinks are one of Google’s top ranking factors. The more backlinks a page has, the more traffic it can generate through Google.
Consider guest blogging this year. Then, add a link to your own content within the post.
Focus on creating high-quality blog content others will want to reference as well.